--- title: "Meaning & Key Takeaway of: Times of economic crises can change what…" description: "\"Times of economic crises can change what the competitive landscape looks like, because when, for example, you have boom times, capital is easy to come ..." image: "https://sms4smile.com/quotes/i/f0b/reid-hoffman-1342_ability_times-of-economic-crises-can-change-what_2406687.png" --- # Times of economic crises can change what the competitive… ![“Times of economic crises can change what the competitive landscape looks like, because when, for example, you have boom times, capital is easy to come by, growth is easy, sometimes what you focus on is, you know, how to accelerate in the boom. During economic crises, the question is, the companies…” quote by Reid Hoffman](https://sms4smile.com/quotes/i/f0b/reid-hoffman-1342_ability_times-of-economic-crises-can-change-what_2406687.png) [Download](https://sms4smile.com/quotes/i/f0b/reid-hoffman-1342_ability_times-of-economic-crises-can-change-what_2406687.png) [Open image](https://sms4smile.com/quotes/i/f0b/reid-hoffman-1342_ability_times-of-economic-crises-can-change-what_2406687.png) > “Times of economic crises can change what the competitive landscape looks like, because when, for example, you have boom times, capital is easy to come by, growth is easy, sometimes what you focus on is, you know, how to accelerate in the boom. During economic crises, the question is, the companies that come out of, you know, that are sailing through that with the best liquidity, both assets on the balance sheet, making money, ability to grow their businesses, get a disproportionate competitive advantage.” [Reid Hoffman](https://sms4smile.com/quotes/author/reid-hoffman/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Economic downturns favor firms with strong liquidity and solid balance sheets, creating a competitive edge over less resilient rivals. **In simple terms:** Crises reward financially strong companies. Key Takeaway Focus on liquidity and solid assets. Themes economics crisis management competition finance strategy Mood strategic analytical Type advice insight When to use this quote - Business planning - financial forecasting - investment decisions - risk assessment Key Concepts Liquidity balance sheet strength competitive advantage market cycles capital availability Questions to Reflect On - What steps can you take to improve liquidity? - How do you balance liquidity with growth initiatives? A Different Perspective Liquidity alone may not guarantee growth without innovation. ★ ★ ★ ★ ★ No ratings yet [Ability](https://sms4smile.com/quotes/about/ability/) [Accelerate](https://sms4smile.com/quotes/about/accelerate/) [Advantage](https://sms4smile.com/quotes/about/advantage/) [Assets](https://sms4smile.com/quotes/about/assets/) [Balance](https://sms4smile.com/quotes/about/balance/) [Balance sheets](https://sms4smile.com/quotes/about/balance-sheets/) [Boom Times](https://sms4smile.com/quotes/about/boom-times-2197117/) [Company](https://sms4smile.com/quotes/about/company/) [Competitive advantage](https://sms4smile.com/quotes/about/competitive-advantage/) [Competitive Landscape](https://sms4smile.com/quotes/about/competitive-landscape-1701613/) [Crises Change](https://sms4smile.com/quotes/about/crises-change-6045147/) [Crisis](https://sms4smile.com/quotes/about/crisis/) [Customer](https://sms4smile.com/quotes/about/customer/) [Easy](https://sms4smile.com/quotes/about/easy/) [Economic](https://sms4smile.com/quotes/about/economic/) [Economic Crises](https://sms4smile.com/quotes/about/economic-crises-1360699/) [Economic crisis](https://sms4smile.com/quotes/about/economic-crisis/) [Economics](https://sms4smile.com/quotes/about/economics/) [Example](https://sms4smile.com/quotes/about/example/) [Focus](https://sms4smile.com/quotes/about/focus/) [Grows](https://sms4smile.com/quotes/about/grows/) [Growth](https://sms4smile.com/quotes/about/growth/) [Know how](https://sms4smile.com/quotes/about/know-how/) [Knows](https://sms4smile.com/quotes/about/knows/) [Landscape](https://sms4smile.com/quotes/about/landscape/) [Liquidity](https://sms4smile.com/quotes/about/liquidity/) [Looks](https://sms4smile.com/quotes/about/looks/) [Making money](https://sms4smile.com/quotes/about/making-money/) [Sailing](https://sms4smile.com/quotes/about/sailing/) [Sheets](https://sms4smile.com/quotes/about/sheets/) [Sometimes](https://sms4smile.com/quotes/about/sometimes/) [Time](https://sms4smile.com/quotes/about/time/) ## Related quotes > [Now, in economic crises times, the kind of things you're looking at is it's generally harder to get capital, revenue growth may be more,…](https://sms4smile.com/quotes/reid-hoffman/now-in-economic-crises-times-the-kind-of-things-you-re-looking-at-is/) [Reid Hoffman](https://sms4smile.com/quotes/author/reid-hoffman/) > [Companies hire a lot during boom times because they're trying to adequately accelerate into the future.](https://sms4smile.com/quotes/reid-hoffman/companies-hire-a-lot-during-boom-times-because-they-re-trying-to/) [Reid Hoffman](https://sms4smile.com/quotes/author/reid-hoffman/) > [Because in our boom times, everything is growing, usually, you know, the kind of things that come to mind are Wild, Wild, West, or…](https://sms4smile.com/quotes/reid-hoffman/because-in-our-boom-times-everything-is-growing-usually-you-know-the/) [Reid Hoffman](https://sms4smile.com/quotes/author/reid-hoffman/) > [Then, when the Fed's fire hoses started spraying an elephant soup of liquidity injections in every direction, and its balance sheet grew by $1.3…](https://sms4smile.com/quotes/david-stockman/then-when-the-fed-s-fire-hoses-started-spraying-an-elephant-soup-of/) [David Stockman](https://sms4smile.com/quotes/author/david-stockman/) > [When we look at economic crises, it is more often policy makers do too little than too much.](https://sms4smile.com/quotes/brian-deese/when-we-look-at-economic-crises-it-is-more-often-policy-makers-do-too/) [Brian Deese](https://sms4smile.com/quotes/author/brian-deese/) > [“Our current economic crises stem, at least in part, from our inability to recognize the storage bias of the money we use. Since it…](https://sms4smile.com/quotes/douglas-rushkoff/our-current-economic-crises-stem-at-least-in-part-from-our-inability/) [Douglas Rushkoff](https://sms4smile.com/quotes/author/douglas-rushkoff/) > [“To modernize it a bit, lavish and excessive benefits during boom times won’t be remembered enough if you ask for pay cuts or do…](https://sms4smile.com/quotes/sebastian-marshall/to-modernize-it-a-bit-lavish-and-excessive-benefits-during-boom-times/) [Sebastian Marshall](https://sms4smile.com/quotes/author/sebastian-marshall/) > [It is very difficult to get people to focus on the most important things when you're in boom times.](https://sms4smile.com/quotes/jeff-bezos/it-is-very-difficult-to-get-people-to-focus-on-the-most-important/) [Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/) > [One of the really key things to look at in terms of crafting strategy when you're in an economic crises is how do you…](https://sms4smile.com/quotes/reid-hoffman/one-of-the-really-key-things-to-look-at-in-terms-of-crafting-strategy/) [Reid Hoffman](https://sms4smile.com/quotes/author/reid-hoffman/) > [We're defining the competitive landscape... of who can provide the most supportive services that make life easier, keep track of things, that complement human…](https://sms4smile.com/quotes/eric-horvitz/we-re-defining-the-competitive-landscape-of-who-can-provide-the-most/) [Eric Horvitz](https://sms4smile.com/quotes/author/eric-horvitz/) > [Because the competitive landscape of the web is such that the site which looks and works best gets the most traffic, developers and designers…](https://sms4smile.com/quotes/mike-davidson/because-the-competitive-landscape-of-the-web-is-such-that-the-site/) [Mike Davidson](https://sms4smile.com/quotes/author/mike-davidson/) > [Brands are facing a new competitive landscape in which self-definition, core values and purpose will increasingly define their ability to reach customers that only…](https://sms4smile.com/quotes/simon-mainwaring/brands-are-facing-a-new-competitive-landscape-in-which-self/) [Simon Mainwaring](https://sms4smile.com/quotes/author/simon-mainwaring/) > [The principal reason, invariably, most "successful" giant companies rather quickly become also-rans, or just amorphous blobs on the competitive landscape, is their failure to…](https://sms4smile.com/quotes/tom-peters/the-principal-reason-invariably-most-successful-giant-companies/) [Tom Peters](https://sms4smile.com/quotes/author/tom-peters/) > [Network TV is such a difficult, competitive landscape.](https://sms4smile.com/quotes/ed-weeks/network-tv-is-such-a-difficult-competitive-landscape/) [Ed Weeks](https://sms4smile.com/quotes/author/ed-weeks/) > [The competitive landscape for us is very broad. We see ourselves in the entertainment space. We compete with listening to the radio. We compete…](https://sms4smile.com/quotes/reggie-fils-aime/the-competitive-landscape-for-us-is-very-broad-we-see-ourselves-in/) [Reggie Fils-Aime](https://sms4smile.com/quotes/author/reggie-fils-aime/) ## More by Reid Hoffman > [As an entrepreneur and investor, I prioritize construction and collaboration. Whether it's a five-person start-up or a global giant, the companies that are most…](https://sms4smile.com/quotes/reid-hoffman/as-an-entrepreneur-and-investor-i-prioritize-construction-and/) [Reid Hoffman](https://sms4smile.com/quotes/author/reid-hoffman/) > [In software speed to market, speed to learning is really key. In hardware if you screw it up you are dead. So accuracy really…](https://sms4smile.com/quotes/reid-hoffman/in-software-speed-to-market-speed-to-learning-is-really-key-in/) [Reid Hoffman](https://sms4smile.com/quotes/author/reid-hoffman/) > [“Stockpiling facts won’t get you anywhere. What will get you somewhere is being able to access the information you need, when you need it.”](https://sms4smile.com/quotes/reid-hoffman/stockpiling-facts-won-t-get-you-anywhere-what-will-get-you-somewhere/) [Reid Hoffman](https://sms4smile.com/quotes/author/reid-hoffman/) > [I think the randomness by Donald Trump's governing, by tweeting, sloganeering, attacking, will create great chaos in the entire market. I think people will…](https://sms4smile.com/quotes/reid-hoffman/i-think-the-randomness-by-donald-trump-s-governing-by-tweeting/) [Reid Hoffman](https://sms4smile.com/quotes/author/reid-hoffman/) > [Democracy is always frustrating.](https://sms4smile.com/quotes/reid-hoffman/democracy-is-always-frustrating/) [Reid Hoffman](https://sms4smile.com/quotes/author/reid-hoffman/) > [One of the ways they run forward is by viewing the thing they’re doing as something that’s going to be the whole world.](https://sms4smile.com/quotes/reid-hoffman/one-of-the-ways-they-run-forward-is-by-viewing-the-thing-they-re/) [Reid Hoffman](https://sms4smile.com/quotes/author/reid-hoffman/) > [If you could train an AI to be a Buddhist, it would probably be pretty good.](https://sms4smile.com/quotes/reid-hoffman/if-you-could-train-an-ai-to-be-a-buddhist-it-would-probably-be-pretty/) [Reid Hoffman](https://sms4smile.com/quotes/author/reid-hoffman/) > [It’s actually pretty easy to be contrarian. It’s hard to be contrarian and right.](https://sms4smile.com/quotes/reid-hoffman/it-s-actually-pretty-easy-to-be-contrarian-it-s-hard-to-be-contrarian/) [Reid Hoffman](https://sms4smile.com/quotes/author/reid-hoffman/) > [Giving birth to something that could possibly change the lives of millions of people for possibly decades, hundreds of years, whatever the length of…](https://sms4smile.com/quotes/reid-hoffman/giving-birth-to-something-that-could-possibly-change-the-lives-of/) [Reid Hoffman](https://sms4smile.com/quotes/author/reid-hoffman/) > [The entrepreneurial journey starts with jumping off a cliff and assembling an airplane on the way down.](https://sms4smile.com/quotes/reid-hoffman/the-entrepreneurial-journey-starts-with-jumping-off-a-cliff-and/) [Reid Hoffman](https://sms4smile.com/quotes/author/reid-hoffman/) > [Be persistent, and hang on to your vision. And at the same time, be flexible.](https://sms4smile.com/quotes/reid-hoffman/be-persistent-and-hang-on-to-your-vision-and-at-the-same-time-be/) [Reid Hoffman](https://sms4smile.com/quotes/author/reid-hoffman/) > [First mover Advantage doesn't go to the company that starts up, it goes to the company that scales up](https://sms4smile.com/quotes/reid-hoffman/first-mover-advantage-doesn-t-go-to-the-company-that-starts-up-it/) [Reid Hoffman](https://sms4smile.com/quotes/author/reid-hoffman/) > [Before dreaming about the future or marking plans, you need to articulate what you already have going for you - as entrepreneurs do.](https://sms4smile.com/quotes/reid-hoffman/before-dreaming-about-the-future-or-marking-plans-you-need-to/) [Reid Hoffman](https://sms4smile.com/quotes/author/reid-hoffman/) > [The metaphor that I frequently use for entrepreneurship is jumping off a cliff and assembling an airplane plane on the way down.](https://sms4smile.com/quotes/reid-hoffman/the-metaphor-that-i-frequently-use-for-entrepreneurship-is-jumping/) [Reid Hoffman](https://sms4smile.com/quotes/author/reid-hoffman/) > [ I think most of \[people\] are not very well educated themselves to understand the Winston Churchill line - democracy is the worst of all… ](https://sms4smile.com/quotes/reid-hoffman/i-think-most-of-people-are-not-very-well-educated-themselves-to/) [Reid Hoffman](https://sms4smile.com/quotes/author/reid-hoffman/) [Explore all 253 Reid Hoffman quotes ](https://sms4smile.com/quotes/author/reid-hoffman/) ## More Ability quotes > [I don't think there's a direct correlation between my sexuality and my skiing ability. But I think because I was so concerned about it…](https://sms4smile.com/quotes/gus-kenworthy/i-don-t-think-there-s-a-direct-correlation-between-my-sexuality-and/) [Gus Kenworthy](https://sms4smile.com/quotes/author/gus-kenworthy/) > [“the importance of ability. The things that make a great job great, I discovered, are rare and valuable. If you want them in your…](https://sms4smile.com/quotes/cal-newport/the-importance-of-ability-the-things-that-make-a-great-job-great-i/) [Cal Newport](https://sms4smile.com/quotes/author/cal-newport/) > [Ambition drives you on, ability certainly helps, but the fickle finger of fate and luck are great things.](https://sms4smile.com/quotes/fergus-henderson/ambition-drives-you-on-ability-certainly-helps-but-the-fickle-finger/) [Fergus Henderson](https://sms4smile.com/quotes/author/fergus-henderson/) > [The ability of the gospel to unite us on common strengths and common truths is one of the great miracles . . . of the gospel.](https://sms4smile.com/quotes/jeffrey-r-holland/the-ability-of-the-gospel-to-unite-us-on-common-strengths-and-common/) [Jeffrey R. Holland](https://sms4smile.com/quotes/author/jeffrey-r-holland/) > [Maybe law enforcement would like the ability to turn on the camera on your Mac.](https://sms4smile.com/quotes/tim-cook/maybe-law-enforcement-would-like-the-ability-to-turn-on-the-camera-on/) [Tim Cook](https://sms4smile.com/quotes/author/tim-cook/) > [I've seen guys come along with more ability - they've been faster or bigger or stronger - but they never worked hard to develop…](https://sms4smile.com/quotes/steve-largent/i-ve-seen-guys-come-along-with-more-ability-they-ve-been-faster-or/) [Steve Largent](https://sms4smile.com/quotes/author/steve-largent/) > [The youth of India has the strength to move the entire World with a click of a mouse, we have generated that ability!](https://sms4smile.com/quotes/narendra-modi/the-youth-of-india-has-the-strength-to-move-the-entire-world-with-a/) [Narendra Modi](https://sms4smile.com/quotes/author/narendra-modi/) > [Time hath not yet so dried this blood of mine, Nor age so eat up my invention, Nor fortune made such havoc of my…](https://sms4smile.com/quotes/william-shakespeare/time-hath-not-yet-so-dried-this-blood-of-mine-nor-age-so-eat-up-my/) [William Shakespeare](https://sms4smile.com/quotes/author/william-shakespeare/) > [An absolutely necessary part of a writer's equipment, almost as necessary as talent, is the ability to stand up under punishment, both the punishment…](https://sms4smile.com/quotes/irwin-shaw/an-absolutely-necessary-part-of-a-writer-s-equipment-almost-as/) [Irwin Shaw](https://sms4smile.com/quotes/author/irwin-shaw/) > [I'd be more frightened by not using whatever abilities I'd been given. I'd be more frightened by procrastination and laziness.](https://sms4smile.com/quotes/denzel-washington/i-d-be-more-frightened-by-not-using-whatever-abilities-i-d-been-given/) [Denzel Washington](https://sms4smile.com/quotes/author/denzel-washington/) > [Bring into captivity every thought to the obedience of Christ. Take what I cannot give: my heart, body, thoughts, time, abilities, money, health, strength,…](https://sms4smile.com/quotes/elizabeth-prentiss/bring-into-captivity-every-thought-to-the-obedience-of-christ-take/) [Elizabeth Prentiss](https://sms4smile.com/quotes/author/elizabeth-prentiss/) > [You can only do the work to the very best of your ability.](https://sms4smile.com/quotes/christine-baranski/you-can-only-do-the-work-to-the-very-best-of-your-ability/) [Christine Baranski](https://sms4smile.com/quotes/author/christine-baranski/) > [Judge a person not by his ability to make money but by his ability to retain it.](https://sms4smile.com/quotes/vikrant-parsai/judge-a-person-not-by-his-ability-to-make-money-but-by-his-ability-to/) [Vikrant Parsai](https://sms4smile.com/quotes/author/vikrant-parsai/) > [Balance is the ability to be happy in the midst of the most chaotic or even boring or transient circumstance.](https://sms4smile.com/quotes/frederick-lenz/balance-is-the-ability-to-be-happy-in-the-midst-of-the-most-chaotic/) [Frederick Lenz](https://sms4smile.com/quotes/author/frederick-lenz/) > [Bobby had faith in my ability as a singer.](https://sms4smile.com/quotes/julie-london/bobby-had-faith-in-my-ability-as-a-singer/) [Julie London](https://sms4smile.com/quotes/author/julie-london/) [Browse all 9,990 Ability quotes ](https://sms4smile.com/quotes/about/ability/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "Times of economic crises can change what the competitive landscape looks like, because when, for example, you have boom times, capital is easy to come by, growth is easy, sometimes what you focus on is, you know, how to accelerate in the boom. 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