--- title: "Meaning & Key Takeaway of: How do you design the product in a way so…" description: "\"How do you design the product in a way so that it sells itself?.\" — Regis McKenna" image: "https://sms4smile.com/quotes/i/7e1/regis-mckenna-43392_design_how-do-you-design-the-product-in-a-way-s_2635252.png" --- # How do you design the product in a way so that it sells… ![“How do you design the product in a way so that it sells itself?.” quote by Regis McKenna](https://sms4smile.com/quotes/i/7e1/regis-mckenna-43392_design_how-do-you-design-the-product-in-a-way-s_2635252.png) [Download](https://sms4smile.com/quotes/i/7e1/regis-mckenna-43392_design_how-do-you-design-the-product-in-a-way-s_2635252.png) [Open image](https://sms4smile.com/quotes/i/7e1/regis-mckenna-43392_design_how-do-you-design-the-product-in-a-way-s_2635252.png) > “How do you design the product in a way so that it sells itself?.” [Regis McKenna](https://sms4smile.com/quotes/author/regis-mckenna/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Design products so intuitively that they attract customers without active persuasion. **In simple terms:** Products should sell themselves. Key Takeaway Focus on user-centric, effortless value. Themes design marketing product development self-selling Mood creative strategic Type business inspirational When to use this quote - startup launches - consumer goods - software apps Key Concepts user experience behavioral economics Questions to Reflect On - What features make a product irresistible? - How can you test self-selling potential? A Different Perspective Market competition can undermine self-selling. ★ ★ ★ ★ ★ No ratings yet [Design](https://sms4smile.com/quotes/about/design/) [Design Product](https://sms4smile.com/quotes/about/design-product-2090900/) [Inspirational](https://sms4smile.com/quotes/about/inspirational/) [Love](https://sms4smile.com/quotes/about/love/) [Product Way](https://sms4smile.com/quotes/about/product-way-2222681/) [Products](https://sms4smile.com/quotes/about/products/) [Sells](https://sms4smile.com/quotes/about/sells/) [Way](https://sms4smile.com/quotes/about/way/) [Way Sells](https://sms4smile.com/quotes/about/way-sells-2222682/) ## Related quotes > [Protect the consumer by owning the product all the way from the soil to the table.](https://sms4smile.com/quotes/henry-j-heinz/protect-the-consumer-by-owning-the-product-all-the-way-from-the-soil/) [Henry J. Heinz](https://sms4smile.com/quotes/author/henry-j-heinz/) > [Customers don't know what they want. There's plenty of good psychology research that shows that people are not able to accurately predict how they…](https://sms4smile.com/quotes/eric-ries/customers-don-t-know-what-they-want-there-s-plenty-of-good-psychology/) [Eric Ries](https://sms4smile.com/quotes/author/eric-ries/) > [“It’s better to think of distribution as something essential to the design of your product. If you’ve invented something new but you haven’t invented…](https://sms4smile.com/quotes/peter-thiel/it-s-better-to-think-of-distribution-as-something-essential-to-the/) [Peter Thiel](https://sms4smile.com/quotes/author/peter-thiel/) > [The word design is everything and nothing. The design and the product itself are inseparable.](https://sms4smile.com/quotes/jonathan-ive/the-word-design-is-everything-and-nothing-the-design-and-the-product/) [Jonathan Ive](https://sms4smile.com/quotes/author/jonathan-ive/) > [“Design is not really a way for me to express myself. Design is a product that we produce for a client.”](https://sms4smile.com/quotes/peleg-top/design-is-not-really-a-way-for-me-to-express-myself-design-is-a/) [Peleg Top](https://sms4smile.com/quotes/author/peleg-top/) > [Define what the product will do before you design how the product will do it.](https://sms4smile.com/quotes/alan-cooper/define-what-the-product-will-do-before-you-design-how-the-product/) [Alan Cooper](https://sms4smile.com/quotes/author/alan-cooper/) > [“Market and price, then design, then build. In other words, design the product around the price. Think”](https://sms4smile.com/quotes/madhavan-ramanujam/market-and-price-then-design-then-build-in-other-words-design-the/) [Madhavan Ramanujam](https://sms4smile.com/quotes/author/madhavan-ramanujam/) > [Sell yourself before you try to sell your company or your product.](https://sms4smile.com/quotes/jeffrey-gitomer/sell-yourself-before-you-try-to-sell-your-company-or-your-product/) [Jeffrey Gitomer](https://sms4smile.com/quotes/author/jeffrey-gitomer/) > [Woman’s bodies continue to be dismembered in advertising. Over and over again just one part of the body is used to sell products, which…](https://sms4smile.com/quotes/jean-kilbourne/woman-s-bodies-continue-to-be-dismembered-in-advertising-over-and/) [Jean Kilbourne](https://sms4smile.com/quotes/author/jean-kilbourne/) > [While we reduce our own carbon footprint we will encourage the companies who truck our DVDs and newspapers, sell us paper, and provide an…](https://sms4smile.com/quotes/rupert-murdoch/while-we-reduce-our-own-carbon-footprint-we-will-encourage-the/) [Rupert Murdoch](https://sms4smile.com/quotes/author/rupert-murdoch/) > [The absence of clutter is just a clutter-free product. That's not simple.](https://sms4smile.com/quotes/jonathan-ive/the-absence-of-clutter-is-just-a-clutter-free-product-that-s-not/) [Jonathan Ive](https://sms4smile.com/quotes/author/jonathan-ive/) > [Even the best designers produce successful products only if their designs solve the right problems. A wonderful interface to the wrong features will fail.](https://sms4smile.com/quotes/jakob-nielsen/even-the-best-designers-produce-successful-products-only-if-their/) [Jakob Nielsen](https://sms4smile.com/quotes/author/jakob-nielsen/) > [If you're a marketer who doesn't know how to invent, design, influence, adapt, and ultimately discard products, then you're no longer a marketer. You're…](https://sms4smile.com/quotes/seth-godin/if-you-re-a-marketer-who-doesn-t-know-how-to-invent-design-influence/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) > [Building on our successful partnership, we can now bring together the best of Microsoft's software engineering with the best of Nokia's product engineering, award-winning…](https://sms4smile.com/quotes/stephen-elop/building-on-our-successful-partnership-we-can-now-bring-together-the/) [Stephen Elop](https://sms4smile.com/quotes/author/stephen-elop/) > [Plenty of white space and generous line spacing,and don't make the type size too miserly. Then you will be assured of a product fit…](https://sms4smile.com/quotes/giambattista-bodoni/plenty-of-white-space-and-generous-line-spacing-and-don-t-make-the/) [Giambattista Bodoni](https://sms4smile.com/quotes/author/giambattista-bodoni/) ## More by Regis McKenna > [The more alike two products are, the more important their differences become.](https://sms4smile.com/quotes/regis-mckenna/the-more-alike-two-products-are-the-more-important-their-differences/) [Regis McKenna](https://sms4smile.com/quotes/author/regis-mckenna/) > [The best marketing is education.](https://sms4smile.com/quotes/regis-mckenna/the-best-marketing-is-education/) [Regis McKenna](https://sms4smile.com/quotes/author/regis-mckenna/) > [Marketing is everything and everything is marketing,](https://sms4smile.com/quotes/regis-mckenna/marketing-is-everything-and-everything-is-marketing/) [Regis McKenna](https://sms4smile.com/quotes/author/regis-mckenna/) > [Branding is overrated.](https://sms4smile.com/quotes/regis-mckenna/branding-is-overrated/) [Regis McKenna](https://sms4smile.com/quotes/author/regis-mckenna/) > [It's ironic, but true, that in this age of electronic communications, personal interaction is becoming more important than ever.](https://sms4smile.com/quotes/regis-mckenna/it-s-ironic-but-true-that-in-this-age-of-electronic-communications/) [Regis McKenna](https://sms4smile.com/quotes/author/regis-mckenna/) > [Just as one year in a dog's life is equivalent to seven years in a human life, one year in the high-technology business is…](https://sms4smile.com/quotes/regis-mckenna/just-as-one-year-in-a-dog-s-life-is-equivalent-to-seven-years-in-a/) [Regis McKenna](https://sms4smile.com/quotes/author/regis-mckenna/) > [Marketing should focus on market creation, not market sharing](https://sms4smile.com/quotes/regis-mckenna/marketing-should-focus-on-market-creation-not-market-sharing/) [Regis McKenna](https://sms4smile.com/quotes/author/regis-mckenna/) > [Speed has become an important element of strategy.](https://sms4smile.com/quotes/regis-mckenna/speed-has-become-an-important-element-of-strategy/) [Regis McKenna](https://sms4smile.com/quotes/author/regis-mckenna/) [Explore all 9 Regis McKenna quotes ](https://sms4smile.com/quotes/author/regis-mckenna/) ## More Design quotes > [That's the great secret of creativity. You treat ideas like cats: you make them follow you.](https://sms4smile.com/quotes/ray-bradbury/that-s-the-great-secret-of-creativity-you-treat-ideas-like-cats-you/) [Ray Bradbury](https://sms4smile.com/quotes/author/ray-bradbury/) > [Plenty of white space and generous line spacing,and don't make the type size too miserly. Then you will be assured of a product fit…](https://sms4smile.com/quotes/giambattista-bodoni/plenty-of-white-space-and-generous-line-spacing-and-don-t-make-the/) [Giambattista Bodoni](https://sms4smile.com/quotes/author/giambattista-bodoni/) > [Designers shouldn’t design for museums any more than mummies should die for them.](https://sms4smile.com/quotes/ralph-caplan/designers-shouldn-t-design-for-museums-any-more-than-mummies-should/) [Ralph Caplan](https://sms4smile.com/quotes/author/ralph-caplan/) > [The market may never coalesce around one basic design, or even around two or three dominant devices.](https://sms4smile.com/quotes/tom-peters/the-market-may-never-coalesce-around-one-basic-design-or-even-around/) [Tom Peters](https://sms4smile.com/quotes/author/tom-peters/) > [The display is the computer.](https://sms4smile.com/quotes/jen-hsun-huang/the-display-is-the-computer/) [Jen-Hsun Huang](https://sms4smile.com/quotes/author/jen-hsun-huang/) > [Design is not making beauty, beauty emerges from selection, affinities, integration, love.](https://sms4smile.com/quotes/louis-kahn/design-is-not-making-beauty-beauty-emerges-from-selection-affinities/) [Louis Kahn](https://sms4smile.com/quotes/author/louis-kahn/) > [The beauty of New York is unintentional; it arose independent of human design, like a stalagmite cavern.](https://sms4smile.com/quotes/milan-kundera/the-beauty-of-new-york-is-unintentional-it-arose-independent-of-human/) [Milan Kundera](https://sms4smile.com/quotes/author/milan-kundera/) > [Like many other scientists who hold the Catholic faith, I see the Creator's plan and purpose fulfilled in our universe. I see a planet…](https://sms4smile.com/quotes/kenneth-r-miller/like-many-other-scientists-who-hold-the-catholic-faith-i-see-the/) [Kenneth R. Miller](https://sms4smile.com/quotes/author/kenneth-r-miller/) > [I design some of my own clothes now.](https://sms4smile.com/quotes/kiernan-shipka/i-design-some-of-my-own-clothes-now/) [Kiernan Shipka](https://sms4smile.com/quotes/author/kiernan-shipka/) > [Programmers are always surrounded by complexity; we cannot avoid it… If our basic tool, the language in which we design and code our programs,…](https://sms4smile.com/quotes/tony-hoare/programmers-are-always-surrounded-by-complexity-we-cannot-avoid-it-if/) [Tony Hoare](https://sms4smile.com/quotes/author/tony-hoare/) > [Design is a very personal thing. It's like art. Your personal choice plays a big role.](https://sms4smile.com/quotes/gauri-khan/design-is-a-very-personal-thing-it-s-like-art-your-personal-choice/) [Gauri Khan](https://sms4smile.com/quotes/author/gauri-khan/) > [“Designing posters, for me, is not only a commercial pursuit but also a philosophical endeavor.”](https://sms4smile.com/quotes/fang-chen/designing-posters-for-me-is-not-only-a-commercial-pursuit-but-also-a/) [Fang Chen](https://sms4smile.com/quotes/author/fang-chen/) > [I am not a great believer in dialectical struggle. I am much more of a fusion person. I see it as a dialogue, or…](https://sms4smile.com/quotes/marina-warner/i-am-not-a-great-believer-in-dialectical-struggle-i-am-much-more-of-a/) [Marina Warner](https://sms4smile.com/quotes/author/marina-warner/) > [Users are not designers.](https://sms4smile.com/quotes/jakob-nielsen/users-are-not-designers/) [Jakob Nielsen](https://sms4smile.com/quotes/author/jakob-nielsen/) > [I write the way you might arrange flowers. Not every try works, but each one launches another. Every constraint, even dullness, frees up a…](https://sms4smile.com/quotes/richard-powers/i-write-the-way-you-might-arrange-flowers-not-every-try-works-but/) [Richard Powers](https://sms4smile.com/quotes/author/richard-powers/) [Browse all 5,563 Design quotes ](https://sms4smile.com/quotes/about/design/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "How do you design the product in a way so that it sells itself?.", "creator": { "@type": "Person", "name": "Regis McKenna" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/regis-mckenna/how-do-you-design-the-product-in-a-way-so-that-it-sells-itself/", "about": { "@type": "Thing", "name": "Design" }, "@id": "https://sms4smile.com/quotes/regis-mckenna/how-do-you-design-the-product-in-a-way-so-that-it-sells-itself/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/7e1/regis-mckenna-43392_design_how-do-you-design-the-product-in-a-way-s_2635252.png", "contentUrl": "https://sms4smile.com/quotes/i/7e1/regis-mckenna-43392_design_how-do-you-design-the-product-in-a-way-s_2635252.png", "url": "https://sms4smile.com/quotes/i/7e1/regis-mckenna-43392_design_how-do-you-design-the-product-in-a-way-s_2635252.png", "width": 1080, "height": 1080, "caption": "“How do you design the product in a way so that it sells itself?.” — Regis McKenna", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Regis McKenna", "item": "https://sms4smile.com/quotes/author/regis-mckenna/" }, { "@type": "ListItem", "position": 4, "name": "How do you design the product...", "item": "https://sms4smile.com/quotes/regis-mckenna/how-do-you-design-the-product-in-a-way-so-that-it-sells-itself/" } ], "@id": "https://sms4smile.com/quotes/regis-mckenna/how-do-you-design-the-product-in-a-way-so-that-it-sells-itself/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```