--- title: "Meaning & Key Takeaway of: A great vision should paint a picture of…" description: "\"“A great vision should paint a picture of a brighter future for your customers. It’s not about you. It’s about them.”\" — Richard Banfield" image: "https://sms4smile.com/quotes/i/7a0/richard-banfield-26346_brighter-future_a-great-vision-should-paint-a-picture-of_19211.jpg" --- # A great vision should paint a picture of a brighter future… ![“A great vision should paint a picture of a brighter future for your customers. It’s not about you. It’s about them.” quote by Richard Banfield](https://sms4smile.com/quotes/i/7a0/richard-banfield-26346_brighter-future_a-great-vision-should-paint-a-picture-of_19211.jpg) [Download](https://sms4smile.com/quotes/i/7a0/richard-banfield-26346_brighter-future_a-great-vision-should-paint-a-picture-of_19211.jpg) [Open image](https://sms4smile.com/quotes/i/7a0/richard-banfield-26346_brighter-future_a-great-vision-should-paint-a-picture-of_19211.jpg) > ““A great vision should paint a picture of a brighter future for your customers. It’s not about you. It’s about them.”” [Richard Banfield](https://sms4smile.com/quotes/author/richard-banfield/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. A compelling vision must focus on the customer's future benefits, not the creator's ego. **In simple terms:** Customer‑centric future focus Key Takeaway Vision serves customers Themes customer focus leadership future orientation communication strategy Mood inspired optimistic Type motivational strategic When to use this quote - product launch pitch - team alignment meeting - marketing campaign - strategic planning session Key Concepts vision value proposition empathy Practical Applications - crafting brand narratives - designing user‑focused roadmaps Questions to Reflect On - How does this vision empower your audience? - What evidence shows it benefits customers? ★ ★ ★ ★ ★ No ratings yet [Brighter future](https://sms4smile.com/quotes/about/brighter-future/) [Dreams](https://sms4smile.com/quotes/about/dreams/) [Great vision](https://sms4smile.com/quotes/about/great-vision/) [Time](https://sms4smile.com/quotes/about/time/) [Vision](https://sms4smile.com/quotes/about/vision/) ## Related quotes > [With my size and speed, my ability to make moves and great vision, I'm sometimes feel like it's an unfair advantage over the defense.](https://sms4smile.com/quotes/ladainian-tomlinson/with-my-size-and-speed-my-ability-to-make-moves-and-great-vision-i-m/) [LaDainian Tomlinson](https://sms4smile.com/quotes/author/ladainian-tomlinson/) > [To show the potentialities of a brighter future we must first resuscitate the visions of a better past.](https://sms4smile.com/quotes/josh-bernstein/to-show-the-potentialities-of-a-brighter-future-we-must-first/) [Josh Bernstein](https://sms4smile.com/quotes/author/josh-bernstein/) > [We, the people of the United States, we are a great Nation with a great vision.](https://sms4smile.com/quotes/steve-buyer/we-the-people-of-the-united-states-we-are-a-great-nation-with-a-great/) [Steve Buyer](https://sms4smile.com/quotes/author/steve-buyer/) > [Great vision without great people is irrelevant.](https://sms4smile.com/quotes/anonymous/great-vision-without-great-people-is-irrelevant/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [I have always really enjoyed building great teams that execute a great vision.](https://sms4smile.com/quotes/hank-green/i-have-always-really-enjoyed-building-great-teams-that-execute-a/) [Hank Green](https://sms4smile.com/quotes/author/hank-green/) > [Mass badly celebrated is an enormous evil. Ah! it is not a matter of indifference how it is said! . . . I have…](https://sms4smile.com/quotes/anne-catherine-emmerich/mass-badly-celebrated-is-an-enormous-evil-ah-it-is-not-a-matter-of/) Anne Catherine Emmerich > [Just as no great painting has ever been created by a committee, no great vision has ever emerged from the herd.](https://sms4smile.com/quotes/warren-g-bennis/just-as-no-great-painting-has-ever-been-created-by-a-committee-no/) [Warren G. Bennis](https://sms4smile.com/quotes/author/warren-g-bennis/) > [It is not enough to stare up the steps, we must step up the stairs.](https://sms4smile.com/quotes/vaclav-havel/it-is-not-enough-to-stare-up-the-steps-we-must-step-up-the-stairs/) [Vaclav Havel](https://sms4smile.com/quotes/author/vaclav-havel/) > [I think that a lot of players and a lot of teams don't think of contact lenses as being a part of that essential…](https://sms4smile.com/quotes/heather-o-reilly/i-think-that-a-lot-of-players-and-a-lot-of-teams-don-t-think-of/) [Heather O'Reilly](https://sms4smile.com/quotes/author/heather-o-reilly/) > [Thomas Edison had great visions (for lights, music players, movies, etc.) but he knew they didn't count until he could make them work. His…](https://sms4smile.com/quotes/philip-kotler/thomas-edison-had-great-visions-for-lights-music-players-movies-etc/) [Philip Kotler](https://sms4smile.com/quotes/author/philip-kotler/) > [You remember that my great vision came to me when I was only nine years old, and you have seen that I was not…](https://sms4smile.com/quotes/black-elk/you-remember-that-my-great-vision-came-to-me-when-i-was-only-nine/) [Black Elk](https://sms4smile.com/quotes/author/black-elk/) > [Vision with action can change the world.](https://sms4smile.com/quotes/j-a-baker-2/vision-with-action-can-change-the-world/) [J. A. Baker](https://sms4smile.com/quotes/author/j-a-baker-2/) > [I think young people ought to seek that differential experience that is going to knock them off dead center. I was a typical American…](https://sms4smile.com/quotes/james-a-michener/i-think-young-people-ought-to-seek-that-differential-experience-that/) [James A. Michener](https://sms4smile.com/quotes/author/james-a-michener/) > [He's got great vision. If he can get outside, he can take it all the way. That's what we were worried about.](https://sms4smile.com/quotes/lyndon-b-johnson/he-s-got-great-vision-if-he-can-get-outside-he-can-take-it-all-the/) [Lyndon B. Johnson](https://sms4smile.com/quotes/author/lyndon-b-johnson/) > [“Third, if you have the wrong people, it doesn’t matter whether you discover the right direction; you still won’t have a great company. Great…](https://sms4smile.com/quotes/james-c-collins/third-if-you-have-the-wrong-people-it-doesn-t-matter-whether-you/) [James C. Collins](https://sms4smile.com/quotes/author/james-c-collins/) ## More by Richard Banfield > [“Management is about doing things right; leadership is about doing the right things. Peter Drucker”](https://sms4smile.com/quotes/richard-banfield/management-is-about-doing-things-right-leadership-is-about-doing-the/) [Richard Banfield](https://sms4smile.com/quotes/author/richard-banfield/) > [“There is a wealth of research that underlies the value of diverse teams and shows that being around people who are different from us…](https://sms4smile.com/quotes/richard-banfield/there-is-a-wealth-of-research-that-underlies-the-value-of-diverse/) [Richard Banfield](https://sms4smile.com/quotes/author/richard-banfield/) > [“One of the really fantastic things about product management, but also one of the real stresses of it, is that it is a very…](https://sms4smile.com/quotes/richard-banfield/one-of-the-really-fantastic-things-about-product-management-but-also/) [Richard Banfield](https://sms4smile.com/quotes/author/richard-banfield/) > [“product leaders are “the implementers of the company vision,” always pushing the company forward by “focusing on what is most important to the company…](https://sms4smile.com/quotes/richard-banfield/product-leaders-are-the-implementers-of-the-company-vision-always/) [Richard Banfield](https://sms4smile.com/quotes/author/richard-banfield/) > [“leadership often comes with a lot of executive responsibility, but not always the authority afforded to executives.”](https://sms4smile.com/quotes/richard-banfield/leadership-often-comes-with-a-lot-of-executive-responsibility-but-not/) [Richard Banfield](https://sms4smile.com/quotes/author/richard-banfield/) > [“Driving the vision forward is the first area where management and leadership overlap. It is a leadership job in the sense of ownership and…](https://sms4smile.com/quotes/richard-banfield/driving-the-vision-forward-is-the-first-area-where-management-and/) [Richard Banfield](https://sms4smile.com/quotes/author/richard-banfield/) > [“What is common in high-performance teams is that they are cross-functional, collocated, and autonomous.”](https://sms4smile.com/quotes/richard-banfield/what-is-common-in-high-performance-teams-is-that-they-are-cross/) [Richard Banfield](https://sms4smile.com/quotes/author/richard-banfield/) > [“Be stubborn on vision, flexible on details.”](https://sms4smile.com/quotes/richard-banfield/be-stubborn-on-vision-flexible-on-details/) [Richard Banfield](https://sms4smile.com/quotes/author/richard-banfield/) > [“However, in most tech organizations, marketing has evolved to be more about owning the brand and customer acquisition, while product owns the value proposition…](https://sms4smile.com/quotes/richard-banfield/however-in-most-tech-organizations-marketing-has-evolved-to-be-more/) [Richard Banfield](https://sms4smile.com/quotes/author/richard-banfield/) > [“Product management might not be the right career path for a person that is averse to change.”](https://sms4smile.com/quotes/richard-banfield/product-management-might-not-be-the-right-career-path-for-a-person/) [Richard Banfield](https://sms4smile.com/quotes/author/richard-banfield/) > [“Applying design-thinking principles to one’s own life is both fun and satisfying.”](https://sms4smile.com/quotes/richard-banfield/applying-design-thinking-principles-to-one-s-own-life-is-both-fun-and/) [Richard Banfield](https://sms4smile.com/quotes/author/richard-banfield/) > [“Ultimately, where the vision comes from is less important than ensuring that it is the correct one. As product management guru Rich Mironov says,…](https://sms4smile.com/quotes/richard-banfield/ultimately-where-the-vision-comes-from-is-less-important-than/) [Richard Banfield](https://sms4smile.com/quotes/author/richard-banfield/) > [“The best product managers, therefore, focus on defining and prioritizing problems, not solutions.”](https://sms4smile.com/quotes/richard-banfield/the-best-product-managers-therefore-focus-on-defining-and/) [Richard Banfield](https://sms4smile.com/quotes/author/richard-banfield/) > [“A product leader is ultimately responsible for the success or failure of a product and, by extension, the company itself. The impact of that…](https://sms4smile.com/quotes/richard-banfield/a-product-leader-is-ultimately-responsible-for-the-success-or-failure/) [Richard Banfield](https://sms4smile.com/quotes/author/richard-banfield/) > [“No leader operates in a vacuum, and aligning their activities with the greater organization is essential for success.”](https://sms4smile.com/quotes/richard-banfield/no-leader-operates-in-a-vacuum-and-aligning-their-activities-with-the/) [Richard Banfield](https://sms4smile.com/quotes/author/richard-banfield/) [Explore all 22 Richard Banfield quotes ](https://sms4smile.com/quotes/author/richard-banfield/) ## More Brighter future quotes > [In my books and in romance as a genre, there is a positive, uplifting feeling that leaves the reader with a sense of encouragement…](https://sms4smile.com/quotes/debbie-macomber/in-my-books-and-in-romance-as-a-genre-there-is-a-positive-uplifting/) [Debbie Macomber](https://sms4smile.com/quotes/author/debbie-macomber/) > [My computer screen is brighter than my future.](https://sms4smile.com/quotes/ramandeep-singh/my-computer-screen-is-brighter-than-my-future/) [Ramandeep Singh](https://sms4smile.com/quotes/author/ramandeep-singh/) > [To show the potentialities of a brighter future we must first resuscitate the visions of a better past.](https://sms4smile.com/quotes/josh-bernstein/to-show-the-potentialities-of-a-brighter-future-we-must-first/) [Josh Bernstein](https://sms4smile.com/quotes/author/josh-bernstein/) > [“..how we seek to spend our time may depend on how much time we perceive ourselves to have. When you are young and healthy,…](https://sms4smile.com/quotes/atul-gawande/how-we-seek-to-spend-our-time-may-depend-on-how-much-time-we-perceive/) [Atul Gawande](https://sms4smile.com/quotes/author/atul-gawande/) > [When I look at President Obama, I see a leader with a cool head, a caring heart and an open mind, a president who…](https://sms4smile.com/quotes/charlie-crist/when-i-look-at-president-obama-i-see-a-leader-with-a-cool-head-a/) [Charlie Crist](https://sms4smile.com/quotes/author/charlie-crist/) > [My most profound confidence is however based upon the fact that at the head of Germany there stands a man by his entire development,…](https://sms4smile.com/quotes/alfred-jodl/my-most-profound-confidence-is-however-based-upon-the-fact-that-at/) [Alfred Jodl](https://sms4smile.com/quotes/author/alfred-jodl/) > [Forget about the past, it's done. Make yourself a brighter future by focusing on the present.](https://sms4smile.com/quotes/anonymous/forget-about-the-past-it-s-done-make-yourself-a-brighter-future-by/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [Salvation lies in an energetic march onward towards a brighter and clearer future.](https://sms4smile.com/quotes/emma-goldman/salvation-lies-in-an-energetic-march-onward-towards-a-brighter-and/) [Emma Goldman](https://sms4smile.com/quotes/author/emma-goldman/) > [“Negative people offer no hope to the person who wants to pursue their goal. They are a hinder to positive thinking and plans for…](https://sms4smile.com/quotes/ellen-j-barrier/negative-people-offer-no-hope-to-the-person-who-wants-to-pursue-their/) [Ellen J. Barrier](https://sms4smile.com/quotes/author/ellen-j-barrier/) > [“When you haven’t yet had your heart really broken, the gospel isn’t about death and rebirth. It’s about life and more life. It’s about…](https://sms4smile.com/quotes/shauna-niequist/when-you-haven-t-yet-had-your-heart-really-broken-the-gospel-isn-t/) [Shauna Niequist](https://sms4smile.com/quotes/author/shauna-niequist/) > [It is time for us to say no, we are not going to backwards, we're going forward into a brighter future.](https://sms4smile.com/quotes/hillary-clinton/it-is-time-for-us-to-say-no-we-are-not-going-to-backwards-we-re-going/) [Hillary Clinton](https://sms4smile.com/quotes/author/hillary-clinton/) > [“My commitment is to urge us all toward moderation and good will toward fellow citizens. If we can set aside unworthy emotions that deepen…](https://sms4smile.com/quotes/jeff-rasley/my-commitment-is-to-urge-us-all-toward-moderation-and-good-will/) Jeff Rasley > [My mobile screen is brighter than my future.](https://sms4smile.com/quotes/nikhil-saluja/my-mobile-screen-is-brighter-than-my-future/) [Nikhil Saluja](https://sms4smile.com/quotes/author/nikhil-saluja/) > [For too many, the shot for a brighter future is simply out of reach.](https://sms4smile.com/quotes/kirsten-gillibrand/for-too-many-the-shot-for-a-brighter-future-is-simply-out-of-reach/) [Kirsten Gillibrand](https://sms4smile.com/quotes/author/kirsten-gillibrand/) > [We recall the joy and excitement of a nation that had found itself, the collective relief that we had stepped out of our restrictive…](https://sms4smile.com/quotes/nelson-mandela/we-recall-the-joy-and-excitement-of-a-nation-that-had-found-itself/) [Nelson Mandela](https://sms4smile.com/quotes/author/nelson-mandela/) [Browse all 113 Brighter future quotes ](https://sms4smile.com/quotes/about/brighter-future/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "“A great vision should paint a picture of a brighter future for your customers. 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