--- title: "Meaning & Key Takeaway of: Google's entire business model and its…" description: "\"Google's entire business model and its planning for the future are banking on an open and free Internet. And it will not succeed if the Internet become..." image: "https://sms4smile.com/quotes/i/a25/rebecca-mackinnon-1815_banking_google-s-entire-business-model-and-its-p_107782.png" --- # Google's entire business model and its planning for the… ![“Google's entire business model and its planning for the future are banking on an open and free Internet. And it will not succeed if the Internet becomes overly balkanized.” quote by Rebecca MacKinnon](https://sms4smile.com/quotes/i/a25/rebecca-mackinnon-1815_banking_google-s-entire-business-model-and-its-p_107782.png) [Download](https://sms4smile.com/quotes/i/a25/rebecca-mackinnon-1815_banking_google-s-entire-business-model-and-its-p_107782.png) [Open image](https://sms4smile.com/quotes/i/a25/rebecca-mackinnon-1815_banking_google-s-entire-business-model-and-its-p_107782.png) > “Google's entire business model and its planning for the future are banking on an open and free Internet. And it will not succeed if the Internet becomes overly balkanized.” [Rebecca MacKinnon](https://sms4smile.com/quotes/author/rebecca-mackinnon/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. The quote warns that an open, free Internet is essential for Google's future; fragmentation would undermine its business model. **In simple terms:** Open internet is crucial for Google’s success. Key Takeaway Internet fragmentation threatens digital economies. Themes technology policy internet governance business strategy digital freedom Mood concerned analytical Type political commentary When to use this quote - policy debates on net neutrality - corporate planning for market expansion - government censorship proposals Key Concepts network effects regulatory risk Practical Applications - advocate for open standards - diversify platform reliance Questions to Reflect On - How might a fragmented internet reshape competition? - What alternatives exist if openness declines? A Different Perspective Assumes Google cannot adapt to a more closed ecosystem, which may not hold if it pivots its services. ★ ★ ★ ★ ★ No ratings yet [Banking](https://sms4smile.com/quotes/about/banking/) [Becomes](https://sms4smile.com/quotes/about/becomes/) [Business](https://sms4smile.com/quotes/about/business/) [Business model](https://sms4smile.com/quotes/about/business-model/) [Entire](https://sms4smile.com/quotes/about/entire/) [Free](https://sms4smile.com/quotes/about/free/) [Free Internet](https://sms4smile.com/quotes/about/free-internet-213252/) [Future](https://sms4smile.com/quotes/about/future/) [Google](https://sms4smile.com/quotes/about/google/) [Internet](https://sms4smile.com/quotes/about/internet/) [Internet Overly](https://sms4smile.com/quotes/about/internet-overly-1288226/) [Internet Succeed](https://sms4smile.com/quotes/about/internet-succeed-1288224/) [Model](https://sms4smile.com/quotes/about/model/) [Open](https://sms4smile.com/quotes/about/open/) [Overly](https://sms4smile.com/quotes/about/overly/) [Planning](https://sms4smile.com/quotes/about/planning/) [Planning For The Future](https://sms4smile.com/quotes/about/planning-for-the-future/) [Succeed](https://sms4smile.com/quotes/about/succeed/) [Succeed Internet](https://sms4smile.com/quotes/about/succeed-internet-1288225/) [Time](https://sms4smile.com/quotes/about/time/) [Will](https://sms4smile.com/quotes/about/will/) ## Related quotes > [Today we can only hear the voices and witness the imaginations of one-third of the world's people. We are all being robbed of the…](https://sms4smile.com/quotes/mark-zuckerberg/today-we-can-only-hear-the-voices-and-witness-the-imaginations-of-one/) [Mark Zuckerberg](https://sms4smile.com/quotes/author/mark-zuckerberg/) > [I went to college during the Kazaa/Napster era, and we had free Internet, which was a huge deal. People were just downloading all of…](https://sms4smile.com/quotes/hasan-minhaj/i-went-to-college-during-the-kazaa-napster-era-and-we-had-free/) [Hasan Minhaj](https://sms4smile.com/quotes/author/hasan-minhaj/) > [Music, photography, media, film - it's all going to be free on the Internet. We have to accept it.](https://sms4smile.com/quotes/jean-michel-jarre/music-photography-media-film-it-s-all-going-to-be-free-on-the/) [Jean-Michel Jarre](https://sms4smile.com/quotes/author/jean-michel-jarre/) > [From commercial companies to political campaigns, advertising dollars are increasingly being spent on the web, rather than on traditional media. Jeopardize this arrangement and…](https://sms4smile.com/quotes/michael-o-rielly/from-commercial-companies-to-political-campaigns-advertising-dollars/) [Michael O'Rielly](https://sms4smile.com/quotes/author/michael-o-rielly/) > [ It \[the internet\] should be publicly controlled but Washington is not a system of public control, it's mainly a system of corporate control. We… ](https://sms4smile.com/quotes/noam-chomsky/it-the-internet-should-be-publicly-controlled-but-washington-is-not-a/) [Noam Chomsky](https://sms4smile.com/quotes/author/noam-chomsky/) > [We need to codify our values and build consensus around what we want from a free society and a free Internet. We need to…](https://sms4smile.com/quotes/heather-brooke/we-need-to-codify-our-values-and-build-consensus-around-what-we-want/) [Heather Brooke](https://sms4smile.com/quotes/author/heather-brooke/) > [The question I ask myself is what would have happened if newspapers hadn't initially given their content away for free on the Internet. It's…](https://sms4smile.com/quotes/tom-rachman/the-question-i-ask-myself-is-what-would-have-happened-if-newspapers/) [Tom Rachman](https://sms4smile.com/quotes/author/tom-rachman/) > [Open source is a beautiful way of collaborating; but what's happening on the free Internet is more akin to the 'crowdsourcing' of journalists and…](https://sms4smile.com/quotes/douglas-rushkoff/open-source-is-a-beautiful-way-of-collaborating-but-what-s-happening/) [Douglas Rushkoff](https://sms4smile.com/quotes/author/douglas-rushkoff/) > [“When we consider how much of the anxiety and pain of daily life stems from attending to our long-term memories and worrying about and…](https://sms4smile.com/quotes/suzanne-corkin/when-we-consider-how-much-of-the-anxiety-and-pain-of-daily-life-stems/) [Suzanne Corkin](https://sms4smile.com/quotes/author/suzanne-corkin/) > [I see that that 'American dream' is slipping away because we're not solving the problems of today, we're not planning for the future.](https://sms4smile.com/quotes/wayne-messam/i-see-that-that-american-dream-is-slipping-away-because-we-re-not/) [Wayne Messam](https://sms4smile.com/quotes/author/wayne-messam/) > [Everyone in America (according to my generalizations) is a potential millionaire waiting for his or her big break. I was astonished lately to realize…](https://sms4smile.com/quotes/roseanne-barr/everyone-in-america-according-to-my-generalizations-is-a-potential/) [Roseanne Barr](https://sms4smile.com/quotes/author/roseanne-barr/) > [We spend our whole lives worrying about the future, planning for the future, trying to predict the future, as if figuring it out will…](https://sms4smile.com/quotes/shonda-rhimes/we-spend-our-whole-lives-worrying-about-the-future-planning-for-the/) [Shonda Rhimes](https://sms4smile.com/quotes/author/shonda-rhimes/) > [Work outside of school hours was a necessity at an early age, and with such time as I had I turned toward interests of…](https://sms4smile.com/quotes/chester-carlson/work-outside-of-school-hours-was-a-necessity-at-an-early-age-and-with/) [Chester Carlson](https://sms4smile.com/quotes/author/chester-carlson/) > [Nature consists of facts and of regularities, and is in itself neither moral nor immoral. It is we who impose our standards upon nature,…](https://sms4smile.com/quotes/anonymous/nature-consists-of-facts-and-of-regularities-and-is-in-itself-neither/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [“I find it terrifying how any of us can die at any moment, yet we live our lives always planning for the future.”](https://sms4smile.com/quotes/tumblr-user/i-find-it-terrifying-how-any-of-us-can-die-at-any-moment-yet-we-live/) [Tumblr user](https://sms4smile.com/quotes/author/tumblr-user/) ## More by Rebecca MacKinnon > [If China someday gains a more fair, just, and accountable system of government, it will be due to the hard work and efforts of…](https://sms4smile.com/quotes/rebecca-mackinnon/if-china-someday-gains-a-more-fair-just-and-accountable-system-of/) [Rebecca MacKinnon](https://sms4smile.com/quotes/author/rebecca-mackinnon/) > [In January 2012, Google Plus started to roll out support for nicknames and pseudonyms, but those registering with a name other than their real-life…](https://sms4smile.com/quotes/rebecca-mackinnon/in-january-2012-google-plus-started-to-roll-out-support-for-nicknames/) [Rebecca MacKinnon](https://sms4smile.com/quotes/author/rebecca-mackinnon/) > [It becomes dangerous for somebody who doesn't want their boss to know their sexual preference to use online networks to push for laws supporting…](https://sms4smile.com/quotes/rebecca-mackinnon/it-becomes-dangerous-for-somebody-who-doesn-t-want-their-boss-to-know/) [Rebecca MacKinnon](https://sms4smile.com/quotes/author/rebecca-mackinnon/) > [If high-tech companies are serious about doing the right thing, they can join together and lobby for more transparency and accountability in the way…](https://sms4smile.com/quotes/rebecca-mackinnon/if-high-tech-companies-are-serious-about-doing-the-right-thing-they/) [Rebecca MacKinnon](https://sms4smile.com/quotes/author/rebecca-mackinnon/) > [Any new legal measures, or cooperative arrangements between government and companies meant to keep people from organizing violence or criminal actions, must not be…](https://sms4smile.com/quotes/rebecca-mackinnon/any-new-legal-measures-or-cooperative-arrangements-between-government/) [Rebecca MacKinnon](https://sms4smile.com/quotes/author/rebecca-mackinnon/) > [Every news organization needs a social media strategy.](https://sms4smile.com/quotes/rebecca-mackinnon/every-news-organization-needs-a-social-media-strategy/) [Rebecca MacKinnon](https://sms4smile.com/quotes/author/rebecca-mackinnon/) > [Professional camera crews are rarely there when a bomb goes off or a rocket lands. They usually show up afterwards.](https://sms4smile.com/quotes/rebecca-mackinnon/professional-camera-crews-are-rarely-there-when-a-bomb-goes-off-or-a/) [Rebecca MacKinnon](https://sms4smile.com/quotes/author/rebecca-mackinnon/) > [A number of countries, including Russia and China, have put forward proposals to regulate aspects of the Internet like 'crime' and 'security' that are…](https://sms4smile.com/quotes/rebecca-mackinnon/a-number-of-countries-including-russia-and-china-have-put-forward/) [Rebecca MacKinnon](https://sms4smile.com/quotes/author/rebecca-mackinnon/) > [You don't have to be a nerd or a programmer or a network engineer to make a difference.](https://sms4smile.com/quotes/rebecca-mackinnon/you-don-t-have-to-be-a-nerd-or-a-programmer-or-a-network-engineer-to/) [Rebecca MacKinnon](https://sms4smile.com/quotes/author/rebecca-mackinnon/) > [A moral argument about whether censorship is good or bad deteriorates quickly into accusations about who is more or less patriotic, moral, pious, and…](https://sms4smile.com/quotes/rebecca-mackinnon/a-moral-argument-about-whether-censorship-is-good-or-bad-deteriorates/) [Rebecca MacKinnon](https://sms4smile.com/quotes/author/rebecca-mackinnon/) > [There's a real contradiction that's difficult to explain to the West and the outside world about China and about the Internet.](https://sms4smile.com/quotes/rebecca-mackinnon/there-s-a-real-contradiction-that-s-difficult-to-explain-to-the-west/) [Rebecca MacKinnon](https://sms4smile.com/quotes/author/rebecca-mackinnon/) > [The relationship between citizens and government is increasingly mediated through the Internet.](https://sms4smile.com/quotes/rebecca-mackinnon/the-relationship-between-citizens-and-government-is-increasingly/) [Rebecca MacKinnon](https://sms4smile.com/quotes/author/rebecca-mackinnon/) > [Consistently, Baidu has censored politically sensitive search results much more thoroughly than Google.cn.](https://sms4smile.com/quotes/rebecca-mackinnon/consistently-baidu-has-censored-politically-sensitive-search-results/) [Rebecca MacKinnon](https://sms4smile.com/quotes/author/rebecca-mackinnon/) > [Human rights in cyberspace are really no different from rights in the physical world.](https://sms4smile.com/quotes/rebecca-mackinnon/human-rights-in-cyberspace-are-really-no-different-from-rights-in-the/) [Rebecca MacKinnon](https://sms4smile.com/quotes/author/rebecca-mackinnon/) > [Digital power is every bit as likely to be abused as physical power, but is often more insidious because it is often wielded in…](https://sms4smile.com/quotes/rebecca-mackinnon/digital-power-is-every-bit-as-likely-to-be-abused-as-physical-power/) [Rebecca MacKinnon](https://sms4smile.com/quotes/author/rebecca-mackinnon/) [Explore all 206 Rebecca MacKinnon quotes ](https://sms4smile.com/quotes/author/rebecca-mackinnon/) ## More Banking quotes > [If I could wave a magic wand, I'd break up the banking system.](https://sms4smile.com/quotes/kenneth-c-griffin/if-i-could-wave-a-magic-wand-i-d-break-up-the-banking-system/) [Kenneth C. Griffin](https://sms4smile.com/quotes/author/kenneth-c-griffin/) > [Historically, usury was defined as any interest whatever on an unproductive loan.Our whole banking system I have ever abhorred, I continue to abhor, and…](https://sms4smile.com/quotes/john-adams/historically-usury-was-defined-as-any-interest-whatever-on-an/) [John Adams](https://sms4smile.com/quotes/author/john-adams/) > [I am alive. Up here with the song of the engine and the air whispering on my face as the sunlight and shadows play…](https://sms4smile.com/quotes/stephen-coonts/i-am-alive-up-here-with-the-song-of-the-engine-and-the-air-whispering/) [Stephen Coonts](https://sms4smile.com/quotes/author/stephen-coonts/) > [It's not that I have any general aversion to technology but online banking just seems to be asking for trouble. You can have enough…](https://sms4smile.com/quotes/david-essex/it-s-not-that-i-have-any-general-aversion-to-technology-but-online/) [David Essex](https://sms4smile.com/quotes/author/david-essex/) > [When a government is dependent upon bankers for money, they and not the leaders of the government control the situation](https://sms4smile.com/quotes/napoleon-bonaparte/when-a-government-is-dependent-upon-bankers-for-money-they-and-not/) [Napoleon Bonaparte](https://sms4smile.com/quotes/author/napoleon-bonaparte/) > [“Suckers think that you cure greed with money, addiction with substances, expert problems with experts, banking with bankers, economics with economists, and debt crises…](https://sms4smile.com/quotes/nassim-nicholas-taleb/suckers-think-that-you-cure-greed-with-money-addiction-with/) [Nassim Nicholas Taleb](https://sms4smile.com/quotes/author/nassim-nicholas-taleb/) > [My father was in real estate, banking, and land management. As family life, it was very conventional, happy, and comfortable. We weren't wealthy, but…](https://sms4smile.com/quotes/julia-child/my-father-was-in-real-estate-banking-and-land-management-as-family/) [Julia Child](https://sms4smile.com/quotes/author/julia-child/) > [I only know one thing: Everything I learned about the banking business, I learned in the banking towers of the Societe.](https://sms4smile.com/quotes/jerome-kerviel/i-only-know-one-thing-everything-i-learned-about-the-banking-business/) [Jerome Kerviel](https://sms4smile.com/quotes/author/jerome-kerviel/) > [I have nothing against investment banking, but it's like massaging money rather than creating money.](https://sms4smile.com/quotes/michio-kaku/i-have-nothing-against-investment-banking-but-it-s-like-massaging/) [Michio Kaku](https://sms4smile.com/quotes/author/michio-kaku/) > [If you've taken Econ 101, you know that the quantity of money rises only when the banking system makes a net loan.](https://sms4smile.com/quotes/kenneth-fisher/if-you-ve-taken-econ-101-you-know-that-the-quantity-of-money-rises/) [Kenneth Fisher](https://sms4smile.com/quotes/author/kenneth-fisher/) > [I want the best people, not just on the banking side but on innovation and technology.](https://sms4smile.com/quotes/ana-patricia-botin/i-want-the-best-people-not-just-on-the-banking-side-but-on-innovation/) [Ana Patricia Botin](https://sms4smile.com/quotes/author/ana-patricia-botin/) > [“Intellectually and compassionately explaining the reason freedom works is required for credibility.”](https://sms4smile.com/quotes/ron-paul/intellectually-and-compassionately-explaining-the-reason-freedom/) [Ron Paul](https://sms4smile.com/quotes/author/ron-paul/) > [With post offices and postal workers already on the ground, USPS could partner with banks to make a critical difference for millions of Americans…](https://sms4smile.com/quotes/elizabeth-warren/with-post-offices-and-postal-workers-already-on-the-ground-usps-could/) [Elizabeth Warren](https://sms4smile.com/quotes/author/elizabeth-warren/) > [A banking system is an act of faith: it survives only for as long as people believe it will.](https://sms4smile.com/quotes/michael-lewis/a-banking-system-is-an-act-of-faith-it-survives-only-for-as-long-as/) [Michael Lewis](https://sms4smile.com/quotes/author/michael-lewis/) > [For my own part, I did not see and did not appreciate what the risks were with securitization, the credit ratings agencies, the shadow…](https://sms4smile.com/quotes/janet-yellen/for-my-own-part-i-did-not-see-and-did-not-appreciate-what-the-risks/) [Janet Yellen](https://sms4smile.com/quotes/author/janet-yellen/) [Browse all 571 Banking quotes ](https://sms4smile.com/quotes/about/banking/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "Google's entire business model and its planning for the future are banking on an open and free Internet. And it will not succeed if the Internet becomes overly balkanized.", "creator": { "@type": "Person", "name": "Rebecca MacKinnon" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/rebecca-mackinnon/google-s-entire-business-model-and-its-planning-for-the-future-are/", "about": { "@type": "Thing", "name": "Banking" }, "@id": "https://sms4smile.com/quotes/rebecca-mackinnon/google-s-entire-business-model-and-its-planning-for-the-future-are/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/a25/rebecca-mackinnon-1815_banking_google-s-entire-business-model-and-its-p_107782.png", "contentUrl": "https://sms4smile.com/quotes/i/a25/rebecca-mackinnon-1815_banking_google-s-entire-business-model-and-its-p_107782.png", "url": "https://sms4smile.com/quotes/i/a25/rebecca-mackinnon-1815_banking_google-s-entire-business-model-and-its-p_107782.png", "width": 1080, "height": 1080, "caption": "“Google's entire business model and its planning for the future are banking on an open and free Internet. And…” — Rebecca MacKinnon", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Rebecca MacKinnon", "item": "https://sms4smile.com/quotes/author/rebecca-mackinnon/" }, { "@type": "ListItem", "position": 4, "name": "Google's entire business model and its...", "item": "https://sms4smile.com/quotes/rebecca-mackinnon/google-s-entire-business-model-and-its-planning-for-the-future-are/" } ], "@id": "https://sms4smile.com/quotes/rebecca-mackinnon/google-s-entire-business-model-and-its-planning-for-the-future-are/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```