--- title: "Meaning & Key Takeaway of: The technology is really where all of the…" description: "\"The technology is really where all of the changes have taken place, but the fundamentals of a good story being the basis of every good picture, and rea..." image: "https://sms4smile.com/quotes/i/6e9/richard-d-zanuck-30372_audience_the-technology-is-really-where-all-of-th_980362.png" --- # The technology is really where all of the changes have… ![“The technology is really where all of the changes have taken place, but the fundamentals of a good story being the basis of every good picture, and really the only basis still remains the rule, more so today, I think, because we've unfortunately weaned an audience from birth to kind of mindless…” quote by Richard D. Zanuck](https://sms4smile.com/quotes/i/6e9/richard-d-zanuck-30372_audience_the-technology-is-really-where-all-of-th_980362.png) [Download](https://sms4smile.com/quotes/i/6e9/richard-d-zanuck-30372_audience_the-technology-is-really-where-all-of-th_980362.png) [Open image](https://sms4smile.com/quotes/i/6e9/richard-d-zanuck-30372_audience_the-technology-is-really-where-all-of-th_980362.png) > “The technology is really where all of the changes have taken place, but the fundamentals of a good story being the basis of every good picture, and really the only basis still remains the rule, more so today, I think, because we've unfortunately weaned an audience from birth to kind of mindless movies.” [Richard D. Zanuck](https://sms4smile.com/quotes/author/richard-d-zanuck/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. The core of compelling cinema remains a solid narrative, even as technology reshapes visual presentation, because audiences have become accustomed to passive, low‑effort entertainment. **In simple terms:** Good stories still matter despite tech advances. Key Takeaway Prioritize narrative before visual effects. Themes storytelling technology audience cinema culture Mood reflective critical optimistic Type advice inspirational analytical When to use this quote - film production - marketing pitches - educational workshops - media criticism Key Concepts narrative structure media literacy attention span Questions to Reflect On - How can creators balance cutting‑edge effects with deep storytelling? - What strategies revive active viewing? A Different Perspective Tech alone cannot sustain audience engagement without meaningful content. ★ ★ ★ ★ ★ No ratings yet [Audience](https://sms4smile.com/quotes/about/audience/) [Birth](https://sms4smile.com/quotes/about/birth/) [Change](https://sms4smile.com/quotes/about/change/) [Good story](https://sms4smile.com/quotes/about/good-story/) [Mindless](https://sms4smile.com/quotes/about/mindless/) [Stories](https://sms4smile.com/quotes/about/stories/) [Technology](https://sms4smile.com/quotes/about/technology/) [Thinking](https://sms4smile.com/quotes/about/thinking/) [Today](https://sms4smile.com/quotes/about/today/) ## Related quotes > [Fundamentals might be good for the first third or first 50 or 60 percent of a move, but the last third of a great…](https://sms4smile.com/quotes/paul-tudor-jones/fundamentals-might-be-good-for-the-first-third-or-first-50-or-60/) [Paul Tudor Jones](https://sms4smile.com/quotes/author/paul-tudor-jones/) > [“One cannot judge in advance whether or not the idea of the story is worthwhile because until one has finished writing the story one…](https://sms4smile.com/quotes/john-gardner/one-cannot-judge-in-advance-whether-or-not-the-idea-of-the-story-is/) [John Gardner](https://sms4smile.com/quotes/author/john-gardner/) > [I have long been alarmed by people's sheeplike acceptance of the term 'computer technology' - it sounds so objective and inexorable - when most…](https://sms4smile.com/quotes/ted-nelson/i-have-long-been-alarmed-by-people-s-sheeplike-acceptance-of-the-term/) [Ted Nelson](https://sms4smile.com/quotes/author/ted-nelson/) > [The computers in Atlantis were infinitely evolved as opposed to what we see today. The science, the technology, everything was really done with light.…](https://sms4smile.com/quotes/frederick-lenz/the-computers-in-atlantis-were-infinitely-evolved-as-opposed-to-what/) [Frederick Lenz](https://sms4smile.com/quotes/author/frederick-lenz/) > [In my books the technology that I choose to talk about has to serve the themes. What that means is that I end up…](https://sms4smile.com/quotes/daniel-h-wilson/in-my-books-the-technology-that-i-choose-to-talk-about-has-to-serve/) [Daniel H. Wilson](https://sms4smile.com/quotes/author/daniel-h-wilson/) > [We're seeing how the videos translate to the live shows and how the technology is really reaching kids.](https://sms4smile.com/quotes/willie-aames/we-re-seeing-how-the-videos-translate-to-the-live-shows-and-how-the/) [Willie Aames](https://sms4smile.com/quotes/author/willie-aames/) > [I'm not anti-technology at all, really.](https://sms4smile.com/quotes/charlie-brooker/i-m-not-anti-technology-at-all-really/) [Charlie Brooker](https://sms4smile.com/quotes/author/charlie-brooker/) > [I do think technology really has changed the way that we communicate with each other and texting can be the way to communicate and…](https://sms4smile.com/quotes/shannon-purser/i-do-think-technology-really-has-changed-the-way-that-we-communicate/) [Shannon Purser](https://sms4smile.com/quotes/author/shannon-purser/) > [Ajax isn't a technology. It's really several technologies, each flourishing in its own right, coming together in powerful new ways.](https://sms4smile.com/quotes/jesse-james-garrett/ajax-isn-t-a-technology-it-s-really-several-technologies-each/) [Jesse James Garrett](https://sms4smile.com/quotes/author/jesse-james-garrett/) > [Every technology really needs to be shipped with a special manual - not how to use it but why, when and for what.](https://sms4smile.com/quotes/alan-kay/every-technology-really-needs-to-be-shipped-with-a-special-manual-not/) [Alan Kay](https://sms4smile.com/quotes/author/alan-kay/) > [All of technology, really, is about maximizing free options.](https://sms4smile.com/quotes/nassim-nicholas-taleb/all-of-technology-really-is-about-maximizing-free-options/) [Nassim Nicholas Taleb](https://sms4smile.com/quotes/author/nassim-nicholas-taleb/) > [We are stuck with technology when all we really want is just stuff that works. How do you recognize something that is still technology?…](https://sms4smile.com/quotes/douglas-adams/we-are-stuck-with-technology-when-all-we-really-want-is-just-stuff/) [Douglas Adams](https://sms4smile.com/quotes/author/douglas-adams/) > [The future of technology is not really location-based apps; it is about making location completely unimportant.](https://sms4smile.com/quotes/balaji-srinivasan/the-future-of-technology-is-not-really-location-based-apps-it-is/) [Balaji Srinivasan](https://sms4smile.com/quotes/author/balaji-srinivasan/) > [If one cannot use technology then it is really unfortunate.](https://sms4smile.com/quotes/uddhav-thackeray/if-one-cannot-use-technology-then-it-is-really-unfortunate/) [Uddhav Thackeray](https://sms4smile.com/quotes/author/uddhav-thackeray/) > [What I love about new technology is that it really pushes the art. It really pushes it in a way that you can't imagine…](https://sms4smile.com/quotes/robert-rodriguez/what-i-love-about-new-technology-is-that-it-really-pushes-the-art-it/) [Robert Rodriguez](https://sms4smile.com/quotes/author/robert-rodriguez/) ## More by Richard D. Zanuck > [I think the executives at the studios today realize that it's easier and safer to go the - to some known territory which is…](https://sms4smile.com/quotes/richard-d-zanuck/i-think-the-executives-at-the-studios-today-realize-that-it-s-easier/) [Richard D. Zanuck](https://sms4smile.com/quotes/author/richard-d-zanuck/) > [It would have been impossible to get 'The Verdict' off the ground without Paul Newman obviously, but today without any star, kind of a…](https://sms4smile.com/quotes/richard-d-zanuck/it-would-have-been-impossible-to-get-the-verdict-off-the-ground/) [Richard D. Zanuck](https://sms4smile.com/quotes/author/richard-d-zanuck/) > [Star quality is one of the most difficult things to describe. It emanates from the person, and he may not even understand it himself.…](https://sms4smile.com/quotes/richard-d-zanuck/star-quality-is-one-of-the-most-difficult-things-to-describe-it/) [Richard D. Zanuck](https://sms4smile.com/quotes/author/richard-d-zanuck/) > [It wasn't easy once I started running 20th Century Fox. There were a lot of eyebrows raised, and it wasn't easy, that transition, because,…](https://sms4smile.com/quotes/richard-d-zanuck/it-wasn-t-easy-once-i-started-running-20th-century-fox-there-were-a/) [Richard D. Zanuck](https://sms4smile.com/quotes/author/richard-d-zanuck/) > [I was practically born and raised at 20th Century Fox studio, started to work there selling papers when I was around seven years old,…](https://sms4smile.com/quotes/richard-d-zanuck/i-was-practically-born-and-raised-at-20th-century-fox-studio-started/) [Richard D. Zanuck](https://sms4smile.com/quotes/author/richard-d-zanuck/) > [I had a tough time 12 years ago getting 'Driving Miss Daisy' off the ground. Today, it would be impossible.](https://sms4smile.com/quotes/richard-d-zanuck/i-had-a-tough-time-12-years-ago-getting-driving-miss-daisy-off-the/) [Richard D. Zanuck](https://sms4smile.com/quotes/author/richard-d-zanuck/) > [These days, right now, these are the good old days. I've always approached it that way. That's why I'm still working. I'm not the…](https://sms4smile.com/quotes/richard-d-zanuck/these-days-right-now-these-are-the-good-old-days-i-ve-always/) [Richard D. Zanuck](https://sms4smile.com/quotes/author/richard-d-zanuck/) > [I think we simply all like to project ourselves into somebody else - somebody who is better-looking, richer, smarter. It's comforting. It's escapism, and…](https://sms4smile.com/quotes/richard-d-zanuck/i-think-we-simply-all-like-to-project-ourselves-into-somebody-else/) [Richard D. Zanuck](https://sms4smile.com/quotes/author/richard-d-zanuck/) > [Portnoy's Complaint' was very far out there, and movies have always worked when you have either a funny situation between two or more people…](https://sms4smile.com/quotes/richard-d-zanuck/portnoy-s-complaint-was-very-far-out-there-and-movies-have-always/) [Richard D. Zanuck](https://sms4smile.com/quotes/author/richard-d-zanuck/) > [These last few years, working with Tim Burton, it's been the best time I've ever had.](https://sms4smile.com/quotes/richard-d-zanuck/these-last-few-years-working-with-tim-burton-it-s-been-the-best-time/) [Richard D. Zanuck](https://sms4smile.com/quotes/author/richard-d-zanuck/) > [When you're doing a film, it's your film and it's, you know, your blood and - is in it along with everybody else's, and…](https://sms4smile.com/quotes/richard-d-zanuck/when-you-re-doing-a-film-it-s-your-film-and-it-s-you-know-your-blood/) [Richard D. Zanuck](https://sms4smile.com/quotes/author/richard-d-zanuck/) > [The most important thing is the story. Not the script, but the story.](https://sms4smile.com/quotes/richard-d-zanuck/the-most-important-thing-is-the-story-not-the-script-but-the-story/) [Richard D. Zanuck](https://sms4smile.com/quotes/author/richard-d-zanuck/) > [A lot of athletes have star quality, but they just can't perform in front of a camera. So no matter how good-looking you are,…](https://sms4smile.com/quotes/richard-d-zanuck/a-lot-of-athletes-have-star-quality-but-they-just-can-t-perform-in/) [Richard D. Zanuck](https://sms4smile.com/quotes/author/richard-d-zanuck/) > [The Sound of Music' did more damage to the industry than any other picture. Everyone tried to copy it. We were the biggest offenders.](https://sms4smile.com/quotes/richard-d-zanuck/the-sound-of-music-did-more-damage-to-the-industry-than-any-other/) [Richard D. Zanuck](https://sms4smile.com/quotes/author/richard-d-zanuck/) > [Everything's changed. The technology is the big thing changing now, the way movies like 'Alice' or 'Avatar' are made. And technology on the other…](https://sms4smile.com/quotes/richard-d-zanuck/everything-s-changed-the-technology-is-the-big-thing-changing-now-the/) [Richard D. Zanuck](https://sms4smile.com/quotes/author/richard-d-zanuck/) [Explore all 17 Richard D. Zanuck quotes ](https://sms4smile.com/quotes/author/richard-d-zanuck/) ## More Audience quotes > [If the audience likes your work, if they like you, they don't think whether you are married or have children or not. I made…](https://sms4smile.com/quotes/dimple-kapadia/if-the-audience-likes-your-work-if-they-like-you-they-don-t-think/) [Dimple Kapadia](https://sms4smile.com/quotes/author/dimple-kapadia/) > [It's those moments, those odd moments that you look for and sometimes by creating this kind of loose atmosphere you find those little moments…](https://sms4smile.com/quotes/barry-levinson/it-s-those-moments-those-odd-moments-that-you-look-for-and-sometimes/) [Barry Levinson](https://sms4smile.com/quotes/author/barry-levinson/) > [I can skate beautifully. While performing on ice I always try to please the audience and to win as well. Being artistic is very…](https://sms4smile.com/quotes/evgeni-plushenko/i-can-skate-beautifully-while-performing-on-ice-i-always-try-to/) [Evgeni Plushenko](https://sms4smile.com/quotes/author/evgeni-plushenko/) > [One of the best moments of any Liars show is hearing the crowd squawk 'We're doomed! We're doomed!' on cue during 'We Fenced Other…](https://sms4smile.com/quotes/rob-sheffield/one-of-the-best-moments-of-any-liars-show-is-hearing-the-crowd-squawk/) [Rob Sheffield](https://sms4smile.com/quotes/author/rob-sheffield/) > [It's the adrenaline rush you only get from being in front of an audience. It's addictive.](https://sms4smile.com/quotes/raphael-saadiq/it-s-the-adrenaline-rush-you-only-get-from-being-in-front-of-an/) [Raphael Saadiq](https://sms4smile.com/quotes/author/raphael-saadiq/) > [If I had to speak in front of a Korean audience, I would be hard pressed to sound other than a little girl.](https://sms4smile.com/quotes/an-na/if-i-had-to-speak-in-front-of-a-korean-audience-i-would-be-hard/) [An Na](https://sms4smile.com/quotes/author/an-na/) > [The liveness of theater, and the excitement of experiencing it alongside an audience, is something you can't get at home. That makes the theater…](https://sms4smile.com/quotes/nick-blaemire/the-liveness-of-theater-and-the-excitement-of-experiencing-it/) [Nick Blaemire](https://sms4smile.com/quotes/author/nick-blaemire/) > [One of the things that touches me most when I play for an audience is that although we may be unable to communicate in…](https://sms4smile.com/quotes/stephen-hough/one-of-the-things-that-touches-me-most-when-i-play-for-an-audience-is/) [Stephen Hough](https://sms4smile.com/quotes/author/stephen-hough/) > [I have to feel the audience. I enjoy that feeling of community.](https://sms4smile.com/quotes/dave-gahan/i-have-to-feel-the-audience-i-enjoy-that-feeling-of-community/) [Dave Gahan](https://sms4smile.com/quotes/author/dave-gahan/) > [When you lived it for years and years and years and seen different characters just get pummeled and squashed because 'I said so,' it…](https://sms4smile.com/quotes/arn-anderson/when-you-lived-it-for-years-and-years-and-years-and-seen-different/) [Arn Anderson](https://sms4smile.com/quotes/author/arn-anderson/) > [“During the first few minutes of your presentation, your job is to assure the audience members that you are not going to waste their…](https://sms4smile.com/quotes/dale-ludwig-and-greg-owen-boger/during-the-first-few-minutes-of-your-presentation-your-job-is-to/) [Dale Ludwig and Greg Owen-Boger](https://sms4smile.com/quotes/author/dale-ludwig-and-greg-owen-boger/) > [Donald Trump is a different ball of wax. I've been trying to say for I don't know how many months now that the traditional…](https://sms4smile.com/quotes/rush-limbaugh/donald-trump-is-a-different-ball-of-wax-i-ve-been-trying-to-say-for-i/) [Rush Limbaugh](https://sms4smile.com/quotes/author/rush-limbaugh/) > [I don't think about who the audience is for my books.](https://sms4smile.com/quotes/j-k-rowling-2/i-don-t-think-about-who-the-audience-is-for-my-books/) [J. K. Rowling](https://sms4smile.com/quotes/author/j-k-rowling-2/) > [I feel I have been playing all primary characters. And if your character forms a connect with the audience, it doesn't matter if you…](https://sms4smile.com/quotes/angad-bedi/i-feel-i-have-been-playing-all-primary-characters-and-if-your/) [Angad Bedi](https://sms4smile.com/quotes/author/angad-bedi/) > [When I was playing piano, it was like, 'I'm going to write a song using all the white keys.' My music director, who knew…](https://sms4smile.com/quotes/john-tesh/when-i-was-playing-piano-it-was-like-i-m-going-to-write-a-song-using/) [John Tesh](https://sms4smile.com/quotes/author/john-tesh/) [Browse all 9,118 Audience quotes ](https://sms4smile.com/quotes/about/audience/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "The technology is really where all of the changes have taken place, but the fundamentals of a good story being the basis of every good picture, and really the only basis still remains the rule, more so today, I think, because we've unfortunately weaned an audience from birth to kind of mindless movies.", "creator": { "@type": "Person", "name": "Richard D. 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