--- title: "Meaning & Key Takeaway of: And ever since then [I] have set up…" description: "\"And ever since then [I] have set up businesses basically out of frustration. I mean, I set up Virgin Atlantic with one second-hand 747 because I hated ..." image: "https://sms4smile.com/quotes/i/569/richard-branson-256_airline_and-ever-since-then-i-have-set-up-busine_548374.jpg" --- # And ever since then \[I\] have set up businesses basically… ![“And ever since then [I] have set up businesses basically out of frustration. I mean, I set up Virgin Atlantic with one second-hand 747 because I hated the experience of flying on other people's airlines. And I thought, you know, I could try to create the kind of airline that I'd like to fly on…” quote by Richard Branson](https://sms4smile.com/quotes/i/569/richard-branson-256_airline_and-ever-since-then-i-have-set-up-busine_548374.jpg) [Download](https://sms4smile.com/quotes/i/569/richard-branson-256_airline_and-ever-since-then-i-have-set-up-busine_548374.jpg) [Open image](https://sms4smile.com/quotes/i/569/richard-branson-256_airline_and-ever-since-then-i-have-set-up-busine_548374.jpg) > “And ever since then \[I\] have set up businesses basically out of frustration. I mean, I set up Virgin Atlantic with one second-hand 747 because I hated the experience of flying on other people's airlines. And I thought, you know, I could try to create the kind of airline that I'd like to fly on. And people liked it.” [Richard Branson](https://sms4smile.com/quotes/author/richard-branson/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Frustration with existing services can spark creation of better alternatives, like Virgin Atlantic. **In simple terms:** Bad experiences inspire new ventures. Key Takeaway Identify pain points and build better solutions. Themes entrepreneurship customer focus disruption Mood motivational determined Type advice inspirational When to use this quote - starting a company - improving travel - solving market gaps - personal motivation Key Concepts service design brand loyalty Questions to Reflect On - What problem drives you to start a business? - How will you differentiate your offering? A Different Perspective Competing against established giants is tough. ★ ★ ★ ★ ★ No ratings yet [Business](https://sms4smile.com/quotes/about/business/) [Flying](https://sms4smile.com/quotes/about/flying/) [Frustration](https://sms4smile.com/quotes/about/frustration/) [People](https://sms4smile.com/quotes/about/people/) [Plane](https://sms4smile.com/quotes/about/plane/) [Second hand](https://sms4smile.com/quotes/about/second-hand/) ## Related quotes > [So I've seen life as one long learning process. And if I see - you know, if I fly on somebody else's airline and…](https://sms4smile.com/quotes/richard-branson/so-i-ve-seen-life-as-one-long-learning-process-and-if-i-see-you-know/) [Richard Branson](https://sms4smile.com/quotes/author/richard-branson/) > [In the '80's my gut feeling was that airlines were crap. I hated spending time on planes. I thought we could create the kind…](https://sms4smile.com/quotes/richard-branson/in-the-80-s-my-gut-feeling-was-that-airlines-were-crap-i-hated/) [Richard Branson](https://sms4smile.com/quotes/author/richard-branson/) > [In a sense, when we started Virgin Atlantic, I was trying to create an airline for myself. If you try to build the perfect…](https://sms4smile.com/quotes/richard-branson/in-a-sense-when-we-started-virgin-atlantic-i-was-trying-to-create-an/) [Richard Branson](https://sms4smile.com/quotes/author/richard-branson/) > [Look, I think that when we started Virgin Atlantic 30 years ago, we had one 747 competing with the airlines that had an average…](https://sms4smile.com/quotes/richard-branson/look-i-think-that-when-we-started-virgin-atlantic-30-years-ago-we-had/) [Richard Branson](https://sms4smile.com/quotes/author/richard-branson/) > [The brand is only as good as your products, so.. if people have a good experience on Virgin Atlantic or if they have a…](https://sms4smile.com/quotes/richard-branson/the-brand-is-only-as-good-as-your-products-so-if-people-have-a-good/) [Richard Branson](https://sms4smile.com/quotes/author/richard-branson/) > [India is an incredibly vibrant market, which Virgin already, through Virgin Atlantic, has the pleasure of working in. I am delighted that Virgin Comics…](https://sms4smile.com/quotes/richard-branson/india-is-an-incredibly-vibrant-market-which-virgin-already-through/) [Richard Branson](https://sms4smile.com/quotes/author/richard-branson/) > [Running an airline is like having a baby: fun to conceive, but hell to deliver.](https://sms4smile.com/quotes/collett-e-woolman/running-an-airline-is-like-having-a-baby-fun-to-conceive-but-hell-to/) Collett E. Woolman > [I am still playing 'Words With Friends,' but on Virgin Atlantic.](https://sms4smile.com/quotes/alec-baldwin/i-am-still-playing-words-with-friends-but-on-virgin-atlantic/) [Alec Baldwin](https://sms4smile.com/quotes/author/alec-baldwin/) > [I used to be the voice of Virgin Atlantic in America, and some people only know me for that.](https://sms4smile.com/quotes/roger-rees/i-used-to-be-the-voice-of-virgin-atlantic-in-america-and-some-people/) [Roger Rees](https://sms4smile.com/quotes/author/roger-rees/) > [I respect Virgin Atlantic's brave and challenging attitude and the way it goes against the grain, so I jumped at the chance to be…](https://sms4smile.com/quotes/ben-eine/i-respect-virgin-atlantic-s-brave-and-challenging-attitude-and-the/) [Ben Eine](https://sms4smile.com/quotes/author/ben-eine/) > [I like Virgin Atlantic and always feel at home on British Airways.](https://sms4smile.com/quotes/martin-kemp/i-like-virgin-atlantic-and-always-feel-at-home-on-british-airways/) [Martin Kemp](https://sms4smile.com/quotes/author/martin-kemp/) > [I can tell you that second hand smoke is not a health hazard to anyone and never was, and the EPA has always known…](https://sms4smile.com/quotes/michael-crichton/i-can-tell-you-that-second-hand-smoke-is-not-a-health-hazard-to/) [Michael Crichton](https://sms4smile.com/quotes/author/michael-crichton/) > ["The diary, "My diary. Little Ginny's been writing in it for months and months, telling me all her pitiful worries and woes - how…](https://sms4smile.com/quotes/tom-riddle/the-diary-my-diary-little-ginny-s-been-writing-in-it-for-months-and/) [Tom Riddle](https://sms4smile.com/quotes/author/tom-riddle/) > [Rich widows are the only second-hand goods that sell at prime cost.](https://sms4smile.com/quotes/vikrant-parsai/rich-widows-are-the-only-second-hand-goods-that-sell-at-prime-cost/) [Vikrant Parsai](https://sms4smile.com/quotes/author/vikrant-parsai/) > [All religious vows, codes, and commitments are null & void herein. Please refrain from contaminating the ideosphere with harmful memes through prayer, reverence, holy…](https://sms4smile.com/quotes/greg-erwin/all-religious-vows-codes-and-commitments-are-null-void-herein-please/) Greg Erwin ## More by Richard Branson > [Lavish praise on people and people will flourish; criticize people and they'll shrivel up.](https://sms4smile.com/quotes/richard-branson/lavish-praise-on-people-and-people-will-flourish-criticize-people-and/) [Richard Branson](https://sms4smile.com/quotes/author/richard-branson/) > [I've used the Phoenix Centrifuge to replicate what the body's going to go through on the flight up. I've also done some gravity tests…](https://sms4smile.com/quotes/richard-branson/i-ve-used-the-phoenix-centrifuge-to-replicate-what-the-body-s-going/) [Richard Branson](https://sms4smile.com/quotes/author/richard-branson/) > [As an adventurer...I try to protect against the downside. I make sure I have covered as many eventualities as I can. In the end,…](https://sms4smile.com/quotes/richard-branson/as-an-adventurer-i-try-to-protect-against-the-downside-i-make-sure-i/) [Richard Branson](https://sms4smile.com/quotes/author/richard-branson/) > [Fantasizing about the future is one of my favorite pastimes.](https://sms4smile.com/quotes/richard-branson/fantasizing-about-the-future-is-one-of-my-favorite-pastimes/) [Richard Branson](https://sms4smile.com/quotes/author/richard-branson/) > [I will work day and night to avoid failure, but if I can't, I'll pick myself up the next day. The most important thing…](https://sms4smile.com/quotes/richard-branson/i-will-work-day-and-night-to-avoid-failure-but-if-i-can-t-i-ll-pick/) [Richard Branson](https://sms4smile.com/quotes/author/richard-branson/) > [Tough times are inevitable in life and in business. But how you compose yourself during those times defines your spirit and will define your…](https://sms4smile.com/quotes/richard-branson/tough-times-are-inevitable-in-life-and-in-business-but-how-you/) [Richard Branson](https://sms4smile.com/quotes/author/richard-branson/) > [All successful people - not just entrepreneurs - have got things wrong over and over again before finding the right solution.](https://sms4smile.com/quotes/richard-branson/all-successful-people-not-just-entrepreneurs-have-got-things-wrong/) [Richard Branson](https://sms4smile.com/quotes/author/richard-branson/) > [We have the enormous opportunity in our hands to make a positive difference for business, people, and the planet.](https://sms4smile.com/quotes/richard-branson/we-have-the-enormous-opportunity-in-our-hands-to-make-a-positive/) [Richard Branson](https://sms4smile.com/quotes/author/richard-branson/) > [I'm a great believer in life to saying yes and not saying no, and hopefully making people smile and just having fun in life.](https://sms4smile.com/quotes/richard-branson/i-m-a-great-believer-in-life-to-saying-yes-and-not-saying-no-and/) [Richard Branson](https://sms4smile.com/quotes/author/richard-branson/) > [Money is a poor indicator of success.](https://sms4smile.com/quotes/richard-branson/money-is-a-poor-indicator-of-success/) [Richard Branson](https://sms4smile.com/quotes/author/richard-branson/) > [Business leaders take things far too seriously, and forget that most of the time people spend in their lives is at work, and it…](https://sms4smile.com/quotes/richard-branson/business-leaders-take-things-far-too-seriously-and-forget-that-most/) [Richard Branson](https://sms4smile.com/quotes/author/richard-branson/) > [I love the freedom of movement that my phone gives me. That has definitely transformed my life.](https://sms4smile.com/quotes/richard-branson/i-love-the-freedom-of-movement-that-my-phone-gives-me-that-has/) [Richard Branson](https://sms4smile.com/quotes/author/richard-branson/) > [Everything in your business can be outsourced... if you're not emotionally attached to doing it all.](https://sms4smile.com/quotes/richard-branson/everything-in-your-business-can-be-outsourced-if-you-re-not/) [Richard Branson](https://sms4smile.com/quotes/author/richard-branson/) > [People have to decide on priorities if they want to get anywhere. The best lessons I learned was to just do it.](https://sms4smile.com/quotes/richard-branson/people-have-to-decide-on-priorities-if-they-want-to-get-anywhere-the/) [Richard Branson](https://sms4smile.com/quotes/author/richard-branson/) > [There isn't a flight goes by when I don't stare out of the window and thank my stars for what I'm seeing and feeling.](https://sms4smile.com/quotes/richard-branson/there-isn-t-a-flight-goes-by-when-i-don-t-stare-out-of-the-window-and/) [Richard Branson](https://sms4smile.com/quotes/author/richard-branson/) [Explore all 805 Richard Branson quotes ](https://sms4smile.com/quotes/author/richard-branson/) ## More Airline quotes > [One of the Internet's highest-profile companies, Priceline once dreamed of transforming the way consumer goods are bought and sold by offering customers the chance…](https://sms4smile.com/quotes/alex-berenson/one-of-the-internet-s-highest-profile-companies-priceline-once/) [Alex Berenson](https://sms4smile.com/quotes/author/alex-berenson/) > [Juan Tripp was a friend. Good name for an airline man, huh? Juan Tripp after another?](https://sms4smile.com/quotes/fay-wray/juan-tripp-was-a-friend-good-name-for-an-airline-man-huh-juan-tripp/) [Fay Wray](https://sms4smile.com/quotes/author/fay-wray/) > [Most big companies don't like you very much, except hotels, airlines and Microsoft, which don't like you at all.](https://sms4smile.com/quotes/bill-bryson/most-big-companies-don-t-like-you-very-much-except-hotels-airlines/) [Bill Bryson](https://sms4smile.com/quotes/author/bill-bryson/) > [If the Wright brother were alive today Wilbur would have to fire Orville to reduce costs.](https://sms4smile.com/quotes/herb-kelleher/if-the-wright-brother-were-alive-today-wilbur-would-have-to-fire/) [Herb Kelleher](https://sms4smile.com/quotes/author/herb-kelleher/) > [Hart is still like that little tub of vaguely milklike gunk that comes with airline coffee. It is labeled a "nondairy" product. Fine: we…](https://sms4smile.com/quotes/george-will/hart-is-still-like-that-little-tub-of-vaguely-milklike-gunk-that/) [George Will](https://sms4smile.com/quotes/author/george-will/) > [Be Luke Skywalker, not Darth Vader. Ultimately love is stronger than evil.](https://sms4smile.com/quotes/don-burr/be-luke-skywalker-not-darth-vader-ultimately-love-is-stronger-than/) Don Burr > [As a businessman, Frank Lorenzo gives capitalism a bad name.](https://sms4smile.com/quotes/william-f-buckley-jr/as-a-businessman-frank-lorenzo-gives-capitalism-a-bad-name/) [William F. Buckley, Jr](https://sms4smile.com/quotes/author/william-f-buckley-jr/) > [I have an 800 freephone number now that I call if I get the urge to buy an airline stock. I call at two…](https://sms4smile.com/quotes/warren-buffett/i-have-an-800-freephone-number-now-that-i-call-if-i-get-the-urge-to/) [Warren Buffett](https://sms4smile.com/quotes/author/warren-buffett/) > [I don't mind flying. I always pass out before the plane leaves the ground.](https://sms4smile.com/quotes/naomi-campbell/i-don-t-mind-flying-i-always-pass-out-before-the-plane-leaves-the/) [Naomi Campbell](https://sms4smile.com/quotes/author/naomi-campbell/) > [Can a physicist visualize an electron? The electron is materially inconceivable and yet, it is so perfectly known through its effects that we use…](https://sms4smile.com/quotes/wernher-von-braun/can-a-physicist-visualize-an-electron-the-electron-is-materially/) [Wernher von Braun](https://sms4smile.com/quotes/author/wernher-von-braun/) > [Funny, isn't it? The airlines go to all that trouble to keep you from taking a gun on board, then they just hand you…](https://sms4smile.com/quotes/dave-barry/funny-isn-t-it-the-airlines-go-to-all-that-trouble-to-keep-you-from/) [Dave Barry](https://sms4smile.com/quotes/author/dave-barry/) > [Any serious airline has to look at a worldwide network.](https://sms4smile.com/quotes/vijay-mallya/any-serious-airline-has-to-look-at-a-worldwide-network/) [Vijay Mallya](https://sms4smile.com/quotes/author/vijay-mallya/) > [Running an airline is a normal job. Racing is more.](https://sms4smile.com/quotes/niki-lauda/running-an-airline-is-a-normal-job-racing-is-more/) [Niki Lauda](https://sms4smile.com/quotes/author/niki-lauda/) > [Those were my children being slaughtered.](https://sms4smile.com/quotes/don-burr/those-were-my-children-being-slaughtered/) Don Burr > [I came from the music business, which reputedly has the biggest egos, but I really think the airline world caps it.](https://sms4smile.com/quotes/tony-fernandes/i-came-from-the-music-business-which-reputedly-has-the-biggest-egos/) [Tony Fernandes](https://sms4smile.com/quotes/author/tony-fernandes/) Browse all 342 Airline quotes ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "And ever since then [I] have set up businesses basically out of frustration. I mean, I set up Virgin Atlantic with one second-hand 747 because I hated the experience of flying on other people's airlines. 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