--- title: "Meaning & Key Takeaway of: One of the basic decisions I made in this…" description: "\"“One of the basic decisions I made in this period affected the heart of my franchise system and how it would develop. It was that the corporation was n..." image: "https://sms4smile.com/quotes/i/42e/ray-kroc-3141_success_one-of-the-basic-decisions-i-made-in-thi_1605160.jpg" --- # One of the basic decisions I made in this period affected… ![“One of the basic decisions I made in this period affected the heart of my franchise system and how it would develop. It was that the corporation was not going to get involved in being a supplier for its operators. My belief was that I had to help the individual operator succeed in every way I…” quote by Ray Kroc](https://sms4smile.com/quotes/i/42e/ray-kroc-3141_success_one-of-the-basic-decisions-i-made-in-thi_1605160.jpg) [Download](https://sms4smile.com/quotes/i/42e/ray-kroc-3141_success_one-of-the-basic-decisions-i-made-in-thi_1605160.jpg) [Open image](https://sms4smile.com/quotes/i/42e/ray-kroc-3141_success_one-of-the-basic-decisions-i-made-in-thi_1605160.jpg) > ““One of the basic decisions I made in this period affected the heart of my franchise system and how it would develop. It was that the corporation was not going to get involved in being a supplier for its operators. My belief was that I had to help the individual operator succeed in every way I could. His success would insure my success. But I couldn’t do that and, at the same time, treat him as a customer. There is a basic conflict in trying to treat a man as a partner on the one hand while selling him something at a profit on the other.”” [Ray Kroc](https://sms4smile.com/quotes/author/ray-kroc/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Balancing partnership and profit creates tension; helping operators succeed benefits both, but treating them as customers undermines trust. **In simple terms:** Helping partners succeed builds mutual success, yet profit motives can conflict. Key Takeaway Align incentives with partners. Themes business partnership ethics Mood analytical pragmatic Type strategic leadership When to use this quote - franchise growth - supplier relations - sales strategy Key Concepts mutual benefit conflict of interest Questions to Reflect On - Can profit and partnership coexist without conflict? - What structures can protect both sides? A Different Perspective Profit focus may erode partnership trust. ★ ★ ★ ★ ★ No ratings yet [Franchise](https://sms4smile.com/quotes/about/franchise/) [Franchise Develop](https://sms4smile.com/quotes/about/franchise-develop-6111095/) [Individual Operator](https://sms4smile.com/quotes/about/individual-operator-6111097/) [Operator Succeed](https://sms4smile.com/quotes/about/operator-succeed-6111094/) [Success](https://sms4smile.com/quotes/about/success/) [Supplier Operators](https://sms4smile.com/quotes/about/supplier-operators-6111096/) ## Related quotes > [“but I would have rights to franchise copies of their operations everywhere else in the United States. The buildings would have to be exactly…](https://sms4smile.com/quotes/ray-kroc/but-i-would-have-rights-to-franchise-copies-of-their-operations/) [Ray Kroc](https://sms4smile.com/quotes/author/ray-kroc/) > [The more real I got on 'The Bourne Identity,' the more interesting it got. So 'Fair Game' was the chance to go a few…](https://sms4smile.com/quotes/doug-liman/the-more-real-i-got-on-the-bourne-identity-the-more-interesting-it/) [Doug Liman](https://sms4smile.com/quotes/author/doug-liman/) > [When my husband Jonas and I started Auntie Anne's in 1988, we never expected or anticipated building an international pretzel franchise. It was the…](https://sms4smile.com/quotes/anne-f-beiler/when-my-husband-jonas-and-i-started-auntie-anne-s-in-1988-we-never/) [Anne F. Beiler](https://sms4smile.com/quotes/author/anne-f-beiler/) > [A newspaper is a private enterprise owing nothing whatsoever to the public, which grants it no franchise. It is therefore affected with no public…](https://sms4smile.com/quotes/william-peter-hamilton/a-newspaper-is-a-private-enterprise-owing-nothing-whatsoever-to-the/) [William Peter Hamilton](https://sms4smile.com/quotes/author/william-peter-hamilton/) > [The insurance of working with a big, already successful franchise just gives you the chance to do other things on a more personal level.](https://sms4smile.com/quotes/jason-statham/the-insurance-of-working-with-a-big-already-successful-franchise-just/) [Jason Statham](https://sms4smile.com/quotes/author/jason-statham/) > [The 'Bourne' franchise means the world to me. I love that Universal wants to put one out every two years. Because it is a…](https://sms4smile.com/quotes/doug-liman/the-bourne-franchise-means-the-world-to-me-i-love-that-universal/) [Doug Liman](https://sms4smile.com/quotes/author/doug-liman/) > [I think what kind of destroyed the franchise, in some ways, was ego and vanity. When that element of ego and vanity that's sitting…](https://sms4smile.com/quotes/joe-flanigan/i-think-what-kind-of-destroyed-the-franchise-in-some-ways-was-ego-and/) [Joe Flanigan](https://sms4smile.com/quotes/author/joe-flanigan/) > [If a franchise wants me, they'll take me.](https://sms4smile.com/quotes/deshaun-watson/if-a-franchise-wants-me-they-ll-take-me/) [Deshaun Watson](https://sms4smile.com/quotes/author/deshaun-watson/) > [Seeing the actual, 'The Chronicles of Narnia: The Lion, the Witch, and the Wardrobe', I absolutely loved it. It became one of my favorite…](https://sms4smile.com/quotes/will-poulter/seeing-the-actual-the-chronicles-of-narnia-the-lion-the-witch-and-the/) [Will Poulter](https://sms4smile.com/quotes/author/will-poulter/) > [I love playing Jim. I love working with this cast and the opportunity to come back and work with them again was just way…](https://sms4smile.com/quotes/jason-biggs/i-love-playing-jim-i-love-working-with-this-cast-and-the-opportunity/) [Jason Biggs](https://sms4smile.com/quotes/author/jason-biggs/) > [I haven't always been thrilled with my work. But the fear of not proving the people wrong who think you can't emerge from a…](https://sms4smile.com/quotes/daniel-radcliffe/i-haven-t-always-been-thrilled-with-my-work-but-the-fear-of-not/) [Daniel Radcliffe](https://sms4smile.com/quotes/author/daniel-radcliffe/) > [Again, a franchise to me doesn't have to be a billion dollar title.](https://sms4smile.com/quotes/david-fincher/again-a-franchise-to-me-doesn-t-have-to-be-a-billion-dollar-title/) [David Fincher](https://sms4smile.com/quotes/author/david-fincher/) > [I knew very little about 'Spider-Man'. I grew up more in the 'Superman' generation. 'Spider-Man' - I didn't know so much. But it is…](https://sms4smile.com/quotes/willem-dafoe/i-knew-very-little-about-spider-man-i-grew-up-more-in-the-superman/) [Willem Dafoe](https://sms4smile.com/quotes/author/willem-dafoe/) > [I'm in 'Madagascar 2.' I'm Testy the Lion. The franchise moves to Africa, and Bernie Mac is also in the film. I loved working…](https://sms4smile.com/quotes/tom-lister-jr/i-m-in-madagascar-2-i-m-testy-the-lion-the-franchise-moves-to-africa/) [Tom Lister, Jr](https://sms4smile.com/quotes/author/tom-lister-jr/) > [Hats off to starting a franchise younger than we all did in 'Twilight' and keeping your cool. The 'Harry Potter' men and women had,…](https://sms4smile.com/quotes/kellan-lutz/hats-off-to-starting-a-franchise-younger-than-we-all-did-in-twilight/) [Kellan Lutz](https://sms4smile.com/quotes/author/kellan-lutz/) ## More by Ray Kroc > [I believe in God, family, and McDonald's. And in the office, that order is reversed.](https://sms4smile.com/quotes/ray-kroc/i-believe-in-god-family-and-mcdonald-s-and-in-the-office-that-order/) [Ray Kroc](https://sms4smile.com/quotes/author/ray-kroc/) > [“The best part of it for me personally was that every time I saw a new Walgreen’s store going up it meant new business.…](https://sms4smile.com/quotes/ray-kroc/the-best-part-of-it-for-me-personally-was-that-every-time-i-saw-a-new/) [Ray Kroc](https://sms4smile.com/quotes/author/ray-kroc/) > [Creativity is a highfalutin' word for the work I have to do between now and Tuesday.](https://sms4smile.com/quotes/ray-kroc/creativity-is-a-highfalutin-word-for-the-work-i-have-to-do-between/) [Ray Kroc](https://sms4smile.com/quotes/author/ray-kroc/) > [“We started Franchise Realty Corporation with $1,000 paid-in capital, and Harry parlayed that cash investment into something like $170 million worth of real estate.…](https://sms4smile.com/quotes/ray-kroc/we-started-franchise-realty-corporation-with-1-000-paid-in-capital/) [Ray Kroc](https://sms4smile.com/quotes/author/ray-kroc/) > [“One man's famine makes another man's feast.”](https://sms4smile.com/quotes/ray-kroc/one-man-s-famine-makes-another-man-s-feast/) [Ray Kroc](https://sms4smile.com/quotes/author/ray-kroc/) > [It requires a certain kind of mind to see beauty in a hamburger bun,](https://sms4smile.com/quotes/ray-kroc/it-requires-a-certain-kind-of-mind-to-see-beauty-in-a-hamburger-bun/) [Ray Kroc](https://sms4smile.com/quotes/author/ray-kroc/) > [“I was about to lose one of my biggest accounts, Walgreens, the people I had created a tremendous amount of business for and to…](https://sms4smile.com/quotes/ray-kroc/i-was-about-to-lose-one-of-my-biggest-accounts-walgreens-the-people-i/) [Ray Kroc](https://sms4smile.com/quotes/author/ray-kroc/) > [If any of my competitors were drowning, I'd stick a hose in their mouth](https://sms4smile.com/quotes/ray-kroc/if-any-of-my-competitors-were-drowning-i-d-stick-a-hose-in-their-mouth/) [Ray Kroc](https://sms4smile.com/quotes/author/ray-kroc/) > [“One time a McDonald’s operator came to me with the idea he’d dreamed up to cut costs by producing a doughnut-shaped patty. His notion…](https://sms4smile.com/quotes/ray-kroc/one-time-a-mcdonald-s-operator-came-to-me-with-the-idea-he-d-dreamed/) [Ray Kroc](https://sms4smile.com/quotes/author/ray-kroc/) > [All money means to me is a pride in accomplishment.](https://sms4smile.com/quotes/ray-kroc/all-money-means-to-me-is-a-pride-in-accomplishment/) [Ray Kroc](https://sms4smile.com/quotes/author/ray-kroc/) > [I wasn't prepared for this big room with clattering typewriters and teletype printers. You could hardly hear yourself think.](https://sms4smile.com/quotes/ray-kroc/i-wasn-t-prepared-for-this-big-room-with-clattering-typewriters-and/) [Ray Kroc](https://sms4smile.com/quotes/author/ray-kroc/) > [There’s almost nothing you can’t accomplish if you set your mind to it.](https://sms4smile.com/quotes/ray-kroc/there-s-almost-nothing-you-can-t-accomplish-if-you-set-your-mind-to-it/) [Ray Kroc](https://sms4smile.com/quotes/author/ray-kroc/) > [If any of my competitors were drowning, I'd stick a hose in their mouth and turn on the water. It is ridiculous to call…](https://sms4smile.com/quotes/ray-kroc/if-any-of-my-competitors-were-drowning-i-d-stick-a-hose-in-their/) [Ray Kroc](https://sms4smile.com/quotes/author/ray-kroc/) > [“the basics have to be stressed over and over. If I had a brick for every time I’ve repeated the phrase QSC and V…](https://sms4smile.com/quotes/ray-kroc/the-basics-have-to-be-stressed-over-and-over-if-i-had-a-brick-for/) [Ray Kroc](https://sms4smile.com/quotes/author/ray-kroc/) > [No self-respecting pitcher throws the same way to every batter and no self-respecting salesman makes the same pitch to every client.](https://sms4smile.com/quotes/ray-kroc/no-self-respecting-pitcher-throws-the-same-way-to-every-batter-and-no/) [Ray Kroc](https://sms4smile.com/quotes/author/ray-kroc/) [Explore all 137 Ray Kroc quotes ](https://sms4smile.com/quotes/author/ray-kroc/) ## More Franchise quotes > [Hats off to starting a franchise younger than we all did in 'Twilight' and keeping your cool. The 'Harry Potter' men and women had,…](https://sms4smile.com/quotes/kellan-lutz/hats-off-to-starting-a-franchise-younger-than-we-all-did-in-twilight/) [Kellan Lutz](https://sms4smile.com/quotes/author/kellan-lutz/) > [I'm in 'Madagascar 2.' I'm Testy the Lion. The franchise moves to Africa, and Bernie Mac is also in the film. I loved working…](https://sms4smile.com/quotes/tom-lister-jr/i-m-in-madagascar-2-i-m-testy-the-lion-the-franchise-moves-to-africa/) [Tom Lister, Jr](https://sms4smile.com/quotes/author/tom-lister-jr/) > [I knew very little about 'Spider-Man'. I grew up more in the 'Superman' generation. 'Spider-Man' - I didn't know so much. But it is…](https://sms4smile.com/quotes/willem-dafoe/i-knew-very-little-about-spider-man-i-grew-up-more-in-the-superman/) [Willem Dafoe](https://sms4smile.com/quotes/author/willem-dafoe/) > [Again, a franchise to me doesn't have to be a billion dollar title.](https://sms4smile.com/quotes/david-fincher/again-a-franchise-to-me-doesn-t-have-to-be-a-billion-dollar-title/) [David Fincher](https://sms4smile.com/quotes/author/david-fincher/) > [I haven't always been thrilled with my work. But the fear of not proving the people wrong who think you can't emerge from a…](https://sms4smile.com/quotes/daniel-radcliffe/i-haven-t-always-been-thrilled-with-my-work-but-the-fear-of-not/) [Daniel Radcliffe](https://sms4smile.com/quotes/author/daniel-radcliffe/) > [I love playing Jim. I love working with this cast and the opportunity to come back and work with them again was just way…](https://sms4smile.com/quotes/jason-biggs/i-love-playing-jim-i-love-working-with-this-cast-and-the-opportunity/) [Jason Biggs](https://sms4smile.com/quotes/author/jason-biggs/) > [Seeing the actual, 'The Chronicles of Narnia: The Lion, the Witch, and the Wardrobe', I absolutely loved it. It became one of my favorite…](https://sms4smile.com/quotes/will-poulter/seeing-the-actual-the-chronicles-of-narnia-the-lion-the-witch-and-the/) [Will Poulter](https://sms4smile.com/quotes/author/will-poulter/) > [If a franchise wants me, they'll take me.](https://sms4smile.com/quotes/deshaun-watson/if-a-franchise-wants-me-they-ll-take-me/) [Deshaun Watson](https://sms4smile.com/quotes/author/deshaun-watson/) > [I think what kind of destroyed the franchise, in some ways, was ego and vanity. When that element of ego and vanity that's sitting…](https://sms4smile.com/quotes/joe-flanigan/i-think-what-kind-of-destroyed-the-franchise-in-some-ways-was-ego-and/) [Joe Flanigan](https://sms4smile.com/quotes/author/joe-flanigan/) > [The 'Bourne' franchise means the world to me. I love that Universal wants to put one out every two years. Because it is a…](https://sms4smile.com/quotes/doug-liman/the-bourne-franchise-means-the-world-to-me-i-love-that-universal/) [Doug Liman](https://sms4smile.com/quotes/author/doug-liman/) > [The insurance of working with a big, already successful franchise just gives you the chance to do other things on a more personal level.](https://sms4smile.com/quotes/jason-statham/the-insurance-of-working-with-a-big-already-successful-franchise-just/) [Jason Statham](https://sms4smile.com/quotes/author/jason-statham/) > [A newspaper is a private enterprise owing nothing whatsoever to the public, which grants it no franchise. It is therefore affected with no public…](https://sms4smile.com/quotes/william-peter-hamilton/a-newspaper-is-a-private-enterprise-owing-nothing-whatsoever-to-the/) [William Peter Hamilton](https://sms4smile.com/quotes/author/william-peter-hamilton/) > [When my husband Jonas and I started Auntie Anne's in 1988, we never expected or anticipated building an international pretzel franchise. It was the…](https://sms4smile.com/quotes/anne-f-beiler/when-my-husband-jonas-and-i-started-auntie-anne-s-in-1988-we-never/) [Anne F. Beiler](https://sms4smile.com/quotes/author/anne-f-beiler/) > [The more real I got on 'The Bourne Identity,' the more interesting it got. So 'Fair Game' was the chance to go a few…](https://sms4smile.com/quotes/doug-liman/the-more-real-i-got-on-the-bourne-identity-the-more-interesting-it/) [Doug Liman](https://sms4smile.com/quotes/author/doug-liman/) > [I could do a franchise for the end of everything. 'The End of Dogs,' 'The End of Cats.'](https://sms4smile.com/quotes/hanna-rosin/i-could-do-a-franchise-for-the-end-of-everything-the-end-of-dogs-the/) [Hanna Rosin](https://sms4smile.com/quotes/author/hanna-rosin/) [Browse all 239 Franchise quotes ](https://sms4smile.com/quotes/about/franchise/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "“One of the basic decisions I made in this period affected the heart of my franchise system and how it would develop. It was that the corporation was not going to get involved in being a supplier for its operators. My belief was that I had to help the individual operator succeed in every way I could. His success would insure my success. But I couldn’t do that and, at the same time, treat him as a customer. 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