--- title: "Meaning & Key Takeaway of: So I've seen life as one long learning…" description: "\"So I've seen life as one long learning process. And if I see - you know, if I fly on somebody else's airline and find the experience is not a pleasant ..." image: "https://sms4smile.com/quotes/i/8c0/richard-branson-256_airline_so-i-ve-seen-life-as-one-long-learning-p_2294105.jpg" --- # So I've seen life as one long learning process. And if I… ![“So I've seen life as one long learning process. And if I see - you know, if I fly on somebody else's airline and find the experience is not a pleasant one, which it wasn't in - 21 years ago, then I'd think, well, you know, maybe I can create the kind of airline that I'd like to fly on.” quote by Richard Branson](https://sms4smile.com/quotes/i/8c0/richard-branson-256_airline_so-i-ve-seen-life-as-one-long-learning-p_2294105.jpg) [Download](https://sms4smile.com/quotes/i/8c0/richard-branson-256_airline_so-i-ve-seen-life-as-one-long-learning-p_2294105.jpg) [Open image](https://sms4smile.com/quotes/i/8c0/richard-branson-256_airline_so-i-ve-seen-life-as-one-long-learning-p_2294105.jpg) > “So I've seen life as one long learning process. And if I see - you know, if I fly on somebody else's airline and find the experience is not a pleasant one, which it wasn't in - 21 years ago, then I'd think, well, you know, maybe I can create the kind of airline that I'd like to fly on.” [Richard Branson](https://sms4smile.com/quotes/author/richard-branson/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Viewing setbacks as learning opportunities fuels entrepreneurial innovation. **In simple terms:** Learn from bad experiences to create better ones. Key Takeaway Turn frustration into better solutions. Themes learning entrepreneurship customer experience innovation Mood reflective optimistic Type inspirational pragmatic When to use this quote - starting a new airline - improving service - product redesign - customer feedback loops Key Concepts business strategy design thinking resilience Questions to Reflect On - What have you learned from a poor experience? - How can you apply that lesson to improve? A Different Perspective Ideal solutions may be limited by market realities. ★ ★ ★ ★ ★ No ratings yet [Airline](https://sms4smile.com/quotes/about/airline/) [Airline Experience](https://sms4smile.com/quotes/about/airline-experience-5401816/) [Airline Like](https://sms4smile.com/quotes/about/airline-like-4570765/) [Experience](https://sms4smile.com/quotes/about/experience/) [I can](https://sms4smile.com/quotes/about/i-can/) [Kind](https://sms4smile.com/quotes/about/kind/) [Learning](https://sms4smile.com/quotes/about/learning/) [Learning process](https://sms4smile.com/quotes/about/learning-process/) [Life](https://sms4smile.com/quotes/about/life/) [Long](https://sms4smile.com/quotes/about/long/) [Plane](https://sms4smile.com/quotes/about/plane/) [Pleasant](https://sms4smile.com/quotes/about/pleasant/) [Process](https://sms4smile.com/quotes/about/process/) [Somebody Airline](https://sms4smile.com/quotes/about/somebody-airline-5401817/) [Years](https://sms4smile.com/quotes/about/years/) [Years ago](https://sms4smile.com/quotes/about/years-ago/) ## Related quotes > [In the '80's my gut feeling was that airlines were crap. I hated spending time on planes. I thought we could create the kind…](https://sms4smile.com/quotes/richard-branson/in-the-80-s-my-gut-feeling-was-that-airlines-were-crap-i-hated/) [Richard Branson](https://sms4smile.com/quotes/author/richard-branson/) > [ And ever since then \[I\] have set up businesses basically out of frustration. I mean, I set up Virgin Atlantic with one second-hand 747… ](https://sms4smile.com/quotes/richard-branson/and-ever-since-then-i-have-set-up-businesses-basically-out-of/) [Richard Branson](https://sms4smile.com/quotes/author/richard-branson/) > [Running an airline is like having a baby: fun to conceive, but hell to deliver.](https://sms4smile.com/quotes/collett-e-woolman/running-an-airline-is-like-having-a-baby-fun-to-conceive-but-hell-to/) [Collett E. Woolman](https://sms4smile.com/quotes/author/collett-e-woolman/) > [So I've seen life as one long learning process.](https://sms4smile.com/quotes/richard-branson/so-i-ve-seen-life-as-one-long-learning-process/) [Richard Branson](https://sms4smile.com/quotes/author/richard-branson/) > [ If it's torture flying one airline and \[yours\] is a pleasant experience, it certainly helps your revenue. ](https://sms4smile.com/quotes/david-neeleman/if-it-s-torture-flying-one-airline-and-yours-is-a-pleasant-experience/) [David Neeleman](https://sms4smile.com/quotes/author/david-neeleman/) > [The quickest way to become a millionaire in the airline business is to start out as a billionaire.](https://sms4smile.com/quotes/richard-branson/the-quickest-way-to-become-a-millionaire-in-the-airline-business-is/) [Richard Branson](https://sms4smile.com/quotes/author/richard-branson/) > [I was never, ever interested in becoming a businessman or an entrepreneur. If I was a businessman, or saw myself as a businessman, I…](https://sms4smile.com/quotes/richard-branson/i-was-never-ever-interested-in-becoming-a-businessman-or-an/) [Richard Branson](https://sms4smile.com/quotes/author/richard-branson/) > [We have a business that some people feel pollutes, and I happen to agree with them. ... And so on the basis of trying…](https://sms4smile.com/quotes/richard-branson/we-have-a-business-that-some-people-feel-pollutes-and-i-happen-to/) [Richard Branson](https://sms4smile.com/quotes/author/richard-branson/) > [If you want to be a Millionaire, start with a billion dollars and launch a new airline.](https://sms4smile.com/quotes/richard-branson/if-you-want-to-be-a-millionaire-start-with-a-billion-dollars-and/) [Richard Branson](https://sms4smile.com/quotes/author/richard-branson/) > [Loyal employees in any company create loyal customers, who in turn create happy shareholders.](https://sms4smile.com/quotes/richard-branson/loyal-employees-in-any-company-create-loyal-customers-who-in-turn/) [Richard Branson](https://sms4smile.com/quotes/author/richard-branson/) > [In a sense, when we started Virgin Atlantic, I was trying to create an airline for myself. If you try to build the perfect…](https://sms4smile.com/quotes/richard-branson/in-a-sense-when-we-started-virgin-atlantic-i-was-trying-to-create-an/) [Richard Branson](https://sms4smile.com/quotes/author/richard-branson/) > [What we are trying to do at Virgin is not to have one enormous company in one sector under one banner, but to have…](https://sms4smile.com/quotes/richard-branson/what-we-are-trying-to-do-at-virgin-is-not-to-have-one-enormous/) [Richard Branson](https://sms4smile.com/quotes/author/richard-branson/) > [I decided there must be room for another airline when I spent two days trying to get through to People Express.](https://sms4smile.com/quotes/richard-branson/i-decided-there-must-be-room-for-another-airline-when-i-spent-two/) [Richard Branson](https://sms4smile.com/quotes/author/richard-branson/) > [And in the process, we have come up with fuels - algae-based fuels, isobutanol-based fuels and other fuels - that we think will power…](https://sms4smile.com/quotes/richard-branson/and-in-the-process-we-have-come-up-with-fuels-algae-based-fuels/) [Richard Branson](https://sms4smile.com/quotes/author/richard-branson/) > [Look, I think that when we started Virgin Atlantic 30 years ago, we had one 747 competing with the airlines that had an average…](https://sms4smile.com/quotes/richard-branson/look-i-think-that-when-we-started-virgin-atlantic-30-years-ago-we-had/) [Richard Branson](https://sms4smile.com/quotes/author/richard-branson/) ## More by Richard Branson > [Lavish praise on people and people will flourish; criticize people and they'll shrivel up.](https://sms4smile.com/quotes/richard-branson/lavish-praise-on-people-and-people-will-flourish-criticize-people-and/) [Richard Branson](https://sms4smile.com/quotes/author/richard-branson/) > [I've used the Phoenix Centrifuge to replicate what the body's going to go through on the flight up. I've also done some gravity tests…](https://sms4smile.com/quotes/richard-branson/i-ve-used-the-phoenix-centrifuge-to-replicate-what-the-body-s-going/) [Richard Branson](https://sms4smile.com/quotes/author/richard-branson/) > [As an adventurer...I try to protect against the downside. I make sure I have covered as many eventualities as I can. In the end,…](https://sms4smile.com/quotes/richard-branson/as-an-adventurer-i-try-to-protect-against-the-downside-i-make-sure-i/) [Richard Branson](https://sms4smile.com/quotes/author/richard-branson/) > [Fantasizing about the future is one of my favorite pastimes.](https://sms4smile.com/quotes/richard-branson/fantasizing-about-the-future-is-one-of-my-favorite-pastimes/) [Richard Branson](https://sms4smile.com/quotes/author/richard-branson/) > [I will work day and night to avoid failure, but if I can't, I'll pick myself up the next day. The most important thing…](https://sms4smile.com/quotes/richard-branson/i-will-work-day-and-night-to-avoid-failure-but-if-i-can-t-i-ll-pick/) [Richard Branson](https://sms4smile.com/quotes/author/richard-branson/) > [Tough times are inevitable in life and in business. But how you compose yourself during those times defines your spirit and will define your…](https://sms4smile.com/quotes/richard-branson/tough-times-are-inevitable-in-life-and-in-business-but-how-you/) [Richard Branson](https://sms4smile.com/quotes/author/richard-branson/) > [All successful people - not just entrepreneurs - have got things wrong over and over again before finding the right solution.](https://sms4smile.com/quotes/richard-branson/all-successful-people-not-just-entrepreneurs-have-got-things-wrong/) [Richard Branson](https://sms4smile.com/quotes/author/richard-branson/) > [We have the enormous opportunity in our hands to make a positive difference for business, people, and the planet.](https://sms4smile.com/quotes/richard-branson/we-have-the-enormous-opportunity-in-our-hands-to-make-a-positive/) [Richard Branson](https://sms4smile.com/quotes/author/richard-branson/) > [I'm a great believer in life to saying yes and not saying no, and hopefully making people smile and just having fun in life.](https://sms4smile.com/quotes/richard-branson/i-m-a-great-believer-in-life-to-saying-yes-and-not-saying-no-and/) [Richard Branson](https://sms4smile.com/quotes/author/richard-branson/) > [Money is a poor indicator of success.](https://sms4smile.com/quotes/richard-branson/money-is-a-poor-indicator-of-success/) [Richard Branson](https://sms4smile.com/quotes/author/richard-branson/) > [Business leaders take things far too seriously, and forget that most of the time people spend in their lives is at work, and it…](https://sms4smile.com/quotes/richard-branson/business-leaders-take-things-far-too-seriously-and-forget-that-most/) [Richard Branson](https://sms4smile.com/quotes/author/richard-branson/) > [I love the freedom of movement that my phone gives me. That has definitely transformed my life.](https://sms4smile.com/quotes/richard-branson/i-love-the-freedom-of-movement-that-my-phone-gives-me-that-has/) [Richard Branson](https://sms4smile.com/quotes/author/richard-branson/) > [Everything in your business can be outsourced... if you're not emotionally attached to doing it all.](https://sms4smile.com/quotes/richard-branson/everything-in-your-business-can-be-outsourced-if-you-re-not/) [Richard Branson](https://sms4smile.com/quotes/author/richard-branson/) > [People have to decide on priorities if they want to get anywhere. The best lessons I learned was to just do it.](https://sms4smile.com/quotes/richard-branson/people-have-to-decide-on-priorities-if-they-want-to-get-anywhere-the/) [Richard Branson](https://sms4smile.com/quotes/author/richard-branson/) > [There isn't a flight goes by when I don't stare out of the window and thank my stars for what I'm seeing and feeling.](https://sms4smile.com/quotes/richard-branson/there-isn-t-a-flight-goes-by-when-i-don-t-stare-out-of-the-window-and/) [Richard Branson](https://sms4smile.com/quotes/author/richard-branson/) [Explore all 805 Richard Branson quotes ](https://sms4smile.com/quotes/author/richard-branson/) ## More Airline quotes > [One of the Internet's highest-profile companies, Priceline once dreamed of transforming the way consumer goods are bought and sold by offering customers the chance…](https://sms4smile.com/quotes/alex-berenson/one-of-the-internet-s-highest-profile-companies-priceline-once/) [Alex Berenson](https://sms4smile.com/quotes/author/alex-berenson/) > [Juan Tripp was a friend. Good name for an airline man, huh? Juan Tripp after another?](https://sms4smile.com/quotes/fay-wray/juan-tripp-was-a-friend-good-name-for-an-airline-man-huh-juan-tripp/) [Fay Wray](https://sms4smile.com/quotes/author/fay-wray/) > [Most big companies don't like you very much, except hotels, airlines and Microsoft, which don't like you at all.](https://sms4smile.com/quotes/bill-bryson/most-big-companies-don-t-like-you-very-much-except-hotels-airlines/) [Bill Bryson](https://sms4smile.com/quotes/author/bill-bryson/) > [If the Wright brother were alive today Wilbur would have to fire Orville to reduce costs.](https://sms4smile.com/quotes/herb-kelleher/if-the-wright-brother-were-alive-today-wilbur-would-have-to-fire/) [Herb Kelleher](https://sms4smile.com/quotes/author/herb-kelleher/) > [Hart is still like that little tub of vaguely milklike gunk that comes with airline coffee. It is labeled a "nondairy" product. Fine: we…](https://sms4smile.com/quotes/george-will/hart-is-still-like-that-little-tub-of-vaguely-milklike-gunk-that/) [George Will](https://sms4smile.com/quotes/author/george-will/) > [Be Luke Skywalker, not Darth Vader. Ultimately love is stronger than evil.](https://sms4smile.com/quotes/don-burr/be-luke-skywalker-not-darth-vader-ultimately-love-is-stronger-than/) [Don Burr](https://sms4smile.com/quotes/author/don-burr/) > [As a businessman, Frank Lorenzo gives capitalism a bad name.](https://sms4smile.com/quotes/william-f-buckley-jr/as-a-businessman-frank-lorenzo-gives-capitalism-a-bad-name/) [William F. Buckley, Jr](https://sms4smile.com/quotes/author/william-f-buckley-jr/) > [I have an 800 freephone number now that I call if I get the urge to buy an airline stock. I call at two…](https://sms4smile.com/quotes/warren-buffett/i-have-an-800-freephone-number-now-that-i-call-if-i-get-the-urge-to/) [Warren Buffett](https://sms4smile.com/quotes/author/warren-buffett/) > [I don't mind flying. I always pass out before the plane leaves the ground.](https://sms4smile.com/quotes/naomi-campbell/i-don-t-mind-flying-i-always-pass-out-before-the-plane-leaves-the/) [Naomi Campbell](https://sms4smile.com/quotes/author/naomi-campbell/) > [Can a physicist visualize an electron? The electron is materially inconceivable and yet, it is so perfectly known through its effects that we use…](https://sms4smile.com/quotes/wernher-von-braun/can-a-physicist-visualize-an-electron-the-electron-is-materially/) [Wernher von Braun](https://sms4smile.com/quotes/author/wernher-von-braun/) > [Funny, isn't it? The airlines go to all that trouble to keep you from taking a gun on board, then they just hand you…](https://sms4smile.com/quotes/dave-barry/funny-isn-t-it-the-airlines-go-to-all-that-trouble-to-keep-you-from/) [Dave Barry](https://sms4smile.com/quotes/author/dave-barry/) > [Any serious airline has to look at a worldwide network.](https://sms4smile.com/quotes/vijay-mallya/any-serious-airline-has-to-look-at-a-worldwide-network/) [Vijay Mallya](https://sms4smile.com/quotes/author/vijay-mallya/) > [Running an airline is a normal job. Racing is more.](https://sms4smile.com/quotes/niki-lauda/running-an-airline-is-a-normal-job-racing-is-more/) [Niki Lauda](https://sms4smile.com/quotes/author/niki-lauda/) > [Those were my children being slaughtered.](https://sms4smile.com/quotes/don-burr/those-were-my-children-being-slaughtered/) [Don Burr](https://sms4smile.com/quotes/author/don-burr/) > [I came from the music business, which reputedly has the biggest egos, but I really think the airline world caps it.](https://sms4smile.com/quotes/tony-fernandes/i-came-from-the-music-business-which-reputedly-has-the-biggest-egos/) [Tony Fernandes](https://sms4smile.com/quotes/author/tony-fernandes/) [Browse all 342 Airline quotes ](https://sms4smile.com/quotes/about/airline/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "So I've seen life as one long learning process. 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