--- title: "Meaning & Key Takeaway of: The collection under my name is an…" description: "\"The collection under my name is an exciting opportunity to really express my own aesthetic and connect with a very different consumer.\" — Reed Krakoff" image: "https://sms4smile.com/quotes/i/300/reed-krakoff-30324_aesthetic_the-collection-under-my-name-is-an-excit_3023304.jpg" --- # The collection under my name is an exciting opportunity to… ![“The collection under my name is an exciting opportunity to really express my own aesthetic and connect with a very different consumer.” quote by Reed Krakoff](https://sms4smile.com/quotes/i/300/reed-krakoff-30324_aesthetic_the-collection-under-my-name-is-an-excit_3023304.jpg) [Download](https://sms4smile.com/quotes/i/300/reed-krakoff-30324_aesthetic_the-collection-under-my-name-is-an-excit_3023304.jpg) [Open image](https://sms4smile.com/quotes/i/300/reed-krakoff-30324_aesthetic_the-collection-under-my-name-is-an-excit_3023304.jpg) > “The collection under my name is an exciting opportunity to really express my own aesthetic and connect with a very different consumer.” [Reed Krakoff](https://sms4smile.com/quotes/author/reed-krakoff/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. The designer sees a personal collection as a chance to showcase his aesthetic and reach a new audience. **In simple terms:** Uses fashion to express self and attract different buyers. Key Takeaway Leverage unique style to engage new markets. Themes creativity branding consumer connection Mood enthusiastic strategic Type business creative When to use this quote - launch event - social media campaign - collaboration with retailers Key Concepts fashion design marketing strategy Questions to Reflect On - How will you balance personal vision with market expectations? - What new consumer insights can you gain? A Different Perspective Risk of alienating existing fans if style shifts too far. ★ ★ ★ ★ ★ No ratings yet [Aesthetic](https://sms4smile.com/quotes/about/aesthetic/) [Beauty](https://sms4smile.com/quotes/about/beauty/) [Consumers](https://sms4smile.com/quotes/about/consumers/) [Opportunity](https://sms4smile.com/quotes/about/opportunity/) ## Related quotes > [Wellcome Collection will be an exciting place in which to explore themes of human well-being, starting with the powerful collections of Sir Henry Wellcome.](https://sms4smile.com/quotes/mark-walport/wellcome-collection-will-be-an-exciting-place-in-which-to-explore/) [Mark Walport](https://sms4smile.com/quotes/author/mark-walport/) > [A short story collection can be as exciting as a novel. It is a real complete experience, like when you listen to a real…](https://sms4smile.com/quotes/david-means/a-short-story-collection-can-be-as-exciting-as-a-novel-it-is-a-real/) [David Means](https://sms4smile.com/quotes/author/david-means/) > [Wattpad is exciting because there is the opportunity to create content with depth.](https://sms4smile.com/quotes/vincent-lam/wattpad-is-exciting-because-there-is-the-opportunity-to-create/) Vincent Lam > [It is very exciting to have the opportunity to return to the East Coast and join the Liberty family.](https://sms4smile.com/quotes/anne-donovan/it-is-very-exciting-to-have-the-opportunity-to-return-to-the-east/) [Anne Donovan](https://sms4smile.com/quotes/author/anne-donovan/) > [This is an exciting opportunity to positively impact the lives of Canadian children with a disability by providing a more direct route to help…](https://sms4smile.com/quotes/milos-raonic/this-is-an-exciting-opportunity-to-positively-impact-the-lives-of/) [Milos Raonic](https://sms4smile.com/quotes/author/milos-raonic/) > [I just look for someone who makes me feel like life is an exciting opportunity and, you know, just like to be alive.](https://sms4smile.com/quotes/lana-del-rey/i-just-look-for-someone-who-makes-me-feel-like-life-is-an-exciting/) [Lana Del Rey](https://sms4smile.com/quotes/author/lana-del-rey/) > [Being amongst the best players in the world, it's a really exciting opportunity I think I'll be able to thrive off.](https://sms4smile.com/quotes/patty-mills/being-amongst-the-best-players-in-the-world-it-s-a-really-exciting/) [Patty Mills](https://sms4smile.com/quotes/author/patty-mills/) > [Making ski racing fun and engaging for kids and families is an exciting opportunity and a real passion of mine.](https://sms4smile.com/quotes/lindsey-vonn/making-ski-racing-fun-and-engaging-for-kids-and-families-is-an/) [Lindsey Vonn](https://sms4smile.com/quotes/author/lindsey-vonn/) > [I thought one of the best things I ever did in my career was getting my first staff together at OU... That's exciting to…](https://sms4smile.com/quotes/bob-stoops/i-thought-one-of-the-best-things-i-ever-did-in-my-career-was-getting/) [Bob Stoops](https://sms4smile.com/quotes/author/bob-stoops/) > [Life is the most exciting opportunity we have.](https://sms4smile.com/quotes/andrew-shue/life-is-the-most-exciting-opportunity-we-have/) [Andrew Shue](https://sms4smile.com/quotes/author/andrew-shue/) > [The message that personal computers can do neat things, that software is great stuff, that there's an exciting opportunity here and Microsoft is involved…](https://sms4smile.com/quotes/bill-gates/the-message-that-personal-computers-can-do-neat-things-that-software/) [Bill Gates](https://sms4smile.com/quotes/author/bill-gates/) > [Each season I strive to design a forward-thinking and effortless collection with a very clean minimalist aesthetic.](https://sms4smile.com/quotes/francisco-costa/each-season-i-strive-to-design-a-forward-thinking-and-effortless/) [Francisco Costa](https://sms4smile.com/quotes/author/francisco-costa/) > [I've had a VHS collection for many, many years. But I would prefer to watch a movie in the best format possible.](https://sms4smile.com/quotes/panos-cosmatos/i-ve-had-a-vhs-collection-for-many-many-years-but-i-would-prefer-to/) [Panos Cosmatos](https://sms4smile.com/quotes/author/panos-cosmatos/) > [I am excited to partner with Aeropostale for my very own collection. It was a great experience to be able to work with them.…](https://sms4smile.com/quotes/bethany-mota/i-am-excited-to-partner-with-aeropostale-for-my-very-own-collection/) [Bethany Mota](https://sms4smile.com/quotes/author/bethany-mota/) > [The idea with a collection is sort of to begin with a kind of bang.](https://sms4smile.com/quotes/robert-christgau/the-idea-with-a-collection-is-sort-of-to-begin-with-a-kind-of-bang/) [Robert Christgau](https://sms4smile.com/quotes/author/robert-christgau/) ## More by Reed Krakoff > [I'm attracted to that mix of things that are very refined and polished, and things that are almost accidental. I feel like the best…](https://sms4smile.com/quotes/reed-krakoff/i-m-attracted-to-that-mix-of-things-that-are-very-refined-and/) [Reed Krakoff](https://sms4smile.com/quotes/author/reed-krakoff/) > [Being a photographer helps me see the work differently. I always walk away seeing things differently than when I stare at them myself. It…](https://sms4smile.com/quotes/reed-krakoff/being-a-photographer-helps-me-see-the-work-differently-i-always-walk/) [Reed Krakoff](https://sms4smile.com/quotes/author/reed-krakoff/) > [Fashion for me is the perfect combination of all the things I love. There's an element of history to it. I love understanding why…](https://sms4smile.com/quotes/reed-krakoff/fashion-for-me-is-the-perfect-combination-of-all-the-things-i-love/) [Reed Krakoff](https://sms4smile.com/quotes/author/reed-krakoff/) > [I think of my life as divided between a lot of different periods. I grew up in the country, but as I got older…](https://sms4smile.com/quotes/reed-krakoff/i-think-of-my-life-as-divided-between-a-lot-of-different-periods-i/) [Reed Krakoff](https://sms4smile.com/quotes/author/reed-krakoff/) > [One can never have too many books.](https://sms4smile.com/quotes/reed-krakoff/one-can-never-have-too-many-books/) [Reed Krakoff](https://sms4smile.com/quotes/author/reed-krakoff/) > [I feel lucky to love what I do. It doesn't feel like working. I do all the projects I do because I like doing…](https://sms4smile.com/quotes/reed-krakoff/i-feel-lucky-to-love-what-i-do-it-doesn-t-feel-like-working-i-do-all/) [Reed Krakoff](https://sms4smile.com/quotes/author/reed-krakoff/) > [I think sometimes you get too caught up in the business side, and you make compromises, and then the brand becomes unexciting. I think…](https://sms4smile.com/quotes/reed-krakoff/i-think-sometimes-you-get-too-caught-up-in-the-business-side-and-you/) [Reed Krakoff](https://sms4smile.com/quotes/author/reed-krakoff/) > [I think it's so important that you understand what you're trying to accomplish, what you're trying to say. Timelessness is never a thing I…](https://sms4smile.com/quotes/reed-krakoff/i-think-it-s-so-important-that-you-understand-what-you-re-trying-to/) [Reed Krakoff](https://sms4smile.com/quotes/author/reed-krakoff/) > [In design I look for something I'm drawn to. I try to look for an immediate connection with something - something I just fall…](https://sms4smile.com/quotes/reed-krakoff/in-design-i-look-for-something-i-m-drawn-to-i-try-to-look-for-an/) [Reed Krakoff](https://sms4smile.com/quotes/author/reed-krakoff/) > [I think fashion is the only thing I'm fully suited to do because I am super impatient, which I think is a good thing…](https://sms4smile.com/quotes/reed-krakoff/i-think-fashion-is-the-only-thing-i-m-fully-suited-to-do-because-i-am/) [Reed Krakoff](https://sms4smile.com/quotes/author/reed-krakoff/) > [Having your own store is one of the most immediate ways to connect with the customer, to really get to know her and develop…](https://sms4smile.com/quotes/reed-krakoff/having-your-own-store-is-one-of-the-most-immediate-ways-to-connect/) [Reed Krakoff](https://sms4smile.com/quotes/author/reed-krakoff/) > [If clothes can help you see yourself on your best day, why shouldn't every day be that day?](https://sms4smile.com/quotes/reed-krakoff/if-clothes-can-help-you-see-yourself-on-your-best-day-why-shouldn-t/) [Reed Krakoff](https://sms4smile.com/quotes/author/reed-krakoff/) > [I don't want to have a singular vision. I don't have that kind of discipline. I love the randomness of my life - how…](https://sms4smile.com/quotes/reed-krakoff/i-don-t-want-to-have-a-singular-vision-i-don-t-have-that-kind-of/) [Reed Krakoff](https://sms4smile.com/quotes/author/reed-krakoff/) > [When a silhouette or shape is as beautiful as it is functional and relevant, that's true luxury.](https://sms4smile.com/quotes/reed-krakoff/when-a-silhouette-or-shape-is-as-beautiful-as-it-is-functional-and/) [Reed Krakoff](https://sms4smile.com/quotes/author/reed-krakoff/) > [Great fashion is all about surprise. It should always be about doing something that isn't by the book.](https://sms4smile.com/quotes/reed-krakoff/great-fashion-is-all-about-surprise-it-should-always-be-about-doing/) [Reed Krakoff](https://sms4smile.com/quotes/author/reed-krakoff/) [Explore all 17 Reed Krakoff quotes ](https://sms4smile.com/quotes/author/reed-krakoff/) ## More Aesthetic quotes > [You feed yourself. Make sure you have all the information, whether it's aesthetic, scientific, mathematical, I don't care what it is. Then you walk…](https://sms4smile.com/quotes/ray-bradbury/you-feed-yourself-make-sure-you-have-all-the-information-whether-it-s/) [Ray Bradbury](https://sms4smile.com/quotes/author/ray-bradbury/) > [“Beauty in the European sense has always had a premeditated quality to it. We've always had an aesthetic intention and a long-range plan. That's…](https://sms4smile.com/quotes/milan-kundera/beauty-in-the-european-sense-has-always-had-a-premeditated-quality-to/) [Milan Kundera](https://sms4smile.com/quotes/author/milan-kundera/) > [All efforts to render politics aesthetic culminate in one thing: war.](https://sms4smile.com/quotes/walter-benjamin/all-efforts-to-render-politics-aesthetic-culminate-in-one-thing-war/) [Walter Benjamin](https://sms4smile.com/quotes/author/walter-benjamin/) > [Design certainly has a cosmetic, aesthetic aim. It always aims at making things beautiful. But relevance is just as important. I often say, 'If…](https://sms4smile.com/quotes/yves-behar/design-certainly-has-a-cosmetic-aesthetic-aim-it-always-aims-at/) [Yves Behar](https://sms4smile.com/quotes/author/yves-behar/) > [I don't think I was ever thinking critically about my aesthetic, I think it's enough when you're little just to understand that you can…](https://sms4smile.com/quotes/tavi-gevinson/i-don-t-think-i-was-ever-thinking-critically-about-my-aesthetic-i/) [Tavi Gevinson](https://sms4smile.com/quotes/author/tavi-gevinson/) > [I'm kind of still down with Virg Woolf on this one: "women must kill the aesthetic ideal through which they themselves have been 'killed'…](https://sms4smile.com/quotes/lidia-yuknavitch/i-m-kind-of-still-down-with-virg-woolf-on-this-one-women-must-kill/) [Lidia Yuknavitch](https://sms4smile.com/quotes/author/lidia-yuknavitch/) > [Virtue is as little to be acquired by learning as genius; nay, the idea is barren, and is only to be employed as an…](https://sms4smile.com/quotes/arthur-schopenhauer/virtue-is-as-little-to-be-acquired-by-learning-as-genius-nay-the-idea/) [Arthur Schopenhauer](https://sms4smile.com/quotes/author/arthur-schopenhauer/) > [There is a certain aesthetic pleasure in trying to imagine the unimaginable and failing, if you are a reader.](https://sms4smile.com/quotes/a-s-byatt-2/there-is-a-certain-aesthetic-pleasure-in-trying-to-imagine-the/) [A. S. Byatt](https://sms4smile.com/quotes/author/a-s-byatt-2/) > [I try to get the hip-hop aesthetic, most times without an MC. I don't use a rapper or a DJ to give it the…](https://sms4smile.com/quotes/robert-glasper/i-try-to-get-the-hip-hop-aesthetic-most-times-without-an-mc-i-don-t/) [Robert Glasper](https://sms4smile.com/quotes/author/robert-glasper/) > [It's so important what you're doing in your life. It's tremendously important to the work, and no aesthetic theories take that into account.](https://sms4smile.com/quotes/john-maus/it-s-so-important-what-you-re-doing-in-your-life-it-s-tremendously/) [John Maus](https://sms4smile.com/quotes/author/john-maus/) > [It is not necessary to have an extravagant food budget in order to serve things with variety and tastefully cooked. It is not necessary…](https://sms4smile.com/quotes/edith-schaeffer/it-is-not-necessary-to-have-an-extravagant-food-budget-in-order-to/) [Edith Schaeffer](https://sms4smile.com/quotes/author/edith-schaeffer/) > [In reality no food is valued solely for its nutritive power and no garment or house solely for the protection it affords against cold…](https://sms4smile.com/quotes/ludwig-von-mises/in-reality-no-food-is-valued-solely-for-its-nutritive-power-and-no/) [Ludwig von Mises](https://sms4smile.com/quotes/author/ludwig-von-mises/) > [Art is realistic when it strives to express an ethical ideal. Realism is striving for truth, and truth is always beautiful. Here the aesthetic…](https://sms4smile.com/quotes/andrei-tarkovsky/art-is-realistic-when-it-strives-to-express-an-ethical-ideal-realism/) [Andrei Tarkovsky](https://sms4smile.com/quotes/author/andrei-tarkovsky/) > [I had always wanted to expand to beauty, but I knew I wanted to be able to translate my design aesthetic in an authentic…](https://sms4smile.com/quotes/charlotte-ronson/i-had-always-wanted-to-expand-to-beauty-but-i-knew-i-wanted-to-be/) [Charlotte Ronson](https://sms4smile.com/quotes/author/charlotte-ronson/) > [I wanted the press to become something of a movement. Not a movement committed to a particular 'ism', but a gathering together of writers…](https://sms4smile.com/quotes/john-metcalf/i-wanted-the-press-to-become-something-of-a-movement-not-a-movement/) John Metcalf [Browse all 953 Aesthetic quotes ](https://sms4smile.com/quotes/about/aesthetic/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "The collection under my name is an exciting opportunity to really express my own aesthetic and connect with a very different consumer.", "creator": { "@type": "Person", "name": "Reed Krakoff" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/reed-krakoff/the-collection-under-my-name-is-an-exciting-opportunity-to-really/", "about": { "@type": "Thing", "name": "Aesthetic" }, "@id": "https://sms4smile.com/quotes/reed-krakoff/the-collection-under-my-name-is-an-exciting-opportunity-to-really/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/300/reed-krakoff-30324_aesthetic_the-collection-under-my-name-is-an-excit_3023304.jpg", "contentUrl": "https://sms4smile.com/quotes/i/300/reed-krakoff-30324_aesthetic_the-collection-under-my-name-is-an-excit_3023304.jpg", "url": "https://sms4smile.com/quotes/i/300/reed-krakoff-30324_aesthetic_the-collection-under-my-name-is-an-excit_3023304.jpg", "width": 1080, "height": 1080, "caption": "“The collection under my name is an exciting opportunity to really express my own aesthetic and connect with…” — Reed Krakoff", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Reed Krakoff", "item": "https://sms4smile.com/quotes/author/reed-krakoff/" }, { "@type": "ListItem", "position": 4, "name": "The collection under my name is...", "item": "https://sms4smile.com/quotes/reed-krakoff/the-collection-under-my-name-is-an-exciting-opportunity-to-really/" } ], "@id": "https://sms4smile.com/quotes/reed-krakoff/the-collection-under-my-name-is-an-exciting-opportunity-to-really/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```