--- title: "Meaning & Key Takeaway of: We've always had a pretty competitive and…" description: "\"We've always had a pretty competitive and pretty ferocious battle with British Airways... It's lasted now about 14 years, and we're very pleased to hav..." image: "https://sms4smile.com/quotes/i/c9e/richard-branson-256_battle_we-ve-always-had-a-pretty-competitive-an_2868784.jpg" --- # We've always had a pretty competitive and pretty ferocious… ![“We've always had a pretty competitive and pretty ferocious battle with British Airways... It's lasted now about 14 years, and we're very pleased to have survived it.” quote by Richard Branson](https://sms4smile.com/quotes/i/c9e/richard-branson-256_battle_we-ve-always-had-a-pretty-competitive-an_2868784.jpg) [Download](https://sms4smile.com/quotes/i/c9e/richard-branson-256_battle_we-ve-always-had-a-pretty-competitive-an_2868784.jpg) [Open image](https://sms4smile.com/quotes/i/c9e/richard-branson-256_battle_we-ve-always-had-a-pretty-competitive-an_2868784.jpg) > “We've always had a pretty competitive and pretty ferocious battle with British Airways... It's lasted now about 14 years, and we're very pleased to have survived it.” [Richard Branson](https://sms4smile.com/quotes/author/richard-branson/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Competitive rivalry can be long‑lasting yet rewarding when survived. **In simple terms:** Business battles can last years. Key Takeaway Embrace competition. Themes competition resilience industry Mood determined optimistic Type advice business When to use this quote - corporate rivalry - long‑term planning Key Concepts business strategy market dynamics Questions to Reflect On - How do you stay ahead? - What costs are worth it? A Different Perspective Survival may require costly sacrifices. ★ ★ ★ ★ ★ No ratings yet [Battle](https://sms4smile.com/quotes/about/battle/) [British](https://sms4smile.com/quotes/about/british/) [British airways](https://sms4smile.com/quotes/about/british-airways/) ## Related quotes > [ You see, it's essential that one of us stays awake during the flight \[ballon\]. So, rather than using the comfortable Virgin seats which we… ](https://sms4smile.com/quotes/richard-branson/you-see-it-s-essential-that-one-of-us-stays-awake-during-the-flight/) [Richard Branson](https://sms4smile.com/quotes/author/richard-branson/) > [I have flown with British Airways since I was a very little child, so it feels quite special to have gone from family holidays…](https://sms4smile.com/quotes/orlando-bloom/i-have-flown-with-british-airways-since-i-was-a-very-little-child-so/) [Orlando Bloom](https://sms4smile.com/quotes/author/orlando-bloom/) > [The only airline I avoid like the plague is Ryanair. I don't like that, when you book, there are then all of these little…](https://sms4smile.com/quotes/eddie-the-eagle/the-only-airline-i-avoid-like-the-plague-is-ryanair-i-don-t-like-that/) [Eddie the Eagle](https://sms4smile.com/quotes/author/eddie-the-eagle/) > [When it comes to meals, there's always a fantastic choice on British Airways.](https://sms4smile.com/quotes/orlando-bloom/when-it-comes-to-meals-there-s-always-a-fantastic-choice-on-british/) [Orlando Bloom](https://sms4smile.com/quotes/author/orlando-bloom/) > [The unions need to be taken on. British Airways is massively over-staffed and has got to get its costs down. . . . The…](https://sms4smile.com/quotes/michael-o-leary/the-unions-need-to-be-taken-on-british-airways-is-massively-over/) [Michael O'Leary](https://sms4smile.com/quotes/author/michael-o-leary/) > [I always fly British Airways. I find them to be the most dependable and I need to be on time when I'm travelling for…](https://sms4smile.com/quotes/toyah-willcox/i-always-fly-british-airways-i-find-them-to-be-the-most-dependable/) [Toyah Willcox](https://sms4smile.com/quotes/author/toyah-willcox/) > [As a long-time British Airways advisor, I have seen first-hand that as a company they are committed to innovation, entrepreneurship and the Bay Area…](https://sms4smile.com/quotes/rhonda-abrams/as-a-long-time-british-airways-advisor-i-have-seen-first-hand-that-as/) Rhonda Abrams > [Airlines the size of British Airways will need the A380 to increase capacity, and the 787 to increase frequency on heavily traveled routes and…](https://sms4smile.com/quotes/richard-quest/airlines-the-size-of-british-airways-will-need-the-a380-to-increase/) [Richard Quest](https://sms4smile.com/quotes/author/richard-quest/) > [We have lost all our big Australian industries and icons, including Qantas when it sold 25 per cent of its shares and a controlling…](https://sms4smile.com/quotes/pauline-hanson/we-have-lost-all-our-big-australian-industries-and-icons-including-2/) [Pauline Hanson](https://sms4smile.com/quotes/author/pauline-hanson/) > [I am very shy. If I am flying British Airways and the airhostess asks me two questions, and I don’t understand her accent –…](https://sms4smile.com/quotes/shahrukh-khan/i-am-very-shy-if-i-am-flying-british-airways-and-the-airhostess-asks/) [Shahrukh Khan](https://sms4smile.com/quotes/author/shahrukh-khan/) > [The British Airways steward announced that the in-flight movie would be Chariots of Fire. 'Is that the only one?' I asked. 'We are also…](https://sms4smile.com/quotes/jim-wallis/the-british-airways-steward-announced-that-the-in-flight-movie-would/) [Jim Wallis](https://sms4smile.com/quotes/author/jim-wallis/) > [When I fly British Airways, I can't help but read the free Daily Mail, which makes me glad I am leaving the country.](https://sms4smile.com/quotes/martin-parr/when-i-fly-british-airways-i-can-t-help-but-read-the-free-daily-mail/) [Martin Parr](https://sms4smile.com/quotes/author/martin-parr/) > [I like Virgin Atlantic and always feel at home on British Airways.](https://sms4smile.com/quotes/martin-kemp/i-like-virgin-atlantic-and-always-feel-at-home-on-british-airways/) [Martin Kemp](https://sms4smile.com/quotes/author/martin-kemp/) > [Women follow me around. On a British Airways flight, at Liverpool station - everywhere.](https://sms4smile.com/quotes/arlene-phillips/women-follow-me-around-on-a-british-airways-flight-at-liverpool/) [Arlene Phillips](https://sms4smile.com/quotes/author/arlene-phillips/) > [I've been lucky to have survived balloon trips, boating trips, you know, a lot of rather foolish things in my life, so I was…](https://sms4smile.com/quotes/richard-branson/i-ve-been-lucky-to-have-survived-balloon-trips-boating-trips-you-know/) [Richard Branson](https://sms4smile.com/quotes/author/richard-branson/) ## More by Richard Branson > [Lavish praise on people and people will flourish; criticize people and they'll shrivel up.](https://sms4smile.com/quotes/richard-branson/lavish-praise-on-people-and-people-will-flourish-criticize-people-and/) [Richard Branson](https://sms4smile.com/quotes/author/richard-branson/) > [I've used the Phoenix Centrifuge to replicate what the body's going to go through on the flight up. I've also done some gravity tests…](https://sms4smile.com/quotes/richard-branson/i-ve-used-the-phoenix-centrifuge-to-replicate-what-the-body-s-going/) [Richard Branson](https://sms4smile.com/quotes/author/richard-branson/) > [As an adventurer...I try to protect against the downside. I make sure I have covered as many eventualities as I can. In the end,…](https://sms4smile.com/quotes/richard-branson/as-an-adventurer-i-try-to-protect-against-the-downside-i-make-sure-i/) [Richard Branson](https://sms4smile.com/quotes/author/richard-branson/) > [Fantasizing about the future is one of my favorite pastimes.](https://sms4smile.com/quotes/richard-branson/fantasizing-about-the-future-is-one-of-my-favorite-pastimes/) [Richard Branson](https://sms4smile.com/quotes/author/richard-branson/) > [I will work day and night to avoid failure, but if I can't, I'll pick myself up the next day. The most important thing…](https://sms4smile.com/quotes/richard-branson/i-will-work-day-and-night-to-avoid-failure-but-if-i-can-t-i-ll-pick/) [Richard Branson](https://sms4smile.com/quotes/author/richard-branson/) > [Tough times are inevitable in life and in business. But how you compose yourself during those times defines your spirit and will define your…](https://sms4smile.com/quotes/richard-branson/tough-times-are-inevitable-in-life-and-in-business-but-how-you/) [Richard Branson](https://sms4smile.com/quotes/author/richard-branson/) > [All successful people - not just entrepreneurs - have got things wrong over and over again before finding the right solution.](https://sms4smile.com/quotes/richard-branson/all-successful-people-not-just-entrepreneurs-have-got-things-wrong/) [Richard Branson](https://sms4smile.com/quotes/author/richard-branson/) > [We have the enormous opportunity in our hands to make a positive difference for business, people, and the planet.](https://sms4smile.com/quotes/richard-branson/we-have-the-enormous-opportunity-in-our-hands-to-make-a-positive/) [Richard Branson](https://sms4smile.com/quotes/author/richard-branson/) > [I'm a great believer in life to saying yes and not saying no, and hopefully making people smile and just having fun in life.](https://sms4smile.com/quotes/richard-branson/i-m-a-great-believer-in-life-to-saying-yes-and-not-saying-no-and/) [Richard Branson](https://sms4smile.com/quotes/author/richard-branson/) > [Money is a poor indicator of success.](https://sms4smile.com/quotes/richard-branson/money-is-a-poor-indicator-of-success/) [Richard Branson](https://sms4smile.com/quotes/author/richard-branson/) > [Business leaders take things far too seriously, and forget that most of the time people spend in their lives is at work, and it…](https://sms4smile.com/quotes/richard-branson/business-leaders-take-things-far-too-seriously-and-forget-that-most/) [Richard Branson](https://sms4smile.com/quotes/author/richard-branson/) > [I love the freedom of movement that my phone gives me. That has definitely transformed my life.](https://sms4smile.com/quotes/richard-branson/i-love-the-freedom-of-movement-that-my-phone-gives-me-that-has/) [Richard Branson](https://sms4smile.com/quotes/author/richard-branson/) > [Everything in your business can be outsourced... if you're not emotionally attached to doing it all.](https://sms4smile.com/quotes/richard-branson/everything-in-your-business-can-be-outsourced-if-you-re-not/) [Richard Branson](https://sms4smile.com/quotes/author/richard-branson/) > [People have to decide on priorities if they want to get anywhere. The best lessons I learned was to just do it.](https://sms4smile.com/quotes/richard-branson/people-have-to-decide-on-priorities-if-they-want-to-get-anywhere-the/) [Richard Branson](https://sms4smile.com/quotes/author/richard-branson/) > [There isn't a flight goes by when I don't stare out of the window and thank my stars for what I'm seeing and feeling.](https://sms4smile.com/quotes/richard-branson/there-isn-t-a-flight-goes-by-when-i-don-t-stare-out-of-the-window-and/) [Richard Branson](https://sms4smile.com/quotes/author/richard-branson/) [Explore all 805 Richard Branson quotes ](https://sms4smile.com/quotes/author/richard-branson/) ## More Battle quotes > [In the battle for police reform, accountability and justice, Americans don't have to re-invent the wheel. We just have to revoke the thing that…](https://sms4smile.com/quotes/jason-johnson/in-the-battle-for-police-reform-accountability-and-justice-americans/) [Jason Johnson](https://sms4smile.com/quotes/author/jason-johnson/) > [This is, for an accomplished Latino, an accomplished African American, an accomplished anyone who disproves stereotypes, it's a constant battle in your life.](https://sms4smile.com/quotes/sonia-sotomayor/this-is-for-an-accomplished-latino-an-accomplished-african-american/) [Sonia Sotomayor](https://sms4smile.com/quotes/author/sonia-sotomayor/) > [“Which people take the time to care for their souls, these days? I reckon not many. But...hear this: I think that maybe in our…](https://sms4smile.com/quotes/susan-fletcher/which-people-take-the-time-to-care-for-their-souls-these-days-i/) [Susan Fletcher](https://sms4smile.com/quotes/author/susan-fletcher/) > [Only great and general battles can produce great results](https://sms4smile.com/quotes/carl-von-clausewitz/only-great-and-general-battles-can-produce-great-results/) [Carl von Clausewitz](https://sms4smile.com/quotes/author/carl-von-clausewitz/) > [Life is a battle of wits, and many people have to fight it unarmed.](https://sms4smile.com/quotes/evan-esar/life-is-a-battle-of-wits-and-many-people-have-to-fight-it-unarmed/) [Evan Esar](https://sms4smile.com/quotes/author/evan-esar/) > [Pain held no terror for him. Pain was, if not friend, then family, something he had grown up with in his crèche, learning to…](https://sms4smile.com/quotes/paolo-bacigalupi/pain-held-no-terror-for-him-pain-was-if-not-friend-then-family/) [Paolo Bacigalupi](https://sms4smile.com/quotes/author/paolo-bacigalupi/) > [There's little in taking or giving, There's little in water or wine: This living, this living, this living, Was never a project of mine.…](https://sms4smile.com/quotes/dorothy-parker/there-s-little-in-taking-or-giving-there-s-little-in-water-or-wine/) [Dorothy Parker](https://sms4smile.com/quotes/author/dorothy-parker/) > [When I step into the batters box. The fans, the noise, the cheers, they all disappear. For that moment, the world is just a…](https://sms4smile.com/quotes/mary-wollstonecraft-shelley/when-i-step-into-the-batters-box-the-fans-the-noise-the-cheers-they/) [Mary Wollstonecraft Shelley](https://sms4smile.com/quotes/author/mary-wollstonecraft-shelley/) > [I knew Jimmy Dean. He tested for 'Battle Cry'. Paul Newman tested for 'Battle Cry'. I did nine tests to finally get that role.](https://sms4smile.com/quotes/tab-hunter/i-knew-jimmy-dean-he-tested-for-battle-cry-paul-newman-tested-for/) [Tab Hunter](https://sms4smile.com/quotes/author/tab-hunter/) > [“When we let go of our battles and open our heart to things as they are, then we come to rest in the present…](https://sms4smile.com/quotes/jack-kornfield/when-we-let-go-of-our-battles-and-open-our-heart-to-things-as-they/) [Jack Kornfield](https://sms4smile.com/quotes/author/jack-kornfield/) > [Love is a battle," said Marie-Claude, still smiling. "And I plan to go on fighting. To the end." Love is a battle?" said Franz.…](https://sms4smile.com/quotes/milan-kundera/love-is-a-battle-said-marie-claude-still-smiling-and-i-plan-to-go-on/) [Milan Kundera](https://sms4smile.com/quotes/author/milan-kundera/) > [It's almost ironic sitting here watching stories about Norm's courageous 'battle' with cancer. He actually did a bit on stage about how stupid that…](https://sms4smile.com/quotes/neil-macdonald/it-s-almost-ironic-sitting-here-watching-stories-about-norm-s/) [Neil Macdonald](https://sms4smile.com/quotes/author/neil-macdonald/) > [“Other folk thought the Rage was simple bloodlust, a berserk savagery that neither knew nor cared what its target was, and so it was…](https://sms4smile.com/quotes/david-weber/other-folk-thought-the-rage-was-simple-bloodlust-a-berserk-savagery/) [David Weber](https://sms4smile.com/quotes/author/david-weber/) > [The rationale which accompanies that imposition of male authority euphemistically referred to as 'the battle of the sexes' bears a certain resemblance to the…](https://sms4smile.com/quotes/kate-millett/the-rationale-which-accompanies-that-imposition-of-male-authority/) [Kate Millett](https://sms4smile.com/quotes/author/kate-millett/) > [For many people it's Facebook, or sports on TV, whatever it is. I have my own demons that I battle. But whatever they are,…](https://sms4smile.com/quotes/jess-walter/for-many-people-it-s-facebook-or-sports-on-tv-whatever-it-is-i-have/) [Jess Walter](https://sms4smile.com/quotes/author/jess-walter/) [Browse all 4,526 Battle quotes ](https://sms4smile.com/quotes/about/battle/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "We've always had a pretty competitive and pretty ferocious battle with British Airways... 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