--- title: "Meaning & Key Takeaway of: We will call something “tempting” if we…" description: "\"“We will call something “tempting” if we consume more of it when hot than when cold. None of this means that decisions made in a cold state are always ..." image: "https://sms4smile.com/quotes/i/bbe/richard-h-thaler-8113_consume_we-will-call-something-tempting-if-we-co_2727458.jpg" --- # We will call something “tempting” if we consume more of it… ![“We will call something “tempting” if we consume more of it when hot than when cold. None of this means that decisions made in a cold state are always better. For example, sometimes we have to be in a hot state to overcome our fears about trying new things.” quote by Richard H. Thaler](https://sms4smile.com/quotes/i/bbe/richard-h-thaler-8113_consume_we-will-call-something-tempting-if-we-co_2727458.jpg) [Download](https://sms4smile.com/quotes/i/bbe/richard-h-thaler-8113_consume_we-will-call-something-tempting-if-we-co_2727458.jpg) [Open image](https://sms4smile.com/quotes/i/bbe/richard-h-thaler-8113_consume_we-will-call-something-tempting-if-we-co_2727458.jpg) > ““We will call something “tempting” if we consume more of it when hot than when cold. None of this means that decisions made in a cold state are always better. For example, sometimes we have to be in a hot state to overcome our fears about trying new things.”” [Richard H. Thaler](https://sms4smile.com/quotes/author/richard-h-thaler/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. He explains that temptations can be stronger when “hot,” and sometimes a hot state is needed to overcome fear and try new things. **In simple terms:** Hot states can boost courage. Key Takeaway Use urgency to face fears. Themes decision‑making psychology fear Mood analytical practical Type educational motivational When to use this quote - starting a business - public speaking - learning a skill Key Concepts behavioral economics motivation Questions to Reflect On - When should you wait for a cool state? - How to balance hot and cold decisions? A Different Perspective Hot impulses can lead to rash choices. ★ ★ ★ ★ ★ No ratings yet [New things](https://sms4smile.com/quotes/about/new-things/) [Trying new things](https://sms4smile.com/quotes/about/trying-new-things/) ## Related quotes > [“We will call something “tempting” if we consume more of it when hot than when cold.”](https://sms4smile.com/quotes/anonymous/we-will-call-something-tempting-if-we-consume-more-of-it-when-hot/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [“None of this means that decisions made in a cold state are always better. For example, sometimes we have to be in a hot…](https://sms4smile.com/quotes/anonymous/none-of-this-means-that-decisions-made-in-a-cold-state-are-always/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [The only way to overcome sadness is to consume it.](https://sms4smile.com/quotes/jonathan-safran-foer/the-only-way-to-overcome-sadness-is-to-consume-it/) [Jonathan Safran Foer](https://sms4smile.com/quotes/author/jonathan-safran-foer/) > [Hate will consume more of your time and happiness.](https://sms4smile.com/quotes/london-mond/hate-will-consume-more-of-your-time-and-happiness/) [London Mond](https://sms4smile.com/quotes/author/london-mond/) > [We live in a world of things, and our only connection with them is that we know how to manipulate or to consume them.](https://sms4smile.com/quotes/erich-fromm/we-live-in-a-world-of-things-and-our-only-connection-with-them-is/) [Erich Fromm](https://sms4smile.com/quotes/author/erich-fromm/) > [“You are treating that thing as if it is a great treasure," he said. Well, yeah. Because it was. "You have something against cookies?"…](https://sms4smile.com/quotes/gena-showalter/you-are-treating-that-thing-as-if-it-is-a-great-treasure-he-said-well/) [Gena Showalter](https://sms4smile.com/quotes/author/gena-showalter/) > [“How dull would it be to consume my meat with only one variety of sauce? My body and spirit would whither, being fed on…](https://sms4smile.com/quotes/emmanuelle-de-maupassant/how-dull-would-it-be-to-consume-my-meat-with-only-one-variety-of/) [Emmanuelle de Maupassant](https://sms4smile.com/quotes/author/emmanuelle-de-maupassant/) > [Believe what you believe and it will be, believe what others believe and they will consume you.](https://sms4smile.com/quotes/stanley-victor-paskavich/believe-what-you-believe-and-it-will-be-believe-what-others-believe/) [Stanley Victor Paskavich](https://sms4smile.com/quotes/author/stanley-victor-paskavich/) > [Fashion pictures show people looking glamorous. Travel pictures show a place looking at its best, nothing to do with the reality. In the cookery…](https://sms4smile.com/quotes/martin-parr/fashion-pictures-show-people-looking-glamorous-travel-pictures-show-a/) [Martin Parr](https://sms4smile.com/quotes/author/martin-parr/) > [After coming from a major label, I realized the entire business has been decimated, and you can't look to labels to try to figure…](https://sms4smile.com/quotes/trent-reznor/after-coming-from-a-major-label-i-realized-the-entire-business-has/) [Trent Reznor](https://sms4smile.com/quotes/author/trent-reznor/) > [The first information I consume in the morning is probably 'The New York Times' and then my Twitter feed. I think Twitter is a…](https://sms4smile.com/quotes/uzo-aduba/the-first-information-i-consume-in-the-morning-is-probably-the-new/) [Uzo Aduba](https://sms4smile.com/quotes/author/uzo-aduba/) > [I don't worry about chemicals. There are enough chemicals entering my body through all the fizzy drinks I consume to worry if my lip…](https://sms4smile.com/quotes/edie-campbell/i-don-t-worry-about-chemicals-there-are-enough-chemicals-entering-my/) [Edie Campbell](https://sms4smile.com/quotes/author/edie-campbell/) > [“To consume the Eucharist is an act of anticonsumption, for here to consume is to be consumed, to be taken up into participation in…](https://sms4smile.com/quotes/william-t-cavanaugh/to-consume-the-eucharist-is-an-act-of-anticonsumption-for-here-to/) [William T. Cavanaugh](https://sms4smile.com/quotes/author/william-t-cavanaugh/) > [I think I approach my choices much the way I approach the way I consume movies and TV and stuff. I like everything, and…](https://sms4smile.com/quotes/jessica-pare/i-think-i-approach-my-choices-much-the-way-i-approach-the-way-i/) [Jessica Pare](https://sms4smile.com/quotes/author/jessica-pare/) > [Women consume, and they must be directed what to consume, or they may identify you as lunch.](https://sms4smile.com/quotes/john-patrick-shanley/women-consume-and-they-must-be-directed-what-to-consume-or-they-may/) [John Patrick Shanley](https://sms4smile.com/quotes/author/john-patrick-shanley/) ## More by Richard H. Thaler > [“10. Calories count in New York City. The Big Apple recently adopted a law that requires fast-food restaurants with at least fifteen outlets in…](https://sms4smile.com/quotes/richard-h-thaler/10-calories-count-in-new-york-city-the-big-apple-recently-adopted-a/) [Richard H. Thaler](https://sms4smile.com/quotes/author/richard-h-thaler/) > [“I began to have deviant thoughts about economic theory while I was a graduate student”](https://sms4smile.com/quotes/richard-h-thaler/i-began-to-have-deviant-thoughts-about-economic-theory-while-i-was-a/) [Richard H. Thaler](https://sms4smile.com/quotes/author/richard-h-thaler/) > [“specific values to objects. When they have to give something up, they are hurt more than they are pleased if they acquire the very…](https://sms4smile.com/quotes/richard-h-thaler/specific-values-to-objects-when-they-have-to-give-something-up-they/) [Richard H. Thaler](https://sms4smile.com/quotes/author/richard-h-thaler/) > [“Hundreds of studies confirm that human forecasts are flawed and biased. Human decision making is not so great either. Again to take just one…](https://sms4smile.com/quotes/richard-h-thaler/hundreds-of-studies-confirm-that-human-forecasts-are-flawed-and/) [Richard H. 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A light eater eats much more in a group of heavy eaters.…](https://sms4smile.com/quotes/richard-h-thaler/we-are-also-greatly-influenced-by-consumption-norms-within-the/) [Richard H. Thaler](https://sms4smile.com/quotes/author/richard-h-thaler/) > [“People think about life in terms of changes, not levels.”](https://sms4smile.com/quotes/richard-h-thaler/people-think-about-life-in-terms-of-changes-not-levels/) [Richard H. Thaler](https://sms4smile.com/quotes/author/richard-h-thaler/) > [“predictions can’t vary more than the thing being forecast.”](https://sms4smile.com/quotes/richard-h-thaler/predictions-can-t-vary-more-than-the-thing-being-forecast/) [Richard H. Thaler](https://sms4smile.com/quotes/author/richard-h-thaler/) > [“When in a cold state, we do not appreciate how much our desires and our behavior will be altered when we are “under the…](https://sms4smile.com/quotes/richard-h-thaler/when-in-a-cold-state-we-do-not-appreciate-how-much-our-desires-and/) [Richard H. Thaler](https://sms4smile.com/quotes/author/richard-h-thaler/) > [“Bargains and Rip-Offs”](https://sms4smile.com/quotes/richard-h-thaler/bargains-and-rip-offs/) [Richard H. Thaler](https://sms4smile.com/quotes/author/richard-h-thaler/) > [“you want to nudge people into socially desirable behavior, do not, by any means, let them know that their current actions are better than…](https://sms4smile.com/quotes/richard-h-thaler/you-want-to-nudge-people-into-socially-desirable-behavior-do-not-by/) [Richard H. Thaler](https://sms4smile.com/quotes/author/richard-h-thaler/) > [“A nudge, as we will use the term, is any aspect of the choice architecture that alters people’s behavior in a predictable way without…](https://sms4smile.com/quotes/richard-h-thaler/a-nudge-as-we-will-use-the-term-is-any-aspect-of-the-choice/) [Richard H. Thaler](https://sms4smile.com/quotes/author/richard-h-thaler/) > [“What makes the bias particularly pernicious is that we all recognize this bias in others but not in ourselves.”](https://sms4smile.com/quotes/richard-h-thaler/what-makes-the-bias-particularly-pernicious-is-that-we-all-recognize/) [Richard H. Thaler](https://sms4smile.com/quotes/author/richard-h-thaler/) > [“people who are threatened with big losses and have a chance to break even will be unusually willing to take risks,”](https://sms4smile.com/quotes/richard-h-thaler/people-who-are-threatened-with-big-losses-and-have-a-chance-to-break/) [Richard H. Thaler](https://sms4smile.com/quotes/author/richard-h-thaler/) [Explore all 84 Richard H. Thaler quotes ](https://sms4smile.com/quotes/author/richard-h-thaler/) ## More Consume quotes > [Women consume, and they must be directed what to consume, or they may identify you as lunch.](https://sms4smile.com/quotes/john-patrick-shanley/women-consume-and-they-must-be-directed-what-to-consume-or-they-may/) [John Patrick Shanley](https://sms4smile.com/quotes/author/john-patrick-shanley/) > [I think I approach my choices much the way I approach the way I consume movies and TV and stuff. I like everything, and…](https://sms4smile.com/quotes/jessica-pare/i-think-i-approach-my-choices-much-the-way-i-approach-the-way-i/) [Jessica Pare](https://sms4smile.com/quotes/author/jessica-pare/) > [“To consume the Eucharist is an act of anticonsumption, for here to consume is to be consumed, to be taken up into participation in…](https://sms4smile.com/quotes/william-t-cavanaugh/to-consume-the-eucharist-is-an-act-of-anticonsumption-for-here-to/) [William T. Cavanaugh](https://sms4smile.com/quotes/author/william-t-cavanaugh/) > [I don't worry about chemicals. There are enough chemicals entering my body through all the fizzy drinks I consume to worry if my lip…](https://sms4smile.com/quotes/edie-campbell/i-don-t-worry-about-chemicals-there-are-enough-chemicals-entering-my/) [Edie Campbell](https://sms4smile.com/quotes/author/edie-campbell/) > [The first information I consume in the morning is probably 'The New York Times' and then my Twitter feed. I think Twitter is a…](https://sms4smile.com/quotes/uzo-aduba/the-first-information-i-consume-in-the-morning-is-probably-the-new/) [Uzo Aduba](https://sms4smile.com/quotes/author/uzo-aduba/) > [After coming from a major label, I realized the entire business has been decimated, and you can't look to labels to try to figure…](https://sms4smile.com/quotes/trent-reznor/after-coming-from-a-major-label-i-realized-the-entire-business-has/) [Trent Reznor](https://sms4smile.com/quotes/author/trent-reznor/) > [Fashion pictures show people looking glamorous. Travel pictures show a place looking at its best, nothing to do with the reality. In the cookery…](https://sms4smile.com/quotes/martin-parr/fashion-pictures-show-people-looking-glamorous-travel-pictures-show-a/) [Martin Parr](https://sms4smile.com/quotes/author/martin-parr/) > [Believe what you believe and it will be, believe what others believe and they will consume you.](https://sms4smile.com/quotes/stanley-victor-paskavich/believe-what-you-believe-and-it-will-be-believe-what-others-believe/) [Stanley Victor Paskavich](https://sms4smile.com/quotes/author/stanley-victor-paskavich/) > [“How dull would it be to consume my meat with only one variety of sauce? My body and spirit would whither, being fed on…](https://sms4smile.com/quotes/emmanuelle-de-maupassant/how-dull-would-it-be-to-consume-my-meat-with-only-one-variety-of/) [Emmanuelle de Maupassant](https://sms4smile.com/quotes/author/emmanuelle-de-maupassant/) > [“You are treating that thing as if it is a great treasure," he said. Well, yeah. Because it was. "You have something against cookies?"…](https://sms4smile.com/quotes/gena-showalter/you-are-treating-that-thing-as-if-it-is-a-great-treasure-he-said-well/) [Gena Showalter](https://sms4smile.com/quotes/author/gena-showalter/) > [We live in a world of things, and our only connection with them is that we know how to manipulate or to consume them.](https://sms4smile.com/quotes/erich-fromm/we-live-in-a-world-of-things-and-our-only-connection-with-them-is/) [Erich Fromm](https://sms4smile.com/quotes/author/erich-fromm/) > [Hate will consume more of your time and happiness.](https://sms4smile.com/quotes/london-mond/hate-will-consume-more-of-your-time-and-happiness/) [London Mond](https://sms4smile.com/quotes/author/london-mond/) > [The only way to overcome sadness is to consume it.](https://sms4smile.com/quotes/jonathan-safran-foer/the-only-way-to-overcome-sadness-is-to-consume-it/) [Jonathan Safran Foer](https://sms4smile.com/quotes/author/jonathan-safran-foer/) > [We live in a world that tells us not to care, to consume everything in sight. It tells us that being cool and being…](https://sms4smile.com/quotes/julia-butterfly-hill/we-live-in-a-world-that-tells-us-not-to-care-to-consume-everything-in/) [Julia Butterfly Hill](https://sms4smile.com/quotes/author/julia-butterfly-hill/) > [“When you put your passion into your desire, when it becomes a fire that threatens to consume you unless you have it, then your…](https://sms4smile.com/quotes/stephen-richards/when-you-put-your-passion-into-your-desire-when-it-becomes-a-fire/) [Stephen Richards](https://sms4smile.com/quotes/author/stephen-richards/) Browse all 259 Consume quotes ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "“We will call something “tempting” if we consume more of it when hot than when cold. None of this means that decisions made in a cold state are always better. For example, sometimes we have to be in a hot state to overcome our fears about trying new things.”", "creator": { "@type": "Person", "name": "Richard H. 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