--- title: "Meaning & Key Takeaway of: That, to me, is a kind of brilliant…" description: "\"That, to me, is a kind of brilliant environmental ju-jitsu - using the energy of the market and the profit-motive to get businesses to invest in preser..." image: "https://sms4smile.com/quotes/i/4af/ramez-naam-5111_brilliant_that-to-me-is-a-kind-of-brilliant-enviro_2853422.jpg" --- # That, to me, is a kind of brilliant environmental ju-jitsu… ![“That, to me, is a kind of brilliant environmental ju-jitsu - using the energy of the market and the profit-motive to get businesses to invest in preserving and improving natural systems.” quote by Ramez Naam](https://sms4smile.com/quotes/i/4af/ramez-naam-5111_brilliant_that-to-me-is-a-kind-of-brilliant-enviro_2853422.jpg) [Download](https://sms4smile.com/quotes/i/4af/ramez-naam-5111_brilliant_that-to-me-is-a-kind-of-brilliant-enviro_2853422.jpg) [Open image](https://sms4smile.com/quotes/i/4af/ramez-naam-5111_brilliant_that-to-me-is-a-kind-of-brilliant-enviro_2853422.jpg) > “That, to me, is a kind of brilliant environmental ju-jitsu - using the energy of the market and the profit-motive to get businesses to invest in preserving and improving natural systems.” [Ramez Naam](https://sms4smile.com/quotes/author/ramez-naam/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Leveraging market forces and profit motives to drive environmental stewardship. **In simple terms:** Use profit to protect nature. Key Takeaway Align business incentives with ecology. Themes environment economics innovation Mood optimistic strategic Type inspirational practical When to use this quote - corporate sustainability - green investment - policy advocacy Key Concepts market dynamics environmental policy Questions to Reflect On - How can profit be balanced with sustainability? - What incentives best motivate green change? A Different Perspective Profit motives may conflict with longterm ecological health. ★ ★ ★ ★ ★ No ratings yet [Brilliant](https://sms4smile.com/quotes/about/brilliant/) [Energy](https://sms4smile.com/quotes/about/energy/) [Environmental](https://sms4smile.com/quotes/about/environmental/) [Investing](https://sms4smile.com/quotes/about/investing/) [Motive](https://sms4smile.com/quotes/about/motive/) [Nature](https://sms4smile.com/quotes/about/nature/) [Profit](https://sms4smile.com/quotes/about/profit/) [Profit motive](https://sms4smile.com/quotes/about/profit-motive/) ## Related quotes > [“improving on the natural course if evolution—which, attendees argued, could be so cruel as to justify some sort of intervention.”](https://sms4smile.com/quotes/jennifer-a-doudna/improving-on-the-natural-course-if-evolution-which-attendees-argued/) [Jennifer A. Doudna](https://sms4smile.com/quotes/author/jennifer-a-doudna/) > [The better side of Wall Street is when it is acting as an efficient mechanism of capital formation and capital flow, which helps businesses…](https://sms4smile.com/quotes/anthony-scaramucci/the-better-side-of-wall-street-is-when-it-is-acting-as-an-efficient/) [Anthony Scaramucci](https://sms4smile.com/quotes/author/anthony-scaramucci/) > [Businesses will only invest in Greece if three conditions are fulfilled. First, there must be a clear commitment to the euro. No businesses will…](https://sms4smile.com/quotes/martin-schulz/businesses-will-only-invest-in-greece-if-three-conditions-are/) [Martin Schulz](https://sms4smile.com/quotes/author/martin-schulz/) > [We expect to adopt tax incentives for businesses that invest in the country.](https://sms4smile.com/quotes/joao-lourenco/we-expect-to-adopt-tax-incentives-for-businesses-that-invest-in-the/) [Joao Lourenco](https://sms4smile.com/quotes/author/joao-lourenco/) > [But, at the same time, I think that there is room for economic stimulus in terms of accelerated depreciation to encourage businesses to invest…](https://sms4smile.com/quotes/john-breaux/but-at-the-same-time-i-think-that-there-is-room-for-economic-stimulus/) [John Breaux](https://sms4smile.com/quotes/author/john-breaux/) > [Businesses must invest in products and people in order to create new wealth.](https://sms4smile.com/quotes/john-hoeven/businesses-must-invest-in-products-and-people-in-order-to-create-new/) [John Hoeven](https://sms4smile.com/quotes/author/john-hoeven/) > [Financing is tough, and you really have to work hard in the businesses you invest in.](https://sms4smile.com/quotes/greg-brenneman/financing-is-tough-and-you-really-have-to-work-hard-in-the-businesses/) [Greg Brenneman](https://sms4smile.com/quotes/author/greg-brenneman/) > [I want to open businesses, invest in different things, and put more time into modeling and acting.](https://sms4smile.com/quotes/lil-mosey/i-want-to-open-businesses-invest-in-different-things-and-put-more/) [Lil Mosey](https://sms4smile.com/quotes/author/lil-mosey/) > [Additionally, this tax forces family businesses to invest in Uncle Sam rather than the economy. When families are forced to repurchase businesses because of…](https://sms4smile.com/quotes/todd-tiahrt/additionally-this-tax-forces-family-businesses-to-invest-in-uncle-sam/) [Todd Tiahrt](https://sms4smile.com/quotes/author/todd-tiahrt/) > [The art of living is simply the art of using energy in an intelligent and creative way.](https://sms4smile.com/quotes/laura-huxley/the-art-of-living-is-simply-the-art-of-using-energy-in-an-intelligent/) [Laura Huxley](https://sms4smile.com/quotes/author/laura-huxley/) > [I'm using more energy than ever.](https://sms4smile.com/quotes/raphael-saadiq/i-m-using-more-energy-than-ever/) [Raphael Saadiq](https://sms4smile.com/quotes/author/raphael-saadiq/) > [Power is just using energy in a wise way to get things done. Power has been misinterpreted to mean getting my way on the…](https://sms4smile.com/quotes/elizabeth-lesser/power-is-just-using-energy-in-a-wise-way-to-get-things-done-power-has/) [Elizabeth Lesser](https://sms4smile.com/quotes/author/elizabeth-lesser/) > [Using the energy in a scene can really cut the fat off of something and streamline it. It can make it work for you…](https://sms4smile.com/quotes/greta-gerwig/using-the-energy-in-a-scene-can-really-cut-the-fat-off-of-something/) [Greta Gerwig](https://sms4smile.com/quotes/author/greta-gerwig/) > [Not using fossil fuels is tantamount to not using energy. It is economic suicide and eco-manslaughter.](https://sms4smile.com/quotes/paul-driessen/not-using-fossil-fuels-is-tantamount-to-not-using-energy-it-is/) [Paul Driessen](https://sms4smile.com/quotes/author/paul-driessen/) > [We also know that China and India, as their economies ramp up, are using more and more energy.](https://sms4smile.com/quotes/gale-norton/we-also-know-that-china-and-india-as-their-economies-ramp-up-are/) [Gale Norton](https://sms4smile.com/quotes/author/gale-norton/) ## More by Ramez Naam > [In the end, our minds and their ability to create new ideas are the ultimate source of all human wealth. That's a resource nearly…](https://sms4smile.com/quotes/ramez-naam/in-the-end-our-minds-and-their-ability-to-create-new-ideas-are-the/) [Ramez Naam](https://sms4smile.com/quotes/author/ramez-naam/) > [We're fortunate enough to live on a planet that's bathed in thousands of times more energy than we use and that's stocked with thousands…](https://sms4smile.com/quotes/ramez-naam/we-re-fortunate-enough-to-live-on-a-planet-that-s-bathed-in-thousands/) [Ramez Naam](https://sms4smile.com/quotes/author/ramez-naam/) > [Technology is vital. We have to have development in new technology if we're going to solve these environmental problems without throwing humanity back in…](https://sms4smile.com/quotes/ramez-naam/technology-is-vital-we-have-to-have-development-in-new-technology-if/) [Ramez Naam](https://sms4smile.com/quotes/author/ramez-naam/) > [We have to slow down the emissions of carbon dioxide and methane from coal burning, oil and eventually natural gas... And the best ways…](https://sms4smile.com/quotes/ramez-naam/we-have-to-slow-down-the-emissions-of-carbon-dioxide-and-methane-from/) [Ramez Naam](https://sms4smile.com/quotes/author/ramez-naam/) > [I'm a geek through and through. My last job at Microsoft was leading much of the search engine relevance work on Bing. There we…](https://sms4smile.com/quotes/ramez-naam/i-m-a-geek-through-and-through-my-last-job-at-microsoft-was-leading/) [Ramez Naam](https://sms4smile.com/quotes/author/ramez-naam/) > [Technology is incredibly powerful. And in many ways, the sky is the limit in terms of what you can actually accomplish with the right…](https://sms4smile.com/quotes/ramez-naam/technology-is-incredibly-powerful-and-in-many-ways-the-sky-is-the/) [Ramez Naam](https://sms4smile.com/quotes/author/ramez-naam/) > [On almost every environmental issue I care about, in fact, I've been wrong at one point or another. I used to think that climate…](https://sms4smile.com/quotes/ramez-naam/on-almost-every-environmental-issue-i-care-about-in-fact-i-ve-been/) [Ramez Naam](https://sms4smile.com/quotes/author/ramez-naam/) > [The accumulated knowledge of materials, computing, electromagnetism, product design, and all the rest that we've learned over the last several centuries converts a few…](https://sms4smile.com/quotes/ramez-naam/the-accumulated-knowledge-of-materials-computing-electromagnetism/) [Ramez Naam](https://sms4smile.com/quotes/author/ramez-naam/) > [In the end, I expect we'll have AI that is better than we are at nearly every narrow task but which are still our…](https://sms4smile.com/quotes/ramez-naam/in-the-end-i-expect-we-ll-have-ai-that-is-better-than-we-are-at/) [Ramez Naam](https://sms4smile.com/quotes/author/ramez-naam/) > [If we fix our economic system and invest in the human capital of the poor, then we should welcome every new person born as…](https://sms4smile.com/quotes/ramez-naam/if-we-fix-our-economic-system-and-invest-in-the-human-capital-of-the/) [Ramez Naam](https://sms4smile.com/quotes/author/ramez-naam/) > [We have climate change caused by greenhouse gas emissions, mostly from human power and transportation infrastructure. At the same time, we have 2 billion…](https://sms4smile.com/quotes/ramez-naam/we-have-climate-change-caused-by-greenhouse-gas-emissions-mostly-from/) [Ramez Naam](https://sms4smile.com/quotes/author/ramez-naam/) > [Many of the most science-fictional tools to fight climate change are untested, are almost impossible to truly test at planetary scale - we only…](https://sms4smile.com/quotes/ramez-naam/many-of-the-most-science-fictional-tools-to-fight-climate-change-are/) [Ramez Naam](https://sms4smile.com/quotes/author/ramez-naam/) > [If the incentives are aligned right - towards better preservation and restoration of nature and natural resources - then you'll see a tremendous amount…](https://sms4smile.com/quotes/ramez-naam/if-the-incentives-are-aligned-right-towards-better-preservation-and/) [Ramez Naam](https://sms4smile.com/quotes/author/ramez-naam/) > [I've read science fiction my whole life. I never really dreamed that I'd be a published science fiction writer myself, but a short story…](https://sms4smile.com/quotes/ramez-naam/i-ve-read-science-fiction-my-whole-life-i-never-really-dreamed-that-i/) [Ramez Naam](https://sms4smile.com/quotes/author/ramez-naam/) > [“We think of ourselves as individuals, but all that we have accomplished, and all that we will accomplish, is the result of groups of…](https://sms4smile.com/quotes/ramez-naam/we-think-of-ourselves-as-individuals-but-all-that-we-have/) [Ramez Naam](https://sms4smile.com/quotes/author/ramez-naam/) [Explore all 103 Ramez Naam quotes ](https://sms4smile.com/quotes/author/ramez-naam/) ## More Brilliant quotes > [And you can't complain about kissing Emma Watson. Isn't that what everyone in the world wants to do? I've known Emma for a few…](https://sms4smile.com/quotes/eddie-redmayne/and-you-can-t-complain-about-kissing-emma-watson-isn-t-that-what/) [Eddie Redmayne](https://sms4smile.com/quotes/author/eddie-redmayne/) > [failure in the theater is more public, more brilliant, more unreal than in any other field.](https://sms4smile.com/quotes/lillian-hellman/failure-in-the-theater-is-more-public-more-brilliant-more-unreal-than/) [Lillian Hellman](https://sms4smile.com/quotes/author/lillian-hellman/) > [For someone to ask 'Who did you play for' and to be able to answer a single name 'Liverpool' that would be brilliant...I don't…](https://sms4smile.com/quotes/jamie-carragher/for-someone-to-ask-who-did-you-play-for-and-to-be-able-to-answer-a/) [Jamie Carragher](https://sms4smile.com/quotes/author/jamie-carragher/) > [Ideal for the child and society in the best of times, Rudolf Steiner's brilliant process of education is critically needed and profoundly relevant now…](https://sms4smile.com/quotes/joseph-chilton-pearce/ideal-for-the-child-and-society-in-the-best-of-times-rudolf-steiner-s/) [Joseph Chilton Pearce](https://sms4smile.com/quotes/author/joseph-chilton-pearce/) > [Bruce Katz is a spectacular talent! He's a brilliant composer and arranger who uses uncommon and unique musical intelligence to redefine jazz and blues…](https://sms4smile.com/quotes/larry-coryell/bruce-katz-is-a-spectacular-talent-he-s-a-brilliant-composer-and/) [Larry Coryell](https://sms4smile.com/quotes/author/larry-coryell/) > [No matter how brilliant an actor is, there's always a point where they let you down, but that's all part of their journey. They…](https://sms4smile.com/quotes/amanda-hale/no-matter-how-brilliant-an-actor-is-there-s-always-a-point-where-they/) [Amanda Hale](https://sms4smile.com/quotes/author/amanda-hale/) > [I enjoy working with Deborah Ann, I think she's brilliant. It's been a joy.](https://sms4smile.com/quotes/rutina-wesley/i-enjoy-working-with-deborah-ann-i-think-she-s-brilliant-it-s-been-a/) [Rutina Wesley](https://sms4smile.com/quotes/author/rutina-wesley/) > [Gravity Falls' didn't just appear overnight - every spooky cave and moss covered tree was created by a team of brilliant artists.](https://sms4smile.com/quotes/alex-hirsch/gravity-falls-didn-t-just-appear-overnight-every-spooky-cave-and-moss/) [Alex Hirsch](https://sms4smile.com/quotes/author/alex-hirsch/) > [I like men who are very cool but who are also so brilliant that they are almost insane. Sean Penn, Gary Oldman, Bob Dylan,…](https://sms4smile.com/quotes/jolene-blalock/i-like-men-who-are-very-cool-but-who-are-also-so-brilliant-that-they/) [Jolene Blalock](https://sms4smile.com/quotes/author/jolene-blalock/) > [Without a trace of irony I can say I have been blessed with brilliant enemies. I owe them a great debt, because they redoubled…](https://sms4smile.com/quotes/e-o-wilson/without-a-trace-of-irony-i-can-say-i-have-been-blessed-with-brilliant/) [E. O. Wilson](https://sms4smile.com/quotes/author/e-o-wilson/) > [One Flew Over the Cuckoo's Nest' is a movie that I just find flawless. Jack Nicholson... I just saw 'The Shining' again the other…](https://sms4smile.com/quotes/michael-biehn/one-flew-over-the-cuckoo-s-nest-is-a-movie-that-i-just-find-flawless/) [Michael Biehn](https://sms4smile.com/quotes/author/michael-biehn/) > [“You deicde, and you make our night what you want. Brilliant and ours. Stupid and theirs.”](https://sms4smile.com/quotes/arthur-phillips/you-deicde-and-you-make-our-night-what-you-want-brilliant-and-ours/) [Arthur Phillips](https://sms4smile.com/quotes/author/arthur-phillips/) > [Whatever we may say against collections, which present authors in a disjointed form, they nevertheless bring about many excellent results. We are not always…](https://sms4smile.com/quotes/johann-wolfgang-von-goethe/whatever-we-may-say-against-collections-which-present-authors-in-a/) [Johann Wolfgang von Goethe](https://sms4smile.com/quotes/author/johann-wolfgang-von-goethe/) > [I look at Starbucks, Howard Schultz has made many brilliant decisions, and one of the things that they did was they invented the third…](https://sms4smile.com/quotes/seth-godin/i-look-at-starbucks-howard-schultz-has-made-many-brilliant-decisions/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) > [Tom Stafford was an odd character, you know - a brilliant guy. He looked weird and I think he took a really defensive attitude…](https://sms4smile.com/quotes/donnie-fritts/tom-stafford-was-an-odd-character-you-know-a-brilliant-guy-he-looked/) [Donnie Fritts](https://sms4smile.com/quotes/author/donnie-fritts/) [Browse all 2,403 Brilliant quotes ](https://sms4smile.com/quotes/about/brilliant/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "That, to me, is a kind of brilliant environmental ju-jitsu - using the energy of the market and the profit-motive to get businesses to invest in preserving and improving natural systems.", "creator": { "@type": "Person", "name": "Ramez Naam" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/ramez-naam/that-to-me-is-a-kind-of-brilliant-environmental-ju-jitsu-using-the/", "about": { "@type": "Thing", "name": "Brilliant" }, "@id": "https://sms4smile.com/quotes/ramez-naam/that-to-me-is-a-kind-of-brilliant-environmental-ju-jitsu-using-the/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/4af/ramez-naam-5111_brilliant_that-to-me-is-a-kind-of-brilliant-enviro_2853422.jpg", "contentUrl": "https://sms4smile.com/quotes/i/4af/ramez-naam-5111_brilliant_that-to-me-is-a-kind-of-brilliant-enviro_2853422.jpg", "url": "https://sms4smile.com/quotes/i/4af/ramez-naam-5111_brilliant_that-to-me-is-a-kind-of-brilliant-enviro_2853422.jpg", "width": 1080, "height": 1080, "caption": "“That, to me, is a kind of brilliant environmental ju-jitsu - using the energy of the market and the…” — Ramez Naam", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Ramez Naam", "item": "https://sms4smile.com/quotes/author/ramez-naam/" }, { "@type": "ListItem", "position": 4, "name": "That, to me, is a kind...", "item": "https://sms4smile.com/quotes/ramez-naam/that-to-me-is-a-kind-of-brilliant-environmental-ju-jitsu-using-the/" } ], "@id": "https://sms4smile.com/quotes/ramez-naam/that-to-me-is-a-kind-of-brilliant-environmental-ju-jitsu-using-the/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```