--- title: "Meaning & Key Takeaway of: Perhaps 'Borderlands' can be a lesson for…" description: "\"Perhaps 'Borderlands' can be a lesson for all of us - that when making a videogame, we should not be afraid to identify gamers as the audience.\" — Rand..." image: "https://sms4smile.com/quotes/i/53e/randy-pitchford-8142_afraid_perhaps-borderlands-can-be-a-lesson-for_1269369.jpg" --- # Perhaps 'Borderlands' can be a lesson for all of us - that… ![“Perhaps 'Borderlands' can be a lesson for all of us - that when making a videogame, we should not be afraid to identify gamers as the audience.” quote by Randy Pitchford](https://sms4smile.com/quotes/i/53e/randy-pitchford-8142_afraid_perhaps-borderlands-can-be-a-lesson-for_1269369.jpg) [Download](https://sms4smile.com/quotes/i/53e/randy-pitchford-8142_afraid_perhaps-borderlands-can-be-a-lesson-for_1269369.jpg) [Open image](https://sms4smile.com/quotes/i/53e/randy-pitchford-8142_afraid_perhaps-borderlands-can-be-a-lesson-for_1269369.jpg) > “Perhaps 'Borderlands' can be a lesson for all of us - that when making a videogame, we should not be afraid to identify gamers as the audience.” [Randy Pitchford](https://sms4smile.com/quotes/author/randy-pitchford/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Identify the core audience early to guide design and marketing decisions. **In simple terms:** Know your audience from the start. Key Takeaway Target design to your players. Themes game design audience marketing Mood strategic pragmatic Type instructional practical When to use this quote - game development - marketing strategy - player testing Key Concepts player identification design focus Questions to Reflect On - How do you balance audience expectations with innovation? - When might niche targeting backfire? A Different Perspective Overemphasis on audience can limit creative risk. ★ ★ ★ ★ ★ No ratings yet [Audience](https://sms4smile.com/quotes/about/audience/) [Borderlands](https://sms4smile.com/quotes/about/borderlands/) [Video](https://sms4smile.com/quotes/about/video/) ## Related quotes > [When we shipped 'Borderlands 2,' we didn't ship it with a plan of how the level cap was going to increase. We didn't have…](https://sms4smile.com/quotes/randy-pitchford/when-we-shipped-borderlands-2-we-didn-t-ship-it-with-a-plan-of-how/) [Randy Pitchford](https://sms4smile.com/quotes/author/randy-pitchford/) > [One of the things I wish Sony would do is get behind 'Borderlands,' because I'd love to see a Vita version of the game.](https://sms4smile.com/quotes/randy-pitchford/one-of-the-things-i-wish-sony-would-do-is-get-behind-borderlands/) [Randy Pitchford](https://sms4smile.com/quotes/author/randy-pitchford/) > [Borderlands' is a horrific failure if our goal is to entertain the world.](https://sms4smile.com/quotes/randy-pitchford/borderlands-is-a-horrific-failure-if-our-goal-is-to-entertain-the/) [Randy Pitchford](https://sms4smile.com/quotes/author/randy-pitchford/) > [You can polish and iterate and double down on what the magic was. You can make a much better thing. A much cleaner thing,…](https://sms4smile.com/quotes/randy-pitchford/you-can-polish-and-iterate-and-double-down-on-what-the-magic-was-you/) [Randy Pitchford](https://sms4smile.com/quotes/author/randy-pitchford/) > [If we look at 'Borderlands,' I can't honestly say that there is anything about how well the game sold that I'm disappointed about.](https://sms4smile.com/quotes/randy-pitchford/if-we-look-at-borderlands-i-can-t-honestly-say-that-there-is-anything/) [Randy Pitchford](https://sms4smile.com/quotes/author/randy-pitchford/) > [We decided we were going to do more 'Brothers In Arms,' and we were also going to create something original that no one else…](https://sms4smile.com/quotes/randy-pitchford/we-decided-we-were-going-to-do-more-brothers-in-arms-and-we-were-also/) [Randy Pitchford](https://sms4smile.com/quotes/author/randy-pitchford/) > [Why is 'Borderlands' different from every other game with respect to DLC? It's because we haven't really worried about what the past models are.…](https://sms4smile.com/quotes/randy-pitchford/why-is-borderlands-different-from-every-other-game-with-respect-to/) [Randy Pitchford](https://sms4smile.com/quotes/author/randy-pitchford/) > [When you think of what 'Borderlands 3' should be, it should be massive. It should be bigger and better than 'Borderlands 2.' It should…](https://sms4smile.com/quotes/randy-pitchford/when-you-think-of-what-borderlands-3-should-be-it-should-be-massive/) [Randy Pitchford](https://sms4smile.com/quotes/author/randy-pitchford/) > [Usually when we finish a game and we're at the end, we're sick of it. We want to put it in the box and…](https://sms4smile.com/quotes/randy-pitchford/usually-when-we-finish-a-game-and-we-re-at-the-end-we-re-sick-of-it/) [Randy Pitchford](https://sms4smile.com/quotes/author/randy-pitchford/) > [Borderlands' asks you to pick a class, and once you've chosen that character class, you've committed yourself to that game session.](https://sms4smile.com/quotes/randy-pitchford/borderlands-asks-you-to-pick-a-class-and-once-you-ve-chosen-that/) [Randy Pitchford](https://sms4smile.com/quotes/author/randy-pitchford/) > [As successful as 'Borderlands' is and as much fun as everyone is having going after all the loot and finding and using all the…](https://sms4smile.com/quotes/randy-pitchford/as-successful-as-borderlands-is-and-as-much-fun-as-everyone-is-having/) [Randy Pitchford](https://sms4smile.com/quotes/author/randy-pitchford/) > [“Some of us are always in the borderlands no matter where we might be on the map.”](https://sms4smile.com/quotes/james-carlos-blake/some-of-us-are-always-in-the-borderlands-no-matter-where-we-might-be/) [James Carlos Blake](https://sms4smile.com/quotes/author/james-carlos-blake/) > [“And though I had misgiving--obvious ones, too--one overwhelming thing drove me on: on the borderlands, my father would need me as much as I'd…](https://sms4smile.com/quotes/peter-geye/and-though-i-had-misgiving-obvious-ones-too-one-overwhelming-thing/) [Peter Geye](https://sms4smile.com/quotes/author/peter-geye/) > [“Turning to the northwest I see the much nearer fires on the hill, like a dwarfish volcano. Vigorous figures mill about the blazes, their…](https://sms4smile.com/quotes/avalon-brantley/turning-to-the-northwest-i-see-the-much-nearer-fires-on-the-hill-like/) Avalon Brantley > ['Borderlands' came out of nowhere to appease the gnawing hunger left behind with the dearth of quality dungeon crawlers on the market.](https://sms4smile.com/quotes/rob-manuel/borderlands-came-out-of-nowhere-to-appease-the-gnawing-hunger-left/) [Rob Manuel](https://sms4smile.com/quotes/author/rob-manuel/) ## More by Randy Pitchford > [When we shipped 'Borderlands 2,' we didn't ship it with a plan of how the level cap was going to increase. We didn't have…](https://sms4smile.com/quotes/randy-pitchford/when-we-shipped-borderlands-2-we-didn-t-ship-it-with-a-plan-of-how/) [Randy Pitchford](https://sms4smile.com/quotes/author/randy-pitchford/) > [The Dreamcast version of 'Half-Life' is great - it looks better than the original PC version and it's the only way console owners can…](https://sms4smile.com/quotes/randy-pitchford/the-dreamcast-version-of-half-life-is-great-it-looks-better-than-the/) [Randy Pitchford](https://sms4smile.com/quotes/author/randy-pitchford/) > [But it's only through joy and happiness that life has any value or purpose.](https://sms4smile.com/quotes/randy-pitchford/but-it-s-only-through-joy-and-happiness-that-life-has-any-value-or/) [Randy Pitchford](https://sms4smile.com/quotes/author/randy-pitchford/) > [If I have something that I've finished with, and someone else might find value in it, the idea of passing along for a price…](https://sms4smile.com/quotes/randy-pitchford/if-i-have-something-that-i-ve-finished-with-and-someone-else-might/) [Randy Pitchford](https://sms4smile.com/quotes/author/randy-pitchford/) > [One of the neat things about Gearbox that I love is, we don't look at our designs as a totalitarian regime and we're all…](https://sms4smile.com/quotes/randy-pitchford/one-of-the-neat-things-about-gearbox-that-i-love-is-we-don-t-look-at/) [Randy Pitchford](https://sms4smile.com/quotes/author/randy-pitchford/) > [If you're successful, 'Blue Shift' has what many have called the most satisfying 'Half-Life' ending yet.](https://sms4smile.com/quotes/randy-pitchford/if-you-re-successful-blue-shift-has-what-many-have-called-the-most/) [Randy Pitchford](https://sms4smile.com/quotes/author/randy-pitchford/) > [The hallmarks of the 'Brothers in Arms' series are about authenticity, squad combat, brotherhood between soldiers.](https://sms4smile.com/quotes/randy-pitchford/the-hallmarks-of-the-brothers-in-arms-series-are-about-authenticity/) [Randy Pitchford](https://sms4smile.com/quotes/author/randy-pitchford/) > [As successful as 'Borderlands' is and as much fun as everyone is having going after all the loot and finding and using all the…](https://sms4smile.com/quotes/randy-pitchford/as-successful-as-borderlands-is-and-as-much-fun-as-everyone-is-having/) [Randy Pitchford](https://sms4smile.com/quotes/author/randy-pitchford/) > [Most single player games put a lone character against an army that is just standing around waiting for the player to show up and…](https://sms4smile.com/quotes/randy-pitchford/most-single-player-games-put-a-lone-character-against-an-army-that-is/) [Randy Pitchford](https://sms4smile.com/quotes/author/randy-pitchford/) > [Borderlands' asks you to pick a class, and once you've chosen that character class, you've committed yourself to that game session.](https://sms4smile.com/quotes/randy-pitchford/borderlands-asks-you-to-pick-a-class-and-once-you-ve-chosen-that/) [Randy Pitchford](https://sms4smile.com/quotes/author/randy-pitchford/) > [Usually when we finish a game and we're at the end, we're sick of it. We want to put it in the box and…](https://sms4smile.com/quotes/randy-pitchford/usually-when-we-finish-a-game-and-we-re-at-the-end-we-re-sick-of-it/) [Randy Pitchford](https://sms4smile.com/quotes/author/randy-pitchford/) > [The sequel to 'Aliens' is not a movie, it's a video game. How cool is that? That's how important our industry has become.](https://sms4smile.com/quotes/randy-pitchford/the-sequel-to-aliens-is-not-a-movie-it-s-a-video-game-how-cool-is/) [Randy Pitchford](https://sms4smile.com/quotes/author/randy-pitchford/) > [A mission to entertain the world is a good one because it's impossible to achieve.](https://sms4smile.com/quotes/randy-pitchford/a-mission-to-entertain-the-world-is-a-good-one-because-it-s/) [Randy Pitchford](https://sms4smile.com/quotes/author/randy-pitchford/) > [In 'Colonial Marines' you come into the game as a marine, and how you play depends on your equipment and by the choices you're…](https://sms4smile.com/quotes/randy-pitchford/in-colonial-marines-you-come-into-the-game-as-a-marine-and-how-you/) [Randy Pitchford](https://sms4smile.com/quotes/author/randy-pitchford/) > [If you're going to take a risk, some people will like what you offer, and some definitely won't.](https://sms4smile.com/quotes/randy-pitchford/if-you-re-going-to-take-a-risk-some-people-will-like-what-you-offer/) [Randy Pitchford](https://sms4smile.com/quotes/author/randy-pitchford/) [Explore all 84 Randy Pitchford quotes ](https://sms4smile.com/quotes/author/randy-pitchford/) ## More Afraid quotes > [It took me 20 years to buy an electric typewriter, because I was afraid it would be too sensitive. I like to bang the…](https://sms4smile.com/quotes/elmore-leonard/it-took-me-20-years-to-buy-an-electric-typewriter-because-i-was/) [Elmore Leonard](https://sms4smile.com/quotes/author/elmore-leonard/) > [“Carrie Fisher. “Stay afraid, but do it anyway.”](https://sms4smile.com/quotes/gabrielle-union/carrie-fisher-stay-afraid-but-do-it-anyway/) [Gabrielle Union](https://sms4smile.com/quotes/author/gabrielle-union/) > [I used to be afraid of my temper, but it turns out I don't really have one.](https://sms4smile.com/quotes/zoe-bell/i-used-to-be-afraid-of-my-temper-but-it-turns-out-i-don-t-really-have/) [Zoe Bell](https://sms4smile.com/quotes/author/zoe-bell/) > [I get afraid of the dark if I'm in a great deal of dark, and I have to move around inside of that fear...…](https://sms4smile.com/quotes/emil-ferris/i-get-afraid-of-the-dark-if-i-m-in-a-great-deal-of-dark-and-i-have-to/) [Emil Ferris](https://sms4smile.com/quotes/author/emil-ferris/) > [I am not afraid of praise, for I have practiced it on myself.](https://sms4smile.com/quotes/henry-david-thoreau/i-am-not-afraid-of-praise-for-i-have-practiced-it-on-myself/) [Henry David Thoreau](https://sms4smile.com/quotes/author/henry-david-thoreau/) > [I'm a pretty fearless person. I'm afraid of, like, creepy men in white vans and sidewalks with no streetlights. But I'm not afraid to…](https://sms4smile.com/quotes/josie-totah/i-m-a-pretty-fearless-person-i-m-afraid-of-like-creepy-men-in-white/) [Josie Totah](https://sms4smile.com/quotes/author/josie-totah/) > [I will support my party when they are right on an issue, but am not afraid to stand up to party bosses who are…](https://sms4smile.com/quotes/darlene-senger/i-will-support-my-party-when-they-are-right-on-an-issue-but-am-not/) Darlene Senger > [Why am I so afraid to loose you,when you're not even mine?](https://sms4smile.com/quotes/anonymous/why-am-i-so-afraid-to-loose-you-when-you-re-not-even-mine/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [I want to tell you, but I cant, becuase I'm afraid if I do you'll never treat me same the again](https://sms4smile.com/quotes/cristina-orante/i-want-to-tell-you-but-i-cant-becuase-i-m-afraid-if-i-do-you-ll-never/) [Cristina Orante](https://sms4smile.com/quotes/author/cristina-orante/) > [Mistakes I've made in the past make me afraid to try new things in the future. I want to be perfect.](https://sms4smile.com/quotes/james-altucher/mistakes-i-ve-made-in-the-past-make-me-afraid-to-try-new-things-in/) [James Altucher](https://sms4smile.com/quotes/author/james-altucher/) > [“Humans are naturally scared and confused beings. They not only fear the unknown, as they live fearing themselves... ☥”](https://sms4smile.com/quotes/luis-marques/humans-are-naturally-scared-and-confused-beings-they-not-only-fear/) [Luis Marques](https://sms4smile.com/quotes/author/luis-marques/) > [If you are too afraid of failure, you cant possibly do what needs to be done to succeed in living a fulfilling life. The…](https://sms4smile.com/quotes/melchor-lim/if-you-are-too-afraid-of-failure-you-cant-possibly-do-what-needs-to/) [Melchor Lim](https://sms4smile.com/quotes/author/melchor-lim/) > [We cannot be afraid of the dark that they live in.](https://sms4smile.com/quotes/burnie-burns/we-cannot-be-afraid-of-the-dark-that-they-live-in/) [Burnie Burns](https://sms4smile.com/quotes/author/burnie-burns/) > [“I think the reason we're cruel sometimes is that we're afraid we're going to like something.”](https://sms4smile.com/quotes/elizabeth-berg/i-think-the-reason-we-re-cruel-sometimes-is-that-we-re-afraid-we-re/) [Elizabeth Berg](https://sms4smile.com/quotes/author/elizabeth-berg/) > [I'm still with that feeling that I am afraid of doing the wrong thing, because somebody is going to punish me.](https://sms4smile.com/quotes/eartha-kitt/i-m-still-with-that-feeling-that-i-am-afraid-of-doing-the-wrong-thing/) [Eartha Kitt](https://sms4smile.com/quotes/author/eartha-kitt/) Browse all 5,519 Afraid quotes ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "Perhaps 'Borderlands' can be a lesson for all of us - that when making a videogame, we should not be afraid to identify gamers as the audience.", "creator": { "@type": "Person", "name": "Randy Pitchford" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/randy-pitchford/perhaps-borderlands-can-be-a-lesson-for-all-of-us-that-when-making-a/", "about": { "@type": "Thing", "name": "Afraid" }, "@id": "https://sms4smile.com/quotes/randy-pitchford/perhaps-borderlands-can-be-a-lesson-for-all-of-us-that-when-making-a/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/53e/randy-pitchford-8142_afraid_perhaps-borderlands-can-be-a-lesson-for_1269369.jpg", "contentUrl": "https://sms4smile.com/quotes/i/53e/randy-pitchford-8142_afraid_perhaps-borderlands-can-be-a-lesson-for_1269369.jpg", "url": "https://sms4smile.com/quotes/i/53e/randy-pitchford-8142_afraid_perhaps-borderlands-can-be-a-lesson-for_1269369.jpg", "width": 1080, "height": 1080, "caption": "“Perhaps 'Borderlands' can be a lesson for all of us - that when making a videogame, we should not be afraid…” — Randy Pitchford", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Randy Pitchford", "item": "https://sms4smile.com/quotes/author/randy-pitchford/" }, { "@type": "ListItem", "position": 4, "name": "Perhaps 'Borderlands' can be a lesson...", "item": "https://sms4smile.com/quotes/randy-pitchford/perhaps-borderlands-can-be-a-lesson-for-all-of-us-that-when-making-a/" } ], "@id": "https://sms4smile.com/quotes/randy-pitchford/perhaps-borderlands-can-be-a-lesson-for-all-of-us-that-when-making-a/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```