--- title: "Meaning & Key Takeaway of: We are taking a business-as-usual…" description: "\"We are taking a business-as-usual position at my agency, though business before 9/11 wasn't that hot either!\" — Richard Curtis" image: "https://sms4smile.com/quotes/i/433/richard-curtis-16772_agency_we-are-taking-a-business-as-usual-positi_3018630.jpg" --- # We are taking a business-as-usual position at my agency… ![“We are taking a business-as-usual position at my agency, though business before 9/11 wasn't that hot either!” quote by Richard Curtis](https://sms4smile.com/quotes/i/433/richard-curtis-16772_agency_we-are-taking-a-business-as-usual-positi_3018630.jpg) [Download](https://sms4smile.com/quotes/i/433/richard-curtis-16772_agency_we-are-taking-a-business-as-usual-positi_3018630.jpg) [Open image](https://sms4smile.com/quotes/i/433/richard-curtis-16772_agency_we-are-taking-a-business-as-usual-positi_3018630.jpg) > “We are taking a business-as-usual position at my agency, though business before 9/11 wasn't that hot either!” [Richard Curtis](https://sms4smile.com/quotes/author/richard-curtis/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. The speaker notes that business as usual persisted despite 9/11, implying that the industry was already struggling. **In simple terms:** Business continued unchanged despite crisis. Key Takeaway Recognize underlying industry issues. Themes business economics crisis industry trends Mood analytical pragmatic Type business economic When to use this quote - corporate strategy - risk management - economic analysis - policy planning Key Concepts market resilience economic cycles Questions to Reflect On - What lessons can businesses learn from crises? - How can agencies adapt to sudden change? A Different Perspective It may overlook post‑crisis opportunities. ★ ★ ★ ★ ★ No ratings yet [Agency](https://sms4smile.com/quotes/about/agency/) [Agency Business](https://sms4smile.com/quotes/about/agency-business-734919/) [Business](https://sms4smile.com/quotes/about/business/) [Business Usual](https://sms4smile.com/quotes/about/business-usual-752883/) [Hot](https://sms4smile.com/quotes/about/hot/) [Money](https://sms4smile.com/quotes/about/money/) [Position](https://sms4smile.com/quotes/about/position/) [Position Agency](https://sms4smile.com/quotes/about/position-agency-4875070/) [Taking Business](https://sms4smile.com/quotes/about/taking-business-1620081/) ## Related quotes > [I've started to believe that the agency business is a great ingredient of a much bigger business - more than just what typical advertising…](https://sms4smile.com/quotes/steve-stoute/i-ve-started-to-believe-that-the-agency-business-is-a-great/) [Steve Stoute](https://sms4smile.com/quotes/author/steve-stoute/) > [When I was at U.C.L.A., I worked my way through school as a tour guide at Universal Studios, and I came in contact with…](https://sms4smile.com/quotes/michael-ovitz/when-i-was-at-u-c-l-a-i-worked-my-way-through-school-as-a-tour-guide/) [Michael Ovitz](https://sms4smile.com/quotes/author/michael-ovitz/) > [By taking a business-like approach, the student-athletes and their parents will be in control of the outcome and that's how it should be.](https://sms4smile.com/quotes/billy-kennedy/by-taking-a-business-like-approach-the-student-athletes-and-their/) [Billy Kennedy](https://sms4smile.com/quotes/author/billy-kennedy/) > [We are on the threshold of a sea change in the agency business.](https://sms4smile.com/quotes/david-louis-edelman/we-are-on-the-threshold-of-a-sea-change-in-the-agency-business/) [David Louis Edelman](https://sms4smile.com/quotes/author/david-louis-edelman/) > [The only thing I hated about the agency business was a lot of business travel. 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Martin](https://sms4smile.com/quotes/author/roger-l-martin/) > [Mr. Ward, what is it that the foulest bastards on earth denounce us for, among other things? Oh yes, for our motto of 'Business…](https://sms4smile.com/quotes/ayn-rand/mr-ward-what-is-it-that-the-foulest-bastards-on-earth-denounce-us-for/) [Ayn Rand](https://sms4smile.com/quotes/author/ayn-rand/) > [We can't just let business as usual go on, and that means something has to be taken away from some people.](https://sms4smile.com/quotes/hillary-clinton/we-can-t-just-let-business-as-usual-go-on-and-that-means-something/) [Hillary Clinton](https://sms4smile.com/quotes/author/hillary-clinton/) ## More by Richard Curtis > [I have to declare in all candor that no one interested in being published in our time can afford to be so naive as…](https://sms4smile.com/quotes/richard-curtis/i-have-to-declare-in-all-candor-that-no-one-interested-in-being/) [Richard Curtis](https://sms4smile.com/quotes/author/richard-curtis/) > [We project our ideas about ourselves into the heavens and call them ideas about God.](https://sms4smile.com/quotes/richard-curtis/we-project-our-ideas-about-ourselves-into-the-heavens-and-call-them/) [Richard Curtis](https://sms4smile.com/quotes/author/richard-curtis/) > [Look at the sky. It’s not dark and black and without character. The black is, in fact deep blue. And over there: lighter blue…](https://sms4smile.com/quotes/richard-curtis/look-at-the-sky-it-s-not-dark-and-black-and-without-character-the/) [Richard Curtis](https://sms4smile.com/quotes/author/richard-curtis/) > [It's impossible to overvalue the importance of television - both in its serious and less serious functions. It's one of our most important ways…](https://sms4smile.com/quotes/richard-curtis/it-s-impossible-to-overvalue-the-importance-of-television-both-in-its/) [Richard Curtis](https://sms4smile.com/quotes/author/richard-curtis/) > [“Baldrick, we are about as similar as two...dis-similar things in a pod!”](https://sms4smile.com/quotes/richard-curtis/baldrick-we-are-about-as-similar-as-two-dis-similar-things-in-a-pod/) [Richard Curtis](https://sms4smile.com/quotes/author/richard-curtis/) > [“Prime Minister: Whenever I get gloomy with the state of the world, I think about the arrivals gate at Heathrow Airport. General opinion's starting…](https://sms4smile.com/quotes/richard-curtis/prime-minister-whenever-i-get-gloomy-with-the-state-of-the-world-i/) [Richard Curtis](https://sms4smile.com/quotes/author/richard-curtis/) > [“Percy, you are dismissed from my service." "Me? Why, my lord?" "Why? 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General opinion's starting to make…](https://sms4smile.com/quotes/richard-curtis/whenever-i-get-gloomy-with-the-state-of-the-world-i-think-about-the/) [Richard Curtis](https://sms4smile.com/quotes/author/richard-curtis/) > [Most writers can write books faster than publishers can write checks.](https://sms4smile.com/quotes/richard-curtis/most-writers-can-write-books-faster-than-publishers-can-write-checks/) [Richard Curtis](https://sms4smile.com/quotes/author/richard-curtis/) > [“Baldrick: Have you got a plan, my lord? Blackadder: Yes I have, and it's so cunning you can brush your teeth with it!”](https://sms4smile.com/quotes/richard-curtis/baldrick-have-you-got-a-plan-my-lord-blackadder-yes-i-have-and-it-s/) [Richard Curtis](https://sms4smile.com/quotes/author/richard-curtis/) > [It's always a mistake for writers to key their submissions to world events, because they move so quickly and unpredictably, as has certainly proven…](https://sms4smile.com/quotes/richard-curtis/it-s-always-a-mistake-for-writers-to-key-their-submissions-to-world/) [Richard Curtis](https://sms4smile.com/quotes/author/richard-curtis/) > [“We're all travelling through time together, everyday of our lives. All we can do is do our best to relish this remarkable ride.”](https://sms4smile.com/quotes/richard-curtis/we-re-all-travelling-through-time-together-everyday-of-our-lives-all/) [Richard Curtis](https://sms4smile.com/quotes/author/richard-curtis/) > [“It's not Jane Austen, it's not Henry James. But this writer, or writers, well, they're pretty damn good too.”](https://sms4smile.com/quotes/richard-curtis/it-s-not-jane-austen-it-s-not-henry-james-but-this-writer-or-writers/) [Richard Curtis](https://sms4smile.com/quotes/author/richard-curtis/) [Explore all 38 Richard Curtis quotes ](https://sms4smile.com/quotes/author/richard-curtis/) ## More Agency quotes > [The work, the work, the work. This is what the business is all about. This is the fun, the glory, the pleasure. 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We have to take risks and it's important that we take…](https://sms4smile.com/quotes/leon-panetta/well-look-cia-is-an-agency-that-has-to-collect-intelligence-do/) [Leon Panetta](https://sms4smile.com/quotes/author/leon-panetta/) > [I know that God loves us. He allows us to exercise our moral agency even when we misuse it. He permits us to make…](https://sms4smile.com/quotes/thomas-s-monson/i-know-that-god-loves-us-he-allows-us-to-exercise-our-moral-agency/) [Thomas S. 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