--- title: "Meaning & Key Takeaway of: The consumer likes having a brand-new…" description: "\"The consumer likes having a brand-new experience and reliving it over and over again. If you create the right type of experience, that also happens in ..." image: "https://sms4smile.com/quotes/i/09f/reggie-fils-aime-3899_create_the-consumer-likes-having-a-brand-new-ex_479843.png" --- # The consumer likes having a brand-new experience and… ![“The consumer likes having a brand-new experience and reliving it over and over again. If you create the right type of experience, that also happens in video games.” quote by Reggie Fils-Aime](https://sms4smile.com/quotes/i/09f/reggie-fils-aime-3899_create_the-consumer-likes-having-a-brand-new-ex_479843.png) [Download](https://sms4smile.com/quotes/i/09f/reggie-fils-aime-3899_create_the-consumer-likes-having-a-brand-new-ex_479843.png) [Open image](https://sms4smile.com/quotes/i/09f/reggie-fils-aime-3899_create_the-consumer-likes-having-a-brand-new-ex_479843.png) > “The consumer likes having a brand-new experience and reliving it over and over again. If you create the right type of experience, that also happens in video games.” [Reggie Fils-Aime](https://sms4smile.com/quotes/author/reggie-fils-aime/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. People crave fresh, repeatable experiences; games can deliver that. **In simple terms:** Consumers love new, repeatable experiences. Key Takeaway Design experiences that invite repeated engagement. Themes experience novelty repeatability Mood engaging strategic Type marketing philosophical When to use this quote - product launches - marketing campaigns - theme parks - interactive media Key Concepts game design consumer psychology Questions to Reflect On - How can you balance novelty with familiarity? - What keeps users returning to an experience? A Different Perspective Overemphasis on novelty can cause fatigue. ★ ★ ★ ★ ★ No ratings yet [Experience](https://sms4smile.com/quotes/about/experience/) [Games](https://sms4smile.com/quotes/about/games/) [Video](https://sms4smile.com/quotes/about/video/) [Video games](https://sms4smile.com/quotes/about/video-games/) ## Related quotes > [We've always anticipated that, as Nintendo would demonstrate business potential with an idea, others would follow. And we believe that based on history -…](https://sms4smile.com/quotes/reggie-fils-aime/we-ve-always-anticipated-that-as-nintendo-would-demonstrate-business/) [Reggie Fils-Aime](https://sms4smile.com/quotes/author/reggie-fils-aime/) > [“Experience is not what happens to you its what you do with what happens to you.”](https://sms4smile.com/quotes/aldous-huxley/experience-is-not-what-happens-to-you-its-what-you-do-with-what/) [Aldous Huxley](https://sms4smile.com/quotes/author/aldous-huxley/) > [ “\[Salvation\] is a life-changing experience when it happens, and if our life isn’t changed by it, then it either didn’t happen at all or… ](https://sms4smile.com/quotes/van-harden/salvation-is-a-life-changing-experience-when-it-happens-and-if-our/) [Van Harden](https://sms4smile.com/quotes/author/van-harden/) > [I've changed in my sympathies since I've become a mother myself. In high school I went through a period where I was close with…](https://sms4smile.com/quotes/sarah-dessen/i-ve-changed-in-my-sympathies-since-i-ve-become-a-mother-myself-in/) [Sarah Dessen](https://sms4smile.com/quotes/author/sarah-dessen/) > [Experience is not what happens to a man; it is what a man does with what happens to him. It is a gift for…](https://sms4smile.com/quotes/aldous-huxley/experience-is-not-what-happens-to-a-man-it-is-what-a-man-does-with-2/) [Aldous Huxley](https://sms4smile.com/quotes/author/aldous-huxley/) > [Don't regret anything... Because at one point you wanted it. Whether it was a bad experience or a good experience, everything happens for a…](https://sms4smile.com/quotes/sarah-moores/don-t-regret-anything-because-at-one-point-you-wanted-it-whether-it/) [Sarah Moores](https://sms4smile.com/quotes/author/sarah-moores/) > [“Experience is not what happens to a man; it is what a man does with what happens to him.” —ALDOUS HUXLEY”](https://sms4smile.com/quotes/anthony-robbins/experience-is-not-what-happens-to-a-man-it-is-what-a-man-does-with/) [Anthony Robbins](https://sms4smile.com/quotes/author/anthony-robbins/) > [Experience is not what happens to you. It is what you do with what happens to you. Don’t waste your pain; use it to…](https://sms4smile.com/quotes/rick-warren/experience-is-not-what-happens-to-you-it-is-what-you-do-with-what/) [Rick Warren](https://sms4smile.com/quotes/author/rick-warren/) > [Experience is not a matter of having actually swum the Hellespont, or danced with the dervishes, or slept in a doss-house. It is a…](https://sms4smile.com/quotes/aldous-huxley/experience-is-not-a-matter-of-having-actually-swum-the-hellespont-or/) [Aldous Huxley](https://sms4smile.com/quotes/author/aldous-huxley/) > [There is no question that creative intelligence comes not through learning things you find in books or histories that have already been written, but…](https://sms4smile.com/quotes/antony-gormley/there-is-no-question-that-creative-intelligence-comes-not-through/) [Antony Gormley](https://sms4smile.com/quotes/author/antony-gormley/) > [“Spiritual practice won’t change what happens. Rather, it will help us to experience what happens not as evil, but simply as what happens.”](https://sms4smile.com/quotes/alan-a-lew/spiritual-practice-won-t-change-what-happens-rather-it-will-help-us/) [Alan A. Lew](https://sms4smile.com/quotes/author/alan-a-lew/) > [“Experience is not what happens to you; it's what you o with what happens to you.”](https://sms4smile.com/quotes/huxley-aldous-2/experience-is-not-what-happens-to-you-it-s-what-you-o-with-what/) Huxley Aldous > [I do miss the excitement of seeing history up close, of having intimate knowledge, through direct experience, of what happens when people and governments…](https://sms4smile.com/quotes/anonymous/i-do-miss-the-excitement-of-seeing-history-up-close-of-having/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [Though 'Fire and Rain' is very personal, for other people it resonates as a sort of commonly held experience... And that's what happens with…](https://sms4smile.com/quotes/james-taylor/though-fire-and-rain-is-very-personal-for-other-people-it-resonates/) [James Taylor](https://sms4smile.com/quotes/author/james-taylor/) > [When a bad experience happens, you just chalk it up to the great fact that you just got five more jokes in the show.](https://sms4smile.com/quotes/jeff-dunham/when-a-bad-experience-happens-you-just-chalk-it-up-to-the-great-fact/) [Jeff Dunham](https://sms4smile.com/quotes/author/jeff-dunham/) ## More by Reggie Fils-Aime > [There is a reason why, on a DS, you get that little click when you press a button. There is a reason that it…](https://sms4smile.com/quotes/reggie-fils-aime/there-is-a-reason-why-on-a-ds-you-get-that-little-click-when-you/) [Reggie Fils-Aime](https://sms4smile.com/quotes/author/reggie-fils-aime/) > [The fact is, there's no single magic number that defines profitability for a game.](https://sms4smile.com/quotes/reggie-fils-aime/the-fact-is-there-s-no-single-magic-number-that-defines-profitability/) [Reggie Fils-Aime](https://sms4smile.com/quotes/author/reggie-fils-aime/) > [If competitors don't like our two to one advantage, dominating market share with both SP and DS, well, I've got bad news. Because we…](https://sms4smile.com/quotes/reggie-fils-aime/if-competitors-don-t-like-our-two-to-one-advantage-dominating-market/) [Reggie Fils-Aime](https://sms4smile.com/quotes/author/reggie-fils-aime/) > [There's no doubt that 'Breath of the Wild' is the Switch game I've put the most time into.](https://sms4smile.com/quotes/reggie-fils-aime/there-s-no-doubt-that-breath-of-the-wild-is-the-switch-game-i-ve-put/) [Reggie Fils-Aime](https://sms4smile.com/quotes/author/reggie-fils-aime/) > [We believe used games aren't in the consumer's best interest.](https://sms4smile.com/quotes/reggie-fils-aime/we-believe-used-games-aren-t-in-the-consumer-s-best-interest/) [Reggie Fils-Aime](https://sms4smile.com/quotes/author/reggie-fils-aime/) > [We've always anticipated that, as Nintendo would demonstrate business potential with an idea, others would follow. And we believe that based on history -…](https://sms4smile.com/quotes/reggie-fils-aime/we-ve-always-anticipated-that-as-nintendo-would-demonstrate-business/) [Reggie Fils-Aime](https://sms4smile.com/quotes/author/reggie-fils-aime/) > [We compete with all of the time that consumers spend when they're not sleeping, they're not eating, not going to work or going to…](https://sms4smile.com/quotes/reggie-fils-aime/we-compete-with-all-of-the-time-that-consumers-spend-when-they-re-not/) [Reggie Fils-Aime](https://sms4smile.com/quotes/author/reggie-fils-aime/) > [I think Nintendo is fortunate, having been in this business for over 30 years, to really understand the dynamics and recognize that it's software…](https://sms4smile.com/quotes/reggie-fils-aime/i-think-nintendo-is-fortunate-having-been-in-this-business-for-over/) [Reggie Fils-Aime](https://sms4smile.com/quotes/author/reggie-fils-aime/) > [Nintendo, at its heart, is about making us feel younger than we are today.](https://sms4smile.com/quotes/reggie-fils-aime/nintendo-at-its-heart-is-about-making-us-feel-younger-than-we-are/) [Reggie Fils-Aime](https://sms4smile.com/quotes/author/reggie-fils-aime/) > [I grew up in a lower-middle-class environment, usually the lone minority among my classmates.](https://sms4smile.com/quotes/reggie-fils-aime/i-grew-up-in-a-lower-middle-class-environment-usually-the-lone/) [Reggie Fils-Aime](https://sms4smile.com/quotes/author/reggie-fils-aime/) > [Ours is a company that doesn't do annualized software, and so when we create a 'Zelda' game, when we create a 'Smash Bros.' game,…](https://sms4smile.com/quotes/reggie-fils-aime/ours-is-a-company-that-doesn-t-do-annualized-software-and-so-when-we/) [Reggie Fils-Aime](https://sms4smile.com/quotes/author/reggie-fils-aime/) > [We believe that creating a 'Mario' game is a special endeavor.](https://sms4smile.com/quotes/reggie-fils-aime/we-believe-that-creating-a-mario-game-is-a-special-endeavor/) [Reggie Fils-Aime](https://sms4smile.com/quotes/author/reggie-fils-aime/) > [The competitive landscape for us is very broad. We see ourselves in the entertainment space. We compete with listening to the radio. We compete…](https://sms4smile.com/quotes/reggie-fils-aime/the-competitive-landscape-for-us-is-very-broad-we-see-ourselves-in/) [Reggie Fils-Aime](https://sms4smile.com/quotes/author/reggie-fils-aime/) > [In the end, we don't believe in launching any type of product if it isn't perfect in our eyes.](https://sms4smile.com/quotes/reggie-fils-aime/in-the-end-we-don-t-believe-in-launching-any-type-of-product-if-it/) [Reggie Fils-Aime](https://sms4smile.com/quotes/author/reggie-fils-aime/) > [As a child, I envisioned a career in the hard sciences. In sixth grade, I was buying college chemistry textbooks.](https://sms4smile.com/quotes/reggie-fils-aime/as-a-child-i-envisioned-a-career-in-the-hard-sciences-in-sixth-grade/) [Reggie Fils-Aime](https://sms4smile.com/quotes/author/reggie-fils-aime/) [Explore all 120 Reggie Fils-Aime quotes ](https://sms4smile.com/quotes/author/reggie-fils-aime/) ## More Create quotes > [As far as Vern and I go, we have had situations where people have tried to take photographs of me and cut Vernon out…](https://sms4smile.com/quotes/tess-daly/as-far-as-vern-and-i-go-we-have-had-situations-where-people-have/) [Tess Daly](https://sms4smile.com/quotes/author/tess-daly/) > [It’s so important to create in your own voice, to hold onto what makes you unique, and have faith in your vision.](https://sms4smile.com/quotes/john-lasseter/it-s-so-important-to-create-in-your-own-voice-to-hold-onto-what-makes/) [John Lasseter](https://sms4smile.com/quotes/author/john-lasseter/) > [To me, Caribbean food is about fresh, seasonal produce - using what's in season to create vibrant and great tasting food. The spicing is…](https://sms4smile.com/quotes/ainsley-harriott/to-me-caribbean-food-is-about-fresh-seasonal-produce-using-what-s-in/) [Ainsley Harriott](https://sms4smile.com/quotes/author/ainsley-harriott/) > [You don't get lucky. You create lucky.](https://sms4smile.com/quotes/robin-sharma/you-don-t-get-lucky-you-create-lucky/) [Robin Sharma](https://sms4smile.com/quotes/author/robin-sharma/) > [I'm a weirdo and an only child. That comes together to create one-woman shows.](https://sms4smile.com/quotes/amanda-seales/i-m-a-weirdo-and-an-only-child-that-comes-together-to-create-one/) [Amanda Seales](https://sms4smile.com/quotes/author/amanda-seales/) > [I'm proud to stand with U.S. Impact Team in their initiative to create harmony.](https://sms4smile.com/quotes/angela-stanton-king/i-m-proud-to-stand-with-u-s-impact-team-in-their-initiative-to-create/) [Angela Stanton-King](https://sms4smile.com/quotes/author/angela-stanton-king/) > [I am not a nationalist in any way, and I hate flag waving, and I don't think much good has come out of nationalism.…](https://sms4smile.com/quotes/stellan-skarsgard/i-am-not-a-nationalist-in-any-way-and-i-hate-flag-waving-and-i-don-t/) [Stellan Skarsgard](https://sms4smile.com/quotes/author/stellan-skarsgard/) > [My favourite designers always create a strong silhouette, like McQueen and Tom Ford and Alaia. I like structured things that you can throw on,…](https://sms4smile.com/quotes/liberty-ross/my-favourite-designers-always-create-a-strong-silhouette-like-mcqueen/) [Liberty Ross](https://sms4smile.com/quotes/author/liberty-ross/) > [I'd take garbage, and I'd glue them together and create inventions.](https://sms4smile.com/quotes/ann-makosinski/i-d-take-garbage-and-i-d-glue-them-together-and-create-inventions/) [Ann Makosinski](https://sms4smile.com/quotes/author/ann-makosinski/) > [United Way works to create a safe and healthy home for everyone in our community.](https://sms4smile.com/quotes/david-steward/united-way-works-to-create-a-safe-and-healthy-home-for-everyone-in/) [David Steward](https://sms4smile.com/quotes/author/david-steward/) > [Renewable energy could reduce emissions but also create jobs and improve public health.](https://sms4smile.com/quotes/paul-polman/renewable-energy-could-reduce-emissions-but-also-create-jobs-and/) [Paul Polman](https://sms4smile.com/quotes/author/paul-polman/) > [“If I can create something unique in the world, so can you.”](https://sms4smile.com/quotes/scifurz/if-i-can-create-something-unique-in-the-world-so-can-you/) SciFurz > [“If you can imagine it, you can create it. If you can dream it, you can become it.”](https://sms4smile.com/quotes/william-arthur-ward/if-you-can-imagine-it-you-can-create-it-if-you-can-dream-it-you-can/) [William Arthur Ward](https://sms4smile.com/quotes/author/william-arthur-ward/) > [For a long time at Blackburn and at Fulham last season, I was playing on the right wing. I've never seen myself as a…](https://sms4smile.com/quotes/tom-cairney/for-a-long-time-at-blackburn-and-at-fulham-last-season-i-was-playing/) [Tom Cairney](https://sms4smile.com/quotes/author/tom-cairney/) > [We've got to get back to a country that can get things done. And my whole career has been marching and charging at and…](https://sms4smile.com/quotes/cory-booker/we-ve-got-to-get-back-to-a-country-that-can-get-things-done-and-my/) [Cory Booker](https://sms4smile.com/quotes/author/cory-booker/) Browse all 5,654 Create quotes ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "The consumer likes having a brand-new experience and reliving it over and over again. If you create the right type of experience, that also happens in video games.", "creator": { "@type": "Person", "name": "Reggie Fils-Aime" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/reggie-fils-aime/the-consumer-likes-having-a-brand-new-experience-and-reliving-it-over/", "about": { "@type": "Thing", "name": "Create" }, "@id": "https://sms4smile.com/quotes/reggie-fils-aime/the-consumer-likes-having-a-brand-new-experience-and-reliving-it-over/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/09f/reggie-fils-aime-3899_create_the-consumer-likes-having-a-brand-new-ex_479843.png", "contentUrl": "https://sms4smile.com/quotes/i/09f/reggie-fils-aime-3899_create_the-consumer-likes-having-a-brand-new-ex_479843.png", "url": "https://sms4smile.com/quotes/i/09f/reggie-fils-aime-3899_create_the-consumer-likes-having-a-brand-new-ex_479843.png", "width": 1080, "height": 1080, "caption": "“The consumer likes having a brand-new experience and reliving it over and over again. If you create the…” — Reggie Fils-Aime", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Reggie Fils-Aime", "item": "https://sms4smile.com/quotes/author/reggie-fils-aime/" }, { "@type": "ListItem", "position": 4, "name": "The consumer likes having a brand-new...", "item": "https://sms4smile.com/quotes/reggie-fils-aime/the-consumer-likes-having-a-brand-new-experience-and-reliving-it-over/" } ], "@id": "https://sms4smile.com/quotes/reggie-fils-aime/the-consumer-likes-having-a-brand-new-experience-and-reliving-it-over/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```