---
title: "Meaning & Key Takeaway of: When we were doing the launch of Kinect…"
description: "\"When we were doing the launch of Kinect for Xbox, it was very much about getting sort of young blogger-influencer types to try this thing well in advan..."
image: "https://sms4smile.com/quotes/i/992/richard-edelman-5150_about_when-we-were-doing-the-launch-of-kinect_776891.jpg"
---

#  When we were doing the launch of Kinect for Xbox, it was…

![“When we were doing the launch of Kinect for Xbox, it was very much about getting sort of young blogger-influencer types to try this thing well in advance - a year before launch.” quote by Richard Edelman](https://sms4smile.com/quotes/i/992/richard-edelman-5150_about_when-we-were-doing-the-launch-of-kinect_776891.jpg)   [Download](https://sms4smile.com/quotes/i/992/richard-edelman-5150_about_when-we-were-doing-the-launch-of-kinect_776891.jpg) [Open image](https://sms4smile.com/quotes/i/992/richard-edelman-5150_about_when-we-were-doing-the-launch-of-kinect_776891.jpg)

> “When we were doing the launch of Kinect for Xbox, it was very much about getting sort of young blogger-influencer types to try this thing well in advance - a year before launch.”

[Richard Edelman](https://sms4smile.com/quotes/author/richard-edelman/)

## About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

Early adopters and influencers were engaged long before product release to generate buzz and feedback.

**In simple terms:** Engage influencers early for hype and testing.

Key Takeaway

Leverage influencer previews.

Themes

marketing influence product launch early adoption

Mood

strategic optimistic

Type

business insightful

When to use this quote

- tech product rollout
- social media campaigns
- beta testing
- press events

Key Concepts

brand advocacy consumer insight viral marketing

Questions to Reflect On

- How can you identify the right influencer audience?
- What metrics best measure early buzz?

A Different Perspective

Influencer impact may be limited if audience isn’t aligned.

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[Video](https://sms4smile.com/quotes/about/video/)

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