--- title: "Meaning & Key Takeaway of: Most smart companies should make…" description: "\"Most smart companies should make themselves media companies. That means they put out their own information.\" — Richard Edelman" image: "https://sms4smile.com/quotes/i/b13/richard-edelman-5150_information_most-smart-companies-should-make-themsel_2540346.jpg" --- # Most smart companies should make themselves media… ![“Most smart companies should make themselves media companies. That means they put out their own information.” quote by Richard Edelman](https://sms4smile.com/quotes/i/b13/richard-edelman-5150_information_most-smart-companies-should-make-themsel_2540346.jpg) [Download](https://sms4smile.com/quotes/i/b13/richard-edelman-5150_information_most-smart-companies-should-make-themsel_2540346.jpg) [Open image](https://sms4smile.com/quotes/i/b13/richard-edelman-5150_information_most-smart-companies-should-make-themsel_2540346.jpg) > “Most smart companies should make themselves media companies. That means they put out their own information.” [Richard Edelman](https://sms4smile.com/quotes/author/richard-edelman/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Companies should control their narrative by producing their own media content. **In simple terms:** Be your own media outlet. Key Takeaway Create and share your own information. Themes branding media control Mood pragmatic strategic Type business advisory When to use this quote - corporate communications - content creation - social media strategy - public relations Key Concepts marketing communication strategic planning Questions to Reflect On - How can small firms produce quality media? - What risks exist when controlling all information? A Different Perspective Creating media requires expertise and resources many not all firms have. ★ ★ ★ ★ ★ No ratings yet [Media](https://sms4smile.com/quotes/about/media/) [Smart](https://sms4smile.com/quotes/about/smart/) ## Related quotes > [The truth is, truly passionate media creators don't get into the media business to make huge gains from spectacular unicorn exits. When it happens,…](https://sms4smile.com/quotes/john-battelle/the-truth-is-truly-passionate-media-creators-don-t-get-into-the-media/) [John Battelle](https://sms4smile.com/quotes/author/john-battelle/) > [Protesters should make their own media and not rely on mainstream media to cover them.](https://sms4smile.com/quotes/naomi-wolf/protesters-should-make-their-own-media-and-not-rely-on-mainstream/) [Naomi Wolf](https://sms4smile.com/quotes/author/naomi-wolf/) > [System uptime, data protection, and identity theft are weighty issues. It takes real ingenuity to out-think the fraudsters who are trying to steal identities…](https://sms4smile.com/quotes/chris-shipley/system-uptime-data-protection-and-identity-theft-are-weighty-issues/) Chris Shipley > [Smart companies fail because they do everything right. They cater to high-profit-margin customers and ignore the low end of the market, where disruptive innovations…](https://sms4smile.com/quotes/clayton-m-christensen/smart-companies-fail-because-they-do-everything-right-they-cater-to/) [Clayton M. Christensen](https://sms4smile.com/quotes/author/clayton-m-christensen/) > [I think that we can all learn from what smart companies are doing. My objective is to demonstrate what's possible, even during tough economic…](https://sms4smile.com/quotes/james-a-champy/i-think-that-we-can-all-learn-from-what-smart-companies-are-doing-my/) [James A. Champy](https://sms4smile.com/quotes/author/james-a-champy/) > [I brought one big question with me to Harvard. Why do smart companies fail?](https://sms4smile.com/quotes/clayton-m-christensen/i-brought-one-big-question-with-me-to-harvard-why-do-smart-companies/) [Clayton M. Christensen](https://sms4smile.com/quotes/author/clayton-m-christensen/) > [Our business is not based on having information about you. You’re not our product. Our product are these, and this watch, and Macs, and…](https://sms4smile.com/quotes/tim-cook/our-business-is-not-based-on-having-information-about-you-you-re-not/) [Tim Cook](https://sms4smile.com/quotes/author/tim-cook/) > [People think that the big companies make songs and their artists just release it. It's not like that.](https://sms4smile.com/quotes/henry-lau/people-think-that-the-big-companies-make-songs-and-their-artists-just/) [Henry Lau](https://sms4smile.com/quotes/author/henry-lau/) > [Private companies can make a personal profile, direct you to things - they will say - that you would be interested in, but that's…](https://sms4smile.com/quotes/noam-chomsky/private-companies-can-make-a-personal-profile-direct-you-to-things/) [Noam Chomsky](https://sms4smile.com/quotes/author/noam-chomsky/) > [Great companies make meaning. A company has a name, but its people give it meaning.](https://sms4smile.com/quotes/richard-pascale/great-companies-make-meaning-a-company-has-a-name-but-its-people-give/) [Richard Pascale](https://sms4smile.com/quotes/author/richard-pascale/) > [The issue for the major companies is how, is how when and where to make their content online. So you look at these major…](https://sms4smile.com/quotes/harry-e-sloan/the-issue-for-the-major-companies-is-how-is-how-when-and-where-to/) Harry E. Sloan > [You know what kind of companies generally survive? Companies that make more money than they spend. I know, duh, right?](https://sms4smile.com/quotes/heidi-roizen/you-know-what-kind-of-companies-generally-survive-companies-that-make/) [Heidi Roizen](https://sms4smile.com/quotes/author/heidi-roizen/) > [Let's make sure that when companies make investments to reduce emissions that they're rewarded for that and encouraged to do more.](https://sms4smile.com/quotes/andrew-scheer/let-s-make-sure-that-when-companies-make-investments-to-reduce/) [Andrew Scheer](https://sms4smile.com/quotes/author/andrew-scheer/) > [The companies that make meaningful contributions while also listening to the voices of others are the ones that will genuinely engage their community, who…](https://sms4smile.com/quotes/simon-mainwaring/the-companies-that-make-meaningful-contributions-while-also-listening/) [Simon Mainwaring](https://sms4smile.com/quotes/author/simon-mainwaring/) > [Companies should not have a singular view of profitability. There needs to be a balance between commerce and social responsibility... The companies that are…](https://sms4smile.com/quotes/howard-schultz/companies-should-not-have-a-singular-view-of-profitability-there/) [Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/) ## More by Richard Edelman > [The historic quarrels between Japan and Korea pale in importance to the bigger question of extent of U.S. commitment to the defense of the…](https://sms4smile.com/quotes/richard-edelman/the-historic-quarrels-between-japan-and-korea-pale-in-importance-to/) [Richard Edelman](https://sms4smile.com/quotes/author/richard-edelman/) > [The Dabo people are consumer marketing geniuses. This is exactly why we acquired them.](https://sms4smile.com/quotes/richard-edelman/the-dabo-people-are-consumer-marketing-geniuses-this-is-exactly-why/) [Richard Edelman](https://sms4smile.com/quotes/author/richard-edelman/) > [Edelman diversified into public affairs in the late '60s with important programs for the Concorde SST, gaining landing rights at JFK Airport in New…](https://sms4smile.com/quotes/richard-edelman/edelman-diversified-into-public-affairs-in-the-late-60s-with/) [Richard Edelman](https://sms4smile.com/quotes/author/richard-edelman/) > [Engagement and integrity are the two most fundamental aspects of building trust; lead from the front by evolving your company strategy, then live your…](https://sms4smile.com/quotes/richard-edelman/engagement-and-integrity-are-the-two-most-fundamental-aspects-of/) [Richard Edelman](https://sms4smile.com/quotes/author/richard-edelman/) > [We have continued to advance our global ambition with acquisitions that fill in the global footprint, such as Dabo in Dubai on the marketing…](https://sms4smile.com/quotes/richard-edelman/we-have-continued-to-advance-our-global-ambition-with-acquisitions/) [Richard Edelman](https://sms4smile.com/quotes/author/richard-edelman/) > [The dominant advertising advantage of Clinton, with spending of 10 to 1 over Trump, reinforced the perception that she was trying to buy, rather…](https://sms4smile.com/quotes/richard-edelman/the-dominant-advertising-advantage-of-clinton-with-spending-of-10-to/) [Richard Edelman](https://sms4smile.com/quotes/author/richard-edelman/) > [Great women, in partnership with great men, will continue to take us forward.](https://sms4smile.com/quotes/richard-edelman/great-women-in-partnership-with-great-men-will-continue-to-take-us/) [Richard Edelman](https://sms4smile.com/quotes/author/richard-edelman/) > [I think that the direct conversation is exactly what companies need to earn trust of customers. Admit an error. Fix a problem. Commit to…](https://sms4smile.com/quotes/richard-edelman/i-think-that-the-direct-conversation-is-exactly-what-companies-need/) [Richard Edelman](https://sms4smile.com/quotes/author/richard-edelman/) > [We have got to be more comfortable experimenting with different models. So maybe a client just needs execution people or a lot of young…](https://sms4smile.com/quotes/richard-edelman/we-have-got-to-be-more-comfortable-experimenting-with-different/) [Richard Edelman](https://sms4smile.com/quotes/author/richard-edelman/) > [I take the subway to work. I fly coach back and forth to Chicago.](https://sms4smile.com/quotes/richard-edelman/i-take-the-subway-to-work-i-fly-coach-back-and-forth-to-chicago/) [Richard Edelman](https://sms4smile.com/quotes/author/richard-edelman/) > [We must be able to appeal to the CCO and CMO with programs that have purpose at the core, that start movements and solicit…](https://sms4smile.com/quotes/richard-edelman/we-must-be-able-to-appeal-to-the-cco-and-cmo-with-programs-that-have/) [Richard Edelman](https://sms4smile.com/quotes/author/richard-edelman/) > [More and more readers are finding important and interesting content through platforms like Facebook, Twitter, and now Medium rather than traditional publishers.](https://sms4smile.com/quotes/richard-edelman/more-and-more-readers-are-finding-important-and-interesting-content/) [Richard Edelman](https://sms4smile.com/quotes/author/richard-edelman/) > [The inability or unwillingness of citizens to differentiate between fake and authentic news is undermining a fundamental assumption of democracy: the informed voter.](https://sms4smile.com/quotes/richard-edelman/the-inability-or-unwillingness-of-citizens-to-differentiate-between/) [Richard Edelman](https://sms4smile.com/quotes/author/richard-edelman/) > [I remember feeling proud as I cast my first vote in Chicago in the 1972 presidential election - President Richard Nixon versus Senator George…](https://sms4smile.com/quotes/richard-edelman/i-remember-feeling-proud-as-i-cast-my-first-vote-in-chicago-in-the/) [Richard Edelman](https://sms4smile.com/quotes/author/richard-edelman/) > [Walter Isaacson attracts the best and the brightest to Aspen. It is exhilarating to listen to the likes of David Rubenstein and constitutional scholar…](https://sms4smile.com/quotes/richard-edelman/walter-isaacson-attracts-the-best-and-the-brightest-to-aspen-it-is/) [Richard Edelman](https://sms4smile.com/quotes/author/richard-edelman/) [Explore all 103 Richard Edelman quotes ](https://sms4smile.com/quotes/author/richard-edelman/) ## More Information quotes > [Intel has a very complete process that I go through any time I want to sell that ensures I have no insider information.](https://sms4smile.com/quotes/brian-krzanich/intel-has-a-very-complete-process-that-i-go-through-any-time-i-want/) [Brian Krzanich](https://sms4smile.com/quotes/author/brian-krzanich/) > [Some books are not read in the right way because they have skipped a stage of opinion, assume a crystallization of information in society…](https://sms4smile.com/quotes/doris-lessing/some-books-are-not-read-in-the-right-way-because-they-have-skipped-a/) [Doris Lessing](https://sms4smile.com/quotes/author/doris-lessing/) > [You feed yourself. Make sure you have all the information, whether it's aesthetic, scientific, mathematical, I don't care what it is. Then you walk…](https://sms4smile.com/quotes/ray-bradbury/you-feed-yourself-make-sure-you-have-all-the-information-whether-it-s/) [Ray Bradbury](https://sms4smile.com/quotes/author/ray-bradbury/) > [“We know that children with autism like order, that they are often very visual and that they can be quite literal. They deserve beautiful…](https://sms4smile.com/quotes/adele-devine/we-know-that-children-with-autism-like-order-that-they-are-often-very/) [Adele Devine](https://sms4smile.com/quotes/author/adele-devine/) > [I'm not going to be part of looking at information only partially. I'm not going to be part of just coming to quick conclusions.…](https://sms4smile.com/quotes/max-cleland/i-m-not-going-to-be-part-of-looking-at-information-only-partially-i-m/) [Max Cleland](https://sms4smile.com/quotes/author/max-cleland/) > [If, as I anticipate, a wide array of personal, portable information/communication devices becomes increasingly important and widespread for information-intensive users, it will be a…](https://sms4smile.com/quotes/tom-peters/if-as-i-anticipate-a-wide-array-of-personal-portable-information/) [Tom Peters](https://sms4smile.com/quotes/author/tom-peters/) > [I didn't expect to be so comfortable handing my child off to a nanny without getting any of her information. As soon as she…](https://sms4smile.com/quotes/ali-wong/i-didn-t-expect-to-be-so-comfortable-handing-my-child-off-to-a-nanny/) [Ali Wong](https://sms4smile.com/quotes/author/ali-wong/) > [It is proposed that a form of free dialogue may well be one of the most effective ways of investigating the crisis which faces…](https://sms4smile.com/quotes/david-bohm/it-is-proposed-that-a-form-of-free-dialogue-may-well-be-one-of-the/) [David Bohm](https://sms4smile.com/quotes/author/david-bohm/) > [Small businesses are the backbone of the American economy and employ almost half of the working population. Yet because of their size, they rarely…](https://sms4smile.com/quotes/dan-lipinski/small-businesses-are-the-backbone-of-the-american-economy-and-employ/) [Dan Lipinski](https://sms4smile.com/quotes/author/dan-lipinski/) > [Information is money, but data is squat](https://sms4smile.com/quotes/angela-llama-butler/information-is-money-but-data-is-squat/) Angela Llama-Butler > [In essence, I see the value of journalism as resting in a twofold mission: informing the public of accurate and vital information, and its…](https://sms4smile.com/quotes/glenn-greenwald/in-essence-i-see-the-value-of-journalism-as-resting-in-a-twofold/) [Glenn Greenwald](https://sms4smile.com/quotes/author/glenn-greenwald/) > [There's nothing more special than intellect and labour that makes painting work. There's no magic there; it's information, and it's work.](https://sms4smile.com/quotes/kerry-james-marshall/there-s-nothing-more-special-than-intellect-and-labour-that-makes/) [Kerry James Marshall](https://sms4smile.com/quotes/author/kerry-james-marshall/) > [That's what makes a human a human, if we store information outside our bodies.](https://sms4smile.com/quotes/bill-nye/that-s-what-makes-a-human-a-human-if-we-store-information-outside-our/) [Bill Nye](https://sms4smile.com/quotes/author/bill-nye/) > [My hope is that if people have the knowledge, and if they actually see where their food comes from and have access to the…](https://sms4smile.com/quotes/michael-pollan/my-hope-is-that-if-people-have-the-knowledge-and-if-they-actually-see/) [Michael Pollan](https://sms4smile.com/quotes/author/michael-pollan/) > [The mere imparting of information is not education.](https://sms4smile.com/quotes/carter-g-woodson/the-mere-imparting-of-information-is-not-education/) [Carter G. Woodson](https://sms4smile.com/quotes/author/carter-g-woodson/) Browse all 6,395 Information quotes ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "Most smart companies should make themselves media companies. 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