--- title: "Meaning & Key Takeaway of: I don't like the idea that the first…" description: "\"I don't like the idea that the first preparation when you start to design your building has to put your label. I think this is not fair. It's not fair ..." image: "https://sms4smile.com/quotes/i/f22/renzo-piano-15794_because_i-don-t-like-the-idea-that-the-first-pre_2683752.jpg" --- # I don't like the idea that the first preparation when you… ![“I don't like the idea that the first preparation when you start to design your building has to put your label. I think this is not fair. It's not fair to the building or to the people, to the client, because every building tells a different story.” quote by Renzo Piano](https://sms4smile.com/quotes/i/f22/renzo-piano-15794_because_i-don-t-like-the-idea-that-the-first-pre_2683752.jpg) [Download](https://sms4smile.com/quotes/i/f22/renzo-piano-15794_because_i-don-t-like-the-idea-that-the-first-pre_2683752.jpg) [Open image](https://sms4smile.com/quotes/i/f22/renzo-piano-15794_because_i-don-t-like-the-idea-that-the-first-pre_2683752.jpg) > “I don't like the idea that the first preparation when you start to design your building has to put your label. I think this is not fair. It's not fair to the building or to the people, to the client, because every building tells a different story.” [Renzo Piano](https://sms4smile.com/quotes/author/renzo-piano/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Design should be label-driven; imposing a brand limits a building's story and user experience. **In simple terms:** Avoid branding over design. Key Takeaway Prioritize function and narrative over labels. Themes architecture design identity Mood reflective inspirational Type creative ethical When to use this quote - building projects - client presentations - urban planning Key Concepts user experience storytelling Questions to Reflect On - How can designers balance brand and authenticity? - What values guide inclusive architecture? A Different Perspective Clients may demand brand visibility. ★ ★ ★ ★ ★ No ratings yet [Design](https://sms4smile.com/quotes/about/design/) [Fair](https://sms4smile.com/quotes/about/fair/) [Idea](https://sms4smile.com/quotes/about/idea/) [Not fair](https://sms4smile.com/quotes/about/not-fair/) [People](https://sms4smile.com/quotes/about/people/) [Preparation](https://sms4smile.com/quotes/about/preparation/) [Story](https://sms4smile.com/quotes/about/story/) ## Related quotes > [When you design a building, you start from a general philosophy, and you come down, and you start from detail and come up. Only…](https://sms4smile.com/quotes/renzo-piano/when-you-design-a-building-you-start-from-a-general-philosophy-and/) [Renzo Piano](https://sms4smile.com/quotes/author/renzo-piano/) > [An old building is like a show. You smell the soul of a building. And the building tells you how to redo it.](https://sms4smile.com/quotes/cameron-mackintosh/an-old-building-is-like-a-show-you-smell-the-soul-of-a-building-and/) [Cameron Mackintosh](https://sms4smile.com/quotes/author/cameron-mackintosh/) > [Grosvenor and Burke suggest that continually, though silently, a school building tells students who they are and how they should think about the world.…](https://sms4smile.com/quotes/alison-lurie/grosvenor-and-burke-suggest-that-continually-though-silently-a-school/) [Alison Lurie](https://sms4smile.com/quotes/author/alison-lurie/) > [We never could design a building as beautiful as the trees.](https://sms4smile.com/quotes/pietro-belluschi/we-never-could-design-a-building-as-beautiful-as-the-trees/) Pietro Belluschi > [The design of the building addresses the public nature of both the urban context and the internal program. In order to reinforce the building's…](https://sms4smile.com/quotes/michael-graves/the-design-of-the-building-addresses-the-public-nature-of-both-the/) [Michael Graves](https://sms4smile.com/quotes/author/michael-graves/) > [We can engineer a building and design a building with least reliance on active machinery to make it inhabitable.](https://sms4smile.com/quotes/bjarke-ingels/we-can-engineer-a-building-and-design-a-building-with-least-reliance/) [Bjarke Ingels](https://sms4smile.com/quotes/author/bjarke-ingels/) > [I never design a building before I've seen the site and met the people who will be using it.](https://sms4smile.com/quotes/frank-lloyd-wright/i-never-design-a-building-before-i-ve-seen-the-site-and-met-the/) [Frank Lloyd Wright](https://sms4smile.com/quotes/author/frank-lloyd-wright/) > [When I concentrate on a specific site or place for which I am going to design a building, I try to plumb its depths,…](https://sms4smile.com/quotes/peter-zumthor/when-i-concentrate-on-a-specific-site-or-place-for-which-i-am-going/) [Peter Zumthor](https://sms4smile.com/quotes/author/peter-zumthor/) > [We need to stop building our churches around categories and start building them around people.](https://sms4smile.com/quotes/rachel-held-evans/we-need-to-stop-building-our-churches-around-categories-and-start/) [Rachel Held Evans](https://sms4smile.com/quotes/author/rachel-held-evans/) > [The Church is not the building, its the people, its not just the gathering, its also the scattering...](https://sms4smile.com/quotes/john-wimber/the-church-is-not-the-building-its-the-people-its-not-just-the/) [John Wimber](https://sms4smile.com/quotes/author/john-wimber/) > [To refer to the Church as a building is to call people 2 x 4's.](https://sms4smile.com/quotes/shane-claiborne/to-refer-to-the-church-as-a-building-is-to-call-people-2-x-4-s/) [Shane Claiborne](https://sms4smile.com/quotes/author/shane-claiborne/) > [You cut a hole in the building and people can look inside and see the way other people really lived.. it's making space without…](https://sms4smile.com/quotes/gordon-matta-clark/you-cut-a-hole-in-the-building-and-people-can-look-inside-and-see-the/) Gordon Matta-Clark > [You can gain more friends by being yourself than you can by putting up a front. You can gain more friends by building people…](https://sms4smile.com/quotes/sasha-azevedo/you-can-gain-more-friends-by-being-yourself-than-you-can-by-putting/) [Sasha Azevedo](https://sms4smile.com/quotes/author/sasha-azevedo/) > [“Social networking is about building people up in your network NOT tearing them down”](https://sms4smile.com/quotes/tasha-turner/social-networking-is-about-building-people-up-in-your-network-not/) [Tasha Turner](https://sms4smile.com/quotes/author/tasha-turner/) > [Think that you are part of a big construction called science and you are not just a chemist but you are scientist. Be modest…](https://sms4smile.com/quotes/jean-marie-lehn/think-that-you-are-part-of-a-big-construction-called-science-and-you/) [Jean-Marie Lehn](https://sms4smile.com/quotes/author/jean-marie-lehn/) ## More by Renzo Piano > [When you design a building, you start from a general philosophy, and you come down, and you start from detail and come up. Only…](https://sms4smile.com/quotes/renzo-piano/when-you-design-a-building-you-start-from-a-general-philosophy-and/) [Renzo Piano](https://sms4smile.com/quotes/author/renzo-piano/) > [I came to architecture from building. Because my father was a builder, everybody was - and is - a builder in my family.](https://sms4smile.com/quotes/renzo-piano/i-came-to-architecture-from-building-because-my-father-was-a-builder/) [Renzo Piano](https://sms4smile.com/quotes/author/renzo-piano/) > [In a way I spend my entire life stealing from everything - from the past, from cities I love, from where I grew up…](https://sms4smile.com/quotes/renzo-piano/in-a-way-i-spend-my-entire-life-stealing-from-everything-from-the/) [Renzo Piano](https://sms4smile.com/quotes/author/renzo-piano/) > [There is something about giving everything to your profession. In Italian, an obsession is not necessarily negative. Its the art of putting all your…](https://sms4smile.com/quotes/renzo-piano/there-is-something-about-giving-everything-to-your-profession-in/) [Renzo Piano](https://sms4smile.com/quotes/author/renzo-piano/) > [Every year I spend one month just sailing, but I still work when I'm on the boat. You never separate work from leisure. A…](https://sms4smile.com/quotes/renzo-piano/every-year-i-spend-one-month-just-sailing-but-i-still-work-when-i-m/) [Renzo Piano](https://sms4smile.com/quotes/author/renzo-piano/) > [In architecture you should live for 150 years, because you have to learn in the first 75 years.](https://sms4smile.com/quotes/renzo-piano/in-architecture-you-should-live-for-150-years-because-you-have-to/) [Renzo Piano](https://sms4smile.com/quotes/author/renzo-piano/) > [I think people should try to teach young children that these qualities - stubbornness and a capacity to listen - might look like they…](https://sms4smile.com/quotes/renzo-piano/i-think-people-should-try-to-teach-young-children-that-these/) [Renzo Piano](https://sms4smile.com/quotes/author/renzo-piano/) > [My inspiration came from the land, ... and, of course, from Paul Klee . . . and the poetics of his paintings.](https://sms4smile.com/quotes/renzo-piano/my-inspiration-came-from-the-land-and-of-course-from-paul-klee-and/) [Renzo Piano](https://sms4smile.com/quotes/author/renzo-piano/) > [When a man is not satisfied with a house where he lives, he becomes an architect](https://sms4smile.com/quotes/renzo-piano/when-a-man-is-not-satisfied-with-a-house-where-he-lives-he-becomes-an/) [Renzo Piano](https://sms4smile.com/quotes/author/renzo-piano/) > [If you have total freedom, then you are in trouble. It's much better when you have some obligation, some discipline, some rules. When you…](https://sms4smile.com/quotes/renzo-piano/if-you-have-total-freedom-then-you-are-in-trouble-it-s-much-better/) [Renzo Piano](https://sms4smile.com/quotes/author/renzo-piano/) > [You can put down a bad book; you can avoid listening to bad music; but you cannot miss the ugly tower block opposite your…](https://sms4smile.com/quotes/renzo-piano/you-can-put-down-a-bad-book-you-can-avoid-listening-to-bad-music-but/) [Renzo Piano](https://sms4smile.com/quotes/author/renzo-piano/) > [Architects have to dream, we have to search for our Atlantises, to be explorers, adventurers, and yet to build responsibly and well.](https://sms4smile.com/quotes/renzo-piano/architects-have-to-dream-we-have-to-search-for-our-atlantises-to-be/) [Renzo Piano](https://sms4smile.com/quotes/author/renzo-piano/) > [There is something about giving everything to your profession. In Italian, an obsession is not necessarily negative. 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I like to bang the…](https://sms4smile.com/quotes/elmore-leonard/it-took-me-20-years-to-buy-an-electric-typewriter-because-i-was/) [Elmore Leonard](https://sms4smile.com/quotes/author/elmore-leonard/) > [I was also known as Frodo because I was an early adopter of 'The Lord of the Rings.](https://sms4smile.com/quotes/tom-perrotta/i-was-also-known-as-frodo-because-i-was-an-early-adopter-of-the-lord/) [Tom Perrotta](https://sms4smile.com/quotes/author/tom-perrotta/) > [I believe in taxation and health care that is outside the usual libertarian mandate, because I don't want people to have to suffer. It's…](https://sms4smile.com/quotes/neil-peart/i-believe-in-taxation-and-health-care-that-is-outside-the-usual/) [Neil Peart](https://sms4smile.com/quotes/author/neil-peart/) > [It's like saying French shouldn't be taught because you don't understand it because it's new. 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