--- title: "Meaning & Key Takeaway of: Breaking the rules and challenging…" description: "\"Breaking the rules and challenging convention is in the DNA of every successful entrepreneur. Doing things differently and solving problems with new, i..." image: "https://sms4smile.com/quotes/i/719/richard-branson-256_able_breaking-the-rules-and-challenging-conve_2426563.jpg" --- # Breaking the rules and challenging convention is in the… ![“Breaking the rules and challenging convention is in the DNA of every successful entrepreneur. Doing things differently and solving problems with new, innovative and fresh approaches are the very reason many start-ups are able to compete and sometimes outpace the established market leaders.” quote by Richard Branson](https://sms4smile.com/quotes/i/719/richard-branson-256_able_breaking-the-rules-and-challenging-conve_2426563.jpg) [Download](https://sms4smile.com/quotes/i/719/richard-branson-256_able_breaking-the-rules-and-challenging-conve_2426563.jpg) [Open image](https://sms4smile.com/quotes/i/719/richard-branson-256_able_breaking-the-rules-and-challenging-conve_2426563.jpg) > “Breaking the rules and challenging convention is in the DNA of every successful entrepreneur. Doing things differently and solving problems with new, innovative and fresh approaches are the very reason many start-ups are able to compete and sometimes outpace the established market leaders.” [Richard Branson](https://sms4smile.com/quotes/author/richard-branson/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Entrepreneurial success stems from breaking norms and innovating, allowing startups to outpace incumbents. **In simple terms:** Innovation beats tradition. Key Takeaway Embrace unconventional problem‑solving. Themes innovation disruption entrepreneurship Mood energetic optimistic Type motivational business When to use this quote - startup growth - product development - competitive strategy Key Concepts business strategy creative thinking market dynamics Questions to Reflect On - When should you follow tradition instead? - How do you test innovative ideas quickly? A Different Perspective Innovation can fail without market need. ★ ★ ★ ★ ★ No ratings yet [Able](https://sms4smile.com/quotes/about/able/) [Approach](https://sms4smile.com/quotes/about/approach/) [Breaking rules](https://sms4smile.com/quotes/about/breaking-rules/) [Breaking the rules](https://sms4smile.com/quotes/about/breaking-the-rules/) [Business](https://sms4smile.com/quotes/about/business/) [Challenges](https://sms4smile.com/quotes/about/challenges/) [Conventions](https://sms4smile.com/quotes/about/conventions/) [Customer](https://sms4smile.com/quotes/about/customer/) [Dna](https://sms4smile.com/quotes/about/dna/) [Doing things](https://sms4smile.com/quotes/about/doing-things/) [Entrepreneur](https://sms4smile.com/quotes/about/entrepreneur/) [Entrepreneur Doing](https://sms4smile.com/quotes/about/entrepreneur-doing-5725290/) [Every Success](https://sms4smile.com/quotes/about/every-success/) [Innovative](https://sms4smile.com/quotes/about/innovative/) [Leader](https://sms4smile.com/quotes/about/leader/) [Leadership](https://sms4smile.com/quotes/about/leadership/) [Market leaders](https://sms4smile.com/quotes/about/market-leaders-117982/) [Problem](https://sms4smile.com/quotes/about/problem/) [Problem solving](https://sms4smile.com/quotes/about/problem-solving/) [Reason](https://sms4smile.com/quotes/about/reason/) [Rules Challenging](https://sms4smile.com/quotes/about/rules-challenging-2239306/) [Solving problems](https://sms4smile.com/quotes/about/solving-problems/) [Sometimes](https://sms4smile.com/quotes/about/sometimes/) [Success](https://sms4smile.com/quotes/about/success/) [Successful](https://sms4smile.com/quotes/about/successful/) [Successful Entrepreneur](https://sms4smile.com/quotes/about/successful-entrepreneur-429796/) [Successful entrepreneurs](https://sms4smile.com/quotes/about/successful-entrepreneurs/) ## Related quotes > [Breaking the rules and challenging convention is in the DNA of every successful entrepreneur.](https://sms4smile.com/quotes/richard-branson/breaking-the-rules-and-challenging-convention-is-in-the-dna-of-every-2/) [Richard Branson](https://sms4smile.com/quotes/author/richard-branson/) > [For a successful entrepreneur it can mean extreme wealth. But with extreme wealth comes extreme responsibility](https://sms4smile.com/quotes/richard-branson/for-a-successful-entrepreneur-it-can-mean-extreme-wealth-but-with/) [Richard Branson](https://sms4smile.com/quotes/author/richard-branson/) > [Failing can provide invaluable lessons and making mistakes and experiencing setbacks is part of the DNA of every successful entrepreneur.](https://sms4smile.com/quotes/richard-branson/failing-can-provide-invaluable-lessons-and-making-mistakes-and/) [Richard Branson](https://sms4smile.com/quotes/author/richard-branson/) > [Any successful entrepreneur knows that time is more valuable than money itself.](https://sms4smile.com/quotes/richard-branson/any-successful-entrepreneur-knows-that-time-is-more-valuable-than/) [Richard Branson](https://sms4smile.com/quotes/author/richard-branson/) > [You cant stop a chicken laying eggs, you cant stop a entrepreneur doing his entrepreneurship](https://sms4smile.com/quotes/django-steenbrink/you-cant-stop-a-chicken-laying-eggs-you-cant-stop-a-entrepreneur/) [Django Steenbrink](https://sms4smile.com/quotes/author/django-steenbrink/) > [People ask me all the time, 'How can I become a successful entrepreneur?' 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Eventually](https://sms4smile.com/quotes/ben-horowitz/yeah-i-became-a-successful-entrepreneur-eventually/) [Ben Horowitz](https://sms4smile.com/quotes/author/ben-horowitz/) > [What does it take to be a successful entrepreneur? It takes willingness to learn, to be able to focus, to absorb information, and to…](https://sms4smile.com/quotes/mark-cuban/what-does-it-take-to-be-a-successful-entrepreneur-it-takes/) [Mark Cuban](https://sms4smile.com/quotes/author/mark-cuban/) > [It is human nature, especially as we get older, to look for stability in our lives. But if you want to be a successful…](https://sms4smile.com/quotes/robert-herjavec/it-is-human-nature-especially-as-we-get-older-to-look-for-stability/) [Robert Herjavec](https://sms4smile.com/quotes/author/robert-herjavec/) > [Isn't art about breaking rules, about challenging existing systems, isn't it about discovering meaning in things or situations before others see anything in them??](https://sms4smile.com/quotes/peter-lindbergh/isn-t-art-about-breaking-rules-about-challenging-existing-systems-isn/) [Peter Lindbergh](https://sms4smile.com/quotes/author/peter-lindbergh/) ## More by Richard Branson > [Lavish praise on people and people will flourish; criticize people and they'll shrivel up.](https://sms4smile.com/quotes/richard-branson/lavish-praise-on-people-and-people-will-flourish-criticize-people-and/) [Richard Branson](https://sms4smile.com/quotes/author/richard-branson/) > [I've used the Phoenix Centrifuge to replicate what the body's going to go through on the flight up. I've also done some gravity tests…](https://sms4smile.com/quotes/richard-branson/i-ve-used-the-phoenix-centrifuge-to-replicate-what-the-body-s-going/) [Richard Branson](https://sms4smile.com/quotes/author/richard-branson/) > [As an adventurer...I try to protect against the downside. I make sure I have covered as many eventualities as I can. In the end,…](https://sms4smile.com/quotes/richard-branson/as-an-adventurer-i-try-to-protect-against-the-downside-i-make-sure-i/) [Richard Branson](https://sms4smile.com/quotes/author/richard-branson/) > [Fantasizing about the future is one of my favorite pastimes.](https://sms4smile.com/quotes/richard-branson/fantasizing-about-the-future-is-one-of-my-favorite-pastimes/) [Richard Branson](https://sms4smile.com/quotes/author/richard-branson/) > [I will work day and night to avoid failure, but if I can't, I'll pick myself up the next day. The most important thing…](https://sms4smile.com/quotes/richard-branson/i-will-work-day-and-night-to-avoid-failure-but-if-i-can-t-i-ll-pick/) [Richard Branson](https://sms4smile.com/quotes/author/richard-branson/) > [Tough times are inevitable in life and in business. But how you compose yourself during those times defines your spirit and will define your…](https://sms4smile.com/quotes/richard-branson/tough-times-are-inevitable-in-life-and-in-business-but-how-you/) [Richard Branson](https://sms4smile.com/quotes/author/richard-branson/) > [All successful people - not just entrepreneurs - have got things wrong over and over again before finding the right solution.](https://sms4smile.com/quotes/richard-branson/all-successful-people-not-just-entrepreneurs-have-got-things-wrong/) [Richard Branson](https://sms4smile.com/quotes/author/richard-branson/) > [We have the enormous opportunity in our hands to make a positive difference for business, people, and the planet.](https://sms4smile.com/quotes/richard-branson/we-have-the-enormous-opportunity-in-our-hands-to-make-a-positive/) [Richard Branson](https://sms4smile.com/quotes/author/richard-branson/) > [I'm a great believer in life to saying yes and not saying no, and hopefully making people smile and just having fun in life.](https://sms4smile.com/quotes/richard-branson/i-m-a-great-believer-in-life-to-saying-yes-and-not-saying-no-and/) [Richard Branson](https://sms4smile.com/quotes/author/richard-branson/) > [Money is a poor indicator of success.](https://sms4smile.com/quotes/richard-branson/money-is-a-poor-indicator-of-success/) [Richard Branson](https://sms4smile.com/quotes/author/richard-branson/) > [Business leaders take things far too seriously, and forget that most of the time people spend in their lives is at work, and it…](https://sms4smile.com/quotes/richard-branson/business-leaders-take-things-far-too-seriously-and-forget-that-most/) [Richard Branson](https://sms4smile.com/quotes/author/richard-branson/) > [I love the freedom of movement that my phone gives me. That has definitely transformed my life.](https://sms4smile.com/quotes/richard-branson/i-love-the-freedom-of-movement-that-my-phone-gives-me-that-has/) [Richard Branson](https://sms4smile.com/quotes/author/richard-branson/) > [Everything in your business can be outsourced... if you're not emotionally attached to doing it all.](https://sms4smile.com/quotes/richard-branson/everything-in-your-business-can-be-outsourced-if-you-re-not/) [Richard Branson](https://sms4smile.com/quotes/author/richard-branson/) > [People have to decide on priorities if they want to get anywhere. The best lessons I learned was to just do it.](https://sms4smile.com/quotes/richard-branson/people-have-to-decide-on-priorities-if-they-want-to-get-anywhere-the/) [Richard Branson](https://sms4smile.com/quotes/author/richard-branson/) > [There isn't a flight goes by when I don't stare out of the window and thank my stars for what I'm seeing and feeling.](https://sms4smile.com/quotes/richard-branson/there-isn-t-a-flight-goes-by-when-i-don-t-stare-out-of-the-window-and/) [Richard Branson](https://sms4smile.com/quotes/author/richard-branson/) [Explore all 805 Richard Branson quotes ](https://sms4smile.com/quotes/author/richard-branson/) ## More Able quotes > [I am certain that children always know more than they are able to tell, and that makes the big difference between them and adults,…](https://sms4smile.com/quotes/jacques-lusseyran/i-am-certain-that-children-always-know-more-than-they-are-able-to/) [Jacques Lusseyran](https://sms4smile.com/quotes/author/jacques-lusseyran/) > [I have observed this in my experience of slavery, - that whenever my condition was improved, instead of its increasing my contentment, it only…](https://sms4smile.com/quotes/frederick-douglass/i-have-observed-this-in-my-experience-of-slavery-that-whenever-my/) [Frederick Douglass](https://sms4smile.com/quotes/author/frederick-douglass/) > [There is something about the South that accepts the supernatural. If you don't accept it and you're having a conversation with someone who does,…](https://sms4smile.com/quotes/alice-englert/there-is-something-about-the-south-that-accepts-the-supernatural-if/) [Alice Englert](https://sms4smile.com/quotes/author/alice-englert/) > [In the '80s, the way radio was programmed, if you didn't have a hit record you weren't going to be able to make any…](https://sms4smile.com/quotes/huey-lewis/in-the-80s-the-way-radio-was-programmed-if-you-didn-t-have-a-hit/) [Huey Lewis](https://sms4smile.com/quotes/author/huey-lewis/) > [I think I've had the longest career of strength, focus, and still being able to sell records. I think I'm that guy. I'm still…](https://sms4smile.com/quotes/nas/i-think-i-ve-had-the-longest-career-of-strength-focus-and-still-being/) [Nas](https://sms4smile.com/quotes/author/nas/) > [I have that need in me, I want everyone to love me, but I'm embarrassed by that need, so I wanted to cover it…](https://sms4smile.com/quotes/anthony-jeselnik/i-have-that-need-in-me-i-want-everyone-to-love-me-but-i-m-embarrassed/) [Anthony Jeselnik](https://sms4smile.com/quotes/author/anthony-jeselnik/) > [Thinking about the things that happened, I don't know any other ball player would could have done what he (Jackie Robinson) did. To be…](https://sms4smile.com/quotes/pee-wee-reese/thinking-about-the-things-that-happened-i-don-t-know-any-other-ball/) [Pee Wee Reese](https://sms4smile.com/quotes/author/pee-wee-reese/) > [I wanted to remember in order to be able to return.](https://sms4smile.com/quotes/anais-nin/i-wanted-to-remember-in-order-to-be-able-to-return/) [Anais Nin](https://sms4smile.com/quotes/author/anais-nin/) > [Government schools, with your tax money, now discourage the teaching of multiplication tables by rote memorization but teach reading by the 'look-and-say' method which…](https://sms4smile.com/quotes/greg-perry/government-schools-with-your-tax-money-now-discourage-the-teaching-of/) [Greg Perry](https://sms4smile.com/quotes/author/greg-perry/) > [I don't know if I would qualify as mainstream. 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This was why Kiki…](https://sms4smile.com/quotes/zadie-smith/you-look-fine-right-i-look-fine-except-i-don-t-said-zora-tugging/) [Zadie Smith](https://sms4smile.com/quotes/author/zadie-smith/) > [There is a way to be a woman, ask for what we deserve and be able to negotiate.](https://sms4smile.com/quotes/tracee-ellis-ross/there-is-a-way-to-be-a-woman-ask-for-what-we-deserve-and-be-able-to/) [Tracee Ellis Ross](https://sms4smile.com/quotes/author/tracee-ellis-ross/) [Browse all 17,257 Able quotes ](https://sms4smile.com/quotes/about/able/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "Breaking the rules and challenging convention is in the DNA of every successful entrepreneur. 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