--- title: "Meaning & Key Takeaway of: Marketing should focus on market…" description: "\"Marketing should focus on market creation, not market sharing\" — Regis McKenna" image: "https://sms4smile.com/quotes/i/796/regis-mckenna-43392_creation_marketing-should-focus-on-market-creatio_2006572.png" --- # Marketing should focus on market creation, not market… ![“Marketing should focus on market creation, not market sharing” quote by Regis McKenna](https://sms4smile.com/quotes/i/796/regis-mckenna-43392_creation_marketing-should-focus-on-market-creatio_2006572.png) [Download](https://sms4smile.com/quotes/i/796/regis-mckenna-43392_creation_marketing-should-focus-on-market-creatio_2006572.png) [Open image](https://sms4smile.com/quotes/i/796/regis-mckenna-43392_creation_marketing-should-focus-on-market-creatio_2006572.png) > “Marketing should focus on market creation, not market sharing” [Regis McKenna](https://sms4smile.com/quotes/author/regis-mckenna/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Marketing should aim to create new markets rather than just compete within existing ones. **In simple terms:** Focus on creating markets, not just sharing. Key Takeaway Innovate market opportunities. Themes business innovation strategy Mood forward‑looking inspirational Type strategic visionary When to use this quote - product launches - startup pivots - industry expansions Key Concepts market creation disruption value proposition Questions to Reflect On - What unmet needs can you address? - How to test market viability quickly? A Different Perspective Creating new markets requires risk and resources. ★ ★ ★ ★ ★ No ratings yet [Creation](https://sms4smile.com/quotes/about/creation/) [Customer](https://sms4smile.com/quotes/about/customer/) [Focus](https://sms4smile.com/quotes/about/focus/) [Focus Market](https://sms4smile.com/quotes/about/focus-market-3559520/) [Investing](https://sms4smile.com/quotes/about/investing/) [Market Creation](https://sms4smile.com/quotes/about/market-creation-3559519/) [Market Sharing](https://sms4smile.com/quotes/about/market-sharing-3559518/) [Marketing](https://sms4smile.com/quotes/about/marketing/) [Marketing Focus](https://sms4smile.com/quotes/about/marketing-focus-3559517/) [Should](https://sms4smile.com/quotes/about/should/) ## Related quotes > [“blue ocean strategy is a theory of market creation”](https://sms4smile.com/quotes/w-chan-kim/blue-ocean-strategy-is-a-theory-of-market-creation/) [W. Chan Kim](https://sms4smile.com/quotes/author/w-chan-kim/) > [I have learned that trying to guess what the boss or the client wants is the most debilitating of all influences in the creation…](https://sms4smile.com/quotes/leo-burnett/i-have-learned-that-trying-to-guess-what-the-boss-or-the-client-wants/) [Leo Burnett](https://sms4smile.com/quotes/author/leo-burnett/) > [Medium is like the Instagram of the corporate world. 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User-generated content without editorial oversight will simply be…](https://sms4smile.com/quotes/michael-eisner/eventually-the-consumer-will-come-to-appreciate-the-editorial-point/) [Michael Eisner](https://sms4smile.com/quotes/author/michael-eisner/) > [“Salesmanship is usually the art of making it the prospect’s problem, the salesperson’s need or desire to earn money.”](https://sms4smile.com/quotes/mokokoma-mokhonoana/salesmanship-is-usually-the-art-of-making-it-the-prospect-s-problem/) [Mokokoma Mokhonoana](https://sms4smile.com/quotes/author/mokokoma-mokhonoana/) > [One of the most abused country on earth is Mexico. The marketing spills over the border, and people are persuaded to eat food that's…](https://sms4smile.com/quotes/raj-patel/one-of-the-most-abused-country-on-earth-is-mexico-the-marketing/) [Raj Patel](https://sms4smile.com/quotes/author/raj-patel/) > [Someone else who liked what I did might turn around and say, "She's reworking and rethinking everything. She could just be making blankets now,…](https://sms4smile.com/quotes/tracey-emin/someone-else-who-liked-what-i-did-might-turn-around-and-say-she-s/) [Tracey Emin](https://sms4smile.com/quotes/author/tracey-emin/) > [“In the innovation age customer experience is key. Your impression defines their expression”](https://sms4smile.com/quotes/fela-durotoye/in-the-innovation-age-customer-experience-is-key-your-impression/) [Fela Durotoye](https://sms4smile.com/quotes/author/fela-durotoye/) > [The worst advice? 'Don't listen to the critics.' I think that you really ought to listen to the critics, because sometimes they're telling you…](https://sms4smile.com/quotes/stephen-king/the-worst-advice-don-t-listen-to-the-critics-i-think-that-you-really/) [Stephen King](https://sms4smile.com/quotes/author/stephen-king/) > [With every product, the delta between the brand and the reality determines its power over the minds of consumers, and with Trump, that delta…](https://sms4smile.com/quotes/rick-wilson/with-every-product-the-delta-between-the-brand-and-the-reality/) [Rick Wilson](https://sms4smile.com/quotes/author/rick-wilson/) > [If I had my brothers I think with just a little bit of the correct marketing, I'd like to be almost exclusively in small…](https://sms4smile.com/quotes/terry-bozzio/if-i-had-my-brothers-i-think-with-just-a-little-bit-of-the-correct/) [Terry Bozzio](https://sms4smile.com/quotes/author/terry-bozzio/) > [It's like the query letter problem that I just mentioned, magnified a hundredfold. You might be good at telling a story, but that doesn't…](https://sms4smile.com/quotes/patrick-rothfuss/it-s-like-the-query-letter-problem-that-i-just-mentioned-magnified-a/) [Patrick Rothfuss](https://sms4smile.com/quotes/author/patrick-rothfuss/) > [I'm a business first and foremost so whatever my business is, it's separate from my personal. It's like whatever I do business wise, it's…](https://sms4smile.com/quotes/snoop-dogg/i-m-a-business-first-and-foremost-so-whatever-my-business-is-it-s/) [Snoop Dogg](https://sms4smile.com/quotes/author/snoop-dogg/) ## More by Regis McKenna > [The more alike two products are, the more important their differences become.](https://sms4smile.com/quotes/regis-mckenna/the-more-alike-two-products-are-the-more-important-their-differences/) [Regis McKenna](https://sms4smile.com/quotes/author/regis-mckenna/) > [The best marketing is education.](https://sms4smile.com/quotes/regis-mckenna/the-best-marketing-is-education/) [Regis McKenna](https://sms4smile.com/quotes/author/regis-mckenna/) > [Marketing is everything and everything is marketing,](https://sms4smile.com/quotes/regis-mckenna/marketing-is-everything-and-everything-is-marketing/) [Regis McKenna](https://sms4smile.com/quotes/author/regis-mckenna/) > [Branding is overrated.](https://sms4smile.com/quotes/regis-mckenna/branding-is-overrated/) [Regis McKenna](https://sms4smile.com/quotes/author/regis-mckenna/) > [It's ironic, but true, that in this age of electronic communications, personal interaction is becoming more important than ever.](https://sms4smile.com/quotes/regis-mckenna/it-s-ironic-but-true-that-in-this-age-of-electronic-communications/) [Regis McKenna](https://sms4smile.com/quotes/author/regis-mckenna/) > [Just as one year in a dog's life is equivalent to seven years in a human life, one year in the high-technology business is…](https://sms4smile.com/quotes/regis-mckenna/just-as-one-year-in-a-dog-s-life-is-equivalent-to-seven-years-in-a/) [Regis McKenna](https://sms4smile.com/quotes/author/regis-mckenna/) > [How do you design the product in a way so that it sells itself?.](https://sms4smile.com/quotes/regis-mckenna/how-do-you-design-the-product-in-a-way-so-that-it-sells-itself/) [Regis McKenna](https://sms4smile.com/quotes/author/regis-mckenna/) > [Speed has become an important element of strategy.](https://sms4smile.com/quotes/regis-mckenna/speed-has-become-an-important-element-of-strategy/) [Regis McKenna](https://sms4smile.com/quotes/author/regis-mckenna/) [Explore all 9 Regis McKenna quotes ](https://sms4smile.com/quotes/author/regis-mckenna/) ## More Creation quotes > [“am not suggesting that successes in academics, athletics, or vocation somehow stand outside God’s good plan. Learning and play are joys that God himself…](https://sms4smile.com/quotes/timothy-paul-jones/am-not-suggesting-that-successes-in-academics-athletics-or-vocation/) [Timothy Paul Jones](https://sms4smile.com/quotes/author/timothy-paul-jones/) > [The capacity to be puzzled is the premise of all creation, be it in art or in science.](https://sms4smile.com/quotes/erich-fromm/the-capacity-to-be-puzzled-is-the-premise-of-all-creation-be-it-in/) [Erich Fromm](https://sms4smile.com/quotes/author/erich-fromm/) > [Let me tell you that atheism has never painted a masterpiece. Atheism has never dispelled fear. Atheism has never healed a disease; faith in…](https://sms4smile.com/quotes/john-hagee/let-me-tell-you-that-atheism-has-never-painted-a-masterpiece-atheism/) [John Hagee](https://sms4smile.com/quotes/author/john-hagee/) > [Perhaps no order of mammals presents us with so extraordinary a series of gradations as this \[step by step, from humans to apes to…](https://sms4smile.com/quotes/thomas-huxley/perhaps-no-order-of-mammals-presents-us-with-so-extraordinary-a/) [Thomas Huxley](https://sms4smile.com/quotes/author/thomas-huxley/) > [Like many other scientists who hold the Catholic faith, I see the Creator's plan and purpose fulfilled in our universe. I see a planet…](https://sms4smile.com/quotes/kenneth-r-miller/like-many-other-scientists-who-hold-the-catholic-faith-i-see-the/) [Kenneth R. Miller](https://sms4smile.com/quotes/author/kenneth-r-miller/) > [And wheresoever, in his rich creation, Sweet music breathes--in wave, or bird, or soul-- 'Tis but the faint and far reverberation Of that great…](https://sms4smile.com/quotes/frances-sargent-osgood/and-wheresoever-in-his-rich-creation-sweet-music-breathes-in-wave-or/) [Frances Sargent Osgood](https://sms4smile.com/quotes/author/frances-sargent-osgood/) > [I believe if there is a creator it will basically ask me two questions, how well did you enjoy my creation and what did…](https://sms4smile.com/quotes/stanley-victor-paskavich/i-believe-if-there-is-a-creator-it-will-basically-ask-me-two/) [Stanley Victor Paskavich](https://sms4smile.com/quotes/author/stanley-victor-paskavich/) > [With no other choices open to us, we'd turned our gaze seaward. The oceans were our America: they reached farther than any prairie, untamed…](https://sms4smile.com/quotes/carsten-jensen/with-no-other-choices-open-to-us-we-d-turned-our-gaze-seaward-the/) [Carsten Jensen](https://sms4smile.com/quotes/author/carsten-jensen/) > [In the quiet moments of your day, what do you think and do? When you are with your Self and no one else, how…](https://sms4smile.com/quotes/neale-donald-walsch/in-the-quiet-moments-of-your-day-what-do-you-think-and-do-when-you/) [Neale Donald Walsch](https://sms4smile.com/quotes/author/neale-donald-walsch/) > [The creation lives as genesis beneath the visible surface of the work. All intelligent people see this after the fact, but only the creative…](https://sms4smile.com/quotes/paul-klee/the-creation-lives-as-genesis-beneath-the-visible-surface-of-the-work/) [Paul Klee](https://sms4smile.com/quotes/author/paul-klee/) > [When I was in my teens I had a series of intensely religious experiences. They deepened my sense of God as the creator of…](https://sms4smile.com/quotes/andrew-linzey/when-i-was-in-my-teens-i-had-a-series-of-intensely-religious/) [Andrew Linzey](https://sms4smile.com/quotes/author/andrew-linzey/) > [If you are trying to live a life in accordance with the Bible, the concept and call to justice are inescapable. We do justice…](https://sms4smile.com/quotes/timothy-keller/if-you-are-trying-to-live-a-life-in-accordance-with-the-bible-the/) [Timothy Keller](https://sms4smile.com/quotes/author/timothy-keller/) > [I think that storytelling and creation are very close to what the center of what magic is about. I think not just for me,…](https://sms4smile.com/quotes/alan-moore/i-think-that-storytelling-and-creation-are-very-close-to-what-the/) [Alan Moore](https://sms4smile.com/quotes/author/alan-moore/) > [To be part of the creation, I must act humbly. I'll take that over a goddess any day!](https://sms4smile.com/quotes/maureen-o-hara/to-be-part-of-the-creation-i-must-act-humbly-i-ll-take-that-over-a/) [Maureen O'Hara](https://sms4smile.com/quotes/author/maureen-o-hara/) > [The country of Iraq is somewhat of an artificial creation going back to colonial days. And so you have the Kurds and then the…](https://sms4smile.com/quotes/james-clapper/the-country-of-iraq-is-somewhat-of-an-artificial-creation-going-back/) [James Clapper](https://sms4smile.com/quotes/author/james-clapper/) [Browse all 5,225 Creation quotes ](https://sms4smile.com/quotes/about/creation/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "Marketing should focus on market creation, not market sharing", "creator": { "@type": "Person", "name": "Regis McKenna" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/regis-mckenna/marketing-should-focus-on-market-creation-not-market-sharing/", "about": { "@type": "Thing", "name": "Creation" }, "@id": "https://sms4smile.com/quotes/regis-mckenna/marketing-should-focus-on-market-creation-not-market-sharing/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/796/regis-mckenna-43392_creation_marketing-should-focus-on-market-creatio_2006572.png", "contentUrl": "https://sms4smile.com/quotes/i/796/regis-mckenna-43392_creation_marketing-should-focus-on-market-creatio_2006572.png", "url": "https://sms4smile.com/quotes/i/796/regis-mckenna-43392_creation_marketing-should-focus-on-market-creatio_2006572.png", "width": 1080, "height": 1080, "caption": "“Marketing should focus on market creation, not market sharing” — Regis McKenna", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Regis McKenna", "item": "https://sms4smile.com/quotes/author/regis-mckenna/" }, { "@type": "ListItem", "position": 4, "name": "Marketing should focus on market creation,...", "item": "https://sms4smile.com/quotes/regis-mckenna/marketing-should-focus-on-market-creation-not-market-sharing/" } ], "@id": "https://sms4smile.com/quotes/regis-mckenna/marketing-should-focus-on-market-creation-not-market-sharing/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```