--- title: "Meaning & Key Takeaway of: We're not going into advertising. But we…" description: "\"We're not going into advertising. But we see the future battleground existing between ourselves, digital firms, and media-buying firms.\" — Richard Edelman" image: "https://sms4smile.com/quotes/i/8b0/richard-edelman-5150_advertising_we-re-not-going-into-advertising-but-we_1090446.jpg" --- # We're not going into advertising. But we see the future… ![“We're not going into advertising. But we see the future battleground existing between ourselves, digital firms, and media-buying firms.” quote by Richard Edelman](https://sms4smile.com/quotes/i/8b0/richard-edelman-5150_advertising_we-re-not-going-into-advertising-but-we_1090446.jpg) [Download](https://sms4smile.com/quotes/i/8b0/richard-edelman-5150_advertising_we-re-not-going-into-advertising-but-we_1090446.jpg) [Open image](https://sms4smile.com/quotes/i/8b0/richard-edelman-5150_advertising_we-re-not-going-into-advertising-but-we_1090446.jpg) > “We're not going into advertising. But we see the future battleground existing between ourselves, digital firms, and media-buying firms.” [Richard Edelman](https://sms4smile.com/quotes/author/richard-edelman/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Future competition will be among individuals, digital firms, and media‑buying agencies. **In simple terms:** Three groups will battle for market dominance. Key Takeaway Prepare for a multi‑player digital landscape. Themes competition digital media advertising strategy Mood analytical forward‑looking Type strategic forecasting When to use this quote - marketing - business strategy - technology adoption Key Concepts Ecosystem dynamics media economics Questions to Reflect On - How will you adapt to this three‑way competition? - What alliances could shift the balance? A Different Perspective Traditional advertising may still hold niche value. ★ ★ ★ ★ ★ No ratings yet [Advertising](https://sms4smile.com/quotes/about/advertising/) [Advertising Future](https://sms4smile.com/quotes/about/advertising-future-2816607/) [Digital](https://sms4smile.com/quotes/about/digital/) [Digital Firms](https://sms4smile.com/quotes/about/digital-firms-2816606/) [Firms Media](https://sms4smile.com/quotes/about/firms-media-2816608/) [Future](https://sms4smile.com/quotes/about/future/) [Future Battleground](https://sms4smile.com/quotes/about/future-battleground-2816609/) [Going](https://sms4smile.com/quotes/about/going/) [Marketing](https://sms4smile.com/quotes/about/marketing/) [Media Buying](https://sms4smile.com/quotes/about/media-buying-2816610/) [See](https://sms4smile.com/quotes/about/see/) [Technology](https://sms4smile.com/quotes/about/technology/) ## Related quotes > [I don't think display advertising is the future of advertising.](https://sms4smile.com/quotes/alan-schaaf/i-don-t-think-display-advertising-is-the-future-of-advertising/) [Alan Schaaf](https://sms4smile.com/quotes/author/alan-schaaf/) > [I do think there's something about the digital age that is increasingly dehumanising us. 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