--- title: "Meaning & Key Takeaway of: I did not acquire the franchise merely so…" description: "\"I did not acquire the franchise merely so people could experience 'Duke Nukem Forever.' That was, sort of, the toll to pay to give 'Duke Nukem' a chanc..." image: "https://sms4smile.com/quotes/i/07c/randy-pitchford-8142_chance_i-did-not-acquire-the-franchise-merely-s_2629264.jpg" --- # I did not acquire the franchise merely so people could… ![“I did not acquire the franchise merely so people could experience 'Duke Nukem Forever.' That was, sort of, the toll to pay to give 'Duke Nukem' a chance at a future.” quote by Randy Pitchford](https://sms4smile.com/quotes/i/07c/randy-pitchford-8142_chance_i-did-not-acquire-the-franchise-merely-s_2629264.jpg) [Download](https://sms4smile.com/quotes/i/07c/randy-pitchford-8142_chance_i-did-not-acquire-the-franchise-merely-s_2629264.jpg) [Open image](https://sms4smile.com/quotes/i/07c/randy-pitchford-8142_chance_i-did-not-acquire-the-franchise-merely-s_2629264.jpg) > “I did not acquire the franchise merely so people could experience 'Duke Nukem Forever.' That was, sort of, the toll to pay to give 'Duke Nukem' a chance at a future.” [Randy Pitchford](https://sms4smile.com/quotes/author/randy-pitchford/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Acquiring a franchise isn’t just for a game release; it’s an investment to revive the brand for future possibilities. **In simple terms:** Franchise purchase funds future revival. Key Takeaway Invest in brand longevity. Themes gaming industry business strategy brand management Mood strategic entrepreneurial Type business creative When to use this quote - studio acquisition - product development - market analysis Key Concepts intellectual property long‑term planning Questions to Reflect On - What future value does the brand hold? - How to balance nostalgia with innovation? A Different Perspective Risk of over‑investing without clear ROI. ★ ★ ★ ★ ★ No ratings yet [Acquire Franchise](https://sms4smile.com/quotes/about/acquire-franchise-2176172/) [Chance](https://sms4smile.com/quotes/about/chance/) [Duke Nukem](https://sms4smile.com/quotes/about/duke-nukem-1517306/) [Experience](https://sms4smile.com/quotes/about/experience/) [Forever](https://sms4smile.com/quotes/about/forever/) [Franchise Merely](https://sms4smile.com/quotes/about/franchise-merely-2176171/) [Future](https://sms4smile.com/quotes/about/future/) [Nukem Chance](https://sms4smile.com/quotes/about/nukem-chance-2176174/) [Pay](https://sms4smile.com/quotes/about/pay/) [Pay Duke](https://sms4smile.com/quotes/about/pay-duke-2176173/) [Video](https://sms4smile.com/quotes/about/video/) ## Related quotes > [Taking 'Duke Nukem Forever' on was a very easy decision for me to make.](https://sms4smile.com/quotes/randy-pitchford/taking-duke-nukem-forever-on-was-a-very-easy-decision-for-me-to-make/) [Randy Pitchford](https://sms4smile.com/quotes/author/randy-pitchford/) > [What a lot of people don't know is that I got started as a professional gamemaker when I moved out to Texas to join…](https://sms4smile.com/quotes/randy-pitchford/what-a-lot-of-people-don-t-know-is-that-i-got-started-as-a/) [Randy Pitchford](https://sms4smile.com/quotes/author/randy-pitchford/) > [And Duke Nukem, I think he is the most iconic videogame character in the industry. I think Lara Croft is the female and Duke…](https://sms4smile.com/quotes/randy-pitchford/and-duke-nukem-i-think-he-is-the-most-iconic-videogame-character-in/) [Randy Pitchford](https://sms4smile.com/quotes/author/randy-pitchford/) > [With 'Duke Nukem Forever' it was a different level of commitment for me with reference to helping the creators be true to their vision.…](https://sms4smile.com/quotes/randy-pitchford/with-duke-nukem-forever-it-was-a-different-level-of-commitment-for-me/) [Randy Pitchford](https://sms4smile.com/quotes/author/randy-pitchford/) > [Wired gave 'Duke Nukem Forever' the first Vaporware Award, and then the next year it won No. 1 vaporware again, and then again and…](https://sms4smile.com/quotes/randy-pitchford/wired-gave-duke-nukem-forever-the-first-vaporware-award-and-then-the/) [Randy Pitchford](https://sms4smile.com/quotes/author/randy-pitchford/) > [The first-person shooter genre owes itself to 'Duke Nukem.'](https://sms4smile.com/quotes/randy-pitchford/the-first-person-shooter-genre-owes-itself-to-duke-nukem/) [Randy Pitchford](https://sms4smile.com/quotes/author/randy-pitchford/) > [Duke Nukem' helped bridge the gap between games designed for adults and what they wanted in their entertainment as adults who also wanted to…](https://sms4smile.com/quotes/randy-pitchford/duke-nukem-helped-bridge-the-gap-between-games-designed-for-adults/) [Randy Pitchford](https://sms4smile.com/quotes/author/randy-pitchford/) > [The Dreamcast version of 'Half-Life' is great - it looks better than the original PC version and it's the only way console owners can…](https://sms4smile.com/quotes/randy-pitchford/the-dreamcast-version-of-half-life-is-great-it-looks-better-than-the/) [Randy Pitchford](https://sms4smile.com/quotes/author/randy-pitchford/) > [When we shipped 'Borderlands 2,' we didn't ship it with a plan of how the level cap was going to increase. We didn't have…](https://sms4smile.com/quotes/randy-pitchford/when-we-shipped-borderlands-2-we-didn-t-ship-it-with-a-plan-of-how/) [Randy Pitchford](https://sms4smile.com/quotes/author/randy-pitchford/) > [“To all the secret writers, late-night painters, would-be singers, lapsed and scared artists of every stripe, dig out your paintbrush, or your flute, or…](https://sms4smile.com/quotes/shauna-niequist/to-all-the-secret-writers-late-night-painters-would-be-singers-lapsed/) [Shauna Niequist](https://sms4smile.com/quotes/author/shauna-niequist/) > [Music videos are not as glamorous as they seem. They are very tiring.](https://sms4smile.com/quotes/jade-thirlwall/music-videos-are-not-as-glamorous-as-they-seem-they-are-very-tiring/) [Jade Thirlwall](https://sms4smile.com/quotes/author/jade-thirlwall/) > [I decided to start my channel because my followers on Instagram told me that they wanted to learn how I did the looks I…](https://sms4smile.com/quotes/manny-mua/i-decided-to-start-my-channel-because-my-followers-on-instagram-told/) [Manny MUA](https://sms4smile.com/quotes/author/manny-mua/) > [Playing video games is something I enjoy in my spare time. I'm a gamer, always have been.](https://sms4smile.com/quotes/kevin-garnett/playing-video-games-is-something-i-enjoy-in-my-spare-time-i-m-a-gamer/) [Kevin Garnett](https://sms4smile.com/quotes/author/kevin-garnett/) > [Performance matters because games are built on great performance, but form factor and energy efficiency matter incredibly because they want to build something that's…](https://sms4smile.com/quotes/jensen-huang/performance-matters-because-games-are-built-on-great-performance-but/) [Jensen Huang](https://sms4smile.com/quotes/author/jensen-huang/) > [Gratitude isn't just a feeling, it's an action. Expressing gratitude by writing in a journal, taking a photo, or shooting a video creates a…](https://sms4smile.com/quotes/janice-kaplan/gratitude-isn-t-just-a-feeling-it-s-an-action-expressing-gratitude-by/) [Janice Kaplan](https://sms4smile.com/quotes/author/janice-kaplan/) ## More by Randy Pitchford > [When we shipped 'Borderlands 2,' we didn't ship it with a plan of how the level cap was going to increase. We didn't have…](https://sms4smile.com/quotes/randy-pitchford/when-we-shipped-borderlands-2-we-didn-t-ship-it-with-a-plan-of-how/) [Randy Pitchford](https://sms4smile.com/quotes/author/randy-pitchford/) > [The Dreamcast version of 'Half-Life' is great - it looks better than the original PC version and it's the only way console owners can…](https://sms4smile.com/quotes/randy-pitchford/the-dreamcast-version-of-half-life-is-great-it-looks-better-than-the/) [Randy Pitchford](https://sms4smile.com/quotes/author/randy-pitchford/) > [But it's only through joy and happiness that life has any value or purpose.](https://sms4smile.com/quotes/randy-pitchford/but-it-s-only-through-joy-and-happiness-that-life-has-any-value-or/) [Randy Pitchford](https://sms4smile.com/quotes/author/randy-pitchford/) > [If I have something that I've finished with, and someone else might find value in it, the idea of passing along for a price…](https://sms4smile.com/quotes/randy-pitchford/if-i-have-something-that-i-ve-finished-with-and-someone-else-might/) [Randy Pitchford](https://sms4smile.com/quotes/author/randy-pitchford/) > [One of the neat things about Gearbox that I love is, we don't look at our designs as a totalitarian regime and we're all…](https://sms4smile.com/quotes/randy-pitchford/one-of-the-neat-things-about-gearbox-that-i-love-is-we-don-t-look-at/) [Randy Pitchford](https://sms4smile.com/quotes/author/randy-pitchford/) > [If you're successful, 'Blue Shift' has what many have called the most satisfying 'Half-Life' ending yet.](https://sms4smile.com/quotes/randy-pitchford/if-you-re-successful-blue-shift-has-what-many-have-called-the-most/) [Randy Pitchford](https://sms4smile.com/quotes/author/randy-pitchford/) > [The hallmarks of the 'Brothers in Arms' series are about authenticity, squad combat, brotherhood between soldiers.](https://sms4smile.com/quotes/randy-pitchford/the-hallmarks-of-the-brothers-in-arms-series-are-about-authenticity/) [Randy Pitchford](https://sms4smile.com/quotes/author/randy-pitchford/) > [As successful as 'Borderlands' is and as much fun as everyone is having going after all the loot and finding and using all the…](https://sms4smile.com/quotes/randy-pitchford/as-successful-as-borderlands-is-and-as-much-fun-as-everyone-is-having/) [Randy Pitchford](https://sms4smile.com/quotes/author/randy-pitchford/) > [Most single player games put a lone character against an army that is just standing around waiting for the player to show up and…](https://sms4smile.com/quotes/randy-pitchford/most-single-player-games-put-a-lone-character-against-an-army-that-is/) [Randy Pitchford](https://sms4smile.com/quotes/author/randy-pitchford/) > [Borderlands' asks you to pick a class, and once you've chosen that character class, you've committed yourself to that game session.](https://sms4smile.com/quotes/randy-pitchford/borderlands-asks-you-to-pick-a-class-and-once-you-ve-chosen-that/) [Randy Pitchford](https://sms4smile.com/quotes/author/randy-pitchford/) > [Usually when we finish a game and we're at the end, we're sick of it. We want to put it in the box and…](https://sms4smile.com/quotes/randy-pitchford/usually-when-we-finish-a-game-and-we-re-at-the-end-we-re-sick-of-it/) [Randy Pitchford](https://sms4smile.com/quotes/author/randy-pitchford/) > [The sequel to 'Aliens' is not a movie, it's a video game. How cool is that? That's how important our industry has become.](https://sms4smile.com/quotes/randy-pitchford/the-sequel-to-aliens-is-not-a-movie-it-s-a-video-game-how-cool-is/) [Randy Pitchford](https://sms4smile.com/quotes/author/randy-pitchford/) > [A mission to entertain the world is a good one because it's impossible to achieve.](https://sms4smile.com/quotes/randy-pitchford/a-mission-to-entertain-the-world-is-a-good-one-because-it-s/) [Randy Pitchford](https://sms4smile.com/quotes/author/randy-pitchford/) > [In 'Colonial Marines' you come into the game as a marine, and how you play depends on your equipment and by the choices you're…](https://sms4smile.com/quotes/randy-pitchford/in-colonial-marines-you-come-into-the-game-as-a-marine-and-how-you/) [Randy Pitchford](https://sms4smile.com/quotes/author/randy-pitchford/) > [If you're going to take a risk, some people will like what you offer, and some definitely won't.](https://sms4smile.com/quotes/randy-pitchford/if-you-re-going-to-take-a-risk-some-people-will-like-what-you-offer/) [Randy Pitchford](https://sms4smile.com/quotes/author/randy-pitchford/) [Explore all 84 Randy Pitchford quotes ](https://sms4smile.com/quotes/author/randy-pitchford/) ## More Chance quotes > [Before I debuted, it was my goal to make my debut, and afterwards, I aimed at winning champion titles on television music shows, and…](https://sms4smile.com/quotes/hyuna/before-i-debuted-it-was-my-goal-to-make-my-debut-and-afterwards-i/) [Hyuna](https://sms4smile.com/quotes/author/hyuna/) > [I understand it's promotion, but no one ever gave me a chance. No one ever thought I'd be the champ, and look where I'm…](https://sms4smile.com/quotes/stipe-miocic/i-understand-it-s-promotion-but-no-one-ever-gave-me-a-chance-no-one/) [Stipe Miocic](https://sms4smile.com/quotes/author/stipe-miocic/) > [I might, by chance, write something just as shoddy; But then I wouldn't show it to everybody.](https://sms4smile.com/quotes/moliere/i-might-by-chance-write-something-just-as-shoddy-but-then-i-wouldn-t/) [Moliere](https://sms4smile.com/quotes/author/moliere/) > [When I get a chance to play golf or go on a boat with good people, take the boat out and put some lobsters…](https://sms4smile.com/quotes/bernie-mac/when-i-get-a-chance-to-play-golf-or-go-on-a-boat-with-good-people/) [Bernie Mac](https://sms4smile.com/quotes/author/bernie-mac/) > [The happy medium is television. And if you find a good suitor, you can do it for years. With movies, you roll the dice.…](https://sms4smile.com/quotes/bruce-campbell/the-happy-medium-is-television-and-if-you-find-a-good-suitor-you-can/) [Bruce Campbell](https://sms4smile.com/quotes/author/bruce-campbell/) > [I get afraid of the dark if I'm in a great deal of dark, and I have to move around inside of that fear...…](https://sms4smile.com/quotes/emil-ferris/i-get-afraid-of-the-dark-if-i-m-in-a-great-deal-of-dark-and-i-have-to/) [Emil Ferris](https://sms4smile.com/quotes/author/emil-ferris/) > [I have heard that if you pull a bent breath through the second hole of a harmonica tuned to the key of Georgia while…](https://sms4smile.com/quotes/buddy-wakefield/i-have-heard-that-if-you-pull-a-bent-breath-through-the-second-hole/) [Buddy Wakefield](https://sms4smile.com/quotes/author/buddy-wakefield/) > [There are times when we can feel destiny close around us like a fist around a doorknob. Sure, we can resist. But a knob…](https://sms4smile.com/quotes/tom-robbins/there-are-times-when-we-can-feel-destiny-close-around-us-like-a-fist/) [Tom Robbins](https://sms4smile.com/quotes/author/tom-robbins/) > [Pain held no terror for him. Pain was, if not friend, then family, something he had grown up with in his crèche, learning to…](https://sms4smile.com/quotes/paolo-bacigalupi/pain-held-no-terror-for-him-pain-was-if-not-friend-then-family/) [Paolo Bacigalupi](https://sms4smile.com/quotes/author/paolo-bacigalupi/) > [Love changes people, for better or for worse. You could look at it as a chance for you to change. The best kind of…](https://sms4smile.com/quotes/anonymous/love-changes-people-for-better-or-for-worse-you-could-look-at-it-as-a/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [“It's not who, it's when”](https://sms4smile.com/quotes/alejandro-taubas/it-s-not-who-it-s-when/) [Alejandro Taubas](https://sms4smile.com/quotes/author/alejandro-taubas/) > [Childhood is Last Chance Gulch for happiness. After that, you know too much.](https://sms4smile.com/quotes/tom-stoppard/childhood-is-last-chance-gulch-for-happiness-after-that-you-know-too/) [Tom Stoppard](https://sms4smile.com/quotes/author/tom-stoppard/) > [I thought my first few jobs would just be off, off, off, off, off broadway. And by chance and how the world works, I…](https://sms4smile.com/quotes/tommy-dorfman/i-thought-my-first-few-jobs-would-just-be-off-off-off-off-off/) [Tommy Dorfman](https://sms4smile.com/quotes/author/tommy-dorfman/) > [If you’re worrying about the past, you’ve got a good chance of screwing up the future.](https://sms4smile.com/quotes/howard-a-tullman/if-you-re-worrying-about-the-past-you-ve-got-a-good-chance-of/) [Howard A. Tullman](https://sms4smile.com/quotes/author/howard-a-tullman/) > [To be successful, one must take chances.](https://sms4smile.com/quotes/willie-stargell/to-be-successful-one-must-take-chances/) [Willie Stargell](https://sms4smile.com/quotes/author/willie-stargell/) [Browse all 12,460 Chance quotes ](https://sms4smile.com/quotes/about/chance/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "I did not acquire the franchise merely so people could experience 'Duke Nukem Forever.' That was, sort of, the toll to pay to give 'Duke Nukem' a chance at a future.", "creator": { "@type": "Person", "name": "Randy Pitchford" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/randy-pitchford/i-did-not-acquire-the-franchise-merely-so-people-could-experience/", "about": { "@type": "Thing", "name": "Chance" }, "@id": "https://sms4smile.com/quotes/randy-pitchford/i-did-not-acquire-the-franchise-merely-so-people-could-experience/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/07c/randy-pitchford-8142_chance_i-did-not-acquire-the-franchise-merely-s_2629264.jpg", "contentUrl": "https://sms4smile.com/quotes/i/07c/randy-pitchford-8142_chance_i-did-not-acquire-the-franchise-merely-s_2629264.jpg", "url": "https://sms4smile.com/quotes/i/07c/randy-pitchford-8142_chance_i-did-not-acquire-the-franchise-merely-s_2629264.jpg", "width": 1080, "height": 1080, "caption": "“I did not acquire the franchise merely so people could experience 'Duke Nukem Forever.' That was, sort of…” — Randy Pitchford", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Randy Pitchford", "item": "https://sms4smile.com/quotes/author/randy-pitchford/" }, { "@type": "ListItem", "position": 4, "name": "I did not acquire the franchise...", "item": "https://sms4smile.com/quotes/randy-pitchford/i-did-not-acquire-the-franchise-merely-so-people-could-experience/" } ], "@id": "https://sms4smile.com/quotes/randy-pitchford/i-did-not-acquire-the-franchise-merely-so-people-could-experience/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```