--- title: "Meaning & Key Takeaway of: We have seen an unprecedented dispersion…" description: "\"We have seen an unprecedented dispersion of authority, such that 'a person like you' is now one of the most credible spokespersons on business, along w..." image: "https://sms4smile.com/quotes/i/da2/richard-edelman-5150_authority_we-have-seen-an-unprecedented-dispersion_3130883.jpg" --- # We have seen an unprecedented dispersion of authority… ![“We have seen an unprecedented dispersion of authority, such that 'a person like you' is now one of the most credible spokespersons on business, along with technical and academic experts.” quote by Richard Edelman](https://sms4smile.com/quotes/i/da2/richard-edelman-5150_authority_we-have-seen-an-unprecedented-dispersion_3130883.jpg) [Download](https://sms4smile.com/quotes/i/da2/richard-edelman-5150_authority_we-have-seen-an-unprecedented-dispersion_3130883.jpg) [Open image](https://sms4smile.com/quotes/i/da2/richard-edelman-5150_authority_we-have-seen-an-unprecedented-dispersion_3130883.jpg) > “We have seen an unprecedented dispersion of authority, such that 'a person like you' is now one of the most credible spokespersons on business, along with technical and academic experts.” [Richard Edelman](https://sms4smile.com/quotes/author/richard-edelman/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Authority is now distributed; ordinary individuals can become trusted business voices alongside experts. **In simple terms:** Everyone can be a credible business spokesperson. Key Takeaway Leverage diverse voices for credibility. Themes trust authority media business communication social influence Mood analytical cautious Type strategic observational When to use this quote - marketing campaigns - brand advocacy - social media engagement - public speaking Key Concepts distributed authority credibility expertise public perception Questions to Reflect On - How can brands ensure credibility when using everyday spokespersons? - What risks exist when authority is too dispersed? A Different Perspective Credibility may be questioned without expertise. ★ ★ ★ ★ ★ No ratings yet [Authority](https://sms4smile.com/quotes/about/authority/) [Authority Person](https://sms4smile.com/quotes/about/authority-person-4574997/) [Business](https://sms4smile.com/quotes/about/business/) [Credible](https://sms4smile.com/quotes/about/credible/) [Credible Spokespersons](https://sms4smile.com/quotes/about/credible-spokespersons-5537207/) [Like Credible](https://sms4smile.com/quotes/about/like-credible-5537208/) [Now](https://sms4smile.com/quotes/about/now/) [Person](https://sms4smile.com/quotes/about/person/) [Seen](https://sms4smile.com/quotes/about/seen/) [Unprecedented Dispersion](https://sms4smile.com/quotes/about/unprecedented-dispersion-5537209/) ## Related quotes > [When you go to the mayor's office and you want something done, then that person should have the authority to do it for you.…](https://sms4smile.com/quotes/francis-x-suarez/when-you-go-to-the-mayor-s-office-and-you-want-something-done-then/) [Francis X. 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Only an unparalleled impoverishment in symbolism could enable us to rediscover the…](https://sms4smile.com/quotes/carl-jung/all-ages-before-ours-believed-in-gods-in-some-form-or-other-only-an/) [Carl Jung](https://sms4smile.com/quotes/author/carl-jung/) > [Transforming a brand into a socially responsible leader doesn't happen overnight by simply writing new marketing and advertising strategies. It takes effort to identify…](https://sms4smile.com/quotes/simon-mainwaring/transforming-a-brand-into-a-socially-responsible-leader-doesn-t/) [Simon Mainwaring](https://sms4smile.com/quotes/author/simon-mainwaring/) > [Constantly there's a credibility issue; you're judged on how you look. If you look good, people assume you aren't credible. It's a battle you'll…](https://sms4smile.com/quotes/lisa-guerrero/constantly-there-s-a-credibility-issue-you-re-judged-on-how-you-look/) [Lisa Guerrero](https://sms4smile.com/quotes/author/lisa-guerrero/) > [Sensible Catholics have for generations been ignoring the views on contraception held by reactionary old men in the Vatican, but alas, since it is…](https://sms4smile.com/quotes/a-c-grayling/sensible-catholics-have-for-generations-been-ignoring-the-views-on/) [A.C. Grayling](https://sms4smile.com/quotes/author/a-c-grayling/) > [“That’s because speakers are only credible when what they say is in sync with who they are.”](https://sms4smile.com/quotes/christopher-witt/that-s-because-speakers-are-only-credible-when-what-they-say-is-in/) [Christopher Witt](https://sms4smile.com/quotes/author/christopher-witt/) > [In acting, you are fulfilled if you give justice to your role... if you are able to do a credible performance and touch the…](https://sms4smile.com/quotes/timothy-hutton/in-acting-you-are-fulfilled-if-you-give-justice-to-your-role-if-you/) [Timothy Hutton](https://sms4smile.com/quotes/author/timothy-hutton/) > [Lexicon grabbed me with the opening lines, and never let go. 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Bush](https://sms4smile.com/quotes/author/george-w-bush/) > [I genuinely did not expect more than half our nation to choose to walk away from our long-term allies into the arms of our…](https://sms4smile.com/quotes/brian-reade/i-genuinely-did-not-expect-more-than-half-our-nation-to-choose-to/) [Brian Reade](https://sms4smile.com/quotes/author/brian-reade/) > [A flourishing, morally credible media is a vital component in the maintenance of genuinely public talk, argument about common good.](https://sms4smile.com/quotes/rowan-williams/a-flourishing-morally-credible-media-is-a-vital-component-in-the/) [Rowan Williams](https://sms4smile.com/quotes/author/rowan-williams/) ## More by Richard Edelman > [The historic quarrels between Japan and Korea pale in importance to the bigger question of extent of U.S. commitment to the defense of the…](https://sms4smile.com/quotes/richard-edelman/the-historic-quarrels-between-japan-and-korea-pale-in-importance-to/) [Richard Edelman](https://sms4smile.com/quotes/author/richard-edelman/) > [The Dabo people are consumer marketing geniuses. This is exactly why we acquired them.](https://sms4smile.com/quotes/richard-edelman/the-dabo-people-are-consumer-marketing-geniuses-this-is-exactly-why/) [Richard Edelman](https://sms4smile.com/quotes/author/richard-edelman/) > [Edelman diversified into public affairs in the late '60s with important programs for the Concorde SST, gaining landing rights at JFK Airport in New…](https://sms4smile.com/quotes/richard-edelman/edelman-diversified-into-public-affairs-in-the-late-60s-with/) [Richard Edelman](https://sms4smile.com/quotes/author/richard-edelman/) > [Engagement and integrity are the two most fundamental aspects of building trust; lead from the front by evolving your company strategy, then live your…](https://sms4smile.com/quotes/richard-edelman/engagement-and-integrity-are-the-two-most-fundamental-aspects-of/) [Richard Edelman](https://sms4smile.com/quotes/author/richard-edelman/) > [We have continued to advance our global ambition with acquisitions that fill in the global footprint, such as Dabo in Dubai on the marketing…](https://sms4smile.com/quotes/richard-edelman/we-have-continued-to-advance-our-global-ambition-with-acquisitions/) [Richard Edelman](https://sms4smile.com/quotes/author/richard-edelman/) > [The dominant advertising advantage of Clinton, with spending of 10 to 1 over Trump, reinforced the perception that she was trying to buy, rather…](https://sms4smile.com/quotes/richard-edelman/the-dominant-advertising-advantage-of-clinton-with-spending-of-10-to/) [Richard Edelman](https://sms4smile.com/quotes/author/richard-edelman/) > [Great women, in partnership with great men, will continue to take us forward.](https://sms4smile.com/quotes/richard-edelman/great-women-in-partnership-with-great-men-will-continue-to-take-us/) [Richard Edelman](https://sms4smile.com/quotes/author/richard-edelman/) > [I think that the direct conversation is exactly what companies need to earn trust of customers. Admit an error. Fix a problem. Commit to…](https://sms4smile.com/quotes/richard-edelman/i-think-that-the-direct-conversation-is-exactly-what-companies-need/) [Richard Edelman](https://sms4smile.com/quotes/author/richard-edelman/) > [We have got to be more comfortable experimenting with different models. So maybe a client just needs execution people or a lot of young…](https://sms4smile.com/quotes/richard-edelman/we-have-got-to-be-more-comfortable-experimenting-with-different/) [Richard Edelman](https://sms4smile.com/quotes/author/richard-edelman/) > [I take the subway to work. I fly coach back and forth to Chicago.](https://sms4smile.com/quotes/richard-edelman/i-take-the-subway-to-work-i-fly-coach-back-and-forth-to-chicago/) [Richard Edelman](https://sms4smile.com/quotes/author/richard-edelman/) > [We must be able to appeal to the CCO and CMO with programs that have purpose at the core, that start movements and solicit…](https://sms4smile.com/quotes/richard-edelman/we-must-be-able-to-appeal-to-the-cco-and-cmo-with-programs-that-have/) [Richard Edelman](https://sms4smile.com/quotes/author/richard-edelman/) > [More and more readers are finding important and interesting content through platforms like Facebook, Twitter, and now Medium rather than traditional publishers.](https://sms4smile.com/quotes/richard-edelman/more-and-more-readers-are-finding-important-and-interesting-content/) [Richard Edelman](https://sms4smile.com/quotes/author/richard-edelman/) > [The inability or unwillingness of citizens to differentiate between fake and authentic news is undermining a fundamental assumption of democracy: the informed voter.](https://sms4smile.com/quotes/richard-edelman/the-inability-or-unwillingness-of-citizens-to-differentiate-between/) [Richard Edelman](https://sms4smile.com/quotes/author/richard-edelman/) > [I remember feeling proud as I cast my first vote in Chicago in the 1972 presidential election - President Richard Nixon versus Senator George…](https://sms4smile.com/quotes/richard-edelman/i-remember-feeling-proud-as-i-cast-my-first-vote-in-chicago-in-the/) [Richard Edelman](https://sms4smile.com/quotes/author/richard-edelman/) > [Walter Isaacson attracts the best and the brightest to Aspen. It is exhilarating to listen to the likes of David Rubenstein and constitutional scholar…](https://sms4smile.com/quotes/richard-edelman/walter-isaacson-attracts-the-best-and-the-brightest-to-aspen-it-is/) [Richard Edelman](https://sms4smile.com/quotes/author/richard-edelman/) [Explore all 103 Richard Edelman quotes ](https://sms4smile.com/quotes/author/richard-edelman/) ## More Authority quotes > [I don't believe in competitions between artists. This is insane. Who has the authority to say someone is better?](https://sms4smile.com/quotes/alan-arkin/i-don-t-believe-in-competitions-between-artists-this-is-insane-who/) [Alan Arkin](https://sms4smile.com/quotes/author/alan-arkin/) > [Islam never differentiates between men and women as regards political rights and puts them on an equal footing. 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