---
title: "Meaning & Key Takeaway of: Edelman diversified into public affairs…"
description: "\"Edelman diversified into public affairs in the late '60s with important programs for the Concorde SST, gaining landing rights at JFK Airport in New Yor..."
image: "https://sms4smile.com/quotes/i/b74/richard-edelman-5150_building_edelman-diversified-into-public-affairs_198628.jpg"
---

#  Edelman diversified into public affairs in the late '60s…

![“Edelman diversified into public affairs in the late '60s with important programs for the Concorde SST, gaining landing rights at JFK Airport in New York, and in the late '70s generating public approval for the building of the very stark Vietnam Veterans War Memorial in Washington, D.C., from a…” quote by Richard Edelman](https://sms4smile.com/quotes/i/b74/richard-edelman-5150_building_edelman-diversified-into-public-affairs_198628.jpg)   [Download](https://sms4smile.com/quotes/i/b74/richard-edelman-5150_building_edelman-diversified-into-public-affairs_198628.jpg) [Open image](https://sms4smile.com/quotes/i/b74/richard-edelman-5150_building_edelman-diversified-into-public-affairs_198628.jpg)

> “Edelman diversified into public affairs in the late '60s with important programs for the Concorde SST, gaining landing rights at JFK Airport in New York, and in the late '70s generating public approval for the building of the very stark Vietnam Veterans War Memorial in Washington, D.C., from a design by the very young architect Maya Lin.”

[Richard Edelman](https://sms4smile.com/quotes/author/richard-edelman/)

## About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

Edelman broadened its services to public affairs, securing high‑profile projects like Concorde landing rights and the Vietnam Veterans Memorial.

**In simple terms:** Edelman grew into public affairs with major projects.

Key Takeaway

Leverage expertise to enter new sectors.

Themes

public affairs branding strategic communication

Mood

proud strategic

Type

historical corporate

When to use this quote

- airport negotiations
- memorial campaigns
- government relations

Key Concepts

corporate reputation stakeholder engagement policy influence

Questions to Reflect On

- How can firms balance commercial and civic goals?
- What risks arise from high‑visibility public projects?

A Different Perspective

Success depends on political climate and stakeholder buy‑in.

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[Building](https://sms4smile.com/quotes/about/building/) [Design](https://sms4smile.com/quotes/about/design/) [Edelman Diversified](https://sms4smile.com/quotes/about/edelman-diversified-2080153/) [Jfk Airport](https://sms4smile.com/quotes/about/jfk-airport-2080152/) [Late](https://sms4smile.com/quotes/about/late/) [Maya Lin](https://sms4smile.com/quotes/about/maya-lin-223605/) [New](https://sms4smile.com/quotes/about/new/) [Public affairs](https://sms4smile.com/quotes/about/public-affairs/) [Rights Jfk](https://sms4smile.com/quotes/about/rights-jfk-2080154/) [Stark Vietnam](https://sms4smile.com/quotes/about/stark-vietnam-2080155/) [Vietnam veteran](https://sms4smile.com/quotes/about/vietnam-veteran/) [Vietnam veterans](https://sms4smile.com/quotes/about/vietnam-veterans/) [War](https://sms4smile.com/quotes/about/war/) [Washington Design](https://sms4smile.com/quotes/about/washington-design-2080156/)

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