--- title: "Meaning & Key Takeaway of: We inside Diesel are the first consumers…" description: "\"We inside Diesel are the first consumers of our advertising. We make ad campaigns for our own amusement - that's why they succeed.\" — Renzo Rosso" image: "https://sms4smile.com/quotes/i/2a9/renzo-rosso-25515_ad_we-inside-diesel-are-the-first-consumers_2595948.png" --- # We inside Diesel are the first consumers of our… ![“We inside Diesel are the first consumers of our advertising. We make ad campaigns for our own amusement - that's why they succeed.” quote by Renzo Rosso](https://sms4smile.com/quotes/i/2a9/renzo-rosso-25515_ad_we-inside-diesel-are-the-first-consumers_2595948.png) [Download](https://sms4smile.com/quotes/i/2a9/renzo-rosso-25515_ad_we-inside-diesel-are-the-first-consumers_2595948.png) [Open image](https://sms4smile.com/quotes/i/2a9/renzo-rosso-25515_ad_we-inside-diesel-are-the-first-consumers_2595948.png) > “We inside Diesel are the first consumers of our advertising. We make ad campaigns for our own amusement - that's why they succeed.” [Renzo Rosso](https://sms4smile.com/quotes/author/renzo-rosso/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Advertisers who first consume their own ads understand what works, leading to successful campaigns. **In simple terms:** Creating ads you love makes them work. Key Takeaway Test ads on yourself before launch. Themes marketing creativity self‑feedback Mood pragmatic enthusiastic Type business motivational When to use this quote - product launch - social media - store design Key Concepts consumer insight authenticity brand loyalty Questions to Reflect On - Do you enjoy your own product? - How can you broaden feedback beyond yourself? A Different Perspective Self‑testing may miss broader audience reactions. ★ ★ ★ ★ ★ No ratings yet [Ad](https://sms4smile.com/quotes/about/ad/) [Advertising](https://sms4smile.com/quotes/about/advertising/) [Advertising Make](https://sms4smile.com/quotes/about/advertising-make-1544407/) [Amusement](https://sms4smile.com/quotes/about/amusement/) [Campaigns](https://sms4smile.com/quotes/about/campaigns/) [Consumers](https://sms4smile.com/quotes/about/consumers/) [Consumers Advertising](https://sms4smile.com/quotes/about/consumers-advertising-1902705/) [Diesel](https://sms4smile.com/quotes/about/diesel/) [Diesel Consumers](https://sms4smile.com/quotes/about/diesel-consumers-1902704/) [First](https://sms4smile.com/quotes/about/first/) [Inside](https://sms4smile.com/quotes/about/inside/) [Inside Diesel](https://sms4smile.com/quotes/about/inside-diesel-1902703/) [Make](https://sms4smile.com/quotes/about/make/) [Marketing](https://sms4smile.com/quotes/about/marketing/) [Our](https://sms4smile.com/quotes/about/our/) [Own](https://sms4smile.com/quotes/about/own/) [Succeed](https://sms4smile.com/quotes/about/succeed/) [Why](https://sms4smile.com/quotes/about/why/) ## Related quotes > [It is not the purpose of the ad or commercial to make the reader or listener say, 'My what a clever ad.' It is…](https://sms4smile.com/quotes/morris-hite/it-is-not-the-purpose-of-the-ad-or-commercial-to-make-the-reader-or/) [Morris Hite](https://sms4smile.com/quotes/author/morris-hite/) > [The effectiveness of advertising depends on the amount and kind of product information available to consumers... advertising will be more successful the more impoverished…](https://sms4smile.com/quotes/michael-schudson/the-effectiveness-of-advertising-depends-on-the-amount-and-kind-of/) [Michael Schudson](https://sms4smile.com/quotes/author/michael-schudson/) > [I am in the poison gas business. Advertising should make you choke, make your eyes water, make you feel sick.](https://sms4smile.com/quotes/george-lois/i-am-in-the-poison-gas-business-advertising-should-make-you-choke/) [George Lois](https://sms4smile.com/quotes/author/george-lois/) > [The best advertising should make you nervous about what you're not buying,](https://sms4smile.com/quotes/mary-wells-lawrence/the-best-advertising-should-make-you-nervous-about-what-you-re-not/) [Mary Wells Lawrence](https://sms4smile.com/quotes/author/mary-wells-lawrence/) > [The thing about advertising is that you make more money. You can put kids through college so they don't come out with loans. My…](https://sms4smile.com/quotes/neal-adams/the-thing-about-advertising-is-that-you-make-more-money-you-can-put/) [Neal Adams](https://sms4smile.com/quotes/author/neal-adams/) > [Good advertising can make people buy your product even if it sucks ... A dollar spent on brainwashing is more cost-effective than a dollar…](https://sms4smile.com/quotes/scott-adams/good-advertising-can-make-people-buy-your-product-even-if-it-sucks-a/) [Scott Adams](https://sms4smile.com/quotes/author/scott-adams/) > [The only purpose of advertising is to make sales. It is profitable or unprofitable according to its actual sales.](https://sms4smile.com/quotes/claude-c-hopkins/the-only-purpose-of-advertising-is-to-make-sales-it-is-profitable-or/) [Claude C. Hopkins](https://sms4smile.com/quotes/author/claude-c-hopkins/) > [Diesel is the only example of a casualwear or sportswear company that became a luxury brand.](https://sms4smile.com/quotes/renzo-rosso/diesel-is-the-only-example-of-a-casualwear-or-sportswear-company-that/) [Renzo Rosso](https://sms4smile.com/quotes/author/renzo-rosso/) > [The real product at Diesel is satisfaction. My satisfaction at Diesel is being a pioneer.](https://sms4smile.com/quotes/renzo-rosso/the-real-product-at-diesel-is-satisfaction-my-satisfaction-at-diesel/) [Renzo Rosso](https://sms4smile.com/quotes/author/renzo-rosso/) > [Diesel pioneered the idea of luxury denim, and we still drive this market. But it encompasses more: the consumers love the brand, the lifestyle,…](https://sms4smile.com/quotes/renzo-rosso/diesel-pioneered-the-idea-of-luxury-denim-and-we-still-drive-this/) [Renzo Rosso](https://sms4smile.com/quotes/author/renzo-rosso/) > [The Diesel team has incredible passion. We work for ourselves and design for ourselves. When I see a new watch in our collection, I…](https://sms4smile.com/quotes/renzo-rosso/the-diesel-team-has-incredible-passion-we-work-for-ourselves-and/) [Renzo Rosso](https://sms4smile.com/quotes/author/renzo-rosso/) > [What happened was I saw this ad for a yogurt plant for sale. It was in my junk mail pile, and I threw it…](https://sms4smile.com/quotes/hamdi-ulukaya/what-happened-was-i-saw-this-ad-for-a-yogurt-plant-for-sale-it-was-in/) [Hamdi Ulukaya](https://sms4smile.com/quotes/author/hamdi-ulukaya/) > [I saw an Emmy ad that AMC took out with all the 'Breaking Bad' nominees' photos, and there's my picture from the show. It's…](https://sms4smile.com/quotes/mark-margolis/i-saw-an-emmy-ad-that-amc-took-out-with-all-the-breaking-bad-nominees/) [Mark Margolis](https://sms4smile.com/quotes/author/mark-margolis/) > [Basically, Pizza Hut just backed out on the ad agency at the last minute. They got fired and we got fired. It was a…](https://sms4smile.com/quotes/gene-ween/basically-pizza-hut-just-backed-out-on-the-ad-agency-at-the-last/) [Gene Ween](https://sms4smile.com/quotes/author/gene-ween/) > [I personally felt that his ad hominen attacks on British architects were not the sort of thing a Prince of Wales should be doing…](https://sms4smile.com/quotes/anthony-holden/i-personally-felt-that-his-ad-hominen-attacks-on-british-architects/) [Anthony Holden](https://sms4smile.com/quotes/author/anthony-holden/) ## More by Renzo Rosso > [We assumed the customers were smart and that they'll buy what they like, not what the ads tell them to buy.](https://sms4smile.com/quotes/renzo-rosso/we-assumed-the-customers-were-smart-and-that-they-ll-buy-what-they/) [Renzo Rosso](https://sms4smile.com/quotes/author/renzo-rosso/) > [We are combining elements like tuxedos and workwear, for contrast; some looks also are based on 30s-era inspirations.](https://sms4smile.com/quotes/renzo-rosso/we-are-combining-elements-like-tuxedos-and-workwear-for-contrast-some/) [Renzo Rosso](https://sms4smile.com/quotes/author/renzo-rosso/) > [Diesel pioneered the idea of luxury denim, and we still drive this market. But it encompasses more: the consumers love the brand, the lifestyle,…](https://sms4smile.com/quotes/renzo-rosso/diesel-pioneered-the-idea-of-luxury-denim-and-we-still-drive-this/) [Renzo Rosso](https://sms4smile.com/quotes/author/renzo-rosso/) > [Different times call for different attitudes. But I love your generation because you are so creative and innovative in how you wear things, how…](https://sms4smile.com/quotes/renzo-rosso/different-times-call-for-different-attitudes-but-i-love-your/) [Renzo Rosso](https://sms4smile.com/quotes/author/renzo-rosso/) > [Diesel is the only example of a casualwear or sportswear company that became a luxury brand.](https://sms4smile.com/quotes/renzo-rosso/diesel-is-the-only-example-of-a-casualwear-or-sportswear-company-that/) [Renzo Rosso](https://sms4smile.com/quotes/author/renzo-rosso/) > [I'm tired of advertising! I'm looking for new solutions that make people laugh and amuse. Italian creativity is too narrow, it still hasn't overcome…](https://sms4smile.com/quotes/renzo-rosso/i-m-tired-of-advertising-i-m-looking-for-new-solutions-that-make/) [Renzo Rosso](https://sms4smile.com/quotes/author/renzo-rosso/) > [Everything can draw inspiration: a vintage cloth, a book, a street-when I was in Japan, I was deeply inspired by Japanese pharmacies.](https://sms4smile.com/quotes/renzo-rosso/everything-can-draw-inspiration-a-vintage-cloth-a-book-a-street-when/) [Renzo Rosso](https://sms4smile.com/quotes/author/renzo-rosso/) > [In order for fashion to progress, we have to always be willing to invest in someone or something new and embrace risks, regardless of…](https://sms4smile.com/quotes/renzo-rosso/in-order-for-fashion-to-progress-we-have-to-always-be-willing-to/) [Renzo Rosso](https://sms4smile.com/quotes/author/renzo-rosso/) > [I am continually influenced by the feeling that music culture captured in the late 60s - for my generation, it was a time to…](https://sms4smile.com/quotes/renzo-rosso/i-am-continually-influenced-by-the-feeling-that-music-culture/) [Renzo Rosso](https://sms4smile.com/quotes/author/renzo-rosso/) > [In fashion, I think I make mistakes every day.](https://sms4smile.com/quotes/renzo-rosso/in-fashion-i-think-i-make-mistakes-every-day/) [Renzo Rosso](https://sms4smile.com/quotes/author/renzo-rosso/) > [In New York, I wear dark denim most of the time.](https://sms4smile.com/quotes/renzo-rosso/in-new-york-i-wear-dark-denim-most-of-the-time/) [Renzo Rosso](https://sms4smile.com/quotes/author/renzo-rosso/) > [Sometimes you don't have the time to prepare yourself for looking good in front of the mirror with what you're wearing. And then when…](https://sms4smile.com/quotes/renzo-rosso/sometimes-you-don-t-have-the-time-to-prepare-yourself-for-looking/) [Renzo Rosso](https://sms4smile.com/quotes/author/renzo-rosso/) > [The real product at Diesel is satisfaction. My satisfaction at Diesel is being a pioneer.](https://sms4smile.com/quotes/renzo-rosso/the-real-product-at-diesel-is-satisfaction-my-satisfaction-at-diesel/) [Renzo Rosso](https://sms4smile.com/quotes/author/renzo-rosso/) > [Consumers fall in love with a brand and it's important for a brand to develop and stretch itself to provide for their consumers. I…](https://sms4smile.com/quotes/renzo-rosso/consumers-fall-in-love-with-a-brand-and-it-s-important-for-a-brand-to/) [Renzo Rosso](https://sms4smile.com/quotes/author/renzo-rosso/) > [We're always trying to break the boundaries of what a 'denim brand' can be, and we want to be respected for it.](https://sms4smile.com/quotes/renzo-rosso/we-re-always-trying-to-break-the-boundaries-of-what-a-denim-brand-can/) [Renzo Rosso](https://sms4smile.com/quotes/author/renzo-rosso/) [Explore all 23 Renzo Rosso quotes ](https://sms4smile.com/quotes/author/renzo-rosso/) ## More Ad quotes > [I personally felt that his ad hominen attacks on British architects were not the sort of thing a Prince of Wales should be doing…](https://sms4smile.com/quotes/anthony-holden/i-personally-felt-that-his-ad-hominen-attacks-on-british-architects/) [Anthony Holden](https://sms4smile.com/quotes/author/anthony-holden/) > [Basically, Pizza Hut just backed out on the ad agency at the last minute. They got fired and we got fired. It was a…](https://sms4smile.com/quotes/gene-ween/basically-pizza-hut-just-backed-out-on-the-ad-agency-at-the-last/) [Gene Ween](https://sms4smile.com/quotes/author/gene-ween/) > [I saw an Emmy ad that AMC took out with all the 'Breaking Bad' nominees' photos, and there's my picture from the show. It's…](https://sms4smile.com/quotes/mark-margolis/i-saw-an-emmy-ad-that-amc-took-out-with-all-the-breaking-bad-nominees/) [Mark Margolis](https://sms4smile.com/quotes/author/mark-margolis/) > [What happened was I saw this ad for a yogurt plant for sale. It was in my junk mail pile, and I threw it…](https://sms4smile.com/quotes/hamdi-ulukaya/what-happened-was-i-saw-this-ad-for-a-yogurt-plant-for-sale-it-was-in/) [Hamdi Ulukaya](https://sms4smile.com/quotes/author/hamdi-ulukaya/) > [Imagine you're watching '30 Rock' and an ad comes on, but you don't like it. With Hulu Ad Swap, you can actually click the…](https://sms4smile.com/quotes/jason-kilar/imagine-you-re-watching-30-rock-and-an-ad-comes-on-but-you-don-t-like/) [Jason Kilar](https://sms4smile.com/quotes/author/jason-kilar/) > [The very first television ad targeted to women was produced by the Eisenhower-Nixon campaign in 1956. It includes footage of a woman supervising her…](https://sms4smile.com/quotes/jill-lepore/the-very-first-television-ad-targeted-to-women-was-produced-by-the/) [Jill Lepore](https://sms4smile.com/quotes/author/jill-lepore/) > [Marketing is selling an ad to a firm. So, in some sense, a lot of marketing is about convincing a CEO, 'This is a…](https://sms4smile.com/quotes/sendhil-mullainathan/marketing-is-selling-an-ad-to-a-firm-so-in-some-sense-a-lot-of/) [Sendhil Mullainathan](https://sms4smile.com/quotes/author/sendhil-mullainathan/) > [The ad business has some of the great artists, but because there are so many, its hard to determine the true gems.](https://sms4smile.com/quotes/steve-stoute/the-ad-business-has-some-of-the-great-artists-but-because-there-are/) [Steve Stoute](https://sms4smile.com/quotes/author/steve-stoute/) > [When I found this opportunity to answer the ad, I got the job and I've been there ever since.](https://sms4smile.com/quotes/dan-decarlo/when-i-found-this-opportunity-to-answer-the-ad-i-got-the-job-and-i-ve/) [Dan DeCarlo](https://sms4smile.com/quotes/author/dan-decarlo/) > [We were the first people to do advertising on the Web. I actually saw in 1993 that the ad could be the content, the destination.](https://sms4smile.com/quotes/tim-o-reilly/we-were-the-first-people-to-do-advertising-on-the-web-i-actually-saw/) [Tim O'Reilly](https://sms4smile.com/quotes/author/tim-o-reilly/) > [This is a great time for the 'guerilla marketer.' The days when you used to have to buy expensive TV time and a yellow…](https://sms4smile.com/quotes/dave-ramsey/this-is-a-great-time-for-the-guerilla-marketer-the-days-when-you-used/) [Dave Ramsey](https://sms4smile.com/quotes/author/dave-ramsey/) > [What I realised is, watching some old home videos, I've always had a weird accent. It's because I spent a lot of time on…](https://sms4smile.com/quotes/alice-englert/what-i-realised-is-watching-some-old-home-videos-i-ve-always-had-a/) [Alice Englert](https://sms4smile.com/quotes/author/alice-englert/) > [I've always been a spontaneous singer. And all the stuff that you hear on the end of the songs, what they call the ad…](https://sms4smile.com/quotes/daryl-hall/i-ve-always-been-a-spontaneous-singer-and-all-the-stuff-that-you-hear/) [Daryl Hall](https://sms4smile.com/quotes/author/daryl-hall/) > [When the Mac ad campaign was in full swing, I quickened my pace as I went past certain bus stops. My wife told me…](https://sms4smile.com/quotes/robert-webb/when-the-mac-ad-campaign-was-in-full-swing-i-quickened-my-pace-as-i/) [Robert Webb](https://sms4smile.com/quotes/author/robert-webb/) > [Advertising and content have always been bound together - in print, on television, and on the web. Sure, you can skip the ad -…](https://sms4smile.com/quotes/john-battelle/advertising-and-content-have-always-been-bound-together-in-print-on/) [John Battelle](https://sms4smile.com/quotes/author/john-battelle/) [Browse all 92 Ad quotes ](https://sms4smile.com/quotes/about/ad/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "We inside Diesel are the first consumers of our advertising. 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