--- title: "Meaning & Key Takeaway of: Software drives hardware in this…" description: "\"Software drives hardware in this business. We see it time and time again. We saw it with our Wii and DS businesses.\" — Reggie Fils-Aime" image: "https://sms4smile.com/quotes/i/7ae/reggie-fils-aime-3899_again_software-drives-hardware-in-this-busines_534323.png" --- # Software drives hardware in this business. We see it time… ![“Software drives hardware in this business. We see it time and time again. We saw it with our Wii and DS businesses.” quote by Reggie Fils-Aime](https://sms4smile.com/quotes/i/7ae/reggie-fils-aime-3899_again_software-drives-hardware-in-this-busines_534323.png) [Download](https://sms4smile.com/quotes/i/7ae/reggie-fils-aime-3899_again_software-drives-hardware-in-this-busines_534323.png) [Open image](https://sms4smile.com/quotes/i/7ae/reggie-fils-aime-3899_again_software-drives-hardware-in-this-busines_534323.png) > “Software drives hardware in this business. We see it time and time again. We saw it with our Wii and DS businesses.” [Reggie Fils-Aime](https://sms4smile.com/quotes/author/reggie-fils-aime/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Software determines hardware success; the best hardware follows strong software. **In simple terms:** Software drives hardware. Key Takeaway Prioritize software development. Themes technology innovation strategy Mood analytical forward‑looking Type strategic business When to use this quote - game console launches - software platform upgrades - hardware design decisions Key Concepts product development market dynamics Questions to Reflect On - How does software shape hardware design? - What risks arise from software‑first focus? A Different Perspective Hardware constraints can limit software potential. ★ ★ ★ ★ ★ No ratings yet [Again](https://sms4smile.com/quotes/about/again/) [Business](https://sms4smile.com/quotes/about/business/) [Computers](https://sms4smile.com/quotes/about/computers/) [Drives Hardware](https://sms4smile.com/quotes/about/drives-hardware-4481976/) [Ds Businesses](https://sms4smile.com/quotes/about/ds-businesses-4481974/) [Hardware](https://sms4smile.com/quotes/about/hardware/) [Hardware Business](https://sms4smile.com/quotes/about/hardware-business-4481973/) [Saw](https://sms4smile.com/quotes/about/saw/) [Software](https://sms4smile.com/quotes/about/software/) [Software Drives](https://sms4smile.com/quotes/about/software-drives-4481975/) [Time](https://sms4smile.com/quotes/about/time/) [Video](https://sms4smile.com/quotes/about/video/) ## Related quotes > [The hardware business is all about per-unit manufacturing cost and functionality. The services business is less asset-intensive and more dependent on people.](https://sms4smile.com/quotes/anne-m-mulcahy/the-hardware-business-is-all-about-per-unit-manufacturing-cost-and/) [Anne M. Mulcahy](https://sms4smile.com/quotes/author/anne-m-mulcahy/) > [We had the hardware expertise, the industrial design expertise and the software expertise, including iTunes. One of the biggest insights we have was that…](https://sms4smile.com/quotes/steve-jobs/we-had-the-hardware-expertise-the-industrial-design-expertise-and-the/) [Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/) > [Even though I teach with 35mm, my method takes people by surprise, because it isn't fast, and it isn't about hardware or software, or…](https://sms4smile.com/quotes/sam-abell/even-though-i-teach-with-35mm-my-method-takes-people-by-surprise/) [Sam Abell](https://sms4smile.com/quotes/author/sam-abell/) > [With bundled machines you can throw away the hardware and keep the software, and it's still a good buy.](https://sms4smile.com/quotes/adam-osborne/with-bundled-machines-you-can-throw-away-the-hardware-and-keep-the/) [Adam Osborne](https://sms4smile.com/quotes/author/adam-osborne/) > [It has long been my personal view that the separation of practical and theoretical work is artificial and injurious. Much of the practical work…](https://sms4smile.com/quotes/christopher-strachey/it-has-long-been-my-personal-view-that-the-separation-of-practical/) [Christopher Strachey](https://sms4smile.com/quotes/author/christopher-strachey/) > [I think that the most beautiful thing lately hasn't been in hardware or software per se but collaboration - the idea behind Napster, which…](https://sms4smile.com/quotes/steven-levy/i-think-that-the-most-beautiful-thing-lately-hasn-t-been-in-hardware/) [Steven Levy](https://sms4smile.com/quotes/author/steven-levy/) > [You can mass-produce hardware; you cannot mass-produce software - you cannot mass-produce the human mind.](https://sms4smile.com/quotes/michio-kaku/you-can-mass-produce-hardware-you-cannot-mass-produce-software-you/) [Michio Kaku](https://sms4smile.com/quotes/author/michio-kaku/) > [Just remember: you're not a 'dummy,' no matter what those computer books claim. The real dummies are the people who-though technically expert-couldn't design hardware…](https://sms4smile.com/quotes/walt-mossberg/just-remember-you-re-not-a-dummy-no-matter-what-those-computer-books/) [Walt Mossberg](https://sms4smile.com/quotes/author/walt-mossberg/) > [ \[Apple and RIM\] are probably restricted, in some sense, to a certain maximum. ... If you want to reach more people than that, you… ](https://sms4smile.com/quotes/steve-ballmer/apple-and-rim-are-probably-restricted-in-some-sense-to-a-certain/) [Steve Ballmer](https://sms4smile.com/quotes/author/steve-ballmer/) > [Software is more important than hardware.](https://sms4smile.com/quotes/bill-gates/software-is-more-important-than-hardware/) [Bill Gates](https://sms4smile.com/quotes/author/bill-gates/) > [By being able to write a genome and plug it into an organism, the software, if you will, changes the hardware.](https://sms4smile.com/quotes/barry-schuler/by-being-able-to-write-a-genome-and-plug-it-into-an-organism-the/) [Barry Schuler](https://sms4smile.com/quotes/author/barry-schuler/) > [The hardware and the software used in the Breakthrough project will be compatible with other telescopes around the world, so they too can search…](https://sms4smile.com/quotes/yuri-milner/the-hardware-and-the-software-used-in-the-breakthrough-project-will/) [Yuri Milner](https://sms4smile.com/quotes/author/yuri-milner/) > [In software speed to market, speed to learning is really key. In hardware if you screw it up you are dead. So accuracy really…](https://sms4smile.com/quotes/reid-hoffman/in-software-speed-to-market-speed-to-learning-is-really-key-in/) [Reid Hoffman](https://sms4smile.com/quotes/author/reid-hoffman/) > [While it is becoming increasingly obvious that the fundamental architecture of a system has a profound Influence on the quality of its human factors,…](https://sms4smile.com/quotes/lewis-m-branscomb/while-it-is-becoming-increasingly-obvious-that-the-fundamental/) [Lewis M. Branscomb](https://sms4smile.com/quotes/author/lewis-m-branscomb/) > [ Software gets slower faster than hardware gets faster. (Or, sometimes known by\] Grove \[the head of Intel\] giveth and Gates \[the head of Microsoft\]… ](https://sms4smile.com/quotes/niklaus-wirth/software-gets-slower-faster-than-hardware-gets-faster-or-sometimes/) [Niklaus Wirth](https://sms4smile.com/quotes/author/niklaus-wirth/) ## More by Reggie Fils-Aime > [There is a reason why, on a DS, you get that little click when you press a button. There is a reason that it…](https://sms4smile.com/quotes/reggie-fils-aime/there-is-a-reason-why-on-a-ds-you-get-that-little-click-when-you/) [Reggie Fils-Aime](https://sms4smile.com/quotes/author/reggie-fils-aime/) > [The fact is, there's no single magic number that defines profitability for a game.](https://sms4smile.com/quotes/reggie-fils-aime/the-fact-is-there-s-no-single-magic-number-that-defines-profitability/) [Reggie Fils-Aime](https://sms4smile.com/quotes/author/reggie-fils-aime/) > [If competitors don't like our two to one advantage, dominating market share with both SP and DS, well, I've got bad news. Because we…](https://sms4smile.com/quotes/reggie-fils-aime/if-competitors-don-t-like-our-two-to-one-advantage-dominating-market/) [Reggie Fils-Aime](https://sms4smile.com/quotes/author/reggie-fils-aime/) > [There's no doubt that 'Breath of the Wild' is the Switch game I've put the most time into.](https://sms4smile.com/quotes/reggie-fils-aime/there-s-no-doubt-that-breath-of-the-wild-is-the-switch-game-i-ve-put/) [Reggie Fils-Aime](https://sms4smile.com/quotes/author/reggie-fils-aime/) > [We believe used games aren't in the consumer's best interest.](https://sms4smile.com/quotes/reggie-fils-aime/we-believe-used-games-aren-t-in-the-consumer-s-best-interest/) [Reggie Fils-Aime](https://sms4smile.com/quotes/author/reggie-fils-aime/) > [We've always anticipated that, as Nintendo would demonstrate business potential with an idea, others would follow. And we believe that based on history -…](https://sms4smile.com/quotes/reggie-fils-aime/we-ve-always-anticipated-that-as-nintendo-would-demonstrate-business/) [Reggie Fils-Aime](https://sms4smile.com/quotes/author/reggie-fils-aime/) > [We compete with all of the time that consumers spend when they're not sleeping, they're not eating, not going to work or going to…](https://sms4smile.com/quotes/reggie-fils-aime/we-compete-with-all-of-the-time-that-consumers-spend-when-they-re-not/) [Reggie Fils-Aime](https://sms4smile.com/quotes/author/reggie-fils-aime/) > [I think Nintendo is fortunate, having been in this business for over 30 years, to really understand the dynamics and recognize that it's software…](https://sms4smile.com/quotes/reggie-fils-aime/i-think-nintendo-is-fortunate-having-been-in-this-business-for-over/) [Reggie Fils-Aime](https://sms4smile.com/quotes/author/reggie-fils-aime/) > [Nintendo, at its heart, is about making us feel younger than we are today.](https://sms4smile.com/quotes/reggie-fils-aime/nintendo-at-its-heart-is-about-making-us-feel-younger-than-we-are/) [Reggie Fils-Aime](https://sms4smile.com/quotes/author/reggie-fils-aime/) > [I grew up in a lower-middle-class environment, usually the lone minority among my classmates.](https://sms4smile.com/quotes/reggie-fils-aime/i-grew-up-in-a-lower-middle-class-environment-usually-the-lone/) [Reggie Fils-Aime](https://sms4smile.com/quotes/author/reggie-fils-aime/) > [Ours is a company that doesn't do annualized software, and so when we create a 'Zelda' game, when we create a 'Smash Bros.' game,…](https://sms4smile.com/quotes/reggie-fils-aime/ours-is-a-company-that-doesn-t-do-annualized-software-and-so-when-we/) [Reggie Fils-Aime](https://sms4smile.com/quotes/author/reggie-fils-aime/) > [We believe that creating a 'Mario' game is a special endeavor.](https://sms4smile.com/quotes/reggie-fils-aime/we-believe-that-creating-a-mario-game-is-a-special-endeavor/) [Reggie Fils-Aime](https://sms4smile.com/quotes/author/reggie-fils-aime/) > [The competitive landscape for us is very broad. We see ourselves in the entertainment space. We compete with listening to the radio. We compete…](https://sms4smile.com/quotes/reggie-fils-aime/the-competitive-landscape-for-us-is-very-broad-we-see-ourselves-in/) [Reggie Fils-Aime](https://sms4smile.com/quotes/author/reggie-fils-aime/) > [In the end, we don't believe in launching any type of product if it isn't perfect in our eyes.](https://sms4smile.com/quotes/reggie-fils-aime/in-the-end-we-don-t-believe-in-launching-any-type-of-product-if-it/) [Reggie Fils-Aime](https://sms4smile.com/quotes/author/reggie-fils-aime/) > [As a child, I envisioned a career in the hard sciences. In sixth grade, I was buying college chemistry textbooks.](https://sms4smile.com/quotes/reggie-fils-aime/as-a-child-i-envisioned-a-career-in-the-hard-sciences-in-sixth-grade/) [Reggie Fils-Aime](https://sms4smile.com/quotes/author/reggie-fils-aime/) [Explore all 120 Reggie Fils-Aime quotes ](https://sms4smile.com/quotes/author/reggie-fils-aime/) ## More Again quotes > [The one thing that I keep learning over and over again is that I don't know nothing. I mean, that's my life lesson.](https://sms4smile.com/quotes/dwayne-johnson/the-one-thing-that-i-keep-learning-over-and-over-again-is-that-i-don/) [Dwayne Johnson](https://sms4smile.com/quotes/author/dwayne-johnson/) > [I've always been interested in photographs, collecting them not systematically but randomly. They get lost, then turn up again.](https://sms4smile.com/quotes/w-g-sebald/i-ve-always-been-interested-in-photographs-collecting-them-not/) [W. G. Sebald](https://sms4smile.com/quotes/author/w-g-sebald/) > [I say this about everything: when I was on 'Neighbours,' I said, 'These are the best years of my life!' When I was filming…](https://sms4smile.com/quotes/margot-robbie/i-say-this-about-everything-when-i-was-on-neighbours-i-said-these-are/) [Margot Robbie](https://sms4smile.com/quotes/author/margot-robbie/) > [I don't think you should ever say, 'This is the last time'. Music isn't like that. You'll be sitting there not wishing to get…](https://sms4smile.com/quotes/roger-daltrey/i-don-t-think-you-should-ever-say-this-is-the-last-time-music-isn-t/) [Roger Daltrey](https://sms4smile.com/quotes/author/roger-daltrey/) > [I don't know about writing. It's quite lonely. You have to have a lot of patience with yourself. I don't know if I could…](https://sms4smile.com/quotes/ruth-wilson/i-don-t-know-about-writing-it-s-quite-lonely-you-have-to-have-a-lot/) [Ruth Wilson](https://sms4smile.com/quotes/author/ruth-wilson/) > [Inspiration comes from so many sources. Music, other fiction, the non-fiction I read, TV shows, films, news reports, people I know, stories I hear,…](https://sms4smile.com/quotes/trudi-canavan/inspiration-comes-from-so-many-sources-music-other-fiction-the-non/) [Trudi Canavan](https://sms4smile.com/quotes/author/trudi-canavan/) > [You couldn't get me to go travel around and sit in a hotel room again. I have no interest in doing that. So everybody's…](https://sms4smile.com/quotes/phil-everly/you-couldn-t-get-me-to-go-travel-around-and-sit-in-a-hotel-room-again/) [Phil Everly](https://sms4smile.com/quotes/author/phil-everly/) > [In theater, one of the biggest problems when you're rehearsing comedy over and over again is that you stop laughing at each other.](https://sms4smile.com/quotes/lauren-ashley-carter/in-theater-one-of-the-biggest-problems-when-you-re-rehearsing-comedy/) [Lauren Ashley Carter](https://sms4smile.com/quotes/author/lauren-ashley-carter/) > [I'd like to do some female roles again.](https://sms4smile.com/quotes/john-cameron-mitchell/i-d-like-to-do-some-female-roles-again/) [John Cameron Mitchell](https://sms4smile.com/quotes/author/john-cameron-mitchell/) > [Death is a sniper. It strikes people you love, people you like, people you know - it's everywhere. You could be next. But then…](https://sms4smile.com/quotes/nora-ephron/death-is-a-sniper-it-strikes-people-you-love-people-you-like-people/) [Nora Ephron](https://sms4smile.com/quotes/author/nora-ephron/) > [Well, a lot of our concerts do okay, and I know we still get royalty checks which still isn't that important, but again, I…](https://sms4smile.com/quotes/bruce-johnston/well-a-lot-of-our-concerts-do-okay-and-i-know-we-still-get-royalty/) [Bruce Johnston](https://sms4smile.com/quotes/author/bruce-johnston/) > [Oh wow, you know what's wrong with all these families on TV? All these kids say stuff no kid would say. Stuff grown-ups want…](https://sms4smile.com/quotes/macaulay-culkin/oh-wow-you-know-what-s-wrong-with-all-these-families-on-tv-all-these/) [Macaulay Culkin](https://sms4smile.com/quotes/author/macaulay-culkin/) > [We must resist the temptation of once again turning America into the traditional bogeyman of the left.](https://sms4smile.com/quotes/giorgio-napolitano/we-must-resist-the-temptation-of-once-again-turning-america-into-the/) [Giorgio Napolitano](https://sms4smile.com/quotes/author/giorgio-napolitano/) > [We won the Europa League in 2013 and it was an amazing night, an amazing feeling. I take those memories and think to myself,…](https://sms4smile.com/quotes/gary-cahill/we-won-the-europa-league-in-2013-and-it-was-an-amazing-night-an/) [Gary Cahill](https://sms4smile.com/quotes/author/gary-cahill/) > [The coronavirus has yet again exposed the strong contrast between President Trump - who is working ardently for the American people - and a…](https://sms4smile.com/quotes/kayleigh-mcenany/the-coronavirus-has-yet-again-exposed-the-strong-contrast-between/) [Kayleigh McEnany](https://sms4smile.com/quotes/author/kayleigh-mcenany/) [Browse all 2,975 Again quotes ](https://sms4smile.com/quotes/about/again/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "Software drives hardware in this business. We see it time and time again. 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