--- title: "Meaning & Key Takeaway of: When business is good it pays to…" description: "\"When business is good it pays to advertise; when it is bad you have got to advertise\" — Red Auerbach" image: "https://sms4smile.com/quotes/i/44a/red-auerbach-14429_business_when-business-is-good-it-pays-to-adverti_925655.jpg" --- # When business is good it pays to advertise; when it is bad… ![“When business is good it pays to advertise; when it is bad you have got to advertise” quote by Red Auerbach](https://sms4smile.com/quotes/i/44a/red-auerbach-14429_business_when-business-is-good-it-pays-to-adverti_925655.jpg) [Download](https://sms4smile.com/quotes/i/44a/red-auerbach-14429_business_when-business-is-good-it-pays-to-adverti_925655.jpg) [Open image](https://sms4smile.com/quotes/i/44a/red-auerbach-14429_business_when-business-is-good-it-pays-to-adverti_925655.jpg) > “When business is good it pays to advertise; when it is bad you have got to advertise” [Red Auerbach](https://sms4smile.com/quotes/author/red-auerbach/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Advertising remains essential regardless of business conditions; visibility sustains demand. **In simple terms:** Advertising is always needed. Key Takeaway Maintain consistent marketing. Themes business marketing economics Mood pragmatic optimistic Type business advisory When to use this quote - product launch - recession planning - market entry Key Concepts brand awareness consumer behavior media strategy Questions to Reflect On - Should spending shift to digital during downturns? - How to measure ROI when sales dip? A Different Perspective Advertising budgets may be limited in downturns. ★ ★ ★ ★ ★ No ratings yet [Advertising](https://sms4smile.com/quotes/about/advertising/) [Business](https://sms4smile.com/quotes/about/business/) ## Related quotes > [In good times, people want to advertise; in bad times, they have to.](https://sms4smile.com/quotes/bruce-barton/in-good-times-people-want-to-advertise-in-bad-times-they-have-to/) [Bruce Barton](https://sms4smile.com/quotes/author/bruce-barton/) > [A business is good if it gives a decent day's reward for a decent day's work, treats people decently, and gives them a voice…](https://sms4smile.com/quotes/frances-o-grady/a-business-is-good-if-it-gives-a-decent-day-s-reward-for-a-decent-day/) [Frances O'Grady](https://sms4smile.com/quotes/author/frances-o-grady/) > [We believe that business is good because it creates value. It is ethical because it is based on voluntary exchange; it is noble because…](https://sms4smile.com/quotes/john-mackey/we-believe-that-business-is-good-because-it-creates-value-it-is/) [John Mackey](https://sms4smile.com/quotes/author/john-mackey/) > [Business is good right now, but now my personal life is a disaster.](https://sms4smile.com/quotes/james-packer/business-is-good-right-now-but-now-my-personal-life-is-a-disaster/) [James Packer](https://sms4smile.com/quotes/author/james-packer/) > [I am blessed that the food business is good for me. Good to me.](https://sms4smile.com/quotes/lidia-bastianich/i-am-blessed-that-the-food-business-is-good-for-me-good-to-me/) [Lidia Bastianich](https://sms4smile.com/quotes/author/lidia-bastianich/) > [Yes, green business is good business. But it's not just about making money. It's about being responsible.](https://sms4smile.com/quotes/tulsi-tanti/yes-green-business-is-good-business-but-it-s-not-just-about-making/) [Tulsi Tanti](https://sms4smile.com/quotes/author/tulsi-tanti/) > [The faults of advertising are only those common to all human institutions. If advertising speaks to a thousand in order to influence one, so…](https://sms4smile.com/quotes/bruce-barton/the-faults-of-advertising-are-only-those-common-to-all-human/) [Bruce Barton](https://sms4smile.com/quotes/author/bruce-barton/) > [Do not attempt to challenge my authority. I have eight weeks to turn you gaggle of maggots into a well-discipline cadet unit. From this…](https://sms4smile.com/quotes/damon-wayans/do-not-attempt-to-challenge-my-authority-i-have-eight-weeks-to-turn/) [Damon Wayans](https://sms4smile.com/quotes/author/damon-wayans/) > [“ Once I got into college I didn’t think about joining up again. But on September 11, 2001, everything changed. Now my country was…](https://sms4smile.com/quotes/noah-galloway/once-i-got-into-college-i-didn-t-think-about-joining-up-again-but-on/) [Noah Galloway](https://sms4smile.com/quotes/author/noah-galloway/) > [No business is good when, on the last day of the month, you're like, 'What was the usage for the month?'](https://sms4smile.com/quotes/payal-kadakia/no-business-is-good-when-on-the-last-day-of-the-month-you-re-like/) [Payal Kadakia](https://sms4smile.com/quotes/author/payal-kadakia/) > [I'd like to feel that an advertiser gets something extra when they advertise with us - a certain humanity that comes from upbeat and…](https://sms4smile.com/quotes/anonymous/i-d-like-to-feel-that-an-advertiser-gets-something-extra-when-they/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [The only way to advertise is by not focusing on the product.](https://sms4smile.com/quotes/calvin-klein/the-only-way-to-advertise-is-by-not-focusing-on-the-product/) [Calvin Klein](https://sms4smile.com/quotes/author/calvin-klein/) > [Drones photograph, prospect and advertise real estate from golf courses to skyscrapers; they also monitor construction in progress.](https://sms4smile.com/quotes/peter-diamandis/drones-photograph-prospect-and-advertise-real-estate-from-golf/) [Peter Diamandis](https://sms4smile.com/quotes/author/peter-diamandis/) > [Textbook publishers don't even bother to advertise at their conventions.](https://sms4smile.com/quotes/peter-brimelow/textbook-publishers-don-t-even-bother-to-advertise-at-their/) [Peter Brimelow](https://sms4smile.com/quotes/author/peter-brimelow/) > [When you're working in public radio, you don't have any money to advertise.](https://sms4smile.com/quotes/ira-glass/when-you-re-working-in-public-radio-you-don-t-have-any-money-to/) [Ira Glass](https://sms4smile.com/quotes/author/ira-glass/) ## More by Red Auerbach > [And I have been very blessed, having coached some of the greatest that have ever played the game. But if I had to start…](https://sms4smile.com/quotes/red-auerbach/and-i-have-been-very-blessed-having-coached-some-of-the-greatest-that/) [Red Auerbach](https://sms4smile.com/quotes/author/red-auerbach/) > [The best way to forget ones self is to look at the world with attention and love.](https://sms4smile.com/quotes/red-auerbach/the-best-way-to-forget-ones-self-is-to-look-at-the-world-with/) [Red Auerbach](https://sms4smile.com/quotes/author/red-auerbach/) > [“Who could better motivate Bill Russell than Bill Russell?”](https://sms4smile.com/quotes/red-auerbach/who-could-better-motivate-bill-russell-than-bill-russell/) [Red Auerbach](https://sms4smile.com/quotes/author/red-auerbach/) > [I've turned down a lot of trades where I might have gotten a better player, but I wasn't totally sure of the chemistry of…](https://sms4smile.com/quotes/red-auerbach/i-ve-turned-down-a-lot-of-trades-where-i-might-have-gotten-a-better/) [Red Auerbach](https://sms4smile.com/quotes/author/red-auerbach/) > [Many, many times, the kids with the less talent become the better athletes because they're more dedicated to achieving their full potential.](https://sms4smile.com/quotes/red-auerbach/many-many-times-the-kids-with-the-less-talent-become-the-better/) [Red Auerbach](https://sms4smile.com/quotes/author/red-auerbach/) > [Just do what you do best.](https://sms4smile.com/quotes/red-auerbach/just-do-what-you-do-best/) [Red Auerbach](https://sms4smile.com/quotes/author/red-auerbach/) > [Take pride in what you do. The kind of pride I'm talking about is not the arrogant puffed-up kind; it's just the whole idea…](https://sms4smile.com/quotes/red-auerbach/take-pride-in-what-you-do-the-kind-of-pride-i-m-talking-about-is-not/) [Red Auerbach](https://sms4smile.com/quotes/author/red-auerbach/) > [Everyone is born with a certain potential. You may never achieve your full potential, but how close you come depends on how much you…](https://sms4smile.com/quotes/red-auerbach/everyone-is-born-with-a-certain-potential-you-may-never-achieve-your/) [Red Auerbach](https://sms4smile.com/quotes/author/red-auerbach/) > [To a father, when a child dies, the future dies; to a child when a parent dies, the past dies.](https://sms4smile.com/quotes/red-auerbach/to-a-father-when-a-child-dies-the-future-dies-to-a-child-when-a/) [Red Auerbach](https://sms4smile.com/quotes/author/red-auerbach/) > [You see, in sports you have so many things that aren't expected. There's so much uncertainty. So when players find themselves in a situation…](https://sms4smile.com/quotes/red-auerbach/you-see-in-sports-you-have-so-many-things-that-aren-t-expected-there/) [Red Auerbach](https://sms4smile.com/quotes/author/red-auerbach/) > [You don't win games as a coach during games. You win games as a coach before games. Players win during games, not coaches](https://sms4smile.com/quotes/red-auerbach/you-don-t-win-games-as-a-coach-during-games-you-win-games-as-a-coach/) [Red Auerbach](https://sms4smile.com/quotes/author/red-auerbach/) > [The coach should be the absolute boss, but he still should maintain an open mind.](https://sms4smile.com/quotes/red-auerbach/the-coach-should-be-the-absolute-boss-but-he-still-should-maintain-an/) [Red Auerbach](https://sms4smile.com/quotes/author/red-auerbach/) > [You handle animals. You deal with people.](https://sms4smile.com/quotes/red-auerbach/you-handle-animals-you-deal-with-people/) [Red Auerbach](https://sms4smile.com/quotes/author/red-auerbach/) > [It's not what you tell your players that counts. It's what they hear.](https://sms4smile.com/quotes/red-auerbach/it-s-not-what-you-tell-your-players-that-counts-it-s-what-they-hear/) [Red Auerbach](https://sms4smile.com/quotes/author/red-auerbach/) > [If they think we've got an edge, we've got an edge.](https://sms4smile.com/quotes/red-auerbach/if-they-think-we-ve-got-an-edge-we-ve-got-an-edge/) [Red Auerbach](https://sms4smile.com/quotes/author/red-auerbach/) [Explore all 46 Red Auerbach quotes ](https://sms4smile.com/quotes/author/red-auerbach/) ## More Advertise quotes > [When you're working in public radio, you don't have any money to advertise.](https://sms4smile.com/quotes/ira-glass/when-you-re-working-in-public-radio-you-don-t-have-any-money-to/) [Ira Glass](https://sms4smile.com/quotes/author/ira-glass/) > [Textbook publishers don't even bother to advertise at their conventions.](https://sms4smile.com/quotes/peter-brimelow/textbook-publishers-don-t-even-bother-to-advertise-at-their/) [Peter Brimelow](https://sms4smile.com/quotes/author/peter-brimelow/) > [Drones photograph, prospect and advertise real estate from golf courses to skyscrapers; they also monitor construction in progress.](https://sms4smile.com/quotes/peter-diamandis/drones-photograph-prospect-and-advertise-real-estate-from-golf/) [Peter Diamandis](https://sms4smile.com/quotes/author/peter-diamandis/) > [The only way to advertise is by not focusing on the product.](https://sms4smile.com/quotes/calvin-klein/the-only-way-to-advertise-is-by-not-focusing-on-the-product/) [Calvin Klein](https://sms4smile.com/quotes/author/calvin-klein/) > [I'd like to feel that an advertiser gets something extra when they advertise with us - a certain humanity that comes from upbeat and…](https://sms4smile.com/quotes/anonymous/i-d-like-to-feel-that-an-advertiser-gets-something-extra-when-they/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [If you can afford to advertise, you don't need to.](https://sms4smile.com/quotes/norman-ralph-augustine/if-you-can-afford-to-advertise-you-don-t-need-to/) [Norman Ralph Augustine](https://sms4smile.com/quotes/author/norman-ralph-augustine/) > [You never have to advertise a fire.](https://sms4smile.com/quotes/leonard-ravenhill/you-never-have-to-advertise-a-fire/) [Leonard Ravenhill](https://sms4smile.com/quotes/author/leonard-ravenhill/) > [“Those of us who do like visitors have to advertise, and it’s tricky to find a way of doing it that doesn’t make you…](https://sms4smile.com/quotes/benedict-jacka/those-of-us-who-do-like-visitors-have-to-advertise-and-it-s-tricky-to/) [Benedict Jacka](https://sms4smile.com/quotes/author/benedict-jacka/) > [“JORDAN! ARE YOU BEING PAID TO ADVERTISE FIREBOLTS? GET ON WITH THE COMMENTARY!”](https://sms4smile.com/quotes/j-k-rowling/jordan-are-you-being-paid-to-advertise-firebolts-get-on-with-the/) [J.K. Rowling](https://sms4smile.com/quotes/author/j-k-rowling/) > [It takes good clients to make a good advertising agency. Regardless of how much talent an ad agency may have, it is ineffective without…](https://sms4smile.com/quotes/morris-hite/it-takes-good-clients-to-make-a-good-advertising-agency-regardless-of/) [Morris Hite](https://sms4smile.com/quotes/author/morris-hite/) > [When you advertise fire extinguishers, open with the fire.](https://sms4smile.com/quotes/david-ogilvy/when-you-advertise-fire-extinguishers-open-with-the-fire/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) > [“If you do not define yourself, your enemies will make sure they define you. Don't advertise what is not for sale..”](https://sms4smile.com/quotes/mlungisi-simelane/if-you-do-not-define-yourself-your-enemies-will-make-sure-they-define/) [Mlungisi Simelane](https://sms4smile.com/quotes/author/mlungisi-simelane/) > [Mix-tapes are something that have been going on for a while. They've been pretty important to hip-hop for the past 10 years. It's the…](https://sms4smile.com/quotes/wale/mix-tapes-are-something-that-have-been-going-on-for-a-while-they-ve/) [Wale](https://sms4smile.com/quotes/author/wale/) > [All myspace fi advertise it. Youth dem seh up to di time. This ya herbs they a fah. This herbs is of all never…](https://sms4smile.com/quotes/tarrus-riley/all-myspace-fi-advertise-it-youth-dem-seh-up-to-di-time-this-ya-herbs/) [Tarrus Riley](https://sms4smile.com/quotes/author/tarrus-riley/) > [I don't feel one's personal medical condition is everybody's business. It just isn't something you advertise, and it's not open to discussion.](https://sms4smile.com/quotes/aretha-franklin/i-don-t-feel-one-s-personal-medical-condition-is-everybody-s-business/) [Aretha Franklin](https://sms4smile.com/quotes/author/aretha-franklin/) Browse all 45 Advertise quotes ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "When business is good it pays to advertise; when it is bad you have got to advertise", "creator": { "@type": "Person", "name": "Red Auerbach" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/red-auerbach/when-business-is-good-it-pays-to-advertise-when-it-is-bad-you-have/", "about": { "@type": "Thing", "name": "Advertise" }, "@id": "https://sms4smile.com/quotes/red-auerbach/when-business-is-good-it-pays-to-advertise-when-it-is-bad-you-have/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/44a/red-auerbach-14429_business_when-business-is-good-it-pays-to-adverti_925655.jpg", "contentUrl": "https://sms4smile.com/quotes/i/44a/red-auerbach-14429_business_when-business-is-good-it-pays-to-adverti_925655.jpg", "url": "https://sms4smile.com/quotes/i/44a/red-auerbach-14429_business_when-business-is-good-it-pays-to-adverti_925655.jpg", "width": 1080, "height": 1080, "caption": "“When business is good it pays to advertise; when it is bad you have got to advertise” — Red Auerbach", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Red Auerbach", "item": "https://sms4smile.com/quotes/author/red-auerbach/" }, { "@type": "ListItem", "position": 4, "name": "When business is good it pays...", "item": "https://sms4smile.com/quotes/red-auerbach/when-business-is-good-it-pays-to-advertise-when-it-is-bad-you-have/" } ], "@id": "https://sms4smile.com/quotes/red-auerbach/when-business-is-good-it-pays-to-advertise-when-it-is-bad-you-have/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```