---
title: "Meaning & Key Takeaway of: Facebook and Google are battling over who…"
description: "\"Facebook and Google are battling over who will be our gateway to the rest of the Internet through 'like' buttons and universal logins - giving them hug..."
image: "https://sms4smile.com/quotes/i/307/rebecca-mackinnon-1815_activities_facebook-and-google-are-battling-over-wh_2866524.png"
---

#  Facebook and Google are battling over who will be our…

![“Facebook and Google are battling over who will be our gateway to the rest of the Internet through 'like' buttons and universal logins - giving them huge power over our online identities and activities.” quote by Rebecca MacKinnon](https://sms4smile.com/quotes/i/307/rebecca-mackinnon-1815_activities_facebook-and-google-are-battling-over-wh_2866524.png)   [Download](https://sms4smile.com/quotes/i/307/rebecca-mackinnon-1815_activities_facebook-and-google-are-battling-over-wh_2866524.png) [Open image](https://sms4smile.com/quotes/i/307/rebecca-mackinnon-1815_activities_facebook-and-google-are-battling-over-wh_2866524.png)

> “Facebook and Google are battling over who will be our gateway to the rest of the Internet through 'like' buttons and universal logins - giving them huge power over our online identities and activities.”

[Rebecca MacKinnon](https://sms4smile.com/quotes/author/rebecca-mackinnon/)

## About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

Tech giants can control identity via social logins, shaping privacy and power dynamics.

**In simple terms:** Companies can dominate online identity through login tools.

Key Takeaway

Guard your digital identity.

Themes

privacy power technology identity control

Mood

cautious critical

Type

analytical warning

When to use this quote

- online advertising
- social media login
- e‑commerce
- personal data management

Key Concepts

surveillance platform monopoly data ownership

Questions to Reflect On

- How do you protect your online identity?
- What alternatives exist to social logins?

A Different Perspective

Even with logins, users still need strong personal security practices.

★ ★ ★ ★ ★   No ratings yet

[Facebook](https://sms4smile.com/quotes/about/facebook/) [Giving](https://sms4smile.com/quotes/about/giving/) [Identities](https://sms4smile.com/quotes/about/identities/) [Internet](https://sms4smile.com/quotes/about/internet/) [Power](https://sms4smile.com/quotes/about/power/) [Twitter](https://sms4smile.com/quotes/about/twitter/)

## Related quotes

> [The truth is, we're all cyborgs with cell phones and online identities.](https://sms4smile.com/quotes/geoff-johns/the-truth-is-we-re-all-cyborgs-with-cell-phones-and-online-identities/)

[Geoff Johns](https://sms4smile.com/quotes/author/geoff-johns/)

> [“It is tempting to say, as my friend suggested, that these online identities are caricatures of the real me. It is certainly true that…](https://sms4smile.com/quotes/derek-thompson/it-is-tempting-to-say-as-my-friend-suggested-that-these-online/)

[Derek Thompson](https://sms4smile.com/quotes/author/derek-thompson/)

> [There are only two companies in the world that can help me. That's Facebook and Google, because they are going to make me the…](https://sms4smile.com/quotes/shane-smith/there-are-only-two-companies-in-the-world-that-can-help-me-that-s/)

[Shane Smith](https://sms4smile.com/quotes/author/shane-smith/)

> [We think Facebook and Google know a lot about us - who knows more about us than AmEx, MasterCard and Visa? They know exactly…](https://sms4smile.com/quotes/anthony-goldbloom/we-think-facebook-and-google-know-a-lot-about-us-who-knows-more-about/)

[Anthony Goldbloom](https://sms4smile.com/quotes/author/anthony-goldbloom/)

> [As an investor, I'm always looking for the next great American company. Who will create tomorrow's Twitter, Facebook, or Google?](https://sms4smile.com/quotes/brad-feld/as-an-investor-i-m-always-looking-for-the-next-great-american-company/)

[Brad Feld](https://sms4smile.com/quotes/author/brad-feld/)

> [Facebook and Google are essentially an advertising duopoly, and we have almost no idea how their algorithms work.](https://sms4smile.com/quotes/zephyr-teachout/facebook-and-google-are-essentially-an-advertising-duopoly-and-we/)

[Zephyr Teachout](https://sms4smile.com/quotes/author/zephyr-teachout/)

> [As attorney general, I would work with my colleagues in other states to launch a major antitrust investigation to look into the ways in…](https://sms4smile.com/quotes/zephyr-teachout/as-attorney-general-i-would-work-with-my-colleagues-in-other-states/)

[Zephyr Teachout](https://sms4smile.com/quotes/author/zephyr-teachout/)

> [If you game Facebook and Google in the right way, then you can achieve a mass audience.](https://sms4smile.com/quotes/franklin-foer/if-you-game-facebook-and-google-in-the-right-way-then-you-can-achieve/)

[Franklin Foer](https://sms4smile.com/quotes/author/franklin-foer/)

> [Whether it's Facebook or Google or the other companies, that basic principle that users should be able to see and control information about them…](https://sms4smile.com/quotes/eli-pariser/whether-it-s-facebook-or-google-or-the-other-companies-that-basic/)

[Eli Pariser](https://sms4smile.com/quotes/author/eli-pariser/)

> [“Facebook—at Google the defining factors were the elegantly simple homepage and the fact that advertisers weren’t allowed to influence search results (organic search).”](https://sms4smile.com/quotes/scott-galloway/facebook-at-google-the-defining-factors-were-the-elegantly-simple/)

[Scott Galloway](https://sms4smile.com/quotes/author/scott-galloway/)

> [The biggest problem is that Facebook and Google are these giant feedback loops that give people what they want to hear. And when you…](https://sms4smile.com/quotes/franklin-foer/the-biggest-problem-is-that-facebook-and-google-are-these-giant/)

[Franklin Foer](https://sms4smile.com/quotes/author/franklin-foer/)

> [“I don't know about you, but first thing in the morning I lie in bed and scroll through my cell phone. Facebook, Google +,…](https://sms4smile.com/quotes/dawn-robertson/i-don-t-know-about-you-but-first-thing-in-the-morning-i-lie-in-bed/)

[Dawn Robertson](https://sms4smile.com/quotes/author/dawn-robertson/)

> [Obviously I have a bit of an awareness because I go to the internet like everybody else but I don't get too involved in…](https://sms4smile.com/quotes/alice-eve/obviously-i-have-a-bit-of-an-awareness-because-i-go-to-the-internet/)

[Alice Eve](https://sms4smile.com/quotes/author/alice-eve/)

> [The internet is like a gossipy girls' locker room after school, isn't it?](https://sms4smile.com/quotes/alex-kapranos/the-internet-is-like-a-gossipy-girls-locker-room-after-school-isn-t-it/)

[Alex Kapranos](https://sms4smile.com/quotes/author/alex-kapranos/)

> [Every time I crash the Internet, it's like this little drop of truth. Every time I say something that's extremely truthful out loud, it…](https://sms4smile.com/quotes/kanye-west/every-time-i-crash-the-internet-it-s-like-this-little-drop-of-truth/)

[Kanye West](https://sms4smile.com/quotes/author/kanye-west/)

## More by Rebecca MacKinnon

> [If China someday gains a more fair, just, and accountable system of government, it will be due to the hard work and efforts of…](https://sms4smile.com/quotes/rebecca-mackinnon/if-china-someday-gains-a-more-fair-just-and-accountable-system-of/)

[Rebecca MacKinnon](https://sms4smile.com/quotes/author/rebecca-mackinnon/)

> [In January 2012, Google Plus started to roll out support for nicknames and pseudonyms, but those registering with a name other than their real-life…](https://sms4smile.com/quotes/rebecca-mackinnon/in-january-2012-google-plus-started-to-roll-out-support-for-nicknames/)

[Rebecca MacKinnon](https://sms4smile.com/quotes/author/rebecca-mackinnon/)

> [It becomes dangerous for somebody who doesn't want their boss to know their sexual preference to use online networks to push for laws supporting…](https://sms4smile.com/quotes/rebecca-mackinnon/it-becomes-dangerous-for-somebody-who-doesn-t-want-their-boss-to-know/)

[Rebecca MacKinnon](https://sms4smile.com/quotes/author/rebecca-mackinnon/)

> [If high-tech companies are serious about doing the right thing, they can join together and lobby for more transparency and accountability in the way…](https://sms4smile.com/quotes/rebecca-mackinnon/if-high-tech-companies-are-serious-about-doing-the-right-thing-they/)

[Rebecca MacKinnon](https://sms4smile.com/quotes/author/rebecca-mackinnon/)

> [Any new legal measures, or cooperative arrangements between government and companies meant to keep people from organizing violence or criminal actions, must not be…](https://sms4smile.com/quotes/rebecca-mackinnon/any-new-legal-measures-or-cooperative-arrangements-between-government/)

[Rebecca MacKinnon](https://sms4smile.com/quotes/author/rebecca-mackinnon/)

> [Every news organization needs a social media strategy.](https://sms4smile.com/quotes/rebecca-mackinnon/every-news-organization-needs-a-social-media-strategy/)

[Rebecca MacKinnon](https://sms4smile.com/quotes/author/rebecca-mackinnon/)

> [Professional camera crews are rarely there when a bomb goes off or a rocket lands. They usually show up afterwards.](https://sms4smile.com/quotes/rebecca-mackinnon/professional-camera-crews-are-rarely-there-when-a-bomb-goes-off-or-a/)

[Rebecca MacKinnon](https://sms4smile.com/quotes/author/rebecca-mackinnon/)

> [Google's entire business model and its planning for the future are banking on an open and free Internet. And it will not succeed if…](https://sms4smile.com/quotes/rebecca-mackinnon/google-s-entire-business-model-and-its-planning-for-the-future-are/)

[Rebecca MacKinnon](https://sms4smile.com/quotes/author/rebecca-mackinnon/)

> [A number of countries, including Russia and China, have put forward proposals to regulate aspects of the Internet like 'crime' and 'security' that are…](https://sms4smile.com/quotes/rebecca-mackinnon/a-number-of-countries-including-russia-and-china-have-put-forward/)

[Rebecca MacKinnon](https://sms4smile.com/quotes/author/rebecca-mackinnon/)

> [You don't have to be a nerd or a programmer or a network engineer to make a difference.](https://sms4smile.com/quotes/rebecca-mackinnon/you-don-t-have-to-be-a-nerd-or-a-programmer-or-a-network-engineer-to/)

[Rebecca MacKinnon](https://sms4smile.com/quotes/author/rebecca-mackinnon/)

> [A moral argument about whether censorship is good or bad deteriorates quickly into accusations about who is more or less patriotic, moral, pious, and…](https://sms4smile.com/quotes/rebecca-mackinnon/a-moral-argument-about-whether-censorship-is-good-or-bad-deteriorates/)

[Rebecca MacKinnon](https://sms4smile.com/quotes/author/rebecca-mackinnon/)

> [There's a real contradiction that's difficult to explain to the West and the outside world about China and about the Internet.](https://sms4smile.com/quotes/rebecca-mackinnon/there-s-a-real-contradiction-that-s-difficult-to-explain-to-the-west/)

[Rebecca MacKinnon](https://sms4smile.com/quotes/author/rebecca-mackinnon/)

> [The relationship between citizens and government is increasingly mediated through the Internet.](https://sms4smile.com/quotes/rebecca-mackinnon/the-relationship-between-citizens-and-government-is-increasingly/)

[Rebecca MacKinnon](https://sms4smile.com/quotes/author/rebecca-mackinnon/)

> [Consistently, Baidu has censored politically sensitive search results much more thoroughly than Google.cn.](https://sms4smile.com/quotes/rebecca-mackinnon/consistently-baidu-has-censored-politically-sensitive-search-results/)

[Rebecca MacKinnon](https://sms4smile.com/quotes/author/rebecca-mackinnon/)

> [Human rights in cyberspace are really no different from rights in the physical world.](https://sms4smile.com/quotes/rebecca-mackinnon/human-rights-in-cyberspace-are-really-no-different-from-rights-in-the/)

[Rebecca MacKinnon](https://sms4smile.com/quotes/author/rebecca-mackinnon/)

[Explore all 206 Rebecca MacKinnon quotes ](https://sms4smile.com/quotes/author/rebecca-mackinnon/)

## More Activities quotes

> [“Doing activities that you love to do, even a few minutes a day, can help you experience more flow, improve your well-being, and help…](https://sms4smile.com/quotes/laurie-e-smith/doing-activities-that-you-love-to-do-even-a-few-minutes-a-day-can/)

[Laurie E. Smith](https://sms4smile.com/quotes/author/laurie-e-smith/)

> [The activities that went on at Camp King between 1946 and the late 1950s have never been fully accounted for by either the Department…](https://sms4smile.com/quotes/annie-jacobsen/the-activities-that-went-on-at-camp-king-between-1946-and-the-late/)

[Annie Jacobsen](https://sms4smile.com/quotes/author/annie-jacobsen/)

> [I was pursuing the arts with theater in school, and I was doing after-school activities, but not in any real movement towards a professional…](https://sms4smile.com/quotes/uzo-aduba/i-was-pursuing-the-arts-with-theater-in-school-and-i-was-doing-after/)

[Uzo Aduba](https://sms4smile.com/quotes/author/uzo-aduba/)

> [A day at the beach with my kids is one of the least relaxing activities I can think of.](https://sms4smile.com/quotes/chris-morocco/a-day-at-the-beach-with-my-kids-is-one-of-the-least-relaxing/)

[Chris Morocco](https://sms4smile.com/quotes/author/chris-morocco/)

> [I love downtown Seattle. It's a city that has all of the outdoor activities and is still a very cosmopolitan city.](https://sms4smile.com/quotes/greg-lemond/i-love-downtown-seattle-it-s-a-city-that-has-all-of-the-outdoor/)

[Greg LeMond](https://sms4smile.com/quotes/author/greg-lemond/)

> [We didn't discuss Covid at home and did activities like Tik Tok to divert our minds.](https://sms4smile.com/quotes/yuzvendra-chahal/we-didn-t-discuss-covid-at-home-and-did-activities-like-tik-tok-to/)

[Yuzvendra Chahal](https://sms4smile.com/quotes/author/yuzvendra-chahal/)

> [The United Nations will be at the heart of our international activities. France will assume its full responsibilities at the Security Council by putting…](https://sms4smile.com/quotes/francois-hollande/the-united-nations-will-be-at-the-heart-of-our-international/)

[Francois Hollande](https://sms4smile.com/quotes/author/francois-hollande/)

> [In my spare time, I volunteer at my daughters' schools so I can stay involved with the activities and parent/teacher community.](https://sms4smile.com/quotes/belinda-johnson/in-my-spare-time-i-volunteer-at-my-daughters-schools-so-i-can-stay/)

[Belinda Johnson](https://sms4smile.com/quotes/author/belinda-johnson/)

> [“Society has got a lot of activities and attractions to steal your time and to make you think less about your diminishing life.”](https://sms4smile.com/quotes/sunday-adelaja/society-has-got-a-lot-of-activities-and-attractions-to-steal-your/)

[Sunday Adelaja](https://sms4smile.com/quotes/author/sunday-adelaja/)

> [I had never been much for outdoor activities.](https://sms4smile.com/quotes/amanda-blake/i-had-never-been-much-for-outdoor-activities/)

[Amanda Blake](https://sms4smile.com/quotes/author/amanda-blake/)

> [At Natura, we have long been committed to measure and improve the impacts of our activities.](https://sms4smile.com/quotes/guilherme-leal/at-natura-we-have-long-been-committed-to-measure-and-improve-the/)

[Guilherme Leal](https://sms4smile.com/quotes/author/guilherme-leal/)

> [There is much more to schools than buildings. There are academic activities, how it reaches the community and its proximity to other programs.](https://sms4smile.com/quotes/john-warner/there-is-much-more-to-schools-than-buildings-there-are-academic/)

[John Warner](https://sms4smile.com/quotes/author/john-warner/)

> [To the best of my knowledge, when I became national secretary and, indeed, Victorian secretary, the - my predecessors in the union had detected…](https://sms4smile.com/quotes/bill-shorten/to-the-best-of-my-knowledge-when-i-became-national-secretary-and/)

[Bill Shorten](https://sms4smile.com/quotes/author/bill-shorten/)

> [Activism could be defined as activities engaged in by individuals to change there of others situation.](https://sms4smile.com/quotes/ben-edwards/activism-could-be-defined-as-activities-engaged-in-by-individuals-to/)

[Ben Edwards](https://sms4smile.com/quotes/author/ben-edwards/)

> [Sin may result from activities that begin innocently or that are perfectly legitimate in moderation, but in excess they can cause us to veer…](https://sms4smile.com/quotes/joseph-b-wirthlin/sin-may-result-from-activities-that-begin-innocently-or-that-are/)

[Joseph B. Wirthlin](https://sms4smile.com/quotes/author/joseph-b-wirthlin/)

Browse all 215 Activities quotes

```json
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "Quotation",
            "text": "Facebook and Google are battling over who will be our gateway to the rest of the Internet through 'like' buttons and universal logins - giving them huge power over our online identities and activities.",
            "creator": {
                "@type": "Person",
                "name": "Rebecca MacKinnon"
            },
            "isPartOf": {
                "@id": "https://sms4smile.com/quotes/#website"
            },
            "url": "https://sms4smile.com/quotes/rebecca-mackinnon/facebook-and-google-are-battling-over-who-will-be-our-gateway-to-the/",
            "about": {
                "@type": "Thing",
                "name": "Activities"
            },
            "@id": "https://sms4smile.com/quotes/rebecca-mackinnon/facebook-and-google-are-battling-over-who-will-be-our-gateway-to-the/#quotation",
            "image": {
                "@type": "ImageObject",
                "@id": "https://sms4smile.com/quotes/i/307/rebecca-mackinnon-1815_activities_facebook-and-google-are-battling-over-wh_2866524.png",
                "contentUrl": "https://sms4smile.com/quotes/i/307/rebecca-mackinnon-1815_activities_facebook-and-google-are-battling-over-wh_2866524.png",
                "url": "https://sms4smile.com/quotes/i/307/rebecca-mackinnon-1815_activities_facebook-and-google-are-battling-over-wh_2866524.png",
                "width": 1080,
                "height": 1080,
                "caption": "“Facebook and Google are battling over who will be our gateway to the rest of the Internet through 'like'…” — Rebecca MacKinnon",
                "creditText": "SMS4Smile Quotes",
                "creator": {
                    "@id": "https://sms4smile.com/quotes/#organization"
                }
            }
        },
        {
            "@type": "BreadcrumbList",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://sms4smile.com/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Quotes",
                    "item": "https://sms4smile.com/quotes/"
                },
                {
                    "@type": "ListItem",
                    "position": 3,
                    "name": "Rebecca MacKinnon",
                    "item": "https://sms4smile.com/quotes/author/rebecca-mackinnon/"
                },
                {
                    "@type": "ListItem",
                    "position": 4,
                    "name": "Facebook and Google are battling over...",
                    "item": "https://sms4smile.com/quotes/rebecca-mackinnon/facebook-and-google-are-battling-over-who-will-be-our-gateway-to-the/"
                }
            ],
            "@id": "https://sms4smile.com/quotes/rebecca-mackinnon/facebook-and-google-are-battling-over-who-will-be-our-gateway-to-the/#breadcrumb"
        },
        {
            "@type": "WebSite",
            "@id": "https://sms4smile.com/quotes/#website",
            "name": "SMS4Smile Quotes",
            "url": "https://sms4smile.com/quotes/",
            "publisher": {
                "@id": "https://sms4smile.com/quotes/#organization"
            }
        },
        {
            "@type": "Organization",
            "@id": "https://sms4smile.com/quotes/#organization",
            "name": "SMS4Smile Quotes",
            "url": "https://sms4smile.com/quotes/",
            "logo": {
                "@type": "ImageObject",
                "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png",
                "width": 512,
                "height": 512
            }
        }
    ]
}
```
