--- title: "Meaning & Key Takeaway of: If you are seizing on a new business…" description: "\"If you are seizing on a new business opportunity, deliberately move your customers' expectations up a few notches and consistently over-deliver on your..." image: "https://sms4smile.com/quotes/i/07b/richard-branson-256_business_if-you-are-seizing-on-a-new-business-opp_1921642.jpg" --- # If you are seizing on a new business opportunity… ![“If you are seizing on a new business opportunity, deliberately move your customers' expectations up a few notches and consistently over-deliver on your promises - you will leave your competitors struggling to catch up.” quote by Richard Branson](https://sms4smile.com/quotes/i/07b/richard-branson-256_business_if-you-are-seizing-on-a-new-business-opp_1921642.jpg) [Download](https://sms4smile.com/quotes/i/07b/richard-branson-256_business_if-you-are-seizing-on-a-new-business-opp_1921642.jpg) [Open image](https://sms4smile.com/quotes/i/07b/richard-branson-256_business_if-you-are-seizing-on-a-new-business-opp_1921642.jpg) > “If you are seizing on a new business opportunity, deliberately move your customers' expectations up a few notches and consistently over-deliver on your promises - you will leave your competitors struggling to catch up.” [Richard Branson](https://sms4smile.com/quotes/author/richard-branson/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Raise expectations and consistently exceed them to outpace rivals. **In simple terms:** Set higher standards and deliver more. Key Takeaway Elevate promises and over‑deliver. Themes competition customer expectations strategy Mood motivational strategic Type inspirational practical When to use this quote - product launches - service upgrades - sales pitches - customer onboarding - brand positioning Key Concepts marketing value creation competitive advantage Questions to Reflect On - What can you realistically over‑deliver on? - How do you measure customer expectation shifts? A Different Perspective Over‑promising can damage trust if not met. ★ ★ ★ ★ ★ No ratings yet [Business](https://sms4smile.com/quotes/about/business/) [Business opportunity](https://sms4smile.com/quotes/about/business-opportunity/) [Customer](https://sms4smile.com/quotes/about/customer/) [Expectations](https://sms4smile.com/quotes/about/expectations/) [New business](https://sms4smile.com/quotes/about/new-business/) [Opportunity](https://sms4smile.com/quotes/about/opportunity/) [Promise](https://sms4smile.com/quotes/about/promise/) [Struggle](https://sms4smile.com/quotes/about/struggle/) ## Related quotes > [“We're all in the customer service business. Our goal must be to exceed our customers' expectations everyday.”](https://sms4smile.com/quotes/dave-thomas/we-re-all-in-the-customer-service-business-our-goal-must-be-to-exceed/) [Dave Thomas](https://sms4smile.com/quotes/author/dave-thomas/) > [The best way to retain your clients or customers is to please them beyond their expectations and to keep doing so.](https://sms4smile.com/quotes/anonymous/the-best-way-to-retain-your-clients-or-customers-is-to-please-them/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [Whether you sell hamburgers or computers, we’re all in the customer service business. 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