--- title: "Meaning & Key Takeaway of: Our strategy is gaming for the masses." description: "\"Our strategy is gaming for the masses.\" — Reggie Fils-Aime" image: "https://sms4smile.com/quotes/i/9a4/reggie-fils-aime-3899_gaming_our-strategy-is-gaming-for-the-masses-65_654902.png" --- # Our strategy is gaming for the masses. ![“Our strategy is gaming for the masses.” quote by Reggie Fils-Aime](https://sms4smile.com/quotes/i/9a4/reggie-fils-aime-3899_gaming_our-strategy-is-gaming-for-the-masses-65_654902.png) [Download](https://sms4smile.com/quotes/i/9a4/reggie-fils-aime-3899_gaming_our-strategy-is-gaming-for-the-masses-65_654902.png) [Open image](https://sms4smile.com/quotes/i/9a4/reggie-fils-aime-3899_gaming_our-strategy-is-gaming-for-the-masses-65_654902.png) > “Our strategy is gaming for the masses.” [Reggie Fils-Aime](https://sms4smile.com/quotes/author/reggie-fils-aime/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. The goal is to make video games accessible and enjoyable for a broad audience, emphasizing mass appeal. **In simple terms:** Make games for everyone. Key Takeaway Design inclusive, fun experiences. Themes gaming mass market accessibility Mood optimistic strategic Type visionary practical When to use this quote - family entertainment - educational games - casual gaming - global launch Key Concepts business strategy design Questions to Reflect On - How can games stay deep while being accessible? - What audiences are underserved? A Different Perspective Mass appeal may dilute depth, risking generic products. ★ ★ ★ ★ ★ No ratings yet [Gaming](https://sms4smile.com/quotes/about/gaming/) [Gaming Masses](https://sms4smile.com/quotes/about/gaming-masses-2031012/) [Masses](https://sms4smile.com/quotes/about/masses/) [Our](https://sms4smile.com/quotes/about/our/) [Strategy](https://sms4smile.com/quotes/about/strategy/) [Strategy Gaming](https://sms4smile.com/quotes/about/strategy-gaming-5229682/) ## Related quotes > [If Wii was about gaming for the masses, then think of DSi as creativity for the masses.](https://sms4smile.com/quotes/reggie-fils-aime/if-wii-was-about-gaming-for-the-masses-then-think-of-dsi-as/) [Reggie Fils-Aime](https://sms4smile.com/quotes/author/reggie-fils-aime/) > [Nintendo DS is not standing still. As a tenth serious competitor decides to make a run at Game Boy, DS raises the bar on…](https://sms4smile.com/quotes/reggie-fils-aime/nintendo-ds-is-not-standing-still-as-a-tenth-serious-competitor/) [Reggie Fils-Aime](https://sms4smile.com/quotes/author/reggie-fils-aime/) > ['Yoshi's Woolly World' for young families and new entrants into the overall video gaming space, I think, is going to be a hardware driver.](https://sms4smile.com/quotes/reggie-fils-aime/yoshi-s-woolly-world-for-young-families-and-new-entrants-into-the/) [Reggie Fils-Aime](https://sms4smile.com/quotes/author/reggie-fils-aime/) > [We have worked with a range of input approaches. We've worked with the range of mechanisms to drive immersion into the gaming experience.](https://sms4smile.com/quotes/reggie-fils-aime/we-have-worked-with-a-range-of-input-approaches-we-ve-worked-with-the/) [Reggie Fils-Aime](https://sms4smile.com/quotes/author/reggie-fils-aime/) > [The gaming enthusiast that buys a tremendous amount of games is truly insatiable.](https://sms4smile.com/quotes/reggie-fils-aime/the-gaming-enthusiast-that-buys-a-tremendous-amount-of-games-is-truly/) [Reggie Fils-Aime](https://sms4smile.com/quotes/author/reggie-fils-aime/) > [The Wii U is not a tablet. It's a two-screen experience. And so you have this unique GamePad that gives you a different way…](https://sms4smile.com/quotes/reggie-fils-aime/the-wii-u-is-not-a-tablet-it-s-a-two-screen-experience-and-so-you/) [Reggie Fils-Aime](https://sms4smile.com/quotes/author/reggie-fils-aime/) > [We see our mobile initiatives as a way to bring our intellectual properties and our gameplay experiences to a larger population than the tens…](https://sms4smile.com/quotes/reggie-fils-aime/we-see-our-mobile-initiatives-as-a-way-to-bring-our-intellectual/) [Reggie Fils-Aime](https://sms4smile.com/quotes/author/reggie-fils-aime/) > [“Winning is never about luck alone — it's about timing, patience, and trusting the game.”](https://sms4smile.com/quotes/pkbook99/winning-is-never-about-luck-alone-it-s-about-timing-patience-and/) [PKBook99](https://sms4smile.com/quotes/author/pkbook99/) > [There are no masses; there are only ways of seeing people as masses](https://sms4smile.com/quotes/raymond-williams/there-are-no-masses-there-are-only-ways-of-seeing-people-as-masses/) [Raymond Williams](https://sms4smile.com/quotes/author/raymond-williams/) > [No one man can rise above the masses or the condition of his people.](https://sms4smile.com/quotes/larry-johnson/no-one-man-can-rise-above-the-masses-or-the-condition-of-his-people/) [Larry Johnson](https://sms4smile.com/quotes/author/larry-johnson/) > [Often the masses are plundered and do not know it.](https://sms4smile.com/quotes/frederic-bastiat/often-the-masses-are-plundered-and-do-not-know-it/) [Frederic Bastiat](https://sms4smile.com/quotes/author/frederic-bastiat/) > [“Religion is opium for the masses”](https://sms4smile.com/quotes/nikos-kazantzakis/religion-is-opium-for-the-masses/) [Nikos Kazantzakis](https://sms4smile.com/quotes/author/nikos-kazantzakis/) > [I'm just trying to touch the world and touch the people and just get good material. And show them that we can get it…](https://sms4smile.com/quotes/cory-hardrict/i-m-just-trying-to-touch-the-world-and-touch-the-people-and-just-get/) [Cory Hardrict](https://sms4smile.com/quotes/author/cory-hardrict/) > [For the Russian masses, the proletarians, knew for certain, and already saw during the war, and in part before their very eyes, that the…](https://sms4smile.com/quotes/herman-gorter/for-the-russian-masses-the-proletarians-knew-for-certain-and-already/) [Herman Gorter](https://sms4smile.com/quotes/author/herman-gorter/) > [It is only because of the love of masses that I am campaigning for the SP.](https://sms4smile.com/quotes/jaya-prada/it-is-only-because-of-the-love-of-masses-that-i-am-campaigning-for/) [Jaya Prada](https://sms4smile.com/quotes/author/jaya-prada/) ## More by Reggie Fils-Aime > [There is a reason why, on a DS, you get that little click when you press a button. There is a reason that it…](https://sms4smile.com/quotes/reggie-fils-aime/there-is-a-reason-why-on-a-ds-you-get-that-little-click-when-you/) [Reggie Fils-Aime](https://sms4smile.com/quotes/author/reggie-fils-aime/) > [The fact is, there's no single magic number that defines profitability for a game.](https://sms4smile.com/quotes/reggie-fils-aime/the-fact-is-there-s-no-single-magic-number-that-defines-profitability/) [Reggie Fils-Aime](https://sms4smile.com/quotes/author/reggie-fils-aime/) > [If competitors don't like our two to one advantage, dominating market share with both SP and DS, well, I've got bad news. Because we…](https://sms4smile.com/quotes/reggie-fils-aime/if-competitors-don-t-like-our-two-to-one-advantage-dominating-market/) [Reggie Fils-Aime](https://sms4smile.com/quotes/author/reggie-fils-aime/) > [There's no doubt that 'Breath of the Wild' is the Switch game I've put the most time into.](https://sms4smile.com/quotes/reggie-fils-aime/there-s-no-doubt-that-breath-of-the-wild-is-the-switch-game-i-ve-put/) [Reggie Fils-Aime](https://sms4smile.com/quotes/author/reggie-fils-aime/) > [We believe used games aren't in the consumer's best interest.](https://sms4smile.com/quotes/reggie-fils-aime/we-believe-used-games-aren-t-in-the-consumer-s-best-interest/) [Reggie Fils-Aime](https://sms4smile.com/quotes/author/reggie-fils-aime/) > [We've always anticipated that, as Nintendo would demonstrate business potential with an idea, others would follow. And we believe that based on history -…](https://sms4smile.com/quotes/reggie-fils-aime/we-ve-always-anticipated-that-as-nintendo-would-demonstrate-business/) [Reggie Fils-Aime](https://sms4smile.com/quotes/author/reggie-fils-aime/) > [We compete with all of the time that consumers spend when they're not sleeping, they're not eating, not going to work or going to…](https://sms4smile.com/quotes/reggie-fils-aime/we-compete-with-all-of-the-time-that-consumers-spend-when-they-re-not/) [Reggie Fils-Aime](https://sms4smile.com/quotes/author/reggie-fils-aime/) > [I think Nintendo is fortunate, having been in this business for over 30 years, to really understand the dynamics and recognize that it's software…](https://sms4smile.com/quotes/reggie-fils-aime/i-think-nintendo-is-fortunate-having-been-in-this-business-for-over/) [Reggie Fils-Aime](https://sms4smile.com/quotes/author/reggie-fils-aime/) > [Nintendo, at its heart, is about making us feel younger than we are today.](https://sms4smile.com/quotes/reggie-fils-aime/nintendo-at-its-heart-is-about-making-us-feel-younger-than-we-are/) [Reggie Fils-Aime](https://sms4smile.com/quotes/author/reggie-fils-aime/) > [I grew up in a lower-middle-class environment, usually the lone minority among my classmates.](https://sms4smile.com/quotes/reggie-fils-aime/i-grew-up-in-a-lower-middle-class-environment-usually-the-lone/) [Reggie Fils-Aime](https://sms4smile.com/quotes/author/reggie-fils-aime/) > [Ours is a company that doesn't do annualized software, and so when we create a 'Zelda' game, when we create a 'Smash Bros.' game,…](https://sms4smile.com/quotes/reggie-fils-aime/ours-is-a-company-that-doesn-t-do-annualized-software-and-so-when-we/) [Reggie Fils-Aime](https://sms4smile.com/quotes/author/reggie-fils-aime/) > [We believe that creating a 'Mario' game is a special endeavor.](https://sms4smile.com/quotes/reggie-fils-aime/we-believe-that-creating-a-mario-game-is-a-special-endeavor/) [Reggie Fils-Aime](https://sms4smile.com/quotes/author/reggie-fils-aime/) > [The competitive landscape for us is very broad. We see ourselves in the entertainment space. We compete with listening to the radio. We compete…](https://sms4smile.com/quotes/reggie-fils-aime/the-competitive-landscape-for-us-is-very-broad-we-see-ourselves-in/) [Reggie Fils-Aime](https://sms4smile.com/quotes/author/reggie-fils-aime/) > [In the end, we don't believe in launching any type of product if it isn't perfect in our eyes.](https://sms4smile.com/quotes/reggie-fils-aime/in-the-end-we-don-t-believe-in-launching-any-type-of-product-if-it/) [Reggie Fils-Aime](https://sms4smile.com/quotes/author/reggie-fils-aime/) > [As a child, I envisioned a career in the hard sciences. In sixth grade, I was buying college chemistry textbooks.](https://sms4smile.com/quotes/reggie-fils-aime/as-a-child-i-envisioned-a-career-in-the-hard-sciences-in-sixth-grade/) [Reggie Fils-Aime](https://sms4smile.com/quotes/author/reggie-fils-aime/) [Explore all 120 Reggie Fils-Aime quotes ](https://sms4smile.com/quotes/author/reggie-fils-aime/) ## More Gaming quotes > [“My casino experience is to someone else their experience with their employer, of how the company has elected to behave solely for greed, profits,…](https://sms4smile.com/quotes/john-talmage-mathis/my-casino-experience-is-to-someone-else-their-experience-with-their/) [John-Talmage Mathis](https://sms4smile.com/quotes/author/john-talmage-mathis/) > [Only ROCCAT's sleek, precision-engineered gaming devices can meet my exact demands for the premiere tools necessary to dominate my competition.](https://sms4smile.com/quotes/dr-disrespect/only-roccat-s-sleek-precision-engineered-gaming-devices-can-meet-my/) [Dr. Disrespect](https://sms4smile.com/quotes/author/dr-disrespect/) > [You cannot drive a system that's going to be aiming at preventing illness if everyone is not in it. The whole gaming of health…](https://sms4smile.com/quotes/mehmet-oz/you-cannot-drive-a-system-that-s-going-to-be-aiming-at-preventing/) [Mehmet Oz](https://sms4smile.com/quotes/author/mehmet-oz/) > [Gaming provides us with some very good signals about consumers and what they're interested in.](https://sms4smile.com/quotes/peggy-johnson/gaming-provides-us-with-some-very-good-signals-about-consumers-and/) [Peggy Johnson](https://sms4smile.com/quotes/author/peggy-johnson/) > [“Reputable companies don’t get their test subjects through ads in gaming magazines,”](https://sms4smile.com/quotes/graham-parke/reputable-companies-don-t-get-their-test-subjects-through-ads-in/) [Graham Parke](https://sms4smile.com/quotes/author/graham-parke/) > [Gaming is the backbone of Nevada's economy.](https://sms4smile.com/quotes/kenny-guinn/gaming-is-the-backbone-of-nevada-s-economy/) [Kenny Guinn](https://sms4smile.com/quotes/author/kenny-guinn/) > [In order to expand the gaming population, it is taken for granted that we need to offer games to satisfy veteran gamers. At the…](https://sms4smile.com/quotes/satoru-iwata/in-order-to-expand-the-gaming-population-it-is-taken-for-granted-that/) [Satoru Iwata](https://sms4smile.com/quotes/author/satoru-iwata/) > [During the pandemic, obviously gaming has become almost like a primary activity. People are at home all the time, they need to entertain themselves,…](https://sms4smile.com/quotes/justin-kan/during-the-pandemic-obviously-gaming-has-become-almost-like-a-primary/) [Justin Kan](https://sms4smile.com/quotes/author/justin-kan/) > [Sometimes I need to switch off and I like being competitive and am not able to play tennis 15 hours per day. Where else…](https://sms4smile.com/quotes/daniil-medvedev/sometimes-i-need-to-switch-off-and-i-like-being-competitive-and-am/) [Daniil Medvedev](https://sms4smile.com/quotes/author/daniil-medvedev/) > [My characters are all kind of geek archetypes of people I've encountered at gaming and comic book conventions.](https://sms4smile.com/quotes/ernest-cline/my-characters-are-all-kind-of-geek-archetypes-of-people-i-ve/) [Ernest Cline](https://sms4smile.com/quotes/author/ernest-cline/) > [“In whatever decisions you make in life, you have to run them through a series of logic tests to make sure that there aren’t…](https://sms4smile.com/quotes/john-talmage-mathis/in-whatever-decisions-you-make-in-life-you-have-to-run-them-through-a/) [John-Talmage Mathis](https://sms4smile.com/quotes/author/john-talmage-mathis/) > [“Winning is never about luck alone — it's about timing, patience, and trusting the game.”](https://sms4smile.com/quotes/pkbook99/winning-is-never-about-luck-alone-it-s-about-timing-patience-and/) [PKBook99](https://sms4smile.com/quotes/author/pkbook99/) > [Gaming goes in trends, and for a bit of a too-long stretch, it focused on huge productions.](https://sms4smile.com/quotes/markus-persson/gaming-goes-in-trends-and-for-a-bit-of-a-too-long-stretch-it-focused/) [Markus Persson](https://sms4smile.com/quotes/author/markus-persson/) > [“Move aside Ebola, smallpox, and AIDS; make room for narcolepsy. I would become shunned and avoided. Perhaps the people at the casino thought that…](https://sms4smile.com/quotes/john-talmage-mathis/move-aside-ebola-smallpox-and-aids-make-room-for-narcolepsy-i-would/) [John-Talmage Mathis](https://sms4smile.com/quotes/author/john-talmage-mathis/) > [Marrying to increase love is like gaming to become rich; alas, you only lose what little stock you had before.](https://sms4smile.com/quotes/william-wycherley/marrying-to-increase-love-is-like-gaming-to-become-rich-alas-you-only/) [William Wycherley](https://sms4smile.com/quotes/author/william-wycherley/) [Browse all 336 Gaming quotes ](https://sms4smile.com/quotes/about/gaming/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "Our strategy is gaming for the masses.", "creator": { "@type": "Person", "name": "Reggie Fils-Aime" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/reggie-fils-aime/our-strategy-is-gaming-for-the-masses/", "about": { "@type": "Thing", "name": "Gaming" }, "@id": "https://sms4smile.com/quotes/reggie-fils-aime/our-strategy-is-gaming-for-the-masses/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/9a4/reggie-fils-aime-3899_gaming_our-strategy-is-gaming-for-the-masses-65_654902.png", "contentUrl": "https://sms4smile.com/quotes/i/9a4/reggie-fils-aime-3899_gaming_our-strategy-is-gaming-for-the-masses-65_654902.png", "url": "https://sms4smile.com/quotes/i/9a4/reggie-fils-aime-3899_gaming_our-strategy-is-gaming-for-the-masses-65_654902.png", "width": 1080, "height": 1080, "caption": "“Our strategy is gaming for the masses.” — Reggie Fils-Aime", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Reggie Fils-Aime", "item": "https://sms4smile.com/quotes/author/reggie-fils-aime/" }, { "@type": "ListItem", "position": 4, "name": "Our strategy is gaming for the...", "item": "https://sms4smile.com/quotes/reggie-fils-aime/our-strategy-is-gaming-for-the-masses/" } ], "@id": "https://sms4smile.com/quotes/reggie-fils-aime/our-strategy-is-gaming-for-the-masses/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```