--- title: "Meaning & Key Takeaway of: Trump has moved campaigns into a…" description: "\"Trump has moved campaigns into a post-advertising era with a total reversal of spend from paid to earned media.\" — Richard Edelman" image: "https://sms4smile.com/quotes/i/75d/richard-edelman-5150_earned_trump-has-moved-campaigns-into-a-post-ad_3187830.jpg" --- # Trump has moved campaigns into a post-advertising era with… ![“Trump has moved campaigns into a post-advertising era with a total reversal of spend from paid to earned media.” quote by Richard Edelman](https://sms4smile.com/quotes/i/75d/richard-edelman-5150_earned_trump-has-moved-campaigns-into-a-post-ad_3187830.jpg) [Download](https://sms4smile.com/quotes/i/75d/richard-edelman-5150_earned_trump-has-moved-campaigns-into-a-post-ad_3187830.jpg) [Open image](https://sms4smile.com/quotes/i/75d/richard-edelman-5150_earned_trump-has-moved-campaigns-into-a-post-ad_3187830.jpg) > “Trump has moved campaigns into a post-advertising era with a total reversal of spend from paid to earned media.” [Richard Edelman](https://sms4smile.com/quotes/author/richard-edelman/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Marketing has shifted from buying ads to earning organic attention, changing how brands reach audiences. **In simple terms:** Brands now rely on earned media over paid ads. Key Takeaway Focus on authentic storytelling and trust. Themes marketing media trust Mood analytical strategic Type insightful pragmatic When to use this quote - product launches - crisis communication - social media campaigns Key Concepts digital strategy public relations Questions to Reflect On - How can you measure earned media impact? - What trust signals resonate with your audience? A Different Perspective Earned media can be unpredictable and hard to control. ★ ★ ★ ★ ★ No ratings yet [Campaigns Post](https://sms4smile.com/quotes/about/campaigns-post-5867771/) [Earned](https://sms4smile.com/quotes/about/earned/) [Era](https://sms4smile.com/quotes/about/era/) [Media](https://sms4smile.com/quotes/about/media/) [Moved Campaigns](https://sms4smile.com/quotes/about/moved-campaigns-5867768/) [Post Advertising](https://sms4smile.com/quotes/about/post-advertising-5867770/) [Reversal Spend](https://sms4smile.com/quotes/about/reversal-spend-5867769/) [Spend](https://sms4smile.com/quotes/about/spend/) [Trump](https://sms4smile.com/quotes/about/trump/) [Trump Moved](https://sms4smile.com/quotes/about/trump-moved-946692/) ## Related quotes > [When the conversation started to move to the things that we disagreed on, Donald Trump moved it back to the things that we could…](https://sms4smile.com/quotes/mick-mulvaney/when-the-conversation-started-to-move-to-the-things-that-we-disagreed/) [Mick Mulvaney](https://sms4smile.com/quotes/author/mick-mulvaney/) > [ \[Donald trump\] is moved from the enemy being Barack Obama, now gone, fading is Hillary Clinton, and there is no question he's chosen the… ](https://sms4smile.com/quotes/mark-shields/donald-trump-is-moved-from-the-enemy-being-barack-obama-now-gone/) [Mark Shields](https://sms4smile.com/quotes/author/mark-shields/) > [ \[Donald Trump\] has moved to admit that there is a conflict of interest now and he needs to do something. ](https://sms4smile.com/quotes/norman-l-eisen/donald-trump-has-moved-to-admit-that-there-is-a-conflict-of-interest/) [Norman L. Eisen](https://sms4smile.com/quotes/author/norman-l-eisen/) > [Trust is earned, Never bought](https://sms4smile.com/quotes/jacob-wagner/trust-is-earned-never-bought/) [Jacob Wagner](https://sms4smile.com/quotes/author/jacob-wagner/) > [“President Trump has earned the title of ‘The Lying President’.”](https://sms4smile.com/quotes/steven-magee/president-trump-has-earned-the-title-of-the-lying-president/) [Steven Magee](https://sms4smile.com/quotes/author/steven-magee/) > [It took me nine years to get my first release. I have worked for it. I have earned it. I couldn't have asked for…](https://sms4smile.com/quotes/shweta-tripathi/it-took-me-nine-years-to-get-my-first-release-i-have-worked-for-it-i/) [Shweta Tripathi](https://sms4smile.com/quotes/author/shweta-tripathi/) > [“As far as I could tell, he earned his hundred thousand a year by wandering the hallway with a Styrofoam cup of coffee, smiling…](https://sms4smile.com/quotes/tom-perrotta/as-far-as-i-could-tell-he-earned-his-hundred-thousand-a-year-by/) [Tom Perrotta](https://sms4smile.com/quotes/author/tom-perrotta/) > [We often learn the hard way that our world is ruled by external factors. We don't always get what is rightfully ours, even if…](https://sms4smile.com/quotes/ryan-holiday/we-often-learn-the-hard-way-that-our-world-is-ruled-by-external/) [Ryan Holiday](https://sms4smile.com/quotes/author/ryan-holiday/) > [I could have earned lots of crores by doing hundreds of more 'Rangeela' that came my way.](https://sms4smile.com/quotes/urmila-matondkar/i-could-have-earned-lots-of-crores-by-doing-hundreds-of-more-rangeela/) [Urmila Matondkar](https://sms4smile.com/quotes/author/urmila-matondkar/) > [I moved to New York aged 16, and worked part-time in a Korean store in South Bronx selling groceries, bread and confectionery. I earned…](https://sms4smile.com/quotes/chris-eubank-sr/i-moved-to-new-york-aged-16-and-worked-part-time-in-a-korean-store-in/) [Chris Eubank Sr](https://sms4smile.com/quotes/author/chris-eubank-sr/) > [I have earned every cent. And in all of my years of public life I have never obstructed justice,](https://sms4smile.com/quotes/richard-m-nixon/i-have-earned-every-cent-and-in-all-of-my-years-of-public-life-i-have/) [Richard M. Nixon](https://sms4smile.com/quotes/author/richard-m-nixon/) > [At Inter, I earned my wages based on the results on the field.](https://sms4smile.com/quotes/roberto-mancini/at-inter-i-earned-my-wages-based-on-the-results-on-the-field/) [Roberto Mancini](https://sms4smile.com/quotes/author/roberto-mancini/) > [I began with small roles in successful movies like 'No Country For Old Men' by the Coen brothers; but it was 'The Last Exorcism'…](https://sms4smile.com/quotes/caleb-landry-jones/i-began-with-small-roles-in-successful-movies-like-no-country-for-old/) [Caleb Landry Jones](https://sms4smile.com/quotes/author/caleb-landry-jones/) > [Any time someone achieves success before they've earned it, it always comes back to haunt them.](https://sms4smile.com/quotes/ron-white/any-time-someone-achieves-success-before-they-ve-earned-it-it-always/) [Ron White](https://sms4smile.com/quotes/author/ron-white/) > [We earned any fans with the way we play.](https://sms4smile.com/quotes/jimmy-white/we-earned-any-fans-with-the-way-we-play/) [Jimmy White](https://sms4smile.com/quotes/author/jimmy-white/) ## More by Richard Edelman > [The historic quarrels between Japan and Korea pale in importance to the bigger question of extent of U.S. commitment to the defense of the…](https://sms4smile.com/quotes/richard-edelman/the-historic-quarrels-between-japan-and-korea-pale-in-importance-to/) [Richard Edelman](https://sms4smile.com/quotes/author/richard-edelman/) > [The Dabo people are consumer marketing geniuses. This is exactly why we acquired them.](https://sms4smile.com/quotes/richard-edelman/the-dabo-people-are-consumer-marketing-geniuses-this-is-exactly-why/) [Richard Edelman](https://sms4smile.com/quotes/author/richard-edelman/) > [Edelman diversified into public affairs in the late '60s with important programs for the Concorde SST, gaining landing rights at JFK Airport in New…](https://sms4smile.com/quotes/richard-edelman/edelman-diversified-into-public-affairs-in-the-late-60s-with/) [Richard Edelman](https://sms4smile.com/quotes/author/richard-edelman/) > [Engagement and integrity are the two most fundamental aspects of building trust; lead from the front by evolving your company strategy, then live your…](https://sms4smile.com/quotes/richard-edelman/engagement-and-integrity-are-the-two-most-fundamental-aspects-of/) [Richard Edelman](https://sms4smile.com/quotes/author/richard-edelman/) > [We have continued to advance our global ambition with acquisitions that fill in the global footprint, such as Dabo in Dubai on the marketing…](https://sms4smile.com/quotes/richard-edelman/we-have-continued-to-advance-our-global-ambition-with-acquisitions/) [Richard Edelman](https://sms4smile.com/quotes/author/richard-edelman/) > [The dominant advertising advantage of Clinton, with spending of 10 to 1 over Trump, reinforced the perception that she was trying to buy, rather…](https://sms4smile.com/quotes/richard-edelman/the-dominant-advertising-advantage-of-clinton-with-spending-of-10-to/) [Richard Edelman](https://sms4smile.com/quotes/author/richard-edelman/) > [Great women, in partnership with great men, will continue to take us forward.](https://sms4smile.com/quotes/richard-edelman/great-women-in-partnership-with-great-men-will-continue-to-take-us/) [Richard Edelman](https://sms4smile.com/quotes/author/richard-edelman/) > [I think that the direct conversation is exactly what companies need to earn trust of customers. Admit an error. Fix a problem. Commit to…](https://sms4smile.com/quotes/richard-edelman/i-think-that-the-direct-conversation-is-exactly-what-companies-need/) [Richard Edelman](https://sms4smile.com/quotes/author/richard-edelman/) > [We have got to be more comfortable experimenting with different models. So maybe a client just needs execution people or a lot of young…](https://sms4smile.com/quotes/richard-edelman/we-have-got-to-be-more-comfortable-experimenting-with-different/) [Richard Edelman](https://sms4smile.com/quotes/author/richard-edelman/) > [I take the subway to work. I fly coach back and forth to Chicago.](https://sms4smile.com/quotes/richard-edelman/i-take-the-subway-to-work-i-fly-coach-back-and-forth-to-chicago/) [Richard Edelman](https://sms4smile.com/quotes/author/richard-edelman/) > [We must be able to appeal to the CCO and CMO with programs that have purpose at the core, that start movements and solicit…](https://sms4smile.com/quotes/richard-edelman/we-must-be-able-to-appeal-to-the-cco-and-cmo-with-programs-that-have/) [Richard Edelman](https://sms4smile.com/quotes/author/richard-edelman/) > [More and more readers are finding important and interesting content through platforms like Facebook, Twitter, and now Medium rather than traditional publishers.](https://sms4smile.com/quotes/richard-edelman/more-and-more-readers-are-finding-important-and-interesting-content/) [Richard Edelman](https://sms4smile.com/quotes/author/richard-edelman/) > [The inability or unwillingness of citizens to differentiate between fake and authentic news is undermining a fundamental assumption of democracy: the informed voter.](https://sms4smile.com/quotes/richard-edelman/the-inability-or-unwillingness-of-citizens-to-differentiate-between/) [Richard Edelman](https://sms4smile.com/quotes/author/richard-edelman/) > [I remember feeling proud as I cast my first vote in Chicago in the 1972 presidential election - President Richard Nixon versus Senator George…](https://sms4smile.com/quotes/richard-edelman/i-remember-feeling-proud-as-i-cast-my-first-vote-in-chicago-in-the/) [Richard Edelman](https://sms4smile.com/quotes/author/richard-edelman/) > [Walter Isaacson attracts the best and the brightest to Aspen. It is exhilarating to listen to the likes of David Rubenstein and constitutional scholar…](https://sms4smile.com/quotes/richard-edelman/walter-isaacson-attracts-the-best-and-the-brightest-to-aspen-it-is/) [Richard Edelman](https://sms4smile.com/quotes/author/richard-edelman/) [Explore all 103 Richard Edelman quotes ](https://sms4smile.com/quotes/author/richard-edelman/) ## More Earned quotes > [We earned any fans with the way we play.](https://sms4smile.com/quotes/jimmy-white/we-earned-any-fans-with-the-way-we-play/) [Jimmy White](https://sms4smile.com/quotes/author/jimmy-white/) > [Any time someone achieves success before they've earned it, it always comes back to haunt them.](https://sms4smile.com/quotes/ron-white/any-time-someone-achieves-success-before-they-ve-earned-it-it-always/) [Ron White](https://sms4smile.com/quotes/author/ron-white/) > [I began with small roles in successful movies like 'No Country For Old Men' by the Coen brothers; but it was 'The Last Exorcism'…](https://sms4smile.com/quotes/caleb-landry-jones/i-began-with-small-roles-in-successful-movies-like-no-country-for-old/) [Caleb Landry Jones](https://sms4smile.com/quotes/author/caleb-landry-jones/) > [At Inter, I earned my wages based on the results on the field.](https://sms4smile.com/quotes/roberto-mancini/at-inter-i-earned-my-wages-based-on-the-results-on-the-field/) [Roberto Mancini](https://sms4smile.com/quotes/author/roberto-mancini/) > [I have earned every cent. And in all of my years of public life I have never obstructed justice,](https://sms4smile.com/quotes/richard-m-nixon/i-have-earned-every-cent-and-in-all-of-my-years-of-public-life-i-have/) [Richard M. Nixon](https://sms4smile.com/quotes/author/richard-m-nixon/) > [I moved to New York aged 16, and worked part-time in a Korean store in South Bronx selling groceries, bread and confectionery. I earned…](https://sms4smile.com/quotes/chris-eubank-sr/i-moved-to-new-york-aged-16-and-worked-part-time-in-a-korean-store-in/) [Chris Eubank Sr](https://sms4smile.com/quotes/author/chris-eubank-sr/) > [I could have earned lots of crores by doing hundreds of more 'Rangeela' that came my way.](https://sms4smile.com/quotes/urmila-matondkar/i-could-have-earned-lots-of-crores-by-doing-hundreds-of-more-rangeela/) [Urmila Matondkar](https://sms4smile.com/quotes/author/urmila-matondkar/) > [We often learn the hard way that our world is ruled by external factors. We don't always get what is rightfully ours, even if…](https://sms4smile.com/quotes/ryan-holiday/we-often-learn-the-hard-way-that-our-world-is-ruled-by-external/) [Ryan Holiday](https://sms4smile.com/quotes/author/ryan-holiday/) > [“As far as I could tell, he earned his hundred thousand a year by wandering the hallway with a Styrofoam cup of coffee, smiling…](https://sms4smile.com/quotes/tom-perrotta/as-far-as-i-could-tell-he-earned-his-hundred-thousand-a-year-by/) [Tom Perrotta](https://sms4smile.com/quotes/author/tom-perrotta/) > [It took me nine years to get my first release. I have worked for it. I have earned it. I couldn't have asked for…](https://sms4smile.com/quotes/shweta-tripathi/it-took-me-nine-years-to-get-my-first-release-i-have-worked-for-it-i/) [Shweta Tripathi](https://sms4smile.com/quotes/author/shweta-tripathi/) > [“President Trump has earned the title of ‘The Lying President’.”](https://sms4smile.com/quotes/steven-magee/president-trump-has-earned-the-title-of-the-lying-president/) [Steven Magee](https://sms4smile.com/quotes/author/steven-magee/) > [Trust is earned, Never bought](https://sms4smile.com/quotes/jacob-wagner/trust-is-earned-never-bought/) [Jacob Wagner](https://sms4smile.com/quotes/author/jacob-wagner/) > [There is a legitimate concern about wealth distribution in the United States, but the answer is not to scapegoat any individual who makes over…](https://sms4smile.com/quotes/conrad-black/there-is-a-legitimate-concern-about-wealth-distribution-in-the-united/) [Conrad Black](https://sms4smile.com/quotes/author/conrad-black/) > [Women have shown their skills and that's why they have been accepted in the industry. It's through their skill that they have managed to…](https://sms4smile.com/quotes/shoojit-sircar/women-have-shown-their-skills-and-that-s-why-they-have-been-accepted/) [Shoojit Sircar](https://sms4smile.com/quotes/author/shoojit-sircar/) > [“They can take me as they find me,' says Ron. 'I've earned this face, it tells a story.”](https://sms4smile.com/quotes/richard-osman/they-can-take-me-as-they-find-me-says-ron-i-ve-earned-this-face-it/) [Richard Osman](https://sms4smile.com/quotes/author/richard-osman/) [Browse all 350 Earned quotes ](https://sms4smile.com/quotes/about/earned/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "Trump has moved campaigns into a post-advertising era with a total reversal of spend from paid to earned media.", "creator": { "@type": "Person", "name": "Richard Edelman" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/richard-edelman/trump-has-moved-campaigns-into-a-post-advertising-era-with-a-total/", "about": { "@type": "Thing", "name": "Earned" }, "@id": "https://sms4smile.com/quotes/richard-edelman/trump-has-moved-campaigns-into-a-post-advertising-era-with-a-total/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/75d/richard-edelman-5150_earned_trump-has-moved-campaigns-into-a-post-ad_3187830.jpg", "contentUrl": "https://sms4smile.com/quotes/i/75d/richard-edelman-5150_earned_trump-has-moved-campaigns-into-a-post-ad_3187830.jpg", "url": "https://sms4smile.com/quotes/i/75d/richard-edelman-5150_earned_trump-has-moved-campaigns-into-a-post-ad_3187830.jpg", "width": 1080, "height": 1080, "caption": "“Trump has moved campaigns into a post-advertising era with a total reversal of spend from paid to earned…” — Richard Edelman", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Richard Edelman", "item": "https://sms4smile.com/quotes/author/richard-edelman/" }, { "@type": "ListItem", "position": 4, "name": "Trump has moved campaigns into a...", "item": "https://sms4smile.com/quotes/richard-edelman/trump-has-moved-campaigns-into-a-post-advertising-era-with-a-total/" } ], "@id": "https://sms4smile.com/quotes/richard-edelman/trump-has-moved-campaigns-into-a-post-advertising-era-with-a-total/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```