--- title: "Meaning & Key Takeaway of: I believe that couture is not about…" description: "\"I believe that couture is not about shocking.\" — Riccardo Tisci" image: "https://sms4smile.com/quotes/i/e00/riccardo-tisci-4785_believe_i-believe-that-couture-is-not-about-shoc_1967480.png" --- # I believe that couture is not about shocking. ![“I believe that couture is not about shocking.” quote by Riccardo Tisci](https://sms4smile.com/quotes/i/e00/riccardo-tisci-4785_believe_i-believe-that-couture-is-not-about-shoc_1967480.png) [Download](https://sms4smile.com/quotes/i/e00/riccardo-tisci-4785_believe_i-believe-that-couture-is-not-about-shoc_1967480.png) [Open image](https://sms4smile.com/quotes/i/e00/riccardo-tisci-4785_believe_i-believe-that-couture-is-not-about-shoc_1967480.png) > “I believe that couture is not about shocking.” [Riccardo Tisci](https://sms4smile.com/quotes/author/riccardo-tisci/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Fashion should aim to inspire rather than merely shock audiences. **In simple terms:** Fashion inspires, not just shocks. Key Takeaway Create designs that move people emotionally. Themes fashion creativity inspiration Mood thoughtful creative Type philosophical inspirational When to use this quote - runway shows - branding - product development - marketing Key Concepts design theory culture artistic expression Questions to Reflect On - What makes a design truly inspiring? - How can fashion balance boldness with meaning? A Different Perspective Shock value can attract attention but may lack lasting impact. ★ ★ ★ ★ ★ No ratings yet [Believe](https://sms4smile.com/quotes/about/believe/) [Believe Couture](https://sms4smile.com/quotes/about/believe-couture-3283075/) [Couture](https://sms4smile.com/quotes/about/couture/) [Couture Shocking](https://sms4smile.com/quotes/about/couture-shocking-3283074/) [Fashion](https://sms4smile.com/quotes/about/fashion/) [I believe](https://sms4smile.com/quotes/about/i-believe/) [Shocking](https://sms4smile.com/quotes/about/shocking/) ## Related quotes > [With couture you have faithfulness - people are faithful to you. In couture, you will see that the cut looks like a lace dress…](https://sms4smile.com/quotes/riccardo-tisci/with-couture-you-have-faithfulness-people-are-faithful-to-you-in/) [Riccardo Tisci](https://sms4smile.com/quotes/author/riccardo-tisci/) > [Couture is also a matter of respect. In the end, all of these women sewing and embroidering the clothes, whom are almost all my…](https://sms4smile.com/quotes/riccardo-tisci/couture-is-also-a-matter-of-respect-in-the-end-all-of-these-women/) [Riccardo Tisci](https://sms4smile.com/quotes/author/riccardo-tisci/) > [These five years as a couturier have really changed my way of seeing fashion and my confidence with fashion. Couture is a dream.](https://sms4smile.com/quotes/riccardo-tisci/these-five-years-as-a-couturier-have-really-changed-my-way-of-seeing/) [Riccardo Tisci](https://sms4smile.com/quotes/author/riccardo-tisci/) > [The couture client wants the latest things, but she wants the clothes to be super-special - the fabrics won't even touch or go near…](https://sms4smile.com/quotes/riccardo-tisci/the-couture-client-wants-the-latest-things-but-she-wants-the-clothes/) [Riccardo Tisci](https://sms4smile.com/quotes/author/riccardo-tisci/) > [When I was young, especially when I was at school, I thought couture was about big gowns, big hats (that is couture as well,…](https://sms4smile.com/quotes/riccardo-tisci/when-i-was-young-especially-when-i-was-at-school-i-thought-couture/) [Riccardo Tisci](https://sms4smile.com/quotes/author/riccardo-tisci/) > [Couture was only for rich people. Givenchy was for rich people. A bag cost 5,000 euro; a coat cost 10,000 euro. In the beginning,…](https://sms4smile.com/quotes/riccardo-tisci/couture-was-only-for-rich-people-givenchy-was-for-rich-people-a-bag/) [Riccardo Tisci](https://sms4smile.com/quotes/author/riccardo-tisci/) > [In prêt-à-porter now we understandably need to make the collection satisfy the big market more, so couture is extra special.](https://sms4smile.com/quotes/riccardo-tisci/in-pr-t-porter-now-we-understandably-need-to-make-the-collection/) [Riccardo Tisci](https://sms4smile.com/quotes/author/riccardo-tisci/) > [My first stage was couture. Boom. Couture. It has changed because women have evolved. Back in the day there were princesses. Today, there are…](https://sms4smile.com/quotes/riccardo-tisci/my-first-stage-was-couture-boom-couture-it-has-changed-because-women/) [Riccardo Tisci](https://sms4smile.com/quotes/author/riccardo-tisci/) > [In the beginning, to be honest I was super-scared. I turned up and took a step back and said, 'I am here to learn,'…](https://sms4smile.com/quotes/riccardo-tisci/in-the-beginning-to-be-honest-i-was-super-scared-i-turned-up-and-took/) [Riccardo Tisci](https://sms4smile.com/quotes/author/riccardo-tisci/) > [Couture is more your own world, they come and buy head-to-toe ­ - they buy the jewelry, bags, coats, dresses, bodies underneath… But couture…](https://sms4smile.com/quotes/riccardo-tisci/couture-is-more-your-own-world-they-come-and-buy-head-to-toe-they-buy/) [Riccardo Tisci](https://sms4smile.com/quotes/author/riccardo-tisci/) > [Couture is emotion. Couture is freedom. Couture is not thinking about pricing and not thinking about craziness. You can do whatever you want to…](https://sms4smile.com/quotes/riccardo-tisci/couture-is-emotion-couture-is-freedom-couture-is-not-thinking-about/) [Riccardo Tisci](https://sms4smile.com/quotes/author/riccardo-tisci/) > [Fashion is it's own currency, some pieces of fashion you can never put a price on](https://sms4smile.com/quotes/melody-minagar/fashion-is-it-s-own-currency-some-pieces-of-fashion-you-can-never-put/) [Melody Minagar](https://sms4smile.com/quotes/author/melody-minagar/) > [Couture has copied my things for years, in addition to countless other costume designers, claiming theirs were the original ideas. It's all part of…](https://sms4smile.com/quotes/edith-head/couture-has-copied-my-things-for-years-in-addition-to-countless-other/) [Edith Head](https://sms4smile.com/quotes/author/edith-head/) > [Yeah, that's what I'm working for. The couture house of the future](https://sms4smile.com/quotes/john-galliano/yeah-that-s-what-i-m-working-for-the-couture-house-of-the-future/) [John Galliano](https://sms4smile.com/quotes/author/john-galliano/) > [I started collecting couture when I was about 10 or 11 years old, and the very first piece I bought was a Balenciaga suit from 1962.](https://sms4smile.com/quotes/hamish-bowles/i-started-collecting-couture-when-i-was-about-10-or-11-years-old-and/) [Hamish Bowles](https://sms4smile.com/quotes/author/hamish-bowles/) ## More by Riccardo Tisci > [For me, creating the clothes of Givenchy is the way to make my tribe. It's related to religion, too, because it's people trying to…](https://sms4smile.com/quotes/riccardo-tisci/for-me-creating-the-clothes-of-givenchy-is-the-way-to-make-my-tribe/) [Riccardo Tisci](https://sms4smile.com/quotes/author/riccardo-tisci/) > [The aborigines in Australia, the way they dress is very honest; it's not about: "Oh, you wear a skirt, you're gay."](https://sms4smile.com/quotes/riccardo-tisci/the-aborigines-in-australia-the-way-they-dress-is-very-honest-it-s/) [Riccardo Tisci](https://sms4smile.com/quotes/author/riccardo-tisci/) > [My relationship with religion is very strong because it was my hope, and it gave me two things very important in my life. It…](https://sms4smile.com/quotes/riccardo-tisci/my-relationship-with-religion-is-very-strong-because-it-was-my-hope/) [Riccardo Tisci](https://sms4smile.com/quotes/author/riccardo-tisci/) > [In spite of the fact that everyone thinks I am very much a rottweiler - that i am very dark and everything - I…](https://sms4smile.com/quotes/riccardo-tisci/in-spite-of-the-fact-that-everyone-thinks-i-am-very-much-a-rottweiler/) [Riccardo Tisci](https://sms4smile.com/quotes/author/riccardo-tisci/) > [I've got what I want, and I've got the luck to express myself and to be paid and to do what I do as…](https://sms4smile.com/quotes/riccardo-tisci/i-ve-got-what-i-want-and-i-ve-got-the-luck-to-express-myself-and-to/) [Riccardo Tisci](https://sms4smile.com/quotes/author/riccardo-tisci/) > [I suffered a lot when there was, like, a birthday party and I was not invited. Not because I was ugly or stupid; I…](https://sms4smile.com/quotes/riccardo-tisci/i-suffered-a-lot-when-there-was-like-a-birthday-party-and-i-was-not/) [Riccardo Tisci](https://sms4smile.com/quotes/author/riccardo-tisci/) > [The elegance of the Italian South is a very strong elegance and it is one that I bring. It is a sexy elegance -…](https://sms4smile.com/quotes/riccardo-tisci/the-elegance-of-the-italian-south-is-a-very-strong-elegance-and-it-is/) [Riccardo Tisci](https://sms4smile.com/quotes/author/riccardo-tisci/) > [My inspiration comes from many sources, and one of those sources is precisely the maison Versace. When I was a little boy, my family…](https://sms4smile.com/quotes/riccardo-tisci/my-inspiration-comes-from-many-sources-and-one-of-those-sources-is/) [Riccardo Tisci](https://sms4smile.com/quotes/author/riccardo-tisci/) > [I arrived here, with a destroyed house, with nothing. I had to do everything very slowly. And with a little team and a great…](https://sms4smile.com/quotes/riccardo-tisci/i-arrived-here-with-a-destroyed-house-with-nothing-i-had-to-do/) [Riccardo Tisci](https://sms4smile.com/quotes/author/riccardo-tisci/) > [Being a creative mind, you have to examine who you are every day.](https://sms4smile.com/quotes/riccardo-tisci/being-a-creative-mind-you-have-to-examine-who-you-are-every-day/) [Riccardo Tisci](https://sms4smile.com/quotes/author/riccardo-tisci/) > [There are some people whom I esteem and want their opinion first, but that's my way. It is difficult for me to delegate. In…](https://sms4smile.com/quotes/riccardo-tisci/there-are-some-people-whom-i-esteem-and-want-their-opinion-first-but/) [Riccardo Tisci](https://sms4smile.com/quotes/author/riccardo-tisci/) > [I am one who is very meridione - Southern Italian. I am proud of this. I design everything with my team, which is fantastic…](https://sms4smile.com/quotes/riccardo-tisci/i-am-one-who-is-very-meridione-southern-italian-i-am-proud-of-this-i/) [Riccardo Tisci](https://sms4smile.com/quotes/author/riccardo-tisci/) > [My friends were like, "Oh, this weekend, we're going to go shopping." "Oh, this weekend I'm going to go to see the judo champion"…](https://sms4smile.com/quotes/riccardo-tisci/my-friends-were-like-oh-this-weekend-we-re-going-to-go-shopping-oh/) [Riccardo Tisci](https://sms4smile.com/quotes/author/riccardo-tisci/) > [When I went to England, to Saint Martins, I was traumatized, in a positive way. It was that British sense of transgression and the…](https://sms4smile.com/quotes/riccardo-tisci/when-i-went-to-england-to-saint-martins-i-was-traumatized-in-a/) [Riccardo Tisci](https://sms4smile.com/quotes/author/riccardo-tisci/) > [Seduction is about intelligence and wit. Someone who makes me laugh has every chance to seduce me.](https://sms4smile.com/quotes/riccardo-tisci/seduction-is-about-intelligence-and-wit-someone-who-makes-me-laugh/) [Riccardo Tisci](https://sms4smile.com/quotes/author/riccardo-tisci/) [Explore all 106 Riccardo Tisci quotes ](https://sms4smile.com/quotes/author/riccardo-tisci/) ## More Believe quotes > [I actually think acting is a form of self-hypnosis. You have to be hyper, hyper aware of what's going on around you. You have…](https://sms4smile.com/quotes/julianne-moore/i-actually-think-acting-is-a-form-of-self-hypnosis-you-have-to-be/) [Julianne Moore](https://sms4smile.com/quotes/author/julianne-moore/) > [Some people still believe you should just fall in line with what's going on - and that's scary. It makes a mockery of freedom…](https://sms4smile.com/quotes/emily-robison/some-people-still-believe-you-should-just-fall-in-line-with-what-s/) [Emily Robison](https://sms4smile.com/quotes/author/emily-robison/) > [The truth seems to be that propaganda on its own cannot force its way into unwilling minds; neither can it inculcate something wholly new;…](https://sms4smile.com/quotes/eric-hoffer/the-truth-seems-to-be-that-propaganda-on-its-own-cannot-force-its-way/) [Eric Hoffer](https://sms4smile.com/quotes/author/eric-hoffer/) > [Resist discouragement by speaking His Word over your future. Keep standing. Keep hoping; keep believing because He is working behind the scenes. He's going…](https://sms4smile.com/quotes/joel-osteen/resist-discouragement-by-speaking-his-word-over-your-future-keep/) [Joel Osteen](https://sms4smile.com/quotes/author/joel-osteen/) > [I can't believe that I'm sitting in meetings with Steven Spielberg, Tom Hanks, and Annette Bening. I want to take on that responsibility to…](https://sms4smile.com/quotes/roger-ross-williams/i-can-t-believe-that-i-m-sitting-in-meetings-with-steven-spielberg/) [Roger Ross Williams](https://sms4smile.com/quotes/author/roger-ross-williams/) > [There is no such word as item girl in the dictionary. People have created this word and I don't believe that I am an…](https://sms4smile.com/quotes/shefali-zariwala/there-is-no-such-word-as-item-girl-in-the-dictionary-people-have/) [Shefali Zariwala](https://sms4smile.com/quotes/author/shefali-zariwala/) > [I understand that it's the music that keeps me alive... That's my lifeblood. And to give that up for, like, the TV, the cars,…](https://sms4smile.com/quotes/bruce-springsteen/i-understand-that-it-s-the-music-that-keeps-me-alive-that-s-my/) [Bruce Springsteen](https://sms4smile.com/quotes/author/bruce-springsteen/) > [I don't really like too much credit. I know nobody's going to believe this, but I'd rather be able to score goals and nobody…](https://sms4smile.com/quotes/bradley-wright-phillips/i-don-t-really-like-too-much-credit-i-know-nobody-s-going-to-believe/) [Bradley Wright-Phillips](https://sms4smile.com/quotes/author/bradley-wright-phillips/) > [“What I have a problem with is not so much religion or god, but faith. When you say you believe something in your heart…](https://sms4smile.com/quotes/penn-jillette/what-i-have-a-problem-with-is-not-so-much-religion-or-god-but-faith/) [Penn Jillette](https://sms4smile.com/quotes/author/penn-jillette/) > [Bush reiterated his stand to conservatives opposing his decision on stem cell research. He said today he believes life begins at conception and ends…](https://sms4smile.com/quotes/jay-leno/bush-reiterated-his-stand-to-conservatives-opposing-his-decision-on/) [Jay Leno](https://sms4smile.com/quotes/author/jay-leno/) > [Never underestimate the power of the human mind to believe what it wants to believe, no matter the conflicting evidence.](https://sms4smile.com/quotes/brian-herbert/never-underestimate-the-power-of-the-human-mind-to-believe-what-it/) [Brian Herbert](https://sms4smile.com/quotes/author/brian-herbert/) > [To believe in love, to be ready to give up anything for it, to be willing to risk your life for it, is the…](https://sms4smile.com/quotes/leonardo-dicaprio/to-believe-in-love-to-be-ready-to-give-up-anything-for-it-to-be/) [Leonardo DiCaprio](https://sms4smile.com/quotes/author/leonardo-dicaprio/) > [That's why I don't generally talk about endorsements because I don't believe we have to tell people who to vote for.](https://sms4smile.com/quotes/martin-luther-king-iii/that-s-why-i-don-t-generally-talk-about-endorsements-because-i-don-t/) [Martin Luther King III](https://sms4smile.com/quotes/author/martin-luther-king-iii/) > [Mankind have been slow to believe that order reigns in the universe-that the world is a cosmos and a chaos.](https://sms4smile.com/quotes/james-a-garfield/mankind-have-been-slow-to-believe-that-order-reigns-in-the-universe/) [James A. Garfield](https://sms4smile.com/quotes/author/james-a-garfield/) > [We instantly believe everything we think. Isn't that insane? It's good for us to explore the depravity of our minds, so we know we…](https://sms4smile.com/quotes/krishna-das/we-instantly-believe-everything-we-think-isn-t-that-insane-it-s-good/) [Krishna Das](https://sms4smile.com/quotes/author/krishna-das/) [Browse all 47,704 Believe quotes ](https://sms4smile.com/quotes/about/believe/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "I believe that couture is not about shocking.", "creator": { "@type": "Person", "name": "Riccardo Tisci" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/riccardo-tisci/i-believe-that-couture-is-not-about-shocking/", "about": { "@type": "Thing", "name": "Believe" }, "@id": "https://sms4smile.com/quotes/riccardo-tisci/i-believe-that-couture-is-not-about-shocking/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/e00/riccardo-tisci-4785_believe_i-believe-that-couture-is-not-about-shoc_1967480.png", "contentUrl": "https://sms4smile.com/quotes/i/e00/riccardo-tisci-4785_believe_i-believe-that-couture-is-not-about-shoc_1967480.png", "url": "https://sms4smile.com/quotes/i/e00/riccardo-tisci-4785_believe_i-believe-that-couture-is-not-about-shoc_1967480.png", "width": 1080, "height": 1080, "caption": "“I believe that couture is not about shocking.” — Riccardo Tisci", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Riccardo Tisci", "item": "https://sms4smile.com/quotes/author/riccardo-tisci/" }, { "@type": "ListItem", "position": 4, "name": "I believe that couture is not...", "item": "https://sms4smile.com/quotes/riccardo-tisci/i-believe-that-couture-is-not-about-shocking/" } ], "@id": "https://sms4smile.com/quotes/riccardo-tisci/i-believe-that-couture-is-not-about-shocking/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```