--- title: "Meaning & Key Takeaway of: Over half of the traffic that flows over…" description: "\"Over half of the traffic that flows over our networks is coming from video. As you think about a business that is going to be video centric and video f..." image: "https://sms4smile.com/quotes/i/87c/randall-l-stephenson-29411_business_over-half-of-the-traffic-that-flows-over_1665673.jpg" --- # Over half of the traffic that flows over our networks is… ![“Over half of the traffic that flows over our networks is coming from video. As you think about a business that is going to be video centric and video focused, you want to have scale on the video programming side to be able to take advantage of this.” quote by Randall L. Stephenson](https://sms4smile.com/quotes/i/87c/randall-l-stephenson-29411_business_over-half-of-the-traffic-that-flows-over_1665673.jpg) [Download](https://sms4smile.com/quotes/i/87c/randall-l-stephenson-29411_business_over-half-of-the-traffic-that-flows-over_1665673.jpg) [Open image](https://sms4smile.com/quotes/i/87c/randall-l-stephenson-29411_business_over-half-of-the-traffic-that-flows-over_1665673.jpg) > “Over half of the traffic that flows over our networks is coming from video. As you think about a business that is going to be video centric and video focused, you want to have scale on the video programming side to be able to take advantage of this.” [Randall L. Stephenson](https://sms4smile.com/quotes/author/randall-l-stephenson/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Video dominates network traffic, so businesses focused on video need scalable infrastructure to capitalize on demand. **In simple terms:** Video is the main traffic driver; scale needed. Key Takeaway Invest in scalable video infrastructure. Themes technology media business strategy Mood analytical forward‑looking strategic Type industry informational When to use this quote - enterprise IT - digital media - advertising - online education Key Concepts network scalability video streaming content delivery Questions to Reflect On - What are the biggest bottlenecks in video scaling? - How can small firms achieve video scalability? A Different Perspective Scaling video can be costly and technically complex. ★ ★ ★ ★ ★ No ratings yet [Business](https://sms4smile.com/quotes/about/business/) [Centric Video](https://sms4smile.com/quotes/about/centric-video-805693/) [Going Video](https://sms4smile.com/quotes/about/going-video-650988/) [Half](https://sms4smile.com/quotes/about/half/) [Programming](https://sms4smile.com/quotes/about/programming/) [Side](https://sms4smile.com/quotes/about/side/) [Think](https://sms4smile.com/quotes/about/think/) [Traffic](https://sms4smile.com/quotes/about/traffic/) [Video Centric](https://sms4smile.com/quotes/about/video-centric-805692/) [Video Programming](https://sms4smile.com/quotes/about/video-programming-805694/) [Video Think](https://sms4smile.com/quotes/about/video-think-805695/) ## Related quotes > [You're going to be sometimes on video with things you don't want to see. Sometimes it's good things, sometimes it's bad things. It's good…](https://sms4smile.com/quotes/luka-doncic/you-re-going-to-be-sometimes-on-video-with-things-you-don-t-want-to/) [Luka Doncic](https://sms4smile.com/quotes/author/luka-doncic/) > [It takes more than going down to the video store and renting "Easy Rider" to be a rebel.](https://sms4smile.com/quotes/dennis-hopper/it-takes-more-than-going-down-to-the-video-store-and-renting-easy/) [Dennis Hopper](https://sms4smile.com/quotes/author/dennis-hopper/) > [A whole new generation is looking at the videos, and going to the video shop and buying the re-release of the complete trilogy, which…](https://sms4smile.com/quotes/peter-mayhew/a-whole-new-generation-is-looking-at-the-videos-and-going-to-the/) [Peter Mayhew](https://sms4smile.com/quotes/author/peter-mayhew/) > [My filmmaking background has really just been making movies with my friends since I was 12 years old. That's how I feel I learned…](https://sms4smile.com/quotes/rian-johnson/my-filmmaking-background-has-really-just-been-making-movies-with-my/) [Rian Johnson](https://sms4smile.com/quotes/author/rian-johnson/) > [After a long day at work, I want someone to come home, turn on my video and think, 'Oh my God, how girls get…](https://sms4smile.com/quotes/lilly-singh/after-a-long-day-at-work-i-want-someone-to-come-home-turn-on-my-video/) [Lilly Singh](https://sms4smile.com/quotes/author/lilly-singh/) > [I shoot a lot of video, first of all, whatever I think is interesting, just my travels; hard to say why. If something looks…](https://sms4smile.com/quotes/robert-barry/i-shoot-a-lot-of-video-first-of-all-whatever-i-think-is-interesting/) [Robert Barry](https://sms4smile.com/quotes/author/robert-barry/) > [There's only one music video that had an emotional impact on me, and that's 'Hurt' by Johnny Cash. That's exceptional. There is no music…](https://sms4smile.com/quotes/anton-corbijn/there-s-only-one-music-video-that-had-an-emotional-impact-on-me-and/) [Anton Corbijn](https://sms4smile.com/quotes/author/anton-corbijn/) > [The visuals and the audio, could stand by themselves in a way. But the whole idea of the thing, is that they would exist…](https://sms4smile.com/quotes/panda-bear/the-visuals-and-the-audio-could-stand-by-themselves-in-a-way-but-the/) [Panda Bear](https://sms4smile.com/quotes/author/panda-bear/) > [YouTube's traffic continues to grow very quickly. Video is something that we think is going to be embedded everywhere. And it makes sense, from…](https://sms4smile.com/quotes/eric-schmidt/youtube-s-traffic-continues-to-grow-very-quickly-video-is-something/) [Eric Schmidt](https://sms4smile.com/quotes/author/eric-schmidt/) > [Honestly, when you're making a movie, you never say, 'Oh, this one's going to suck and go straight to video.' When you're in it,…](https://sms4smile.com/quotes/justin-timberlake/honestly-when-you-re-making-a-movie-you-never-say-oh-this-one-s-going/) [Justin Timberlake](https://sms4smile.com/quotes/author/justin-timberlake/) > [Nobody drives to work------------there is just to much traffic](https://sms4smile.com/quotes/anonymous/nobody-drives-to-work-there-is-just-to-much-traffic/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [Americans will put up with anything provided it doesn't block traffic.](https://sms4smile.com/quotes/dan-rather/americans-will-put-up-with-anything-provided-it-doesn-t-block-traffic/) [Dan Rather](https://sms4smile.com/quotes/author/dan-rather/) > [I got much acclaim with 'Traffic Signal' but 'Superstar' didn't do well.](https://sms4smile.com/quotes/kunal-khemu/i-got-much-acclaim-with-traffic-signal-but-superstar-didn-t-do-well/) [Kunal Khemu](https://sms4smile.com/quotes/author/kunal-khemu/) > [Emma was a shocking driver, simultaneously sloppy and petrified, and for the first fifty miles had been absent-mindedly driving with her spectacles on top…](https://sms4smile.com/quotes/david-nicholls/emma-was-a-shocking-driver-simultaneously-sloppy-and-petrified-and/) [David Nicholls](https://sms4smile.com/quotes/author/david-nicholls/) > [It turns out that social networks drive a heck of a lot of traffic to blogs.](https://sms4smile.com/quotes/matt-mullenweg/it-turns-out-that-social-networks-drive-a-heck-of-a-lot-of-traffic-to/) [Matt Mullenweg](https://sms4smile.com/quotes/author/matt-mullenweg/) ## More by Randall L. Stephenson > [When the iPhone came out, every CIO in America said, 'You're not bringing that into our corporate environment,' my CIO included.](https://sms4smile.com/quotes/randall-l-stephenson/when-the-iphone-came-out-every-cio-in-america-said-you-re-not/) [Randall L. Stephenson](https://sms4smile.com/quotes/author/randall-l-stephenson/) > [Nobody should be too boastful or too proud about their security because there are people who have a major interest in cracking the security…](https://sms4smile.com/quotes/randall-l-stephenson/nobody-should-be-too-boastful-or-too-proud-about-their-security/) [Randall L. Stephenson](https://sms4smile.com/quotes/author/randall-l-stephenson/) > [E-mail, when it became mobile - what happened? Utilization of email went through the roof. Just pure Internet access and data - what happens…](https://sms4smile.com/quotes/randall-l-stephenson/e-mail-when-it-became-mobile-what-happened-utilization-of-email-went/) [Randall L. Stephenson](https://sms4smile.com/quotes/author/randall-l-stephenson/) > [AT&T is interested in anything that drives more bandwidth requirements, and Apple TV drives significant bandwidth, and the iPhone drives significant bandwidth, and so…](https://sms4smile.com/quotes/randall-l-stephenson/at-t-is-interested-in-anything-that-drives-more-bandwidth/) [Randall L. Stephenson](https://sms4smile.com/quotes/author/randall-l-stephenson/) > [CNN is an American symbol of independent journalism and First Amendment free speech. My board and I are clear: CNN will remain completely independent…](https://sms4smile.com/quotes/randall-l-stephenson/cnn-is-an-american-symbol-of-independent-journalism-and-first/) [Randall L. Stephenson](https://sms4smile.com/quotes/author/randall-l-stephenson/) > [I'm not asking you to be tolerant of each other. Tolerance is for cowards. Understand each other.](https://sms4smile.com/quotes/randall-l-stephenson/i-m-not-asking-you-to-be-tolerant-of-each-other-tolerance-is-for/) [Randall L. Stephenson](https://sms4smile.com/quotes/author/randall-l-stephenson/) > [Our intent is to operate Time Warner as it operates today, with autonomy in its divisions, including the world-class creative talent and journalists that…](https://sms4smile.com/quotes/randall-l-stephenson/our-intent-is-to-operate-time-warner-as-it-operates-today-with/) [Randall L. Stephenson](https://sms4smile.com/quotes/author/randall-l-stephenson/) > [Get rid of the preferences and the special deductions and the loopholes... and invest in getting the tax rate to a competitive level so…](https://sms4smile.com/quotes/randall-l-stephenson/get-rid-of-the-preferences-and-the-special-deductions-and-the/) [Randall L. Stephenson](https://sms4smile.com/quotes/author/randall-l-stephenson/) > [This is probably going to surprise people, but if you were to do a scan around the globe on public policy concerning our industry,…](https://sms4smile.com/quotes/randall-l-stephenson/this-is-probably-going-to-surprise-people-but-if-you-were-to-do-a/) [Randall L. Stephenson](https://sms4smile.com/quotes/author/randall-l-stephenson/) > [Speed is the No. 1 thing. Our core competency has been doing exactly this: buying companies and integrating them quickly.](https://sms4smile.com/quotes/randall-l-stephenson/speed-is-the-no-1-thing-our-core-competency-has-been-doing-exactly/) [Randall L. Stephenson](https://sms4smile.com/quotes/author/randall-l-stephenson/) > [I'll never forget the first time... I got a Blackberry smartphone, and I'm playing with it and I'm going, 'This is really important because…](https://sms4smile.com/quotes/randall-l-stephenson/i-ll-never-forget-the-first-time-i-got-a-blackberry-smartphone-and-i/) [Randall L. Stephenson](https://sms4smile.com/quotes/author/randall-l-stephenson/) > [We launched DirecTV Now. Our 5G evolution plans and improved spectrum position are paving the way for the next generation of super-fast mobile and…](https://sms4smile.com/quotes/randall-l-stephenson/we-launched-directv-now-our-5g-evolution-plans-and-improved-spectrum/) [Randall L. Stephenson](https://sms4smile.com/quotes/author/randall-l-stephenson/) > [Our communities are being destroyed by racial tension - and we're too polite to talk about it.](https://sms4smile.com/quotes/randall-l-stephenson/our-communities-are-being-destroyed-by-racial-tension-and-we-re-too/) [Randall L. Stephenson](https://sms4smile.com/quotes/author/randall-l-stephenson/) > [We hire military veterans because they make great employees. They bring proven technical and leadership skills. They understand teamwork, and they're adaptable. Bottom line,…](https://sms4smile.com/quotes/randall-l-stephenson/we-hire-military-veterans-because-they-make-great-employees-they/) [Randall L. Stephenson](https://sms4smile.com/quotes/author/randall-l-stephenson/) > [We shook up the industry with our landscape-changing deal to acquire Time Warner, the logical next step in our strategy to bring together world-class…](https://sms4smile.com/quotes/randall-l-stephenson/we-shook-up-the-industry-with-our-landscape-changing-deal-to-acquire/) [Randall L. Stephenson](https://sms4smile.com/quotes/author/randall-l-stephenson/) [Explore all 18 Randall L. Stephenson quotes ](https://sms4smile.com/quotes/author/randall-l-stephenson/) ## More Business quotes > [Companies with cultures that celebrate diverse opinions and encourage the exchange of ideas have an advantage when solving difficult problems. A company that doesn't…](https://sms4smile.com/quotes/doug-mcmillon/companies-with-cultures-that-celebrate-diverse-opinions-and-encourage/) [Doug McMillon](https://sms4smile.com/quotes/author/doug-mcmillon/) > [You can laugh at me, but I understand show business.](https://sms4smile.com/quotes/ksenia-sobchak/you-can-laugh-at-me-but-i-understand-show-business/) [Ksenia Sobchak](https://sms4smile.com/quotes/author/ksenia-sobchak/) > [“Start a business, not a startup”](https://sms4smile.com/quotes/anonymous/start-a-business-not-a-startup/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [“Take some books and read; that’s an immense help; and books are always good company if you have the right sort.”](https://sms4smile.com/quotes/louisa-may-alcott/take-some-books-and-read-that-s-an-immense-help-and-books-are-always/) [Louisa May Alcott](https://sms4smile.com/quotes/author/louisa-may-alcott/) > [I'm a business first and foremost so whatever my business is, it's separate from my personal. It's like whatever I do business wise, it's…](https://sms4smile.com/quotes/snoop-dogg/i-m-a-business-first-and-foremost-so-whatever-my-business-is-it-s/) [Snoop Dogg](https://sms4smile.com/quotes/author/snoop-dogg/) > [Many early-stage entrepreneurs make one simple mistake: Describing this 'big picture' in vague concepts and words.](https://sms4smile.com/quotes/sunil-nagaraj/many-early-stage-entrepreneurs-make-one-simple-mistake-describing/) [Sunil Nagaraj](https://sms4smile.com/quotes/author/sunil-nagaraj/) > [Nobody has a crystal ball, and part of evolving a business plan is to say, 'I might have said we're going left, but I…](https://sms4smile.com/quotes/ryan-kavanaugh/nobody-has-a-crystal-ball-and-part-of-evolving-a-business-plan-is-to/) [Ryan Kavanaugh](https://sms4smile.com/quotes/author/ryan-kavanaugh/) > [I think a business guy is different from an artist. They walk different paths. Artists create the best outputs when they're having fun. And…](https://sms4smile.com/quotes/g-dragon/i-think-a-business-guy-is-different-from-an-artist-they-walk/) [G-Dragon](https://sms4smile.com/quotes/author/g-dragon/) > [ “\[S\]ometimes, when you are a food person, the possible irrelevance of what you are doing doesn’t cross your mind until it’s too late. (Once,… ](https://sms4smile.com/quotes/nora-ephron/s-ometimes-when-you-are-a-food-person-the-possible-irrelevance-of/) [Nora Ephron](https://sms4smile.com/quotes/author/nora-ephron/) > [If you have a different mindset, you will have a different outcome: if you make different choices from your peers, your life will then…](https://sms4smile.com/quotes/jack-ma/if-you-have-a-different-mindset-you-will-have-a-different-outcome-if/) [Jack Ma](https://sms4smile.com/quotes/author/jack-ma/) > [“Some say the Earth is angry Because he wants no company; I say the Earth is angry Because he lives alone.”](https://sms4smile.com/quotes/n-k-jemisin/some-say-the-earth-is-angry-because-he-wants-no-company-i-say-the/) [N.K. Jemisin](https://sms4smile.com/quotes/author/n-k-jemisin/) > [ If the State does not acquire supremacy over \[vast private\] enterprises, it becomes their puppet, and they become the real State. ](https://sms4smile.com/quotes/bertrand-russell/if-the-state-does-not-acquire-supremacy-over-vast-private-enterprises/) [Bertrand Russell](https://sms4smile.com/quotes/author/bertrand-russell/) > [It's not just that families can't buy a home or start a business without some savings tucked away.](https://sms4smile.com/quotes/jim-cooper/it-s-not-just-that-families-can-t-buy-a-home-or-start-a-business/) [Jim Cooper](https://sms4smile.com/quotes/author/jim-cooper/) > [I'm not into business at all.](https://sms4smile.com/quotes/freddie-mercury/i-m-not-into-business-at-all/) [Freddie Mercury](https://sms4smile.com/quotes/author/freddie-mercury/) > [I've long believed one of the mainsprings of our own liberty has been the widespread ownership of property among our people and the expectation…](https://sms4smile.com/quotes/ronald-reagan/i-ve-long-believed-one-of-the-mainsprings-of-our-own-liberty-has-been/) [Ronald Reagan](https://sms4smile.com/quotes/author/ronald-reagan/) [Browse all 39,016 Business quotes ](https://sms4smile.com/quotes/about/business/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "Over half of the traffic that flows over our networks is coming from video. As you think about a business that is going to be video centric and video focused, you want to have scale on the video programming side to be able to take advantage of this.", "creator": { "@type": "Person", "name": "Randall L. Stephenson" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/randall-l-stephenson/over-half-of-the-traffic-that-flows-over-our-networks-is-coming-from/", "about": { "@type": "Thing", "name": "Business" }, "@id": "https://sms4smile.com/quotes/randall-l-stephenson/over-half-of-the-traffic-that-flows-over-our-networks-is-coming-from/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/87c/randall-l-stephenson-29411_business_over-half-of-the-traffic-that-flows-over_1665673.jpg", "contentUrl": "https://sms4smile.com/quotes/i/87c/randall-l-stephenson-29411_business_over-half-of-the-traffic-that-flows-over_1665673.jpg", "url": "https://sms4smile.com/quotes/i/87c/randall-l-stephenson-29411_business_over-half-of-the-traffic-that-flows-over_1665673.jpg", "width": 1080, "height": 1080, "caption": "“Over half of the traffic that flows over our networks is coming from video. As you think about a business…” — Randall L. Stephenson", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Randall L. Stephenson", "item": "https://sms4smile.com/quotes/author/randall-l-stephenson/" }, { "@type": "ListItem", "position": 4, "name": "Over half of the traffic that...", "item": "https://sms4smile.com/quotes/randall-l-stephenson/over-half-of-the-traffic-that-flows-over-our-networks-is-coming-from/" } ], "@id": "https://sms4smile.com/quotes/randall-l-stephenson/over-half-of-the-traffic-that-flows-over-our-networks-is-coming-from/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```