--- title: "Meaning & Key Takeaway of: Interactivity is a big part of video…" description: "\"Interactivity is a big part of video games, which have been a big part of entertainment for 20 years. That's what we think of as a 'lean-forward' type ..." image: "https://sms4smile.com/quotes/i/552/reed-hastings-10304_bigs_interactivity-is-a-big-part-of-video-gam_950888.png" --- # Interactivity is a big part of video games, which have… ![“Interactivity is a big part of video games, which have been a big part of entertainment for 20 years. That's what we think of as a 'lean-forward' type of entertainment. It's much more intense. But TV is more of a 'lean-back' entertainment - so the big improvement there is on-demand, because it…” quote by Reed Hastings](https://sms4smile.com/quotes/i/552/reed-hastings-10304_bigs_interactivity-is-a-big-part-of-video-gam_950888.png) [Download](https://sms4smile.com/quotes/i/552/reed-hastings-10304_bigs_interactivity-is-a-big-part-of-video-gam_950888.png) [Open image](https://sms4smile.com/quotes/i/552/reed-hastings-10304_bigs_interactivity-is-a-big-part-of-video-gam_950888.png) > “Interactivity is a big part of video games, which have been a big part of entertainment for 20 years. That's what we think of as a 'lean-forward' type of entertainment. It's much more intense. But TV is more of a 'lean-back' entertainment - so the big improvement there is on-demand, because it conforms to your schedule.” [Reed Hastings](https://sms4smile.com/quotes/author/reed-hastings/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Interactivity makes games immersive, while TV’s on‑demand fits schedules, creating distinct entertainment experiences. **In simple terms:** Games engage actively; TV is passive and scheduled. Key Takeaway Leverage interactivity for deeper engagement. Themes media entertainment technology engagement schedule Mood thoughtful analytical Type observational strategic When to use this quote - game design - TV programming - content strategy - user experience Key Concepts interactivity on‑demand lean‑forward lean‑back Questions to Reflect On - How can TV adopt interactive elements? - What formats blend lean‑forward and lean‑back? A Different Perspective Passive media can limit user agency and learning. ★ ★ ★ ★ ★ No ratings yet [Bigs](https://sms4smile.com/quotes/about/bigs/) [Conform](https://sms4smile.com/quotes/about/conform/) [Demand](https://sms4smile.com/quotes/about/demand/) [Entertainment](https://sms4smile.com/quotes/about/entertainment/) [Entertainment Intense](https://sms4smile.com/quotes/about/entertainment-intense-1694853/) [Games](https://sms4smile.com/quotes/about/games/) [Has beens](https://sms4smile.com/quotes/about/has-beens/) [Improvement](https://sms4smile.com/quotes/about/improvement/) [Intense](https://sms4smile.com/quotes/about/intense/) [Intense Tv](https://sms4smile.com/quotes/about/intense-tv-1694851/) [Lean Entertainment](https://sms4smile.com/quotes/about/lean-entertainment-1694852/) [Schedules](https://sms4smile.com/quotes/about/schedules/) [Television](https://sms4smile.com/quotes/about/television/) [Thinking](https://sms4smile.com/quotes/about/thinking/) [Tv Lean](https://sms4smile.com/quotes/about/tv-lean-1694849/) [Tvs](https://sms4smile.com/quotes/about/tvs/) [Type](https://sms4smile.com/quotes/about/type/) [Type Entertainment](https://sms4smile.com/quotes/about/type-entertainment-1694850/) [Video](https://sms4smile.com/quotes/about/video/) [Video games](https://sms4smile.com/quotes/about/video-games/) [Years](https://sms4smile.com/quotes/about/years/) ## Related quotes > [People tend to turn to the type of entertainment that has an escapism quality.](https://sms4smile.com/quotes/melissa-joan-hart/people-tend-to-turn-to-the-type-of-entertainment-that-has-an-escapism/) [Melissa Joan Hart](https://sms4smile.com/quotes/author/melissa-joan-hart/) > [People have to look to the right places for guidance. 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