---
title: "Meaning & Key Takeaway of: Business really has to work its way back…"
description: "\"Business really has to work its way back. It has to re-earn the trust of its broad sets of constituents.\" — Richard Edelman"
image: "https://sms4smile.com/quotes/i/86f/richard-edelman-5150_business_business-really-has-to-work-its-way-back_3159064.jpg"
---

#  Business really has to work its way back. It has to…

![“Business really has to work its way back. It has to re-earn the trust of its broad sets of constituents.” quote by Richard Edelman](https://sms4smile.com/quotes/i/86f/richard-edelman-5150_business_business-really-has-to-work-its-way-back_3159064.jpg)   [Download](https://sms4smile.com/quotes/i/86f/richard-edelman-5150_business_business-really-has-to-work-its-way-back_3159064.jpg) [Open image](https://sms4smile.com/quotes/i/86f/richard-edelman-5150_business_business-really-has-to-work-its-way-back_3159064.jpg)

> “Business really has to work its way back. It has to re-earn the trust of its broad sets of constituents.”

[Richard Edelman](https://sms4smile.com/quotes/author/richard-edelman/)

## About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

Companies must rebuild trust with stakeholders after losing it.

**In simple terms:** Earn back trust with stakeholders.

Key Takeaway

Rebuild stakeholder trust.

Themes

trust reputation leadership

Mood

cautious strategic

Type

advice analysis

When to use this quote

- crisis management
- customer service
- employee relations
- public relations

Key Concepts

credibility stakeholder engagement brand repair

Questions to Reflect On

- What actions can restore trust?
- How do you measure regained trust?

A Different Perspective

Trust rebuilding takes time and consistency.

★ ★ ★ ★ ★   No ratings yet

[Business](https://sms4smile.com/quotes/about/business/) [Trust](https://sms4smile.com/quotes/about/trust/)

## Related quotes

> [I think that the direct conversation is exactly what companies need to earn trust of customers. Admit an error. Fix a problem. Commit to…](https://sms4smile.com/quotes/richard-edelman/i-think-that-the-direct-conversation-is-exactly-what-companies-need/)

[Richard Edelman](https://sms4smile.com/quotes/author/richard-edelman/)

> [I will have to earn trust and respect from my kids.](https://sms4smile.com/quotes/tiger-woods/i-will-have-to-earn-trust-and-respect-from-my-kids/)

[Tiger Woods](https://sms4smile.com/quotes/author/tiger-woods/)

> [I just wanted to work, build a relationship with my teammates, and earn their trust.](https://sms4smile.com/quotes/eric-weddle/i-just-wanted-to-work-build-a-relationship-with-my-teammates-and-earn/)

[Eric Weddle](https://sms4smile.com/quotes/author/eric-weddle/)

> [To be at ease is better than to be at business. Nothing really belongs to us but time, which even he has who has…](https://sms4smile.com/quotes/baltasar-gracian/to-be-at-ease-is-better-than-to-be-at-business-nothing-really-belongs/)

[Baltasar Gracian](https://sms4smile.com/quotes/author/baltasar-gracian/)

> [Journalists must work to earn the trust of those they aim to serve.](https://sms4smile.com/quotes/katharine-viner/journalists-must-work-to-earn-the-trust-of-those-they-aim-to-serve/)

[Katharine Viner](https://sms4smile.com/quotes/author/katharine-viner/)

> [We must never take the public's trust for granted - our predecessors worked hard to earn it, and it is our responsibility to continually…](https://sms4smile.com/quotes/sally-yates/we-must-never-take-the-public-s-trust-for-granted-our-predecessors/)

[Sally Yates](https://sms4smile.com/quotes/author/sally-yates/)

> [It's a real pleasure to earn the trust of your customers slowly over time by doing what's right.](https://sms4smile.com/quotes/charlie-munger/it-s-a-real-pleasure-to-earn-the-trust-of-your-customers-slowly-over/)

[Charlie Munger](https://sms4smile.com/quotes/author/charlie-munger/)

> [“Trust does not emerge simply because a seller makes a rational case why the customer should buy a product or service, or because an…](https://sms4smile.com/quotes/simon-sinek/trust-does-not-emerge-simply-because-a-seller-makes-a-rational-case/)

[Simon Sinek](https://sms4smile.com/quotes/author/simon-sinek/)

> [Give people a chance to earn your trust. If they keep it they're a keeper. If they lose it they lose you, and that's…](https://sms4smile.com/quotes/sonya-parker/give-people-a-chance-to-earn-your-trust-if-they-keep-it-they-re-a/)

[Sonya Parker](https://sms4smile.com/quotes/author/sonya-parker/)

> [I will work my heart out to earn the trust of the people of Massachusetts.](https://sms4smile.com/quotes/elizabeth-warren/i-will-work-my-heart-out-to-earn-the-trust-of-the-people-of/)

[Elizabeth Warren](https://sms4smile.com/quotes/author/elizabeth-warren/)

> [A guy will trust you only if you open up to him. Be honest with your husband. Trust him with everything. Dont keep any…](https://sms4smile.com/quotes/anne-nwakama/a-guy-will-trust-you-only-if-you-open-up-to-him-be-honest-with-your/)

[Anne Nwakama](https://sms4smile.com/quotes/author/anne-nwakama/)

> [“People consider trust differently. Some approach a new relationship with a degree of skepticism and want the other person to earn their trust before…](https://sms4smile.com/quotes/susan-c-young/people-consider-trust-differently-some-approach-a-new-relationship/)

[Susan C. Young](https://sms4smile.com/quotes/author/susan-c-young/)

> [When I grew up, you trusted anyone of authority. Kids don't trust people any more, and I don't blame them. We have to earn…](https://sms4smile.com/quotes/tom-izzo/when-i-grew-up-you-trusted-anyone-of-authority-kids-don-t-trust/)

[Tom Izzo](https://sms4smile.com/quotes/author/tom-izzo/)

> [“Some times we think we have nthin to earn. Bt in dis situation 1 thing must remember by everyone - if we r really…](https://sms4smile.com/quotes/ravi-nawandhar/some-times-we-think-we-have-nthin-to-earn-bt-in-dis-situation-1-thing/)

ravi nawandhar

> [“It would take more than one night to fully earn her trust. But he would, even if it killed him.”](https://sms4smile.com/quotes/kit-rocha/it-would-take-more-than-one-night-to-fully-earn-her-trust-but-he/)

[Kit Rocha](https://sms4smile.com/quotes/author/kit-rocha/)

## More by Richard Edelman

> [The historic quarrels between Japan and Korea pale in importance to the bigger question of extent of U.S. commitment to the defense of the…](https://sms4smile.com/quotes/richard-edelman/the-historic-quarrels-between-japan-and-korea-pale-in-importance-to/)

[Richard Edelman](https://sms4smile.com/quotes/author/richard-edelman/)

> [The Dabo people are consumer marketing geniuses. This is exactly why we acquired them.](https://sms4smile.com/quotes/richard-edelman/the-dabo-people-are-consumer-marketing-geniuses-this-is-exactly-why/)

[Richard Edelman](https://sms4smile.com/quotes/author/richard-edelman/)

> [Edelman diversified into public affairs in the late '60s with important programs for the Concorde SST, gaining landing rights at JFK Airport in New…](https://sms4smile.com/quotes/richard-edelman/edelman-diversified-into-public-affairs-in-the-late-60s-with/)

[Richard Edelman](https://sms4smile.com/quotes/author/richard-edelman/)

> [Engagement and integrity are the two most fundamental aspects of building trust; lead from the front by evolving your company strategy, then live your…](https://sms4smile.com/quotes/richard-edelman/engagement-and-integrity-are-the-two-most-fundamental-aspects-of/)

[Richard Edelman](https://sms4smile.com/quotes/author/richard-edelman/)

> [We have continued to advance our global ambition with acquisitions that fill in the global footprint, such as Dabo in Dubai on the marketing…](https://sms4smile.com/quotes/richard-edelman/we-have-continued-to-advance-our-global-ambition-with-acquisitions/)

[Richard Edelman](https://sms4smile.com/quotes/author/richard-edelman/)

> [The dominant advertising advantage of Clinton, with spending of 10 to 1 over Trump, reinforced the perception that she was trying to buy, rather…](https://sms4smile.com/quotes/richard-edelman/the-dominant-advertising-advantage-of-clinton-with-spending-of-10-to/)

[Richard Edelman](https://sms4smile.com/quotes/author/richard-edelman/)

> [Great women, in partnership with great men, will continue to take us forward.](https://sms4smile.com/quotes/richard-edelman/great-women-in-partnership-with-great-men-will-continue-to-take-us/)

[Richard Edelman](https://sms4smile.com/quotes/author/richard-edelman/)

> [I think that the direct conversation is exactly what companies need to earn trust of customers. Admit an error. Fix a problem. Commit to…](https://sms4smile.com/quotes/richard-edelman/i-think-that-the-direct-conversation-is-exactly-what-companies-need/)

[Richard Edelman](https://sms4smile.com/quotes/author/richard-edelman/)

> [We have got to be more comfortable experimenting with different models. So maybe a client just needs execution people or a lot of young…](https://sms4smile.com/quotes/richard-edelman/we-have-got-to-be-more-comfortable-experimenting-with-different/)

[Richard Edelman](https://sms4smile.com/quotes/author/richard-edelman/)

> [I take the subway to work. I fly coach back and forth to Chicago.](https://sms4smile.com/quotes/richard-edelman/i-take-the-subway-to-work-i-fly-coach-back-and-forth-to-chicago/)

[Richard Edelman](https://sms4smile.com/quotes/author/richard-edelman/)

> [We must be able to appeal to the CCO and CMO with programs that have purpose at the core, that start movements and solicit…](https://sms4smile.com/quotes/richard-edelman/we-must-be-able-to-appeal-to-the-cco-and-cmo-with-programs-that-have/)

[Richard Edelman](https://sms4smile.com/quotes/author/richard-edelman/)

> [More and more readers are finding important and interesting content through platforms like Facebook, Twitter, and now Medium rather than traditional publishers.](https://sms4smile.com/quotes/richard-edelman/more-and-more-readers-are-finding-important-and-interesting-content/)

[Richard Edelman](https://sms4smile.com/quotes/author/richard-edelman/)

> [The inability or unwillingness of citizens to differentiate between fake and authentic news is undermining a fundamental assumption of democracy: the informed voter.](https://sms4smile.com/quotes/richard-edelman/the-inability-or-unwillingness-of-citizens-to-differentiate-between/)

[Richard Edelman](https://sms4smile.com/quotes/author/richard-edelman/)

> [I remember feeling proud as I cast my first vote in Chicago in the 1972 presidential election - President Richard Nixon versus Senator George…](https://sms4smile.com/quotes/richard-edelman/i-remember-feeling-proud-as-i-cast-my-first-vote-in-chicago-in-the/)

[Richard Edelman](https://sms4smile.com/quotes/author/richard-edelman/)

> [Walter Isaacson attracts the best and the brightest to Aspen. It is exhilarating to listen to the likes of David Rubenstein and constitutional scholar…](https://sms4smile.com/quotes/richard-edelman/walter-isaacson-attracts-the-best-and-the-brightest-to-aspen-it-is/)

[Richard Edelman](https://sms4smile.com/quotes/author/richard-edelman/)

[Explore all 103 Richard Edelman quotes ](https://sms4smile.com/quotes/author/richard-edelman/)

## More Business quotes

> [Companies with cultures that celebrate diverse opinions and encourage the exchange of ideas have an advantage when solving difficult problems. A company that doesn't…](https://sms4smile.com/quotes/doug-mcmillon/companies-with-cultures-that-celebrate-diverse-opinions-and-encourage/)

[Doug McMillon](https://sms4smile.com/quotes/author/doug-mcmillon/)

> [You can laugh at me, but I understand show business.](https://sms4smile.com/quotes/ksenia-sobchak/you-can-laugh-at-me-but-i-understand-show-business/)

[Ksenia Sobchak](https://sms4smile.com/quotes/author/ksenia-sobchak/)

> [“Start a business, not a startup”](https://sms4smile.com/quotes/anonymous/start-a-business-not-a-startup/)

[Anonymous](https://sms4smile.com/quotes/author/anonymous/)

> [“Take some books and read; that’s an immense help; and books are always good company if you have the right sort.”](https://sms4smile.com/quotes/louisa-may-alcott/take-some-books-and-read-that-s-an-immense-help-and-books-are-always/)

[Louisa May Alcott](https://sms4smile.com/quotes/author/louisa-may-alcott/)

> [I'm a business first and foremost so whatever my business is, it's separate from my personal. It's like whatever I do business wise, it's…](https://sms4smile.com/quotes/snoop-dogg/i-m-a-business-first-and-foremost-so-whatever-my-business-is-it-s/)

[Snoop Dogg](https://sms4smile.com/quotes/author/snoop-dogg/)

> [Many early-stage entrepreneurs make one simple mistake: Describing this 'big picture' in vague concepts and words.](https://sms4smile.com/quotes/sunil-nagaraj/many-early-stage-entrepreneurs-make-one-simple-mistake-describing/)

[Sunil Nagaraj](https://sms4smile.com/quotes/author/sunil-nagaraj/)

> [Nobody has a crystal ball, and part of evolving a business plan is to say, 'I might have said we're going left, but I…](https://sms4smile.com/quotes/ryan-kavanaugh/nobody-has-a-crystal-ball-and-part-of-evolving-a-business-plan-is-to/)

[Ryan Kavanaugh](https://sms4smile.com/quotes/author/ryan-kavanaugh/)

> [I think a business guy is different from an artist. They walk different paths. Artists create the best outputs when they're having fun. And…](https://sms4smile.com/quotes/g-dragon/i-think-a-business-guy-is-different-from-an-artist-they-walk/)

[G-Dragon](https://sms4smile.com/quotes/author/g-dragon/)

> [ “\[S\]ometimes, when you are a food person, the possible irrelevance of what you are doing doesn’t cross your mind until it’s too late. (Once,… ](https://sms4smile.com/quotes/nora-ephron/s-ometimes-when-you-are-a-food-person-the-possible-irrelevance-of/)

[Nora Ephron](https://sms4smile.com/quotes/author/nora-ephron/)

> [If you have a different mindset, you will have a different outcome: if you make different choices from your peers, your life will then…](https://sms4smile.com/quotes/jack-ma/if-you-have-a-different-mindset-you-will-have-a-different-outcome-if/)

[Jack Ma](https://sms4smile.com/quotes/author/jack-ma/)

> [“Some say the Earth is angry Because he wants no company; I say the Earth is angry Because he lives alone.”](https://sms4smile.com/quotes/n-k-jemisin/some-say-the-earth-is-angry-because-he-wants-no-company-i-say-the/)

[N.K. Jemisin](https://sms4smile.com/quotes/author/n-k-jemisin/)

> [ If the State does not acquire supremacy over \[vast private\] enterprises, it becomes their puppet, and they become the real State. ](https://sms4smile.com/quotes/bertrand-russell/if-the-state-does-not-acquire-supremacy-over-vast-private-enterprises/)

[Bertrand Russell](https://sms4smile.com/quotes/author/bertrand-russell/)

> [It's not just that families can't buy a home or start a business without some savings tucked away.](https://sms4smile.com/quotes/jim-cooper/it-s-not-just-that-families-can-t-buy-a-home-or-start-a-business/)

[Jim Cooper](https://sms4smile.com/quotes/author/jim-cooper/)

> [I'm not into business at all.](https://sms4smile.com/quotes/freddie-mercury/i-m-not-into-business-at-all/)

[Freddie Mercury](https://sms4smile.com/quotes/author/freddie-mercury/)

> [I've long believed one of the mainsprings of our own liberty has been the widespread ownership of property among our people and the expectation…](https://sms4smile.com/quotes/ronald-reagan/i-ve-long-believed-one-of-the-mainsprings-of-our-own-liberty-has-been/)

[Ronald Reagan](https://sms4smile.com/quotes/author/ronald-reagan/)

[Browse all 39,016 Business quotes ](https://sms4smile.com/quotes/about/business/)

```json
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "Quotation",
            "text": "Business really has to work its way back. It has to re-earn the trust of its broad sets of constituents.",
            "creator": {
                "@type": "Person",
                "name": "Richard Edelman"
            },
            "isPartOf": {
                "@id": "https://sms4smile.com/quotes/#website"
            },
            "url": "https://sms4smile.com/quotes/richard-edelman/business-really-has-to-work-its-way-back-it-has-to-re-earn-the-trust/",
            "about": {
                "@type": "Thing",
                "name": "Business"
            },
            "@id": "https://sms4smile.com/quotes/richard-edelman/business-really-has-to-work-its-way-back-it-has-to-re-earn-the-trust/#quotation",
            "image": {
                "@type": "ImageObject",
                "@id": "https://sms4smile.com/quotes/i/86f/richard-edelman-5150_business_business-really-has-to-work-its-way-back_3159064.jpg",
                "contentUrl": "https://sms4smile.com/quotes/i/86f/richard-edelman-5150_business_business-really-has-to-work-its-way-back_3159064.jpg",
                "url": "https://sms4smile.com/quotes/i/86f/richard-edelman-5150_business_business-really-has-to-work-its-way-back_3159064.jpg",
                "width": 1080,
                "height": 1080,
                "caption": "“Business really has to work its way back. It has to re-earn the trust of its broad sets of constituents.” — Richard Edelman",
                "creditText": "SMS4Smile Quotes",
                "creator": {
                    "@id": "https://sms4smile.com/quotes/#organization"
                }
            }
        },
        {
            "@type": "BreadcrumbList",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://sms4smile.com/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Quotes",
                    "item": "https://sms4smile.com/quotes/"
                },
                {
                    "@type": "ListItem",
                    "position": 3,
                    "name": "Richard Edelman",
                    "item": "https://sms4smile.com/quotes/author/richard-edelman/"
                },
                {
                    "@type": "ListItem",
                    "position": 4,
                    "name": "Business really has to work its...",
                    "item": "https://sms4smile.com/quotes/richard-edelman/business-really-has-to-work-its-way-back-it-has-to-re-earn-the-trust/"
                }
            ],
            "@id": "https://sms4smile.com/quotes/richard-edelman/business-really-has-to-work-its-way-back-it-has-to-re-earn-the-trust/#breadcrumb"
        },
        {
            "@type": "WebSite",
            "@id": "https://sms4smile.com/quotes/#website",
            "name": "SMS4Smile Quotes",
            "url": "https://sms4smile.com/quotes/",
            "publisher": {
                "@id": "https://sms4smile.com/quotes/#organization"
            }
        },
        {
            "@type": "Organization",
            "@id": "https://sms4smile.com/quotes/#organization",
            "name": "SMS4Smile Quotes",
            "url": "https://sms4smile.com/quotes/",
            "logo": {
                "@type": "ImageObject",
                "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png",
                "width": 512,
                "height": 512
            }
        }
    ]
}
```
