--- title: "Meaning & Key Takeaway of: [In relation to business:] Invention must…" description: "\"[In relation to business:] Invention must be its keynote-a steady progression from one thing to another. As each in turn approaches a saturated market,..." image: "https://sms4smile.com/quotes/i/99b/reginald-fessenden-41467_approach_in-relation-to-business-invention-must-b_64650.png" --- # \[In relation to business:\] Invention must be its keynote-a… ![“[In relation to business:] Invention must be its keynote-a steady progression from one thing to another. As each in turn approaches a saturated market, something new must be produced.” quote by Reginald Fessenden](https://sms4smile.com/quotes/i/99b/reginald-fessenden-41467_approach_in-relation-to-business-invention-must-b_64650.png) [Download](https://sms4smile.com/quotes/i/99b/reginald-fessenden-41467_approach_in-relation-to-business-invention-must-b_64650.png) [Open image](https://sms4smile.com/quotes/i/99b/reginald-fessenden-41467_approach_in-relation-to-business-invention-must-b_64650.png) > “\[In relation to business:\] Invention must be its keynote-a steady progression from one thing to another. As each in turn approaches a saturated market, something new must be produced.” [Reginald Fessenden](https://sms4smile.com/quotes/author/reginald-fessenden/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Innovation is a continuous, incremental process where each product evolves from its predecessor, and when a market nears saturation, a fresh offering is required to sustain growth. **In simple terms:** Innovation as steady progression. Key Takeaway Progressive invention prevents market stagnation. Themes Innovation Market dynamics Product development Evolutionary design Strategic renewal Mood Optimistic Strategic Focused Type Business insight Strategic advice When to use this quote - Launching a new product line after sales plateau - Revitalizing a mature market with a novel feature - Transitioning from legacy technology to next-gen solution - Responding to competitive pressure with differentiated offering Key Concepts Incremental improvement Saturation point Creative renewal Business strategy Practical Applications - Strategic product roadmap planning - R&D resource allocation Questions to Reflect On - How can a company anticipate saturation before it occurs? - What mechanisms ensure continuous innovation? ★ ★ ★ ★ ★ No ratings yet [Approach](https://sms4smile.com/quotes/about/approach/) [Business](https://sms4smile.com/quotes/about/business/) [Growth](https://sms4smile.com/quotes/about/growth/) [Innovation](https://sms4smile.com/quotes/about/innovation/) [Invention](https://sms4smile.com/quotes/about/invention/) [Investing](https://sms4smile.com/quotes/about/investing/) [Progression](https://sms4smile.com/quotes/about/progression/) [Science](https://sms4smile.com/quotes/about/science/) [Steady progress](https://sms4smile.com/quotes/about/steady-progress/) ## Related quotes > [Simplicity is the keynote of all true elegance.](https://sms4smile.com/quotes/coco-chanel/simplicity-is-the-keynote-of-all-true-elegance/) [Coco Chanel](https://sms4smile.com/quotes/author/coco-chanel/) > [If you are able to discover your own keynote or chord and play it over gently to yourself, you will revive as if by…](https://sms4smile.com/quotes/vera-stanley-alder/if-you-are-able-to-discover-your-own-keynote-or-chord-and-play-it/) [Vera Stanley Alder](https://sms4smile.com/quotes/author/vera-stanley-alder/) > [This is what I made on keynote cause I got bored. anyone like it??](https://sms4smile.com/quotes/savannah-whalen/this-is-what-i-made-on-keynote-cause-i-got-bored-anyone-like-it/) [Savannah Whalen](https://sms4smile.com/quotes/author/savannah-whalen/) > [Every person, every race, every nation, has its own particular keynote which it brings to the general chord of life and of humanity.](https://sms4smile.com/quotes/annie-besant/every-person-every-race-every-nation-has-its-own-particular-keynote/) [Annie Besant](https://sms4smile.com/quotes/author/annie-besant/) > [This years keynote session is a clear reminder that wireless data technology is expanding its reach beyond that of an alternative to wireline telephony.…](https://sms4smile.com/quotes/steve-largent/this-years-keynote-session-is-a-clear-reminder-that-wireless-data/) [Steve Largent](https://sms4smile.com/quotes/author/steve-largent/) > [... the keynote of government is injustice.](https://sms4smile.com/quotes/emma-goldman/the-keynote-of-government-is-injustice/) [Emma Goldman](https://sms4smile.com/quotes/author/emma-goldman/) > [Sex-appeal is the keynote of our whole civilization.](https://sms4smile.com/quotes/henri-bergson/sex-appeal-is-the-keynote-of-our-whole-civilization/) [Henri Bergson](https://sms4smile.com/quotes/author/henri-bergson/) > [Sex appeal is the keynote of our civilization.](https://sms4smile.com/quotes/henri-bergson/sex-appeal-is-the-keynote-of-our-civilization/) [Henri Bergson](https://sms4smile.com/quotes/author/henri-bergson/) > [“Remember that your very first words, actions, and attitudes invariably sound the keynote.”](https://sms4smile.com/quotes/les-giblin/remember-that-your-very-first-words-actions-and-attitudes-invariably/) [Les Giblin](https://sms4smile.com/quotes/author/les-giblin/) > [He was the keynote speaker for our better angels.](https://sms4smile.com/quotes/andrew-cuomo/he-was-the-keynote-speaker-for-our-better-angels/) [Andrew Cuomo](https://sms4smile.com/quotes/author/andrew-cuomo/) > [Business is all about focus. But with focus comes myopia and to conquer that, I come in to shake things up. To be invited…](https://sms4smile.com/quotes/magnus/business-is-all-about-focus-but-with-focus-comes-myopia-and-to/) [Magnus](https://sms4smile.com/quotes/author/magnus/) > [“The one thing that you have that nobody else has is you. Your voice, your mind, your story, your vision. So write and draw…](https://sms4smile.com/quotes/neil-gaiman/the-one-thing-that-you-have-that-nobody-else-has-is-you-your-voice/) [Neil Gaiman](https://sms4smile.com/quotes/author/neil-gaiman/) > [“Blake Hartt, if you touch me, your skin must be bare. Do you understand?” Livia looked into his green eyes. They seemed confused, but…](https://sms4smile.com/quotes/debra-anastasia/blake-hartt-if-you-touch-me-your-skin-must-be-bare-do-you-understand/) [Debra Anastasia](https://sms4smile.com/quotes/author/debra-anastasia/) > [I think the people who have really followed my career from the time I was seven years old can see my steady progress and…](https://sms4smile.com/quotes/marion-jones/i-think-the-people-who-have-really-followed-my-career-from-the-time-i/) [Marion Jones](https://sms4smile.com/quotes/author/marion-jones/) > [“Another uplifting development was Amy’s recovery from her ordeal. Loretta could scarcely believe how quickly the child was regaining her former gaiety, and she…](https://sms4smile.com/quotes/catherine-anderson/another-uplifting-development-was-amy-s-recovery-from-her-ordeal/) [Catherine Anderson](https://sms4smile.com/quotes/author/catherine-anderson/) ## More by Reginald Fessenden > [Personality and salesmanship do not produce except in the competitive sense.](https://sms4smile.com/quotes/reginald-fessenden/personality-and-salesmanship-do-not-produce-except-in-the-competitive/) [Reginald Fessenden](https://sms4smile.com/quotes/author/reginald-fessenden/) > [Standardization does not produce although admirable as an efficiency method.](https://sms4smile.com/quotes/reginald-fessenden/standardization-does-not-produce-although-admirable-as-an-efficiency/) [Reginald Fessenden](https://sms4smile.com/quotes/author/reginald-fessenden/) > [All our civilization is based on invention; before invention, men lived on fruits and nuts and pine cones and slept in caves.](https://sms4smile.com/quotes/reginald-fessenden/all-our-civilization-is-based-on-invention-before-invention-men-lived/) [Reginald Fessenden](https://sms4smile.com/quotes/author/reginald-fessenden/) > [No organization engaged in any specific field of work ever invents any important developers in that field, or adopts any important development in that…](https://sms4smile.com/quotes/reginald-fessenden/no-organization-engaged-in-any-specific-field-of-work-ever-invents/) [Reginald Fessenden](https://sms4smile.com/quotes/author/reginald-fessenden/) > [And invention must still go on for it is necessary that we should completely control our circumstances. It is not sufficient that there should…](https://sms4smile.com/quotes/reginald-fessenden/and-invention-must-still-go-on-for-it-is-necessary-that-we-should/) [Reginald Fessenden](https://sms4smile.com/quotes/author/reginald-fessenden/) > [The inventor and the research man are confused because they both examine results of physical or chemical operations. 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In Big business there appears to be increasing aridity, bureaucracy, and…](https://sms4smile.com/quotes/reginald-fessenden/combination-does-not-produce-though-mergers-and-combinations-are/) [Reginald Fessenden](https://sms4smile.com/quotes/author/reginald-fessenden/) [Explore all 10 Reginald Fessenden quotes ](https://sms4smile.com/quotes/author/reginald-fessenden/) ## More Approach quotes > [I think a new world will arise out of the religious mists when we approach our Bible with the idea that it is not…](https://sms4smile.com/quotes/aiden-wilson-tozer/i-think-a-new-world-will-arise-out-of-the-religious-mists-when-we/) [Aiden Wilson Tozer](https://sms4smile.com/quotes/author/aiden-wilson-tozer/) > [I'm in a business where there's complete anarchy. You can't control it - you can only react to it. The control that people traditionally…](https://sms4smile.com/quotes/martin-sorrell/i-m-in-a-business-where-there-s-complete-anarchy-you-can-t-control-it/) [Martin Sorrell](https://sms4smile.com/quotes/author/martin-sorrell/) > [When you approach something to photograph it, first be still with yourself until the object of your attention affirms your presence. Then don't leave…](https://sms4smile.com/quotes/minor-white/when-you-approach-something-to-photograph-it-first-be-still-with/) [Minor White](https://sms4smile.com/quotes/author/minor-white/) > [We do not want to be reminded that it is we, the indigenous people, who are poor and exploited in the land of our…](https://sms4smile.com/quotes/steven-biko/we-do-not-want-to-be-reminded-that-it-is-we-the-indigenous-people-who/) [Steven Biko](https://sms4smile.com/quotes/author/steven-biko/) > [One of the things I regret about not putting in that book or I think it's there but I didn't really elaborate on it,…](https://sms4smile.com/quotes/brad-warner/one-of-the-things-i-regret-about-not-putting-in-that-book-or-i-think/) [Brad Warner](https://sms4smile.com/quotes/author/brad-warner/) > [Ideal for the child and society in the best of times, Rudolf Steiner's brilliant process of education is critically needed and profoundly relevant now…](https://sms4smile.com/quotes/joseph-chilton-pearce/ideal-for-the-child-and-society-in-the-best-of-times-rudolf-steiner-s/) [Joseph Chilton Pearce](https://sms4smile.com/quotes/author/joseph-chilton-pearce/) > [I don't have any particular method, my approach is very simple. 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