--- title: "Meaning & Key Takeaway of: Loyal employees in any company create…" description: "\"Loyal employees in any company create loyal customers, who in turn create happy shareholders.\" — Richard Branson" image: "https://sms4smile.com/quotes/i/283/richard-branson-256_airline_loyal-employees-in-any-company-create-lo_1668634.jpg" --- # Loyal employees in any company create loyal customers, who… ![“Loyal employees in any company create loyal customers, who in turn create happy shareholders.” quote by Richard Branson](https://sms4smile.com/quotes/i/283/richard-branson-256_airline_loyal-employees-in-any-company-create-lo_1668634.jpg) [Download](https://sms4smile.com/quotes/i/283/richard-branson-256_airline_loyal-employees-in-any-company-create-lo_1668634.jpg) [Open image](https://sms4smile.com/quotes/i/283/richard-branson-256_airline_loyal-employees-in-any-company-create-lo_1668634.jpg) > “Loyal employees in any company create loyal customers, who in turn create happy shareholders.” [Richard Branson](https://sms4smile.com/quotes/author/richard-branson/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Employees who feel valued tend to treat customers well, which boosts shareholder satisfaction. **In simple terms:** Happy staff create happy customers and shareholders. Key Takeaway Invest in employee loyalty. Themes leadership customer service shareholder value Mood optimistic pragmatic Type motivational business When to use this quote - retail - hospitality - tech startups - customer support Key Concepts organizational culture employee engagement Questions to Reflect On - How can you measure employee loyalty? - What incentives truly motivate staff? A Different Perspective If employees are disengaged, the chain breaks. ★ ★ ★ ★ ★ No ratings yet [Airline](https://sms4smile.com/quotes/about/airline/) [Aviation](https://sms4smile.com/quotes/about/aviation/) [Business](https://sms4smile.com/quotes/about/business/) [Company](https://sms4smile.com/quotes/about/company/) [Create Loyal](https://sms4smile.com/quotes/about/create-loyal-595365/) [Customer](https://sms4smile.com/quotes/about/customer/) [Customers](https://sms4smile.com/quotes/about/customers/) [Employee](https://sms4smile.com/quotes/about/employee/) [Happy Shareholders](https://sms4smile.com/quotes/about/happy-shareholders-835561/) [Loyal](https://sms4smile.com/quotes/about/loyal/) [Loyal customers](https://sms4smile.com/quotes/about/loyal-customers/) [Loyal Employees](https://sms4smile.com/quotes/about/loyal-employees-835560/) [Shareholders](https://sms4smile.com/quotes/about/shareholders/) [Turns](https://sms4smile.com/quotes/about/turns/) ## Related quotes > [Once you create a loyal customer base, it's tough for a competitor to take that away.](https://sms4smile.com/quotes/anonymous/once-you-create-a-loyal-customer-base-it-s-tough-for-a-competitor-to/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [Happy employees ensure happy customers. And happy customers ensure happy shareholders—in that order.](https://sms4smile.com/quotes/simon-sinek/happy-employees-ensure-happy-customers-and-happy-customers-ensure/) [Simon Sinek](https://sms4smile.com/quotes/author/simon-sinek/) > [I try to make myself happy, no, because I know that if I'm not happy, my colleagues are not happy and my shareholders are…](https://sms4smile.com/quotes/jack-ma/i-try-to-make-myself-happy-no-because-i-know-that-if-i-m-not-happy-my/) [Jack Ma](https://sms4smile.com/quotes/author/jack-ma/) > [The customer is number one, the employee is number two and the shareholder is number three. If the customer is happy, the business is…](https://sms4smile.com/quotes/jack-ma/the-customer-is-number-one-the-employee-is-number-two-and-the/) [Jack Ma](https://sms4smile.com/quotes/author/jack-ma/) > [Engaged, enthusiastic, and loyal employees are pivotal drivers of growth and health in any organization.](https://sms4smile.com/quotes/patrick-lencioni/engaged-enthusiastic-and-loyal-employees-are-pivotal-drivers-of/) [Patrick Lencioni](https://sms4smile.com/quotes/author/patrick-lencioni/) > [We wanted, it seemed, what we already had, a lover and a friend to create with, side by side. To be loyal, yet be…](https://sms4smile.com/quotes/patti-smith/we-wanted-it-seemed-what-we-already-had-a-lover-and-a-friend-to/) [Patti Smith](https://sms4smile.com/quotes/author/patti-smith/) > [Snerdley is one of the most loyal employees. Snerdley believes that I have only received about 2% of the credit that I deserve for…](https://sms4smile.com/quotes/rush-limbaugh/snerdley-is-one-of-the-most-loyal-employees-snerdley-believes-that-i/) [Rush Limbaugh](https://sms4smile.com/quotes/author/rush-limbaugh/) > [The key is to set realistic customer expectations, and then not to just meet them, but to exceed them - preferably in unexpected and…](https://sms4smile.com/quotes/richard-branson/the-key-is-to-set-realistic-customer-expectations-and-then-not-to/) [Richard Branson](https://sms4smile.com/quotes/author/richard-branson/) > [If the employees come first, then they're happy. A motivated employee treats the customer well. The customer is happy so they keep coming back,…](https://sms4smile.com/quotes/herb-kelleher/if-the-employees-come-first-then-they-re-happy-a-motivated-employee/) [Herb Kelleher](https://sms4smile.com/quotes/author/herb-kelleher/) > [Our model is to develop each business separately with its own shareholder and management - this way we can concentrate on the job in…](https://sms4smile.com/quotes/richard-branson/our-model-is-to-develop-each-business-separately-with-its-own/) [Richard Branson](https://sms4smile.com/quotes/author/richard-branson/) > [If you run a business, put on top your employees, then your consumers, and then your shareholders.](https://sms4smile.com/quotes/richard-branson/if-you-run-a-business-put-on-top-your-employees-then-your-consumers/) [Richard Branson](https://sms4smile.com/quotes/author/richard-branson/) > [... Our first priority should be the people who work for the companies, then the customers, then the shareholders. Because if the staff are…](https://sms4smile.com/quotes/richard-branson/our-first-priority-should-be-the-people-who-work-for-the-companies/) [Richard Branson](https://sms4smile.com/quotes/author/richard-branson/) > [I am convinced that companies should put staff first, customers second and shareholders third - ultimately that's in the best interest of customers and…](https://sms4smile.com/quotes/richard-branson/i-am-convinced-that-companies-should-put-staff-first-customers-second/) [Richard Branson](https://sms4smile.com/quotes/author/richard-branson/) > [ And ever since then \[I\] have set up businesses basically out of frustration. I mean, I set up Virgin Atlantic with one second-hand 747… ](https://sms4smile.com/quotes/richard-branson/and-ever-since-then-i-have-set-up-businesses-basically-out-of/) [Richard Branson](https://sms4smile.com/quotes/author/richard-branson/) > [In a sense, when we started Virgin Atlantic, I was trying to create an airline for myself. If you try to build the perfect…](https://sms4smile.com/quotes/richard-branson/in-a-sense-when-we-started-virgin-atlantic-i-was-trying-to-create-an/) [Richard Branson](https://sms4smile.com/quotes/author/richard-branson/) ## More by Richard Branson > [Lavish praise on people and people will flourish; criticize people and they'll shrivel up.](https://sms4smile.com/quotes/richard-branson/lavish-praise-on-people-and-people-will-flourish-criticize-people-and/) [Richard Branson](https://sms4smile.com/quotes/author/richard-branson/) > [I've used the Phoenix Centrifuge to replicate what the body's going to go through on the flight up. I've also done some gravity tests…](https://sms4smile.com/quotes/richard-branson/i-ve-used-the-phoenix-centrifuge-to-replicate-what-the-body-s-going/) [Richard Branson](https://sms4smile.com/quotes/author/richard-branson/) > [As an adventurer...I try to protect against the downside. I make sure I have covered as many eventualities as I can. In the end,…](https://sms4smile.com/quotes/richard-branson/as-an-adventurer-i-try-to-protect-against-the-downside-i-make-sure-i/) [Richard Branson](https://sms4smile.com/quotes/author/richard-branson/) > [Fantasizing about the future is one of my favorite pastimes.](https://sms4smile.com/quotes/richard-branson/fantasizing-about-the-future-is-one-of-my-favorite-pastimes/) [Richard Branson](https://sms4smile.com/quotes/author/richard-branson/) > [I will work day and night to avoid failure, but if I can't, I'll pick myself up the next day. The most important thing…](https://sms4smile.com/quotes/richard-branson/i-will-work-day-and-night-to-avoid-failure-but-if-i-can-t-i-ll-pick/) [Richard Branson](https://sms4smile.com/quotes/author/richard-branson/) > [Tough times are inevitable in life and in business. But how you compose yourself during those times defines your spirit and will define your…](https://sms4smile.com/quotes/richard-branson/tough-times-are-inevitable-in-life-and-in-business-but-how-you/) [Richard Branson](https://sms4smile.com/quotes/author/richard-branson/) > [All successful people - not just entrepreneurs - have got things wrong over and over again before finding the right solution.](https://sms4smile.com/quotes/richard-branson/all-successful-people-not-just-entrepreneurs-have-got-things-wrong/) [Richard Branson](https://sms4smile.com/quotes/author/richard-branson/) > [We have the enormous opportunity in our hands to make a positive difference for business, people, and the planet.](https://sms4smile.com/quotes/richard-branson/we-have-the-enormous-opportunity-in-our-hands-to-make-a-positive/) [Richard Branson](https://sms4smile.com/quotes/author/richard-branson/) > [I'm a great believer in life to saying yes and not saying no, and hopefully making people smile and just having fun in life.](https://sms4smile.com/quotes/richard-branson/i-m-a-great-believer-in-life-to-saying-yes-and-not-saying-no-and/) [Richard Branson](https://sms4smile.com/quotes/author/richard-branson/) > [Money is a poor indicator of success.](https://sms4smile.com/quotes/richard-branson/money-is-a-poor-indicator-of-success/) [Richard Branson](https://sms4smile.com/quotes/author/richard-branson/) > [Business leaders take things far too seriously, and forget that most of the time people spend in their lives is at work, and it…](https://sms4smile.com/quotes/richard-branson/business-leaders-take-things-far-too-seriously-and-forget-that-most/) [Richard Branson](https://sms4smile.com/quotes/author/richard-branson/) > [I love the freedom of movement that my phone gives me. That has definitely transformed my life.](https://sms4smile.com/quotes/richard-branson/i-love-the-freedom-of-movement-that-my-phone-gives-me-that-has/) [Richard Branson](https://sms4smile.com/quotes/author/richard-branson/) > [Everything in your business can be outsourced... if you're not emotionally attached to doing it all.](https://sms4smile.com/quotes/richard-branson/everything-in-your-business-can-be-outsourced-if-you-re-not/) [Richard Branson](https://sms4smile.com/quotes/author/richard-branson/) > [People have to decide on priorities if they want to get anywhere. The best lessons I learned was to just do it.](https://sms4smile.com/quotes/richard-branson/people-have-to-decide-on-priorities-if-they-want-to-get-anywhere-the/) [Richard Branson](https://sms4smile.com/quotes/author/richard-branson/) > [There isn't a flight goes by when I don't stare out of the window and thank my stars for what I'm seeing and feeling.](https://sms4smile.com/quotes/richard-branson/there-isn-t-a-flight-goes-by-when-i-don-t-stare-out-of-the-window-and/) [Richard Branson](https://sms4smile.com/quotes/author/richard-branson/) [Explore all 805 Richard Branson quotes ](https://sms4smile.com/quotes/author/richard-branson/) ## More Airline quotes > [One of the Internet's highest-profile companies, Priceline once dreamed of transforming the way consumer goods are bought and sold by offering customers the chance…](https://sms4smile.com/quotes/alex-berenson/one-of-the-internet-s-highest-profile-companies-priceline-once/) [Alex Berenson](https://sms4smile.com/quotes/author/alex-berenson/) > [Juan Tripp was a friend. Good name for an airline man, huh? Juan Tripp after another?](https://sms4smile.com/quotes/fay-wray/juan-tripp-was-a-friend-good-name-for-an-airline-man-huh-juan-tripp/) [Fay Wray](https://sms4smile.com/quotes/author/fay-wray/) > [Most big companies don't like you very much, except hotels, airlines and Microsoft, which don't like you at all.](https://sms4smile.com/quotes/bill-bryson/most-big-companies-don-t-like-you-very-much-except-hotels-airlines/) [Bill Bryson](https://sms4smile.com/quotes/author/bill-bryson/) > [If the Wright brother were alive today Wilbur would have to fire Orville to reduce costs.](https://sms4smile.com/quotes/herb-kelleher/if-the-wright-brother-were-alive-today-wilbur-would-have-to-fire/) [Herb Kelleher](https://sms4smile.com/quotes/author/herb-kelleher/) > [Hart is still like that little tub of vaguely milklike gunk that comes with airline coffee. It is labeled a "nondairy" product. Fine: we…](https://sms4smile.com/quotes/george-will/hart-is-still-like-that-little-tub-of-vaguely-milklike-gunk-that/) [George Will](https://sms4smile.com/quotes/author/george-will/) > [Be Luke Skywalker, not Darth Vader. Ultimately love is stronger than evil.](https://sms4smile.com/quotes/don-burr/be-luke-skywalker-not-darth-vader-ultimately-love-is-stronger-than/) [Don Burr](https://sms4smile.com/quotes/author/don-burr/) > [As a businessman, Frank Lorenzo gives capitalism a bad name.](https://sms4smile.com/quotes/william-f-buckley-jr/as-a-businessman-frank-lorenzo-gives-capitalism-a-bad-name/) [William F. Buckley, Jr](https://sms4smile.com/quotes/author/william-f-buckley-jr/) > [I have an 800 freephone number now that I call if I get the urge to buy an airline stock. I call at two…](https://sms4smile.com/quotes/warren-buffett/i-have-an-800-freephone-number-now-that-i-call-if-i-get-the-urge-to/) [Warren Buffett](https://sms4smile.com/quotes/author/warren-buffett/) > [I don't mind flying. I always pass out before the plane leaves the ground.](https://sms4smile.com/quotes/naomi-campbell/i-don-t-mind-flying-i-always-pass-out-before-the-plane-leaves-the/) [Naomi Campbell](https://sms4smile.com/quotes/author/naomi-campbell/) > [Can a physicist visualize an electron? The electron is materially inconceivable and yet, it is so perfectly known through its effects that we use…](https://sms4smile.com/quotes/wernher-von-braun/can-a-physicist-visualize-an-electron-the-electron-is-materially/) [Wernher von Braun](https://sms4smile.com/quotes/author/wernher-von-braun/) > [Funny, isn't it? The airlines go to all that trouble to keep you from taking a gun on board, then they just hand you…](https://sms4smile.com/quotes/dave-barry/funny-isn-t-it-the-airlines-go-to-all-that-trouble-to-keep-you-from/) [Dave Barry](https://sms4smile.com/quotes/author/dave-barry/) > [Any serious airline has to look at a worldwide network.](https://sms4smile.com/quotes/vijay-mallya/any-serious-airline-has-to-look-at-a-worldwide-network/) [Vijay Mallya](https://sms4smile.com/quotes/author/vijay-mallya/) > [Running an airline is a normal job. Racing is more.](https://sms4smile.com/quotes/niki-lauda/running-an-airline-is-a-normal-job-racing-is-more/) [Niki Lauda](https://sms4smile.com/quotes/author/niki-lauda/) > [Those were my children being slaughtered.](https://sms4smile.com/quotes/don-burr/those-were-my-children-being-slaughtered/) [Don Burr](https://sms4smile.com/quotes/author/don-burr/) > [I came from the music business, which reputedly has the biggest egos, but I really think the airline world caps it.](https://sms4smile.com/quotes/tony-fernandes/i-came-from-the-music-business-which-reputedly-has-the-biggest-egos/) [Tony Fernandes](https://sms4smile.com/quotes/author/tony-fernandes/) [Browse all 342 Airline quotes ](https://sms4smile.com/quotes/about/airline/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "Loyal employees in any company create loyal customers, who in turn create happy shareholders.", "creator": { "@type": "Person", "name": "Richard Branson" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/richard-branson/loyal-employees-in-any-company-create-loyal-customers-who-in-turn/", "about": { "@type": "Thing", "name": "Airline" }, "@id": "https://sms4smile.com/quotes/richard-branson/loyal-employees-in-any-company-create-loyal-customers-who-in-turn/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/283/richard-branson-256_airline_loyal-employees-in-any-company-create-lo_1668634.jpg", "contentUrl": "https://sms4smile.com/quotes/i/283/richard-branson-256_airline_loyal-employees-in-any-company-create-lo_1668634.jpg", "url": "https://sms4smile.com/quotes/i/283/richard-branson-256_airline_loyal-employees-in-any-company-create-lo_1668634.jpg", "width": 1080, "height": 1080, "caption": "“Loyal employees in any company create loyal customers, who in turn create happy shareholders.” — Richard Branson", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Richard Branson", "item": "https://sms4smile.com/quotes/author/richard-branson/" }, { "@type": "ListItem", "position": 4, "name": "Loyal employees in any company create...", "item": "https://sms4smile.com/quotes/richard-branson/loyal-employees-in-any-company-create-loyal-customers-who-in-turn/" } ], "@id": "https://sms4smile.com/quotes/richard-branson/loyal-employees-in-any-company-create-loyal-customers-who-in-turn/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```