--- title: "Meaning & Key Takeaway of: Publicity is absolutely critical. A good…" description: "\"Publicity is absolutely critical. A good PR story is infinitely more effective than a front page ad.\" — Richard Branson" image: "https://sms4smile.com/quotes/i/71d/richard-branson-256_ads_publicity-is-absolutely-critical-a-good_1013700.jpg" --- # Publicity is absolutely critical. A good PR story is… ![“Publicity is absolutely critical. A good PR story is infinitely more effective than a front page ad.” quote by Richard Branson](https://sms4smile.com/quotes/i/71d/richard-branson-256_ads_publicity-is-absolutely-critical-a-good_1013700.jpg) [Download](https://sms4smile.com/quotes/i/71d/richard-branson-256_ads_publicity-is-absolutely-critical-a-good_1013700.jpg) [Open image](https://sms4smile.com/quotes/i/71d/richard-branson-256_ads_publicity-is-absolutely-critical-a-good_1013700.jpg) > “Publicity is absolutely critical. A good PR story is infinitely more effective than a front page ad.” [Richard Branson](https://sms4smile.com/quotes/author/richard-branson/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Effective PR stories outweigh traditional ads in impact. **In simple terms:** Good PR beats ads. Key Takeaway Prioritize compelling stories over ads. Themes marketing branding media Mood inspirational pragmatic Type marketing advice When to use this quote - product launches - crisis communication - brand building - media outreach Key Concepts storytelling public perception advertising ROI Questions to Reflect On - What story can best showcase your brand? - How do you measure story impact versus ad spend? A Different Perspective Stories may be costly to produce; not all audiences trust PR. ★ ★ ★ ★ ★ No ratings yet [Communication](https://sms4smile.com/quotes/about/communication/) [Public relations](https://sms4smile.com/quotes/about/public-relations/) [Publicity](https://sms4smile.com/quotes/about/publicity/) [Stories](https://sms4smile.com/quotes/about/stories/) ## Related quotes > [The first rule of PR is to get out in front of the story, and I think I was practicing that. It was also…](https://sms4smile.com/quotes/jason-mulgrew/the-first-rule-of-pr-is-to-get-out-in-front-of-the-story-and-i-think/) [Jason Mulgrew](https://sms4smile.com/quotes/author/jason-mulgrew/) > [“So, what do you do when you’ve invested heavily in an endeavor and then begin to realize that you may have backed the wrong…](https://sms4smile.com/quotes/aja-raden/so-what-do-you-do-when-you-ve-invested-heavily-in-an-endeavor-and/) [Aja Raden](https://sms4smile.com/quotes/author/aja-raden/) > [It is absolutely critical for competitiveness in the United States for us to really raise the bar in education, especially in math, in science,…](https://sms4smile.com/quotes/safra-a-catz/it-is-absolutely-critical-for-competitiveness-in-the-united-states/) [Safra A. Catz](https://sms4smile.com/quotes/author/safra-a-catz/) > [Trying to get people to face reality and see the world the way it really is is an absolutely critical aspect of leadership, in…](https://sms4smile.com/quotes/jack-welch/trying-to-get-people-to-face-reality-and-see-the-world-the-way-it/) [Jack Welch](https://sms4smile.com/quotes/author/jack-welch/) > [Coal is absolutely critical to our nation's economic health and global competitiveness.](https://sms4smile.com/quotes/jerry-costello/coal-is-absolutely-critical-to-our-nation-s-economic-health-and/) [Jerry Costello](https://sms4smile.com/quotes/author/jerry-costello/) > [That first responsibility as a school board member - meals for latch-key children - was absolutely critical in my understanding of the extraordinary problems…](https://sms4smile.com/quotes/richard-lugar/that-first-responsibility-as-a-school-board-member-meals-for-latch/) [Richard Lugar](https://sms4smile.com/quotes/author/richard-lugar/) > [I believe that the monetary stability is an absolutely critical element in the satisfactory operation of a system.](https://sms4smile.com/quotes/milton-friedman/i-believe-that-the-monetary-stability-is-an-absolutely-critical/) [Milton Friedman](https://sms4smile.com/quotes/author/milton-friedman/) > [A public relations firm said that rock star David Lee Roth owes them over $110,000. The strange thing is that it's the first time…](https://sms4smile.com/quotes/conan-o-brien/a-public-relations-firm-said-that-rock-star-david-lee-roth-owes-them/) [Conan O'Brien](https://sms4smile.com/quotes/author/conan-o-brien/) > [What constitutes a good manager in this field? He must be knowledgeable in the art with which he is concerned, an impresario, labor negotiator,…](https://sms4smile.com/quotes/john-d-rockefeller/what-constitutes-a-good-manager-in-this-field-he-must-be/) [John D. Rockefeller](https://sms4smile.com/quotes/author/john-d-rockefeller/) > [John Glenn craved the publicity. I think even John would admit that. When he went into politics, that became pretty obvious! He knew how…](https://sms4smile.com/quotes/wally-schirra/john-glenn-craved-the-publicity-i-think-even-john-would-admit-that/) [Wally Schirra](https://sms4smile.com/quotes/author/wally-schirra/) > [“If the circus is coming to town and you paint a sign saying “Circus Coming to the Showground Saturday,” that’s advertising. If you put…](https://sms4smile.com/quotes/allan-dib/if-the-circus-is-coming-to-town-and-you-paint-a-sign-saying-circus/) [Allan Dib](https://sms4smile.com/quotes/author/allan-dib/) > [“There is a time and a place for nice, but there’s a time and a place for ‘fuck you’ as well.  And in this…](https://sms4smile.com/quotes/noah-lugeons/there-is-a-time-and-a-place-for-nice-but-there-s-a-time-and-a-place/) [Noah Lugeons](https://sms4smile.com/quotes/author/noah-lugeons/) > [Ad campaigns are necessary for competition. But good PR educates people; that's all it is.](https://sms4smile.com/quotes/steve-jobs/ad-campaigns-are-necessary-for-competition-but-good-pr-educates/) [Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/) > [A martyr's just a casualty with really good PR.](https://sms4smile.com/quotes/mira-grant/a-martyr-s-just-a-casualty-with-really-good-pr/) [Mira Grant](https://sms4smile.com/quotes/author/mira-grant/) > [One incredible tool to accomplish bringing a product to the public is to put a face on TV shows, movies, and the actors in…](https://sms4smile.com/quotes/kristoffer-polaha/one-incredible-tool-to-accomplish-bringing-a-product-to-the-public-is/) [Kristoffer Polaha](https://sms4smile.com/quotes/author/kristoffer-polaha/) ## More by Richard Branson > [Lavish praise on people and people will flourish; criticize people and they'll shrivel up.](https://sms4smile.com/quotes/richard-branson/lavish-praise-on-people-and-people-will-flourish-criticize-people-and/) [Richard Branson](https://sms4smile.com/quotes/author/richard-branson/) > [I've used the Phoenix Centrifuge to replicate what the body's going to go through on the flight up. I've also done some gravity tests…](https://sms4smile.com/quotes/richard-branson/i-ve-used-the-phoenix-centrifuge-to-replicate-what-the-body-s-going/) [Richard Branson](https://sms4smile.com/quotes/author/richard-branson/) > [As an adventurer...I try to protect against the downside. I make sure I have covered as many eventualities as I can. In the end,…](https://sms4smile.com/quotes/richard-branson/as-an-adventurer-i-try-to-protect-against-the-downside-i-make-sure-i/) [Richard Branson](https://sms4smile.com/quotes/author/richard-branson/) > [Fantasizing about the future is one of my favorite pastimes.](https://sms4smile.com/quotes/richard-branson/fantasizing-about-the-future-is-one-of-my-favorite-pastimes/) [Richard Branson](https://sms4smile.com/quotes/author/richard-branson/) > [I will work day and night to avoid failure, but if I can't, I'll pick myself up the next day. The most important thing…](https://sms4smile.com/quotes/richard-branson/i-will-work-day-and-night-to-avoid-failure-but-if-i-can-t-i-ll-pick/) [Richard Branson](https://sms4smile.com/quotes/author/richard-branson/) > [Tough times are inevitable in life and in business. But how you compose yourself during those times defines your spirit and will define your…](https://sms4smile.com/quotes/richard-branson/tough-times-are-inevitable-in-life-and-in-business-but-how-you/) [Richard Branson](https://sms4smile.com/quotes/author/richard-branson/) > [All successful people - not just entrepreneurs - have got things wrong over and over again before finding the right solution.](https://sms4smile.com/quotes/richard-branson/all-successful-people-not-just-entrepreneurs-have-got-things-wrong/) [Richard Branson](https://sms4smile.com/quotes/author/richard-branson/) > [We have the enormous opportunity in our hands to make a positive difference for business, people, and the planet.](https://sms4smile.com/quotes/richard-branson/we-have-the-enormous-opportunity-in-our-hands-to-make-a-positive/) [Richard Branson](https://sms4smile.com/quotes/author/richard-branson/) > [I'm a great believer in life to saying yes and not saying no, and hopefully making people smile and just having fun in life.](https://sms4smile.com/quotes/richard-branson/i-m-a-great-believer-in-life-to-saying-yes-and-not-saying-no-and/) [Richard Branson](https://sms4smile.com/quotes/author/richard-branson/) > [Money is a poor indicator of success.](https://sms4smile.com/quotes/richard-branson/money-is-a-poor-indicator-of-success/) [Richard Branson](https://sms4smile.com/quotes/author/richard-branson/) > [Business leaders take things far too seriously, and forget that most of the time people spend in their lives is at work, and it…](https://sms4smile.com/quotes/richard-branson/business-leaders-take-things-far-too-seriously-and-forget-that-most/) [Richard Branson](https://sms4smile.com/quotes/author/richard-branson/) > [I love the freedom of movement that my phone gives me. That has definitely transformed my life.](https://sms4smile.com/quotes/richard-branson/i-love-the-freedom-of-movement-that-my-phone-gives-me-that-has/) [Richard Branson](https://sms4smile.com/quotes/author/richard-branson/) > [Everything in your business can be outsourced... if you're not emotionally attached to doing it all.](https://sms4smile.com/quotes/richard-branson/everything-in-your-business-can-be-outsourced-if-you-re-not/) [Richard Branson](https://sms4smile.com/quotes/author/richard-branson/) > [People have to decide on priorities if they want to get anywhere. The best lessons I learned was to just do it.](https://sms4smile.com/quotes/richard-branson/people-have-to-decide-on-priorities-if-they-want-to-get-anywhere-the/) [Richard Branson](https://sms4smile.com/quotes/author/richard-branson/) > [There isn't a flight goes by when I don't stare out of the window and thank my stars for what I'm seeing and feeling.](https://sms4smile.com/quotes/richard-branson/there-isn-t-a-flight-goes-by-when-i-don-t-stare-out-of-the-window-and/) [Richard Branson](https://sms4smile.com/quotes/author/richard-branson/) [Explore all 805 Richard Branson quotes ](https://sms4smile.com/quotes/author/richard-branson/) ## More Ads quotes > [A home isn't just a roof over our heads. A home is a place where we feel loved and where we love others. It's…](https://sms4smile.com/quotes/hermann-hesse/a-home-isn-t-just-a-roof-over-our-heads-a-home-is-a-place-where-we/) [Hermann Hesse](https://sms4smile.com/quotes/author/hermann-hesse/) > [Metallica's the only band i've ever been in. I'm not sure that when it ends in five, ten years, I'm going to put an…](https://sms4smile.com/quotes/lars-ulrich/metallica-s-the-only-band-i-ve-ever-been-in-i-m-not-sure-that-when-it/) [Lars Ulrich](https://sms4smile.com/quotes/author/lars-ulrich/) > [As a Fundamentalist I had discovered while I was in college that it is possible to dismiss the entire Church as having gone off…](https://sms4smile.com/quotes/thomas-howard-3rd-duke-of-norfolk/as-a-fundamentalist-i-had-discovered-while-i-was-in-college-that-it/) Thomas Howard, 3rd Duke of Norfolk > [ The most recent incarnation of \[Bob\] Dylan has been the traveling journeyman/ charlatan who sings roots music, snarls dark lyrics that make "All Along… ](https://sms4smile.com/quotes/jay-michaelson/the-most-recent-incarnation-of-bob-dylan-has-been-the-traveling/) [Jay Michaelson](https://sms4smile.com/quotes/author/jay-michaelson/) > [One performer whose band played my music better than I could myself was Art Farmer. He recorded 'Sing Me Softly of the Blues' and…](https://sms4smile.com/quotes/carla-bley/one-performer-whose-band-played-my-music-better-than-i-could-myself/) [Carla Bley](https://sms4smile.com/quotes/author/carla-bley/) > [What every human being should do is eat a vegetarian diet based on whole foods. Period. That's it. Animal protein is bad for you.…](https://sms4smile.com/quotes/roger-ebert/what-every-human-being-should-do-is-eat-a-vegetarian-diet-based-on/) [Roger Ebert](https://sms4smile.com/quotes/author/roger-ebert/) > [In market research I did at Microsoft Corp. in the early 1990s, I estimated that the 'Wall Street Journal' took in about 75 cents…](https://sms4smile.com/quotes/nathan-myhrvold/in-market-research-i-did-at-microsoft-corp-in-the-early-1990s-i/) [Nathan Myhrvold](https://sms4smile.com/quotes/author/nathan-myhrvold/) > [Donald Trump threatened to file a defamation suit against me for running a TV ad that consisted only entirely of his own words on…](https://sms4smile.com/quotes/ted-cruz/donald-trump-threatened-to-file-a-defamation-suit-against-me-for/) [Ted Cruz](https://sms4smile.com/quotes/author/ted-cruz/) > [There is nothing personal about a personal ad.](https://sms4smile.com/quotes/wes-smith/there-is-nothing-personal-about-a-personal-ad/) [Wes Smith](https://sms4smile.com/quotes/author/wes-smith/) > [Google has - at least at this point - maintained the line where it keeps organic results separate from the advertisements. But over time…](https://sms4smile.com/quotes/tim-wu/google-has-at-least-at-this-point-maintained-the-line-where-it-keeps/) [Tim Wu](https://sms4smile.com/quotes/author/tim-wu/) > [I am terrible at memorizing things. Hence, ad-libbing.](https://sms4smile.com/quotes/michael-weatherly/i-am-terrible-at-memorizing-things-hence-ad-libbing/) [Michael Weatherly](https://sms4smile.com/quotes/author/michael-weatherly/) > [In a recent attack ad, the NRA claims that President Obama cares about his own children more than he cares about other children. In…](https://sms4smile.com/quotes/jimmy-fallon/in-a-recent-attack-ad-the-nra-claims-that-president-obama-cares-about/) [Jimmy Fallon](https://sms4smile.com/quotes/author/jimmy-fallon/) > [Nothing's going to keep me from making music. If I were in the want-ads in the back of the paper or playing to six…](https://sms4smile.com/quotes/dave-grohl/nothing-s-going-to-keep-me-from-making-music-if-i-were-in-the-want/) [Dave Grohl](https://sms4smile.com/quotes/author/dave-grohl/) > [For me, being on set is no different than being at a dinner table or riding the subway next to someone; inevitably their life…](https://sms4smile.com/quotes/victoria-mahoney/for-me-being-on-set-is-no-different-than-being-at-a-dinner-table-or/) [Victoria Mahoney](https://sms4smile.com/quotes/author/victoria-mahoney/) > [We assumed the customers were smart and that they'll buy what they like, not what the ads tell them to buy.](https://sms4smile.com/quotes/renzo-rosso/we-assumed-the-customers-were-smart-and-that-they-ll-buy-what-they/) [Renzo Rosso](https://sms4smile.com/quotes/author/renzo-rosso/) Browse all 856 Ads quotes ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "Publicity is absolutely critical. A good PR story is infinitely more effective than a front page ad.", "creator": { "@type": "Person", "name": "Richard Branson" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/richard-branson/publicity-is-absolutely-critical-a-good-pr-story-is-infinitely-more/", "about": { "@type": "Thing", "name": "Ads" }, "@id": "https://sms4smile.com/quotes/richard-branson/publicity-is-absolutely-critical-a-good-pr-story-is-infinitely-more/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/71d/richard-branson-256_ads_publicity-is-absolutely-critical-a-good_1013700.jpg", "contentUrl": "https://sms4smile.com/quotes/i/71d/richard-branson-256_ads_publicity-is-absolutely-critical-a-good_1013700.jpg", "url": "https://sms4smile.com/quotes/i/71d/richard-branson-256_ads_publicity-is-absolutely-critical-a-good_1013700.jpg", "width": 1080, "height": 1080, "caption": "“Publicity is absolutely critical. A good PR story is infinitely more effective than a front page ad.” — Richard Branson", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Richard Branson", "item": "https://sms4smile.com/quotes/author/richard-branson/" }, { "@type": "ListItem", "position": 4, "name": "Publicity is absolutely critical. A good...", "item": "https://sms4smile.com/quotes/richard-branson/publicity-is-absolutely-critical-a-good-pr-story-is-infinitely-more/" } ], "@id": "https://sms4smile.com/quotes/richard-branson/publicity-is-absolutely-critical-a-good-pr-story-is-infinitely-more/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```