--- title: "Meaning & Key Takeaway of: CEOs who boldly lean into fulfilling the…" description: "\"CEOs who boldly lean into fulfilling the dual mandate of earning profits and providing societal benefits will find a receptive public.\" — Richard Edelman" image: "https://sms4smile.com/quotes/i/e60/richard-edelman-5150_boldly_ceos-who-boldly-lean-into-fulfilling-the_665038.jpg" --- # CEOs who boldly lean into fulfilling the dual mandate of… ![“CEOs who boldly lean into fulfilling the dual mandate of earning profits and providing societal benefits will find a receptive public.” quote by Richard Edelman](https://sms4smile.com/quotes/i/e60/richard-edelman-5150_boldly_ceos-who-boldly-lean-into-fulfilling-the_665038.jpg) [Download](https://sms4smile.com/quotes/i/e60/richard-edelman-5150_boldly_ceos-who-boldly-lean-into-fulfilling-the_665038.jpg) [Open image](https://sms4smile.com/quotes/i/e60/richard-edelman-5150_boldly_ceos-who-boldly-lean-into-fulfilling-the_665038.jpg) > “CEOs who boldly lean into fulfilling the dual mandate of earning profits and providing societal benefits will find a receptive public.” [Richard Edelman](https://sms4smile.com/quotes/author/richard-edelman/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Encourages CEOs to blend profit goals with social good, gaining public support **In simple terms:** Combine profit with social benefit for public approval Key Takeaway Align profit with societal impact Themes leadership corporate social responsibility profit motive public perception Mood optimistic strategic inspirational Type leadership business social responsibility When to use this quote - corporate strategy sessions - public relations campaigns - community partnerships - product development - investor meetings Key Concepts stakeholder theory shared value sustainable business Questions to Reflect On - How can firms measure social impact? - What trade‑offs exist between profit and purpose? A Different Perspective Economic downturns may limit ability to invest in social initiatives ★ ★ ★ ★ ★ No ratings yet [Benefits Receptive](https://sms4smile.com/quotes/about/benefits-receptive-5291661/) [Boldly](https://sms4smile.com/quotes/about/boldly/) [Ceos](https://sms4smile.com/quotes/about/ceos/) [Ceos Boldly](https://sms4smile.com/quotes/about/ceos-boldly-5291659/) [Find](https://sms4smile.com/quotes/about/find/) [Lean](https://sms4smile.com/quotes/about/lean/) [Providing Societal](https://sms4smile.com/quotes/about/providing-societal-5291662/) [Receptive Public](https://sms4smile.com/quotes/about/receptive-public-5291660/) [Who](https://sms4smile.com/quotes/about/who/) [Will](https://sms4smile.com/quotes/about/will/) ## Related quotes > [Law is whatever is boldly asserted and plausibly maintained.](https://sms4smile.com/quotes/aaron-burr/law-is-whatever-is-boldly-asserted-and-plausibly-maintained/) [Aaron Burr](https://sms4smile.com/quotes/author/aaron-burr/) > [“Sin, but sin boldly.”](https://sms4smile.com/quotes/st-augustine/sin-but-sin-boldly/) [St. Augustine](https://sms4smile.com/quotes/author/st-augustine/) > [If you use music boldly at the front of a scene, it creates another level.](https://sms4smile.com/quotes/yorgos-lanthimos/if-you-use-music-boldly-at-the-front-of-a-scene-it-creates-another/) [Yorgos Lanthimos](https://sms4smile.com/quotes/author/yorgos-lanthimos/) > [No one lies so boldly as the man who is indignant.](https://sms4smile.com/quotes/friedrich-nietzsche/no-one-lies-so-boldly-as-the-man-who-is-indignant/) [Friedrich Nietzsche](https://sms4smile.com/quotes/author/friedrich-nietzsche/) > [It seems, by today's standards, that it's better to seek approval than to tell the truth. It's better to utter sweet nothings than to…](https://sms4smile.com/quotes/monica-johnson/it-seems-by-today-s-standards-that-it-s-better-to-seek-approval-than/) [Monica Johnson](https://sms4smile.com/quotes/author/monica-johnson/) > [The public has no interest in whether the President acts boldly or timidly in his personal affairs.](https://sms4smile.com/quotes/george-t-conway-iii/the-public-has-no-interest-in-whether-the-president-acts-boldly-or/) [George T. Conway III](https://sms4smile.com/quotes/author/george-t-conway-iii/) > [I want women writers to write boldly, wildly, deeply. I want them to feel really liberated to tell the brutal truth, however they see…](https://sms4smile.com/quotes/julianna-baggott/i-want-women-writers-to-write-boldly-wildly-deeply-i-want-them-to/) [Julianna Baggott](https://sms4smile.com/quotes/author/julianna-baggott/) > [“May you become empowered from within – to make your way boldly, along life's unique journey.”](https://sms4smile.com/quotes/eleesha/may-you-become-empowered-from-within-to-make-your-way-boldly-along/) [Eleesha](https://sms4smile.com/quotes/author/eleesha/) > [He is not valiant that dares die, but he that boldly bears calamity.](https://sms4smile.com/quotes/philip-massinger/he-is-not-valiant-that-dares-die-but-he-that-boldly-bears-calamity/) [Philip Massinger](https://sms4smile.com/quotes/author/philip-massinger/) > [An examin'd enterprize goes on boldly.](https://sms4smile.com/quotes/george-herbert/an-examin-d-enterprize-goes-on-boldly/) [George Herbert](https://sms4smile.com/quotes/author/george-herbert/) > [The great artists of music have always innovated and boldly changed the game, but the industry itself has not.](https://sms4smile.com/quotes/jimmy-iovine/the-great-artists-of-music-have-always-innovated-and-boldly-changed/) [Jimmy Iovine](https://sms4smile.com/quotes/author/jimmy-iovine/) > [Obama behaves like a centrist who leans tentatively left on certain social programs but boldly right on military force and civil liberties.](https://sms4smile.com/quotes/david-k-shipler/obama-behaves-like-a-centrist-who-leans-tentatively-left-on-certain/) [David K. Shipler](https://sms4smile.com/quotes/author/david-k-shipler/) > [He is not valiant that dares lie; but he that boldly bears calamity.](https://sms4smile.com/quotes/philip-massinger/he-is-not-valiant-that-dares-lie-but-he-that-boldly-bears-calamity/) [Philip Massinger](https://sms4smile.com/quotes/author/philip-massinger/) > [“Stand forth, Nayman of Noland (for no longer will I follow you obliquelike through the inspired form of the third person singular and the…](https://sms4smile.com/quotes/james-joyce/stand-forth-nayman-of-noland-for-no-longer-will-i-follow-you/) [James Joyce](https://sms4smile.com/quotes/author/james-joyce/) > [“Boldly! That was the great and powerful key. Preach boldly! Love boldly! Jog boldly! And most crucial of all, do not approach God whining…](https://sms4smile.com/quotes/jan-karon/boldly-that-was-the-great-and-powerful-key-preach-boldly-love-boldly/) [Jan Karon](https://sms4smile.com/quotes/author/jan-karon/) ## More by Richard Edelman > [The historic quarrels between Japan and Korea pale in importance to the bigger question of extent of U.S. commitment to the defense of the…](https://sms4smile.com/quotes/richard-edelman/the-historic-quarrels-between-japan-and-korea-pale-in-importance-to/) [Richard Edelman](https://sms4smile.com/quotes/author/richard-edelman/) > [The Dabo people are consumer marketing geniuses. This is exactly why we acquired them.](https://sms4smile.com/quotes/richard-edelman/the-dabo-people-are-consumer-marketing-geniuses-this-is-exactly-why/) [Richard Edelman](https://sms4smile.com/quotes/author/richard-edelman/) > [Edelman diversified into public affairs in the late '60s with important programs for the Concorde SST, gaining landing rights at JFK Airport in New…](https://sms4smile.com/quotes/richard-edelman/edelman-diversified-into-public-affairs-in-the-late-60s-with/) [Richard Edelman](https://sms4smile.com/quotes/author/richard-edelman/) > [Engagement and integrity are the two most fundamental aspects of building trust; lead from the front by evolving your company strategy, then live your…](https://sms4smile.com/quotes/richard-edelman/engagement-and-integrity-are-the-two-most-fundamental-aspects-of/) [Richard Edelman](https://sms4smile.com/quotes/author/richard-edelman/) > [We have continued to advance our global ambition with acquisitions that fill in the global footprint, such as Dabo in Dubai on the marketing…](https://sms4smile.com/quotes/richard-edelman/we-have-continued-to-advance-our-global-ambition-with-acquisitions/) [Richard Edelman](https://sms4smile.com/quotes/author/richard-edelman/) > [The dominant advertising advantage of Clinton, with spending of 10 to 1 over Trump, reinforced the perception that she was trying to buy, rather…](https://sms4smile.com/quotes/richard-edelman/the-dominant-advertising-advantage-of-clinton-with-spending-of-10-to/) [Richard Edelman](https://sms4smile.com/quotes/author/richard-edelman/) > [Great women, in partnership with great men, will continue to take us forward.](https://sms4smile.com/quotes/richard-edelman/great-women-in-partnership-with-great-men-will-continue-to-take-us/) [Richard Edelman](https://sms4smile.com/quotes/author/richard-edelman/) > [I think that the direct conversation is exactly what companies need to earn trust of customers. Admit an error. Fix a problem. Commit to…](https://sms4smile.com/quotes/richard-edelman/i-think-that-the-direct-conversation-is-exactly-what-companies-need/) [Richard Edelman](https://sms4smile.com/quotes/author/richard-edelman/) > [We have got to be more comfortable experimenting with different models. So maybe a client just needs execution people or a lot of young…](https://sms4smile.com/quotes/richard-edelman/we-have-got-to-be-more-comfortable-experimenting-with-different/) [Richard Edelman](https://sms4smile.com/quotes/author/richard-edelman/) > [I take the subway to work. I fly coach back and forth to Chicago.](https://sms4smile.com/quotes/richard-edelman/i-take-the-subway-to-work-i-fly-coach-back-and-forth-to-chicago/) [Richard Edelman](https://sms4smile.com/quotes/author/richard-edelman/) > [We must be able to appeal to the CCO and CMO with programs that have purpose at the core, that start movements and solicit…](https://sms4smile.com/quotes/richard-edelman/we-must-be-able-to-appeal-to-the-cco-and-cmo-with-programs-that-have/) [Richard Edelman](https://sms4smile.com/quotes/author/richard-edelman/) > [More and more readers are finding important and interesting content through platforms like Facebook, Twitter, and now Medium rather than traditional publishers.](https://sms4smile.com/quotes/richard-edelman/more-and-more-readers-are-finding-important-and-interesting-content/) [Richard Edelman](https://sms4smile.com/quotes/author/richard-edelman/) > [The inability or unwillingness of citizens to differentiate between fake and authentic news is undermining a fundamental assumption of democracy: the informed voter.](https://sms4smile.com/quotes/richard-edelman/the-inability-or-unwillingness-of-citizens-to-differentiate-between/) [Richard Edelman](https://sms4smile.com/quotes/author/richard-edelman/) > [I remember feeling proud as I cast my first vote in Chicago in the 1972 presidential election - President Richard Nixon versus Senator George…](https://sms4smile.com/quotes/richard-edelman/i-remember-feeling-proud-as-i-cast-my-first-vote-in-chicago-in-the/) [Richard Edelman](https://sms4smile.com/quotes/author/richard-edelman/) > [Walter Isaacson attracts the best and the brightest to Aspen. It is exhilarating to listen to the likes of David Rubenstein and constitutional scholar…](https://sms4smile.com/quotes/richard-edelman/walter-isaacson-attracts-the-best-and-the-brightest-to-aspen-it-is/) [Richard Edelman](https://sms4smile.com/quotes/author/richard-edelman/) [Explore all 103 Richard Edelman quotes ](https://sms4smile.com/quotes/author/richard-edelman/) ## More Boldly quotes > [Law is whatever is boldly asserted and plausibly maintained.](https://sms4smile.com/quotes/aaron-burr/law-is-whatever-is-boldly-asserted-and-plausibly-maintained/) [Aaron Burr](https://sms4smile.com/quotes/author/aaron-burr/) > [“Stand forth, Nayman of Noland (for no longer will I follow you obliquelike through the inspired form of the third person singular and the…](https://sms4smile.com/quotes/james-joyce/stand-forth-nayman-of-noland-for-no-longer-will-i-follow-you/) [James Joyce](https://sms4smile.com/quotes/author/james-joyce/) > [He is not valiant that dares lie; but he that boldly bears calamity.](https://sms4smile.com/quotes/philip-massinger/he-is-not-valiant-that-dares-lie-but-he-that-boldly-bears-calamity/) [Philip Massinger](https://sms4smile.com/quotes/author/philip-massinger/) > [Obama behaves like a centrist who leans tentatively left on certain social programs but boldly right on military force and civil liberties.](https://sms4smile.com/quotes/david-k-shipler/obama-behaves-like-a-centrist-who-leans-tentatively-left-on-certain/) [David K. Shipler](https://sms4smile.com/quotes/author/david-k-shipler/) > [The great artists of music have always innovated and boldly changed the game, but the industry itself has not.](https://sms4smile.com/quotes/jimmy-iovine/the-great-artists-of-music-have-always-innovated-and-boldly-changed/) [Jimmy Iovine](https://sms4smile.com/quotes/author/jimmy-iovine/) > [An examin'd enterprize goes on boldly.](https://sms4smile.com/quotes/george-herbert/an-examin-d-enterprize-goes-on-boldly/) [George Herbert](https://sms4smile.com/quotes/author/george-herbert/) > [He is not valiant that dares die, but he that boldly bears calamity.](https://sms4smile.com/quotes/philip-massinger/he-is-not-valiant-that-dares-die-but-he-that-boldly-bears-calamity/) [Philip Massinger](https://sms4smile.com/quotes/author/philip-massinger/) > [“May you become empowered from within – to make your way boldly, along life's unique journey.”](https://sms4smile.com/quotes/eleesha/may-you-become-empowered-from-within-to-make-your-way-boldly-along/) [Eleesha](https://sms4smile.com/quotes/author/eleesha/) > [I want women writers to write boldly, wildly, deeply. I want them to feel really liberated to tell the brutal truth, however they see…](https://sms4smile.com/quotes/julianna-baggott/i-want-women-writers-to-write-boldly-wildly-deeply-i-want-them-to/) [Julianna Baggott](https://sms4smile.com/quotes/author/julianna-baggott/) > [The public has no interest in whether the President acts boldly or timidly in his personal affairs.](https://sms4smile.com/quotes/george-t-conway-iii/the-public-has-no-interest-in-whether-the-president-acts-boldly-or/) [George T. Conway III](https://sms4smile.com/quotes/author/george-t-conway-iii/) > [It seems, by today's standards, that it's better to seek approval than to tell the truth. It's better to utter sweet nothings than to…](https://sms4smile.com/quotes/monica-johnson/it-seems-by-today-s-standards-that-it-s-better-to-seek-approval-than/) [Monica Johnson](https://sms4smile.com/quotes/author/monica-johnson/) > [No one lies so boldly as the man who is indignant.](https://sms4smile.com/quotes/friedrich-nietzsche/no-one-lies-so-boldly-as-the-man-who-is-indignant/) [Friedrich Nietzsche](https://sms4smile.com/quotes/author/friedrich-nietzsche/) > [If you use music boldly at the front of a scene, it creates another level.](https://sms4smile.com/quotes/yorgos-lanthimos/if-you-use-music-boldly-at-the-front-of-a-scene-it-creates-another/) [Yorgos Lanthimos](https://sms4smile.com/quotes/author/yorgos-lanthimos/) > [“Sin, but sin boldly.”](https://sms4smile.com/quotes/st-augustine/sin-but-sin-boldly/) [St. Augustine](https://sms4smile.com/quotes/author/st-augustine/) > [“Boldly! That was the great and powerful key. Preach boldly! Love boldly! Jog boldly! And most crucial of all, do not approach God whining…](https://sms4smile.com/quotes/jan-karon/boldly-that-was-the-great-and-powerful-key-preach-boldly-love-boldly/) [Jan Karon](https://sms4smile.com/quotes/author/jan-karon/) [Browse all 78 Boldly quotes ](https://sms4smile.com/quotes/about/boldly/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "CEOs who boldly lean into fulfilling the dual mandate of earning profits and providing societal benefits will find a receptive public.", "creator": { "@type": "Person", "name": "Richard Edelman" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/richard-edelman/ceos-who-boldly-lean-into-fulfilling-the-dual-mandate-of-earning/", "about": { "@type": "Thing", "name": "Boldly" }, "@id": "https://sms4smile.com/quotes/richard-edelman/ceos-who-boldly-lean-into-fulfilling-the-dual-mandate-of-earning/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/e60/richard-edelman-5150_boldly_ceos-who-boldly-lean-into-fulfilling-the_665038.jpg", "contentUrl": "https://sms4smile.com/quotes/i/e60/richard-edelman-5150_boldly_ceos-who-boldly-lean-into-fulfilling-the_665038.jpg", "url": "https://sms4smile.com/quotes/i/e60/richard-edelman-5150_boldly_ceos-who-boldly-lean-into-fulfilling-the_665038.jpg", "width": 1080, "height": 1080, "caption": "“CEOs who boldly lean into fulfilling the dual mandate of earning profits and providing societal benefits…” — Richard Edelman", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Richard Edelman", "item": "https://sms4smile.com/quotes/author/richard-edelman/" }, { "@type": "ListItem", "position": 4, "name": "CEOs who boldly lean into fulfilling...", "item": "https://sms4smile.com/quotes/richard-edelman/ceos-who-boldly-lean-into-fulfilling-the-dual-mandate-of-earning/" } ], "@id": "https://sms4smile.com/quotes/richard-edelman/ceos-who-boldly-lean-into-fulfilling-the-dual-mandate-of-earning/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```