--- title: "Meaning & Key Takeaway of: The brands that will thrive in the coming…" description: "\"The brands that will thrive in the coming years are the ones that have a purpose beyond profit.\" — Richard Branson" image: "https://sms4smile.com/quotes/i/ccf/richard-branson-256_brands_the-brands-that-will-thrive-in-the-comin_1305530.jpg" --- # The brands that will thrive in the coming years are the… ![“The brands that will thrive in the coming years are the ones that have a purpose beyond profit.” quote by Richard Branson](https://sms4smile.com/quotes/i/ccf/richard-branson-256_brands_the-brands-that-will-thrive-in-the-comin_1305530.jpg) [Download](https://sms4smile.com/quotes/i/ccf/richard-branson-256_brands_the-brands-that-will-thrive-in-the-comin_1305530.jpg) [Open image](https://sms4smile.com/quotes/i/ccf/richard-branson-256_brands_the-brands-that-will-thrive-in-the-comin_1305530.jpg) > “The brands that will thrive in the coming years are the ones that have a purpose beyond profit.” [Richard Branson](https://sms4smile.com/quotes/author/richard-branson/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Companies succeed when they serve a higher purpose beyond profit, aligning values with societal impact. **In simple terms:** Purpose drives lasting success. Key Takeaway Embed purpose in strategy. Themes purpose social impact business leadership Mood inspirational thoughtful Type motivational philosophical When to use this quote - product development - marketing campaigns - employee engagement - customer loyalty Key Concepts Stakeholder theory brand identity sustainability Questions to Reflect On - How can profit be balanced with purpose? - What purpose resonates with your brand? A Different Perspective Profit focus can conflict with purpose goals. ★ ★ ★ ★ ★ No ratings yet [Brands](https://sms4smile.com/quotes/about/brands/) [Brands Thrive](https://sms4smile.com/quotes/about/brands-thrive-4301137/) [Coming Years](https://sms4smile.com/quotes/about/coming-years-391552/) [Customer](https://sms4smile.com/quotes/about/customer/) [Marketing](https://sms4smile.com/quotes/about/marketing/) [Profit](https://sms4smile.com/quotes/about/profit/) [Purpose](https://sms4smile.com/quotes/about/purpose/) [Purpose Profit](https://sms4smile.com/quotes/about/purpose-profit-2638049/) [Thrive](https://sms4smile.com/quotes/about/thrive/) [Thrive Coming](https://sms4smile.com/quotes/about/thrive-coming-4301138/) [Years](https://sms4smile.com/quotes/about/years/) ## Related quotes > [Integrate purpose into your for-profit business model through a long term commitment to a cause that is aligned with your core values and those…](https://sms4smile.com/quotes/simon-mainwaring/integrate-purpose-into-your-for-profit-business-model-through-a-long/) [Simon Mainwaring](https://sms4smile.com/quotes/author/simon-mainwaring/) > [As business leaders, we should not choose between profit or good; rather, we must choose to profit from good. And that requires connecting what…](https://sms4smile.com/quotes/punit-renjen/as-business-leaders-we-should-not-choose-between-profit-or-good/) [Punit Renjen](https://sms4smile.com/quotes/author/punit-renjen/) > [Millennials want to work for organizations that prioritize purpose as well as profit. 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The coming years will be very tough.](https://sms4smile.com/quotes/andre-vltchek/there-will-be-great-battles-fought-for-the-future-of-the-world-the/) [Andre Vltchek](https://sms4smile.com/quotes/author/andre-vltchek/) > [I want us to continue to scale and grow over the coming years in education, professional development and employment to bring about change in…](https://sms4smile.com/quotes/david-batstone/i-want-us-to-continue-to-scale-and-grow-over-the-coming-years-in/) [David Batstone](https://sms4smile.com/quotes/author/david-batstone/) > [I'm going to be a lot more social than I used to be in these next coming years.](https://sms4smile.com/quotes/marlon-wayans/i-m-going-to-be-a-lot-more-social-than-i-used-to-be-in-these-next/) [Marlon Wayans](https://sms4smile.com/quotes/author/marlon-wayans/) > [May the coming years, fill your lives with love and happiness.](https://sms4smile.com/quotes/anonymous/may-the-coming-years-fill-your-lives-with-love-and-happiness/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [I still have more to fight for in the coming years.](https://sms4smile.com/quotes/hermann-maier/i-still-have-more-to-fight-for-in-the-coming-years/) [Hermann Maier](https://sms4smile.com/quotes/author/hermann-maier/) > [I am an anomaly in my country. 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Treat those around you with respect and dignity and they will thrive.](https://sms4smile.com/quotes/richard-branson/confidence-breeds-confidence-and-negativity-breeds-negativity-treat/) [Richard Branson](https://sms4smile.com/quotes/author/richard-branson/) > [Clearly in the eyes of the consumer; the brand has not been diluted, but we must guard against that happening at all costs.](https://sms4smile.com/quotes/richard-branson/clearly-in-the-eyes-of-the-consumer-the-brand-has-not-been-diluted/) [Richard Branson](https://sms4smile.com/quotes/author/richard-branson/) > [Your brand name is only as good as your reputation](https://sms4smile.com/quotes/richard-branson/your-brand-name-is-only-as-good-as-your-reputation/) [Richard Branson](https://sms4smile.com/quotes/author/richard-branson/) > [Too many companies want their brands to reflect some idealised, perfected image of themselves. As a consequence, their brands acquire no texture, no character…](https://sms4smile.com/quotes/richard-branson/too-many-companies-want-their-brands-to-reflect-some-idealised/) [Richard Branson](https://sms4smile.com/quotes/author/richard-branson/) ## More by Richard Branson > [Lavish praise on people and people will flourish; criticize people and they'll shrivel up.](https://sms4smile.com/quotes/richard-branson/lavish-praise-on-people-and-people-will-flourish-criticize-people-and/) [Richard Branson](https://sms4smile.com/quotes/author/richard-branson/) > [I've used the Phoenix Centrifuge to replicate what the body's going to go through on the flight up. I've also done some gravity tests…](https://sms4smile.com/quotes/richard-branson/i-ve-used-the-phoenix-centrifuge-to-replicate-what-the-body-s-going/) [Richard Branson](https://sms4smile.com/quotes/author/richard-branson/) > [As an adventurer...I try to protect against the downside. I make sure I have covered as many eventualities as I can. In the end,…](https://sms4smile.com/quotes/richard-branson/as-an-adventurer-i-try-to-protect-against-the-downside-i-make-sure-i/) [Richard Branson](https://sms4smile.com/quotes/author/richard-branson/) > [Fantasizing about the future is one of my favorite pastimes.](https://sms4smile.com/quotes/richard-branson/fantasizing-about-the-future-is-one-of-my-favorite-pastimes/) [Richard Branson](https://sms4smile.com/quotes/author/richard-branson/) > [I will work day and night to avoid failure, but if I can't, I'll pick myself up the next day. The most important thing…](https://sms4smile.com/quotes/richard-branson/i-will-work-day-and-night-to-avoid-failure-but-if-i-can-t-i-ll-pick/) [Richard Branson](https://sms4smile.com/quotes/author/richard-branson/) > [Tough times are inevitable in life and in business. 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That has definitely transformed my life.](https://sms4smile.com/quotes/richard-branson/i-love-the-freedom-of-movement-that-my-phone-gives-me-that-has/) [Richard Branson](https://sms4smile.com/quotes/author/richard-branson/) > [Everything in your business can be outsourced... if you're not emotionally attached to doing it all.](https://sms4smile.com/quotes/richard-branson/everything-in-your-business-can-be-outsourced-if-you-re-not/) [Richard Branson](https://sms4smile.com/quotes/author/richard-branson/) > [People have to decide on priorities if they want to get anywhere. The best lessons I learned was to just do it.](https://sms4smile.com/quotes/richard-branson/people-have-to-decide-on-priorities-if-they-want-to-get-anywhere-the/) [Richard Branson](https://sms4smile.com/quotes/author/richard-branson/) > [There isn't a flight goes by when I don't stare out of the window and thank my stars for what I'm seeing and feeling.](https://sms4smile.com/quotes/richard-branson/there-isn-t-a-flight-goes-by-when-i-don-t-stare-out-of-the-window-and/) [Richard Branson](https://sms4smile.com/quotes/author/richard-branson/) [Explore all 805 Richard Branson quotes ](https://sms4smile.com/quotes/author/richard-branson/) ## More Brands quotes > [“She kneeled down, opened the wine fridge, and scanned the shelves, filled with a variety of white wines. Sam began to pull each bottle…](https://sms4smile.com/quotes/viola-shipman/she-kneeled-down-opened-the-wine-fridge-and-scanned-the-shelves/) [Viola Shipman](https://sms4smile.com/quotes/author/viola-shipman/) > [Eventually the consumer will come to appreciate the editorial point of view of every different brand. User-generated content without editorial oversight will simply be…](https://sms4smile.com/quotes/michael-eisner/eventually-the-consumer-will-come-to-appreciate-the-editorial-point/) [Michael Eisner](https://sms4smile.com/quotes/author/michael-eisner/) > [I like that you can easily flip the sheets over and have a different feel or vibe in your room. You don't have to…](https://sms4smile.com/quotes/shaun-white/i-like-that-you-can-easily-flip-the-sheets-over-and-have-a-different/) [Shaun White](https://sms4smile.com/quotes/author/shaun-white/) > [I feel that if your soul was branded by the sixties, you never lost the brand. 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It may be, to a degree, consoling that white brothers and sisters did not vote for \[Donald\] Trump, and do… ](https://sms4smile.com/quotes/michael-eric-dyson/what-are-you-for-it-may-be-to-a-degree-consoling-that-white-brothers/) [Michael Eric Dyson](https://sms4smile.com/quotes/author/michael-eric-dyson/) > [I have an office full of product from brands trying to be in videos and an inbox full of songs from artists, but at…](https://sms4smile.com/quotes/adam-kluger/i-have-an-office-full-of-product-from-brands-trying-to-be-in-videos/) [Adam Kluger](https://sms4smile.com/quotes/author/adam-kluger/) > [I wish Elton Brand the best. He's a great guy. He's always going to be a great friend of mine, regardless of what goes…](https://sms4smile.com/quotes/baron-davis/i-wish-elton-brand-the-best-he-s-a-great-guy-he-s-always-going-to-be/) [Baron Davis](https://sms4smile.com/quotes/author/baron-davis/) > [I have a twelve year old sex doll. Brand new.](https://sms4smile.com/quotes/anthony-jeselnik/i-have-a-twelve-year-old-sex-doll-brand-new/) [Anthony Jeselnik](https://sms4smile.com/quotes/author/anthony-jeselnik/) > [Sourav's greatest asset is his ability to communicate. He is a naturally very confident person. He encourages his team, is a great motivator and…](https://sms4smile.com/quotes/ravi-shastri/sourav-s-greatest-asset-is-his-ability-to-communicate-he-is-a/) [Ravi Shastri](https://sms4smile.com/quotes/author/ravi-shastri/) > [I think that, honestly, people's censorship issues are personal but I disagree with most of those personal choices that I see others make. You…](https://sms4smile.com/quotes/seth-rogen/i-think-that-honestly-people-s-censorship-issues-are-personal-but-i/) [Seth Rogen](https://sms4smile.com/quotes/author/seth-rogen/) > [I don't care for brands. 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