--- title: "Meaning & Key Takeaway of: When I arrived here at Givenchy, there…" description: "\"When I arrived here at Givenchy, there was a lot of confusion. Before me, there had been some great geniuses - John Galliano and Alexander McQueen are ..." image: "https://sms4smile.com/quotes/i/4bf/riccardo-tisci-4785_audrey_when-i-arrived-here-at-givenchy-there-wa_2086835.jpg" --- # When I arrived here at Givenchy, there was a lot of… ![“When I arrived here at Givenchy, there was a lot of confusion. Before me, there had been some great geniuses - John Galliano and Alexander McQueen are great masters. They marked history. But when I came in after Julien Macdonald, it was also a bit of a mess, because not even I could understand…” quote by Riccardo Tisci](https://sms4smile.com/quotes/i/4bf/riccardo-tisci-4785_audrey_when-i-arrived-here-at-givenchy-there-wa_2086835.jpg) [Download](https://sms4smile.com/quotes/i/4bf/riccardo-tisci-4785_audrey_when-i-arrived-here-at-givenchy-there-wa_2086835.jpg) [Open image](https://sms4smile.com/quotes/i/4bf/riccardo-tisci-4785_audrey_when-i-arrived-here-at-givenchy-there-wa_2086835.jpg) > “When I arrived here at Givenchy, there was a lot of confusion. Before me, there had been some great geniuses - John Galliano and Alexander McQueen are great masters. They marked history. But when I came in after Julien Macdonald, it was also a bit of a mess, because not even I could understand what the true identity of Givenchy was. Everyone thinks that it's only Audrey Hepburn, but there is a whole other world behind it.” [Riccardo Tisci](https://sms4smile.com/quotes/author/riccardo-tisci/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Tisci describes the chaotic inheritance of Givenchy, noting past icons and the brand’s unclear identity beyond iconic figures. **In simple terms:** He sees Givenchy’s history as confused and lacking a clear modern identity. Key Takeaway Clarify brand vision and honor past while defining future. Themes fashion legacy identity heritage creativity Mood reflective analytical Type insightful critical When to use this quote - fashion shows - rebranding campaigns - designer collaborations - museum exhibitions Key Concepts brand management creative direction cultural symbolism Questions to Reflect On - How can a brand honor its icons while evolving? - What defines a brand’s true identity? A Different Perspective Balancing reverence for past masters with innovation can be difficult. ★ ★ ★ ★ ★ No ratings yet [Confusion](https://sms4smile.com/quotes/about/confusion/) [Fashion](https://sms4smile.com/quotes/about/fashion/) [Genius](https://sms4smile.com/quotes/about/genius/) [Identity](https://sms4smile.com/quotes/about/identity/) [Thinking](https://sms4smile.com/quotes/about/thinking/) [True identity](https://sms4smile.com/quotes/about/true-identity/) [World](https://sms4smile.com/quotes/about/world/) ## Related quotes > [This is a time of great confusion, of great darkness; other networks are slipping in through other dimensional planes. Soon the network of enlightenment…](https://sms4smile.com/quotes/frederick-lenz/this-is-a-time-of-great-confusion-of-great-darkness-other-networks/) [Frederick Lenz](https://sms4smile.com/quotes/author/frederick-lenz/) > [I like edgy but classic looks - like Chanel mixed with Alexander McQueen. My personal style is edgier. My closet is just black, gray,…](https://sms4smile.com/quotes/ashley-benson/i-like-edgy-but-classic-looks-like-chanel-mixed-with-alexander/) [Ashley Benson](https://sms4smile.com/quotes/author/ashley-benson/) > [I think Alexander McQueen was very, very special. When I went to his first show, I couldn't speak because I was so enthralled. I…](https://sms4smile.com/quotes/polly-allen-mellen/i-think-alexander-mcqueen-was-very-very-special-when-i-went-to-his/) [Polly Allen Mellen](https://sms4smile.com/quotes/author/polly-allen-mellen/) > [“I want to be the purveyor of a certain silhouette or a way of cutting, so that when I am dead and gone people…](https://sms4smile.com/quotes/alexander-mcqueen/i-want-to-be-the-purveyor-of-a-certain-silhouette-or-a-way-of-cutting/) [Alexander McQueen](https://sms4smile.com/quotes/author/alexander-mcqueen/) > [I live in a lot of Alexander McQueen.](https://sms4smile.com/quotes/stephanie-winston-wolkoff/i-live-in-a-lot-of-alexander-mcqueen/) [Stephanie Winston Wolkoff](https://sms4smile.com/quotes/author/stephanie-winston-wolkoff/) > [Alexander McQueen... The fashion world has not only lost an icon but we have also lost a very special friend.](https://sms4smile.com/quotes/donatella-versace/alexander-mcqueen-the-fashion-world-has-not-only-lost-an-icon-but-we/) [Donatella Versace](https://sms4smile.com/quotes/author/donatella-versace/) > [It has been the experience of a lifetime to work with Catherine Middleton to create her wedding dress, and I have enjoyed every moment…](https://sms4smile.com/quotes/sarah-burton/it-has-been-the-experience-of-a-lifetime-to-work-with-catherine/) [Sarah Burton](https://sms4smile.com/quotes/author/sarah-burton/) > [People constantly make the mistake of comparing London with New York, Milan and Paris and that's not what it's about. London has its own…](https://sms4smile.com/quotes/anna-wintour/people-constantly-make-the-mistake-of-comparing-london-with-new-york/) [Anna Wintour](https://sms4smile.com/quotes/author/anna-wintour/) > [I get to wear Vivienne Westwood and Alexander McQueen and crazy stuff, but of course, my mom would never in a million years let…](https://sms4smile.com/quotes/chloe-grace-moretz/i-get-to-wear-vivienne-westwood-and-alexander-mcqueen-and-crazy-stuff/) [Chloe Grace Moretz](https://sms4smile.com/quotes/author/chloe-grace-moretz/) > [I am equally fascinated and awed by visiting an Alexander McQueen show as I am looking under a microscope.](https://sms4smile.com/quotes/neri-oxman/i-am-equally-fascinated-and-awed-by-visiting-an-alexander-mcqueen/) [Neri Oxman](https://sms4smile.com/quotes/author/neri-oxman/) > [Alexander McQueen was one of the greatest fashion designers of his generation. His genius, sometimes provocative, admired and saluted by all, constantly opened new…](https://sms4smile.com/quotes/francois-henri-pinault/alexander-mcqueen-was-one-of-the-greatest-fashion-designers-of-his/) [Francois-Henri Pinault](https://sms4smile.com/quotes/author/francois-henri-pinault/) > [My favourite designers are Alexander McQueen, YSL, Eskandar, Donna Karan and Lanvin.](https://sms4smile.com/quotes/anne-robinson/my-favourite-designers-are-alexander-mcqueen-ysl-eskandar-donna-karan/) [Anne Robinson](https://sms4smile.com/quotes/author/anne-robinson/) > [I like Stella McCartney, Chloe, Alexander McQueen, Aaron Featherstone, normal Chanel if I can ever afford it, I'd be wearing that all the time!…](https://sms4smile.com/quotes/brittany-snow/i-like-stella-mccartney-chloe-alexander-mcqueen-aaron-featherstone/) [Brittany Snow](https://sms4smile.com/quotes/author/brittany-snow/) > [I'm a London girl, so I grew up on Alexander McQueen and Vivienne Westwood... Dior, Chanel, the usual suspects.](https://sms4smile.com/quotes/natalie-dormer/i-m-a-london-girl-so-i-grew-up-on-alexander-mcqueen-and-vivienne/) [Natalie Dormer](https://sms4smile.com/quotes/author/natalie-dormer/) > [R.I.P. Alexander McQueen, a kind soul and brilliant creative genius. Sad and shocking. You've touched us all.](https://sms4smile.com/quotes/joe-zee/r-i-p-alexander-mcqueen-a-kind-soul-and-brilliant-creative-genius-sad/) Joe Zee ## More by Riccardo Tisci > [For me, creating the clothes of Givenchy is the way to make my tribe. It's related to religion, too, because it's people trying to…](https://sms4smile.com/quotes/riccardo-tisci/for-me-creating-the-clothes-of-givenchy-is-the-way-to-make-my-tribe/) [Riccardo Tisci](https://sms4smile.com/quotes/author/riccardo-tisci/) > [The aborigines in Australia, the way they dress is very honest; it's not about: "Oh, you wear a skirt, you're gay."](https://sms4smile.com/quotes/riccardo-tisci/the-aborigines-in-australia-the-way-they-dress-is-very-honest-it-s/) [Riccardo Tisci](https://sms4smile.com/quotes/author/riccardo-tisci/) > [My relationship with religion is very strong because it was my hope, and it gave me two things very important in my life. It…](https://sms4smile.com/quotes/riccardo-tisci/my-relationship-with-religion-is-very-strong-because-it-was-my-hope/) [Riccardo Tisci](https://sms4smile.com/quotes/author/riccardo-tisci/) > [In spite of the fact that everyone thinks I am very much a rottweiler - that i am very dark and everything - I…](https://sms4smile.com/quotes/riccardo-tisci/in-spite-of-the-fact-that-everyone-thinks-i-am-very-much-a-rottweiler/) [Riccardo Tisci](https://sms4smile.com/quotes/author/riccardo-tisci/) > [I've got what I want, and I've got the luck to express myself and to be paid and to do what I do as…](https://sms4smile.com/quotes/riccardo-tisci/i-ve-got-what-i-want-and-i-ve-got-the-luck-to-express-myself-and-to/) [Riccardo Tisci](https://sms4smile.com/quotes/author/riccardo-tisci/) > [I suffered a lot when there was, like, a birthday party and I was not invited. Not because I was ugly or stupid; I…](https://sms4smile.com/quotes/riccardo-tisci/i-suffered-a-lot-when-there-was-like-a-birthday-party-and-i-was-not/) [Riccardo Tisci](https://sms4smile.com/quotes/author/riccardo-tisci/) > [The elegance of the Italian South is a very strong elegance and it is one that I bring. It is a sexy elegance -…](https://sms4smile.com/quotes/riccardo-tisci/the-elegance-of-the-italian-south-is-a-very-strong-elegance-and-it-is/) [Riccardo Tisci](https://sms4smile.com/quotes/author/riccardo-tisci/) > [My inspiration comes from many sources, and one of those sources is precisely the maison Versace. When I was a little boy, my family…](https://sms4smile.com/quotes/riccardo-tisci/my-inspiration-comes-from-many-sources-and-one-of-those-sources-is/) [Riccardo Tisci](https://sms4smile.com/quotes/author/riccardo-tisci/) > [I arrived here, with a destroyed house, with nothing. I had to do everything very slowly. And with a little team and a great…](https://sms4smile.com/quotes/riccardo-tisci/i-arrived-here-with-a-destroyed-house-with-nothing-i-had-to-do/) [Riccardo Tisci](https://sms4smile.com/quotes/author/riccardo-tisci/) > [Being a creative mind, you have to examine who you are every day.](https://sms4smile.com/quotes/riccardo-tisci/being-a-creative-mind-you-have-to-examine-who-you-are-every-day/) [Riccardo Tisci](https://sms4smile.com/quotes/author/riccardo-tisci/) > [There are some people whom I esteem and want their opinion first, but that's my way. It is difficult for me to delegate. In…](https://sms4smile.com/quotes/riccardo-tisci/there-are-some-people-whom-i-esteem-and-want-their-opinion-first-but/) [Riccardo Tisci](https://sms4smile.com/quotes/author/riccardo-tisci/) > [I am one who is very meridione - Southern Italian. I am proud of this. I design everything with my team, which is fantastic…](https://sms4smile.com/quotes/riccardo-tisci/i-am-one-who-is-very-meridione-southern-italian-i-am-proud-of-this-i/) [Riccardo Tisci](https://sms4smile.com/quotes/author/riccardo-tisci/) > [My friends were like, "Oh, this weekend, we're going to go shopping." "Oh, this weekend I'm going to go to see the judo champion"…](https://sms4smile.com/quotes/riccardo-tisci/my-friends-were-like-oh-this-weekend-we-re-going-to-go-shopping-oh/) [Riccardo Tisci](https://sms4smile.com/quotes/author/riccardo-tisci/) > [When I went to England, to Saint Martins, I was traumatized, in a positive way. It was that British sense of transgression and the…](https://sms4smile.com/quotes/riccardo-tisci/when-i-went-to-england-to-saint-martins-i-was-traumatized-in-a/) [Riccardo Tisci](https://sms4smile.com/quotes/author/riccardo-tisci/) > [Seduction is about intelligence and wit. Someone who makes me laugh has every chance to seduce me.](https://sms4smile.com/quotes/riccardo-tisci/seduction-is-about-intelligence-and-wit-someone-who-makes-me-laugh/) [Riccardo Tisci](https://sms4smile.com/quotes/author/riccardo-tisci/) [Explore all 106 Riccardo Tisci quotes ](https://sms4smile.com/quotes/author/riccardo-tisci/) ## More Audrey quotes > [“How would you like to star in your very own commercial?" "I'd rather swim in battery acid.”](https://sms4smile.com/quotes/robin-benway/how-would-you-like-to-star-in-your-very-own-commercial-i-d-rather/) [Robin Benway](https://sms4smile.com/quotes/author/robin-benway/) > [She held herself very straight, like Audrey Hepburn, whom all women idolize and men never think about.](https://sms4smile.com/quotes/jeffrey-eugenides/she-held-herself-very-straight-like-audrey-hepburn-whom-all-women/) [Jeffrey Eugenides](https://sms4smile.com/quotes/author/jeffrey-eugenides/) > [I am, and forever will be, devastated by the gift of Audrey Hepburn before my camera. I cannot lift her to greater heights. She…](https://sms4smile.com/quotes/richard-avedon/i-am-and-forever-will-be-devastated-by-the-gift-of-audrey-hepburn/) [Richard Avedon](https://sms4smile.com/quotes/author/richard-avedon/) > [I've always been obsessed with Audrey Hepburn.](https://sms4smile.com/quotes/amy-acker/i-ve-always-been-obsessed-with-audrey-hepburn/) [Amy Acker](https://sms4smile.com/quotes/author/amy-acker/) > [“I’d do it all over again, knowing that you were going to be there at the end. I’d walk through the sadness and the…](https://sms4smile.com/quotes/kimberly-lauren/i-d-do-it-all-over-again-knowing-that-you-were-going-to-be-there-at/) [Kimberly Lauren](https://sms4smile.com/quotes/author/kimberly-lauren/) > [We've had Audrey Hepburn, we've had Twiggy, we've had Veruschka, we've had Kate Moss. I'm trying to figure out why I am to blame…](https://sms4smile.com/quotes/rachel-zoe/we-ve-had-audrey-hepburn-we-ve-had-twiggy-we-ve-had-veruschka-we-ve/) [Rachel Zoe](https://sms4smile.com/quotes/author/rachel-zoe/) > [Jack didn’t fully get Jesus. Audrey tried to explain it, and he could repeat it back to her, word for word, but he still…](https://sms4smile.com/quotes/ilona-andrews/jack-didn-t-fully-get-jesus-audrey-tried-to-explain-it-and-he-could/) [Ilona Andrews](https://sms4smile.com/quotes/author/ilona-andrews/) > [When I think about old Hollywood and the glamour of those days, women like Grace Kelly, Marilyn Monroe, and Audrey Hepburn were not dressing…](https://sms4smile.com/quotes/aly-michalka/when-i-think-about-old-hollywood-and-the-glamour-of-those-days-women/) [Aly Michalka](https://sms4smile.com/quotes/author/aly-michalka/) > [Growing up, I always had my dreams set on being an actor, so I looked up to Julia Roberts, Audrey Hepburn. I also look…](https://sms4smile.com/quotes/katie-holmes/growing-up-i-always-had-my-dreams-set-on-being-an-actor-so-i-looked/) [Katie Holmes](https://sms4smile.com/quotes/author/katie-holmes/) > [Audrey gave more than she ever got. The whole world is going to miss her.](https://sms4smile.com/quotes/steven-spielberg/audrey-gave-more-than-she-ever-got-the-whole-world-is-going-to-miss/) [Steven Spielberg](https://sms4smile.com/quotes/author/steven-spielberg/) > [Audrey Hepburn has influenced me.](https://sms4smile.com/quotes/natalie-massenet/audrey-hepburn-has-influenced-me/) [Natalie Massenet](https://sms4smile.com/quotes/author/natalie-massenet/) > [My look is attainable. Women can look like Audrey Hepburn by flipping out their hair, buying the large sunglasses, and the little sleeveless dresses.](https://sms4smile.com/quotes/audrey-hepburn/my-look-is-attainable-women-can-look-like-audrey-hepburn-by-flipping/) [Audrey Hepburn](https://sms4smile.com/quotes/author/audrey-hepburn/) > [“That's all right," she told him. "I can manage. I can sleep outside just fine." Four pairs of eyes looked at her with a…](https://sms4smile.com/quotes/ilona-andrews/that-s-all-right-she-told-him-i-can-manage-i-can-sleep-outside-just/) [Ilona Andrews](https://sms4smile.com/quotes/author/ilona-andrews/) > [Mind you, Roman Holiday - which is kind of a romantic comedy - is one of my favorite films, and I think Audrey Hepburn…](https://sms4smile.com/quotes/ellen-page/mind-you-roman-holiday-which-is-kind-of-a-romantic-comedy-is-one-of/) [Ellen Page](https://sms4smile.com/quotes/author/ellen-page/) > [There must be something wrong with those people who think Audrey Hepburn doesn’t perspire, hiccup or sneeze, because they know that’s not true. I…](https://sms4smile.com/quotes/audrey-hepburn/there-must-be-something-wrong-with-those-people-who-think-audrey/) [Audrey Hepburn](https://sms4smile.com/quotes/author/audrey-hepburn/) Browse all 88 Audrey quotes ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "When I arrived here at Givenchy, there was a lot of confusion. Before me, there had been some great geniuses - John Galliano and Alexander McQueen are great masters. They marked history. But when I came in after Julien Macdonald, it was also a bit of a mess, because not even I could understand what the true identity of Givenchy was. 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