--- title: "Meaning & Key Takeaway of: We want Miitomo to create an atmosphere…" description: "\"We want Miitomo to create an atmosphere that's distinctly Nintendo.\" — Reggie Fils-Aime" image: "https://sms4smile.com/quotes/i/e9f/reggie-fils-aime-3899_atmosphere_we-want-miitomo-to-create-an-atmosphere_1906502.png" --- # We want Miitomo to create an atmosphere that's distinctly… ![“We want Miitomo to create an atmosphere that's distinctly Nintendo.” quote by Reggie Fils-Aime](https://sms4smile.com/quotes/i/e9f/reggie-fils-aime-3899_atmosphere_we-want-miitomo-to-create-an-atmosphere_1906502.png) [Download](https://sms4smile.com/quotes/i/e9f/reggie-fils-aime-3899_atmosphere_we-want-miitomo-to-create-an-atmosphere_1906502.png) [Open image](https://sms4smile.com/quotes/i/e9f/reggie-fils-aime-3899_atmosphere_we-want-miitomo-to-create-an-atmosphere_1906502.png) > “We want Miitomo to create an atmosphere that's distinctly Nintendo.” [Reggie Fils-Aime](https://sms4smile.com/quotes/author/reggie-fils-aime/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. The goal is to craft a brand atmosphere that feels uniquely Nintendo. **In simple terms:** Create a distinct Nintendo vibe. Key Takeaway Emphasize brand identity. Themes branding culture gaming creativity Mood enthusiastic optimistic Type corporate marketing When to use this quote - product launches - marketing campaigns - store experiences Key Concepts brand loyalty consumer perception design philosophy Questions to Reflect On - How can Nintendo stay fresh? - What defines “Nintendo‑ness”? A Different Perspective Maintaining distinctiveness can limit cross‑brand collaborations. ★ ★ ★ ★ ★ No ratings yet [Atmosphere](https://sms4smile.com/quotes/about/atmosphere/) [Atmosphere Distinctly](https://sms4smile.com/quotes/about/atmosphere-distinctly-2845658/) [Create](https://sms4smile.com/quotes/about/create/) [Create Atmosphere](https://sms4smile.com/quotes/about/create-atmosphere-483749/) [Distinctly Nintendo](https://sms4smile.com/quotes/about/distinctly-nintendo-2845655/) [Miitomo Create](https://sms4smile.com/quotes/about/miitomo-create-2845657/) [Nintendo](https://sms4smile.com/quotes/about/nintendo/) [Video](https://sms4smile.com/quotes/about/video/) [Want](https://sms4smile.com/quotes/about/want/) [Want Miitomo](https://sms4smile.com/quotes/about/want-miitomo-2845656/) ## Related quotes > [Nintendo, at its heart, is about making us feel younger than we are today.](https://sms4smile.com/quotes/reggie-fils-aime/nintendo-at-its-heart-is-about-making-us-feel-younger-than-we-are/) [Reggie Fils-Aime](https://sms4smile.com/quotes/author/reggie-fils-aime/) > [The government is already involved from an entertainment standpoint. I mean, they regulate a large part of our entertainment. What we're trying to do…](https://sms4smile.com/quotes/reggie-fils-aime/the-government-is-already-involved-from-an-entertainment-standpoint-i/) [Reggie Fils-Aime](https://sms4smile.com/quotes/author/reggie-fils-aime/) > [I grew up playing the Super Nintendo.](https://sms4smile.com/quotes/reggie-fils-aime/i-grew-up-playing-the-super-nintendo/) [Reggie Fils-Aime](https://sms4smile.com/quotes/author/reggie-fils-aime/) > [Being the puppet master, it's like running Nintendo of America.](https://sms4smile.com/quotes/reggie-fils-aime/being-the-puppet-master-it-s-like-running-nintendo-of-america/) [Reggie Fils-Aime](https://sms4smile.com/quotes/author/reggie-fils-aime/) > [Nintendo's way is to challenge conventional thinking. Not just for the sake of doing things differently, but to do things better.](https://sms4smile.com/quotes/reggie-fils-aime/nintendo-s-way-is-to-challenge-conventional-thinking-not-just-for-the/) [Reggie Fils-Aime](https://sms4smile.com/quotes/author/reggie-fils-aime/) > [We want the consumer who has bought into the Nintendo Switch platform. When there's a great third party experience, we want them to jump…](https://sms4smile.com/quotes/reggie-fils-aime/we-want-the-consumer-who-has-bought-into-the-nintendo-switch-platform/) [Reggie Fils-Aime](https://sms4smile.com/quotes/author/reggie-fils-aime/) > [For Nintendo Switch, it really is about a big-game experience.](https://sms4smile.com/quotes/reggie-fils-aime/for-nintendo-switch-it-really-is-about-a-big-game-experience/) [Reggie Fils-Aime](https://sms4smile.com/quotes/author/reggie-fils-aime/) > [DS not only changes Nintendo, it changes our industry.](https://sms4smile.com/quotes/reggie-fils-aime/ds-not-only-changes-nintendo-it-changes-our-industry/) [Reggie Fils-Aime](https://sms4smile.com/quotes/author/reggie-fils-aime/) > [Nintendo, as a company, prides itself on doing things differently.](https://sms4smile.com/quotes/reggie-fils-aime/nintendo-as-a-company-prides-itself-on-doing-things-differently/) [Reggie Fils-Aime](https://sms4smile.com/quotes/author/reggie-fils-aime/) > [October, November, December is a huge selling season globally for Nintendo.](https://sms4smile.com/quotes/reggie-fils-aime/october-november-december-is-a-huge-selling-season-globally-for/) [Reggie Fils-Aime](https://sms4smile.com/quotes/author/reggie-fils-aime/) > [We believe that there are a number of Nintendo titles that could do exceptionally well in the competitive play space.](https://sms4smile.com/quotes/reggie-fils-aime/we-believe-that-there-are-a-number-of-nintendo-titles-that-could-do/) [Reggie Fils-Aime](https://sms4smile.com/quotes/author/reggie-fils-aime/) > [Nintendo Switch is a home console you can play anywhere, with anyone. Clear. Compelling.](https://sms4smile.com/quotes/reggie-fils-aime/nintendo-switch-is-a-home-console-you-can-play-anywhere-with-anyone/) [Reggie Fils-Aime](https://sms4smile.com/quotes/author/reggie-fils-aime/) > [The fact that the Nintendo 3DS business is backwards compatible incentivizes us to get as many new consumers into the core DS platform as…](https://sms4smile.com/quotes/reggie-fils-aime/the-fact-that-the-nintendo-3ds-business-is-backwards-compatible/) [Reggie Fils-Aime](https://sms4smile.com/quotes/author/reggie-fils-aime/) > [At Nintendo, we think deeply about everything.](https://sms4smile.com/quotes/reggie-fils-aime/at-nintendo-we-think-deeply-about-everything/) [Reggie Fils-Aime](https://sms4smile.com/quotes/author/reggie-fils-aime/) > [The key here are two little words: the word 'or' and the word 'and'. Nintendo is not an or company, with games devoted to…](https://sms4smile.com/quotes/reggie-fils-aime/the-key-here-are-two-little-words-the-word-or-and-the-word-and/) [Reggie Fils-Aime](https://sms4smile.com/quotes/author/reggie-fils-aime/) ## More by Reggie Fils-Aime > [There is a reason why, on a DS, you get that little click when you press a button. There is a reason that it…](https://sms4smile.com/quotes/reggie-fils-aime/there-is-a-reason-why-on-a-ds-you-get-that-little-click-when-you/) [Reggie Fils-Aime](https://sms4smile.com/quotes/author/reggie-fils-aime/) > [The fact is, there's no single magic number that defines profitability for a game.](https://sms4smile.com/quotes/reggie-fils-aime/the-fact-is-there-s-no-single-magic-number-that-defines-profitability/) [Reggie Fils-Aime](https://sms4smile.com/quotes/author/reggie-fils-aime/) > [If competitors don't like our two to one advantage, dominating market share with both SP and DS, well, I've got bad news. Because we…](https://sms4smile.com/quotes/reggie-fils-aime/if-competitors-don-t-like-our-two-to-one-advantage-dominating-market/) [Reggie Fils-Aime](https://sms4smile.com/quotes/author/reggie-fils-aime/) > [There's no doubt that 'Breath of the Wild' is the Switch game I've put the most time into.](https://sms4smile.com/quotes/reggie-fils-aime/there-s-no-doubt-that-breath-of-the-wild-is-the-switch-game-i-ve-put/) [Reggie Fils-Aime](https://sms4smile.com/quotes/author/reggie-fils-aime/) > [We believe used games aren't in the consumer's best interest.](https://sms4smile.com/quotes/reggie-fils-aime/we-believe-used-games-aren-t-in-the-consumer-s-best-interest/) [Reggie Fils-Aime](https://sms4smile.com/quotes/author/reggie-fils-aime/) > [We've always anticipated that, as Nintendo would demonstrate business potential with an idea, others would follow. And we believe that based on history -…](https://sms4smile.com/quotes/reggie-fils-aime/we-ve-always-anticipated-that-as-nintendo-would-demonstrate-business/) [Reggie Fils-Aime](https://sms4smile.com/quotes/author/reggie-fils-aime/) > [We compete with all of the time that consumers spend when they're not sleeping, they're not eating, not going to work or going to…](https://sms4smile.com/quotes/reggie-fils-aime/we-compete-with-all-of-the-time-that-consumers-spend-when-they-re-not/) [Reggie Fils-Aime](https://sms4smile.com/quotes/author/reggie-fils-aime/) > [I think Nintendo is fortunate, having been in this business for over 30 years, to really understand the dynamics and recognize that it's software…](https://sms4smile.com/quotes/reggie-fils-aime/i-think-nintendo-is-fortunate-having-been-in-this-business-for-over/) [Reggie Fils-Aime](https://sms4smile.com/quotes/author/reggie-fils-aime/) > [Nintendo, at its heart, is about making us feel younger than we are today.](https://sms4smile.com/quotes/reggie-fils-aime/nintendo-at-its-heart-is-about-making-us-feel-younger-than-we-are/) [Reggie Fils-Aime](https://sms4smile.com/quotes/author/reggie-fils-aime/) > [I grew up in a lower-middle-class environment, usually the lone minority among my classmates.](https://sms4smile.com/quotes/reggie-fils-aime/i-grew-up-in-a-lower-middle-class-environment-usually-the-lone/) [Reggie Fils-Aime](https://sms4smile.com/quotes/author/reggie-fils-aime/) > [Ours is a company that doesn't do annualized software, and so when we create a 'Zelda' game, when we create a 'Smash Bros.' game,…](https://sms4smile.com/quotes/reggie-fils-aime/ours-is-a-company-that-doesn-t-do-annualized-software-and-so-when-we/) [Reggie Fils-Aime](https://sms4smile.com/quotes/author/reggie-fils-aime/) > [We believe that creating a 'Mario' game is a special endeavor.](https://sms4smile.com/quotes/reggie-fils-aime/we-believe-that-creating-a-mario-game-is-a-special-endeavor/) [Reggie Fils-Aime](https://sms4smile.com/quotes/author/reggie-fils-aime/) > [The competitive landscape for us is very broad. We see ourselves in the entertainment space. We compete with listening to the radio. We compete…](https://sms4smile.com/quotes/reggie-fils-aime/the-competitive-landscape-for-us-is-very-broad-we-see-ourselves-in/) [Reggie Fils-Aime](https://sms4smile.com/quotes/author/reggie-fils-aime/) > [In the end, we don't believe in launching any type of product if it isn't perfect in our eyes.](https://sms4smile.com/quotes/reggie-fils-aime/in-the-end-we-don-t-believe-in-launching-any-type-of-product-if-it/) [Reggie Fils-Aime](https://sms4smile.com/quotes/author/reggie-fils-aime/) > [As a child, I envisioned a career in the hard sciences. In sixth grade, I was buying college chemistry textbooks.](https://sms4smile.com/quotes/reggie-fils-aime/as-a-child-i-envisioned-a-career-in-the-hard-sciences-in-sixth-grade/) [Reggie Fils-Aime](https://sms4smile.com/quotes/author/reggie-fils-aime/) [Explore all 120 Reggie Fils-Aime quotes ](https://sms4smile.com/quotes/author/reggie-fils-aime/) ## More Atmosphere quotes > [“The global population of Earth are involved in the following corporate government experiments: The long term effects of - 1. Nuclear bomb fallout radiation.…](https://sms4smile.com/quotes/steven-magee/the-global-population-of-earth-are-involved-in-the-following/) [Steven Magee](https://sms4smile.com/quotes/author/steven-magee/) > [If I had my brothers I think with just a little bit of the correct marketing, I'd like to be almost exclusively in small…](https://sms4smile.com/quotes/terry-bozzio/if-i-had-my-brothers-i-think-with-just-a-little-bit-of-the-correct/) [Terry Bozzio](https://sms4smile.com/quotes/author/terry-bozzio/) > [My mind rebels at stagnation. Give me problems, give me work, give me the most abstruse cryptogram, or the most intricate analysis, and I…](https://sms4smile.com/quotes/arthur-conan-doyle/my-mind-rebels-at-stagnation-give-me-problems-give-me-work-give-me/) [Arthur Conan Doyle](https://sms4smile.com/quotes/author/arthur-conan-doyle/) > [Man will not always stay on Earth; the pursuit of light and space will lead him to penetrate the bounds of the atmosphere, timidly…](https://sms4smile.com/quotes/konstantin-tsiolkovsky/man-will-not-always-stay-on-earth-the-pursuit-of-light-and-space-will/) [Konstantin Tsiolkovsky](https://sms4smile.com/quotes/author/konstantin-tsiolkovsky/) > [Pause before you get home and prepare your heart. A peaceful heart leads to a peaceful atmosphere.](https://sms4smile.com/quotes/jim-burns/pause-before-you-get-home-and-prepare-your-heart-a-peaceful-heart/) [Jim Burns](https://sms4smile.com/quotes/author/jim-burns/) > [Sometimes a minute is really the difference between success and failure. There are times when you finish with ten seconds left, and one extra…](https://sms4smile.com/quotes/michael-symon/sometimes-a-minute-is-really-the-difference-between-success-and/) [Michael Symon](https://sms4smile.com/quotes/author/michael-symon/) > [Christianity does not oppose debauchery and uncontrollable passions and the like as much as it opposes... flat mediocrity, this nauseating atmosphere, this homey, civil…](https://sms4smile.com/quotes/soren-kierkegaard/christianity-does-not-oppose-debauchery-and-uncontrollable-passions/) [Soren Kierkegaard](https://sms4smile.com/quotes/author/soren-kierkegaard/) > [Washington bureaucrats have classified the very air we exhale as a pollutant and have gone unchallenged in this incredible assertion. The logical consequence is…](https://sms4smile.com/quotes/ron-paul/washington-bureaucrats-have-classified-the-very-air-we-exhale-as-a/) [Ron Paul](https://sms4smile.com/quotes/author/ron-paul/) > [“Atmosphere" is a massive song. A lot of people say it's their favorite Joy Division song, but it's not mine; it reminds me too…](https://sms4smile.com/quotes/peter-hook/atmosphere-is-a-massive-song-a-lot-of-people-say-it-s-their-favorite/) [Peter Hook](https://sms4smile.com/quotes/author/peter-hook/) > [Establish an atmosphere that energizes you. Some creative people flourish in confusion; others need to be free from interruption. Many prepare themselves for work…](https://sms4smile.com/quotes/nita-leland/establish-an-atmosphere-that-energizes-you-some-creative-people/) [Nita Leland](https://sms4smile.com/quotes/author/nita-leland/) > [Each year we pump at least six billion tons of heat-trapping carbon into the innermost layer of our atmosphere, whose outer extent is only…](https://sms4smile.com/quotes/ross-gelbspan/each-year-we-pump-at-least-six-billion-tons-of-heat-trapping-carbon/) [Ross Gelbspan](https://sms4smile.com/quotes/author/ross-gelbspan/) > [It was clear to me that the White House's solemn atmosphere would not civilize Trump. But the merciless nepotism with which he conducts politics,…](https://sms4smile.com/quotes/martin-schulz/it-was-clear-to-me-that-the-white-house-s-solemn-atmosphere-would-not/) [Martin Schulz](https://sms4smile.com/quotes/author/martin-schulz/) > [“Bjerknes had come up with equations capable of describing the behavior of the atmosphere. The state of the atmosphere at any point could be…](https://sms4smile.com/quotes/heidi-cullen/bjerknes-had-come-up-with-equations-capable-of-describing-the/) [Heidi Cullen](https://sms4smile.com/quotes/author/heidi-cullen/) > [What one thing does the world need most today-apart, that is, from the all-inclusive thing we call righteousness? Aren't you inclined to agree that…](https://sms4smile.com/quotes/b-c-forbes/what-one-thing-does-the-world-need-most-today-apart-that-is-from-the/) [B. C. Forbes](https://sms4smile.com/quotes/author/b-c-forbes/) > [ Jowett, in his day, did probably more than any other single man to let some fresh air into the exhausted atmosphere of the \[Oxford\]… ](https://sms4smile.com/quotes/benjamin-jowett/jowett-in-his-day-did-probably-more-than-any-other-single-man-to-let/) [Benjamin Jowett](https://sms4smile.com/quotes/author/benjamin-jowett/) [Browse all 1,572 Atmosphere quotes ](https://sms4smile.com/quotes/about/atmosphere/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "We want Miitomo to create an atmosphere that's distinctly Nintendo.", "creator": { "@type": "Person", "name": "Reggie Fils-Aime" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/reggie-fils-aime/we-want-miitomo-to-create-an-atmosphere-that-s-distinctly-nintendo/", "about": { "@type": "Thing", "name": "Atmosphere" }, "@id": "https://sms4smile.com/quotes/reggie-fils-aime/we-want-miitomo-to-create-an-atmosphere-that-s-distinctly-nintendo/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/e9f/reggie-fils-aime-3899_atmosphere_we-want-miitomo-to-create-an-atmosphere_1906502.png", "contentUrl": "https://sms4smile.com/quotes/i/e9f/reggie-fils-aime-3899_atmosphere_we-want-miitomo-to-create-an-atmosphere_1906502.png", "url": "https://sms4smile.com/quotes/i/e9f/reggie-fils-aime-3899_atmosphere_we-want-miitomo-to-create-an-atmosphere_1906502.png", "width": 1080, "height": 1080, "caption": "“We want Miitomo to create an atmosphere that's distinctly Nintendo.” — Reggie Fils-Aime", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Reggie Fils-Aime", "item": "https://sms4smile.com/quotes/author/reggie-fils-aime/" }, { "@type": "ListItem", "position": 4, "name": "We want Miitomo to create an...", "item": "https://sms4smile.com/quotes/reggie-fils-aime/we-want-miitomo-to-create-an-atmosphere-that-s-distinctly-nintendo/" } ], "@id": "https://sms4smile.com/quotes/reggie-fils-aime/we-want-miitomo-to-create-an-atmosphere-that-s-distinctly-nintendo/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```