--- title: "Meaning & Key Takeaway of: Coming up with ideas isn't hard. The real…" description: "\"Coming up with ideas isn't hard. The real challenge is finding the time to actually build something and then finding a home for it.\" — Ralph H. Baer" image: "https://sms4smile.com/quotes/i/0fd/ralph-h-baer-22836_hard_coming-up-with-ideas-isn-t-hard-the-real_1090908.jpg" --- # Coming up with ideas isn't hard. The real challenge is… ![“Coming up with ideas isn't hard. The real challenge is finding the time to actually build something and then finding a home for it.” quote by Ralph H. Baer](https://sms4smile.com/quotes/i/0fd/ralph-h-baer-22836_hard_coming-up-with-ideas-isn-t-hard-the-real_1090908.jpg) [Download](https://sms4smile.com/quotes/i/0fd/ralph-h-baer-22836_hard_coming-up-with-ideas-isn-t-hard-the-real_1090908.jpg) [Open image](https://sms4smile.com/quotes/i/0fd/ralph-h-baer-22836_hard_coming-up-with-ideas-isn-t-hard-the-real_1090908.jpg) > “Coming up with ideas isn't hard. The real challenge is finding the time to actually build something and then finding a home for it.” [Ralph H. Baer](https://sms4smile.com/quotes/author/ralph-h-baer/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Idea generation is easy; execution and market placement are the true hurdles. **In simple terms:** Ideas are easy, building and selling are hard. Key Takeaway Focus on execution and finding a market. Themes creativity execution entrepreneurship Mood determined pragmatic Type advice motivational When to use this quote - startup planning - software development - hardware prototyping - launch strategy Key Concepts product development time management market fit Questions to Reflect On - How do you prioritize building over ideation? - What channels help you locate a market? A Different Perspective Even great ideas fail without resources and timing. ★ ★ ★ ★ ★ No ratings yet [Actually Build](https://sms4smile.com/quotes/about/actually-build-2818999/) [Challenge](https://sms4smile.com/quotes/about/challenge/) [Challenge Finding](https://sms4smile.com/quotes/about/challenge-finding-2819000/) [Hard](https://sms4smile.com/quotes/about/hard/) [Home](https://sms4smile.com/quotes/about/home/) [Ideas](https://sms4smile.com/quotes/about/ideas/) [Isn Hard](https://sms4smile.com/quotes/about/isn-hard/) [Real](https://sms4smile.com/quotes/about/real/) [Real Challenge](https://sms4smile.com/quotes/about/real-challenge-1056369/) [Time](https://sms4smile.com/quotes/about/time/) ## Related quotes > [Whoever has the best take is what matters. My challenge is finding the best take, and it'll always be that.](https://sms4smile.com/quotes/hasan-minhaj/whoever-has-the-best-take-is-what-matters-my-challenge-is-finding-the/) [Hasan Minhaj](https://sms4smile.com/quotes/author/hasan-minhaj/) > [Good Women just want a man who is not out to play games, a man who can actually build something great with her.](https://sms4smile.com/quotes/enhance-dreams/good-women-just-want-a-man-who-is-not-out-to-play-games-a-man-who-can/) [Enhance Dreams](https://sms4smile.com/quotes/author/enhance-dreams/) > [The big challenge is finding something new without changing completely what you've already done - going deeper into what you've already done and discovering…](https://sms4smile.com/quotes/condola-rashad/the-big-challenge-is-finding-something-new-without-changing/) [Condola Rashad](https://sms4smile.com/quotes/author/condola-rashad/) > [The real challenge in doing a TV show is in what I would call the maintenance energy. You take that creative energy and you…](https://sms4smile.com/quotes/chris-carter/the-real-challenge-in-doing-a-tv-show-is-in-what-i-would-call-the/) [Chris Carter](https://sms4smile.com/quotes/author/chris-carter/) > [“It isn't hard until you tell yourself it is. So stop telling yourself it is!”](https://sms4smile.com/quotes/monika-zands/it-isn-t-hard-until-you-tell-yourself-it-is-so-stop-telling-yourself/) [Monika Zands](https://sms4smile.com/quotes/author/monika-zands/) > [It isn't hard to stay in shape.](https://sms4smile.com/quotes/alessandra-ambrosio/it-isn-t-hard-to-stay-in-shape/) [Alessandra Ambrosio](https://sms4smile.com/quotes/author/alessandra-ambrosio/) > [ “Having fun isn't hard when you've got a library card." \[ Arthur \]” ](https://sms4smile.com/quotes/pbs-kids/having-fun-isn-t-hard-when-you-ve-got-a-library-card-arthur/) [PBS Kids](https://sms4smile.com/quotes/author/pbs-kids/) > [I love all sides of the work but that doesn't mean it isn't hard.](https://sms4smile.com/quotes/david-mccullough/i-love-all-sides-of-the-work-but-that-doesn-t-mean-it-isn-t-hard/) [David McCullough](https://sms4smile.com/quotes/author/david-mccullough/) > [Life isn't about how hard you can hit. It's about how many times you can get hit and keep going. How many times you…](https://sms4smile.com/quotes/sylvester-stallone/life-isn-t-about-how-hard-you-can-hit-it-s-about-how-many-times-you/) [Sylvester Stallone](https://sms4smile.com/quotes/author/sylvester-stallone/) > [“Doing the right thing isn’t always hard — remembering to is.”](https://sms4smile.com/quotes/frank-sonnenberg/doing-the-right-thing-isn-t-always-hard-remembering-to-is/) [Frank Sonnenberg](https://sms4smile.com/quotes/author/frank-sonnenberg/) > [Making money isn't hard in itself... What's hard is to earn it doing something worth devoting one's life to.](https://sms4smile.com/quotes/carlos-ruiz-zafon/making-money-isn-t-hard-in-itself-what-s-hard-is-to-earn-it-doing/) [Carlos Ruiz Zafon](https://sms4smile.com/quotes/author/carlos-ruiz-zafon/) > [Relative to the rest of your life, college isn't all that hard.](https://sms4smile.com/quotes/sean-evans/relative-to-the-rest-of-your-life-college-isn-t-all-that-hard/) [Sean Evans](https://sms4smile.com/quotes/author/sean-evans/) > [Acting isn't that hard, really. I mean, I think that people make a big deal about it, but you just kind of try to…](https://sms4smile.com/quotes/ryan-gosling/acting-isn-t-that-hard-really-i-mean-i-think-that-people-make-a-big/) [Ryan Gosling](https://sms4smile.com/quotes/author/ryan-gosling/) > [“And isn't this hard when we ourselves are always at the beginning of ourselves?”](https://sms4smile.com/quotes/joseph-mcelroy/and-isn-t-this-hard-when-we-ourselves-are-always-at-the-beginning-of/) [Joseph McElroy](https://sms4smile.com/quotes/author/joseph-mcelroy/) > [Saying good bye isn't the hard part it's what we live behind that's tough.](https://sms4smile.com/quotes/sooraj-rock/saying-good-bye-isn-t-the-hard-part-it-s-what-we-live-behind-that-s/) [Sooraj Rock](https://sms4smile.com/quotes/author/sooraj-rock/) ## More by Ralph H. Baer > [Coming up with novel ideas and converting them into real products has always been as natural as breathing for me.](https://sms4smile.com/quotes/ralph-h-baer/coming-up-with-novel-ideas-and-converting-them-into-real-products-has/) [Ralph H. Baer](https://sms4smile.com/quotes/author/ralph-h-baer/) > [Most inventions are based on some prior history.](https://sms4smile.com/quotes/ralph-h-baer/most-inventions-are-based-on-some-prior-history/) [Ralph H. Baer](https://sms4smile.com/quotes/author/ralph-h-baer/) > [All my friends, they're all gone. I've outlived them all.](https://sms4smile.com/quotes/ralph-h-baer/all-my-friends-they-re-all-gone-i-ve-outlived-them-all/) [Ralph H. Baer](https://sms4smile.com/quotes/author/ralph-h-baer/) > ['Pong' is simply a knockoff of the Odyssey Ping-Pong game.](https://sms4smile.com/quotes/ralph-h-baer/pong-is-simply-a-knockoff-of-the-odyssey-ping-pong-game/) [Ralph H. Baer](https://sms4smile.com/quotes/author/ralph-h-baer/) > [Pong can clearly be credited with having starting the coin-operated arcade videogame industry with a bang!](https://sms4smile.com/quotes/ralph-h-baer/pong-can-clearly-be-credited-with-having-starting-the-coin-operated/) [Ralph H. Baer](https://sms4smile.com/quotes/author/ralph-h-baer/) > [What I created got abominated.](https://sms4smile.com/quotes/ralph-h-baer/what-i-created-got-abominated/) [Ralph H. Baer](https://sms4smile.com/quotes/author/ralph-h-baer/) > [Never let an engineer try to sell his stuff. It rarely works unless you are Akio Morita.](https://sms4smile.com/quotes/ralph-h-baer/never-let-an-engineer-try-to-sell-his-stuff-it-rarely-works-unless/) [Ralph H. Baer](https://sms4smile.com/quotes/author/ralph-h-baer/) > [I had the misfortune of being born in a horrendous situation.](https://sms4smile.com/quotes/ralph-h-baer/i-had-the-misfortune-of-being-born-in-a-horrendous-situation/) [Ralph H. Baer](https://sms4smile.com/quotes/author/ralph-h-baer/) > [Three cheers for the artistry of the lone designer doing his thing!](https://sms4smile.com/quotes/ralph-h-baer/three-cheers-for-the-artistry-of-the-lone-designer-doing-his-thing/) [Ralph H. Baer](https://sms4smile.com/quotes/author/ralph-h-baer/) > [The talent curve in game-making is going straight up to Heaven.](https://sms4smile.com/quotes/ralph-h-baer/the-talent-curve-in-game-making-is-going-straight-up-to-heaven/) [Ralph H. Baer](https://sms4smile.com/quotes/author/ralph-h-baer/) > [When you built television sets, you have all this test equipment. And you'd have all these lines and squares on the screen to test…](https://sms4smile.com/quotes/ralph-h-baer/when-you-built-television-sets-you-have-all-this-test-equipment-and/) [Ralph H. Baer](https://sms4smile.com/quotes/author/ralph-h-baer/) > [If I learned anything from the Army, it was about being able to get things done, no matter how tough the assignment, and it…](https://sms4smile.com/quotes/ralph-h-baer/if-i-learned-anything-from-the-army-it-was-about-being-able-to-get/) [Ralph H. Baer](https://sms4smile.com/quotes/author/ralph-h-baer/) > [By and large, I'm in the same boat as other inventors. If we're lucky, of the 10 or 15 items we do a year,…](https://sms4smile.com/quotes/ralph-h-baer/by-and-large-i-m-in-the-same-boat-as-other-inventors-if-we-re-lucky/) [Ralph H. Baer](https://sms4smile.com/quotes/author/ralph-h-baer/) > [Going back to the technical track of my life, note that I have been designing electronic products, both of the consumer and defense electronics…](https://sms4smile.com/quotes/ralph-h-baer/going-back-to-the-technical-track-of-my-life-note-that-i-have-been/) [Ralph H. Baer](https://sms4smile.com/quotes/author/ralph-h-baer/) > [For me, inventing video games was just one successful thing I had done among many others.](https://sms4smile.com/quotes/ralph-h-baer/for-me-inventing-video-games-was-just-one-successful-thing-i-had-done/) [Ralph H. Baer](https://sms4smile.com/quotes/author/ralph-h-baer/) [Explore all 27 Ralph H. Baer quotes ](https://sms4smile.com/quotes/author/ralph-h-baer/) ## More Challenge quotes > [Politics only makes the difficult challenge of marriage even harder, with the demands of the job and the public spotlight it casts on a…](https://sms4smile.com/quotes/mark-mckinnon/politics-only-makes-the-difficult-challenge-of-marriage-even-harder/) [Mark McKinnon](https://sms4smile.com/quotes/author/mark-mckinnon/) > [I personally think if something's not a challenge, there's no point doing it, because you're not gonna learn much.](https://sms4smile.com/quotes/anonymous/i-personally-think-if-something-s-not-a-challenge-there-s-no-point/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [Men want a challenge, but they want a challenge they can win.](https://sms4smile.com/quotes/whitney-gaskell/men-want-a-challenge-but-they-want-a-challenge-they-can-win/) [Whitney Gaskell](https://sms4smile.com/quotes/author/whitney-gaskell/) > [After 'Pink,' I wanted to do something that would challenge me further as an actor.](https://sms4smile.com/quotes/kirti-kulhari/after-pink-i-wanted-to-do-something-that-would-challenge-me-further/) [Kirti Kulhari](https://sms4smile.com/quotes/author/kirti-kulhari/) > [Nobody challenges me. I challenge myself.](https://sms4smile.com/quotes/shakuntala-devi/nobody-challenges-me-i-challenge-myself/) [Shakuntala Devi](https://sms4smile.com/quotes/author/shakuntala-devi/) > [Our whole thing was that we wanted to challenge ourselves and go out of the box that everyone else was doing, and even what…](https://sms4smile.com/quotes/b-real/our-whole-thing-was-that-we-wanted-to-challenge-ourselves-and-go-out/) [B-Real](https://sms4smile.com/quotes/author/b-real/) > [I wake up every morning fearing I am going to fail. But I love a challenge, big or small. There's so much I want…](https://sms4smile.com/quotes/michelle-mone/i-wake-up-every-morning-fearing-i-am-going-to-fail-but-i-love-a/) [Michelle Mone](https://sms4smile.com/quotes/author/michelle-mone/) > [I don't know about the rest of the world, but I know in our region everyone is gunning to beat us. We have a…](https://sms4smile.com/quotes/landon-donovan/i-don-t-know-about-the-rest-of-the-world-but-i-know-in-our-region/) [Landon Donovan](https://sms4smile.com/quotes/author/landon-donovan/) > [Sometimes the challenge of beating the jet lag and getting a decent sleep can be as hard to solve as finding the right setup…](https://sms4smile.com/quotes/romain-grosjean/sometimes-the-challenge-of-beating-the-jet-lag-and-getting-a-decent/) [Romain Grosjean](https://sms4smile.com/quotes/author/romain-grosjean/) > [LMS is like PMS but totally different.](https://sms4smile.com/quotes/anonymous/lms-is-like-pms-but-totally-different/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [Accepting the challenges in life makes it interesting and overcoming them makes it eloquent.](https://sms4smile.com/quotes/anonymous/accepting-the-challenges-in-life-makes-it-interesting-and-overcoming/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [I do not underestimate the difficulty of the challenge that global climate change presents to us. It will take a significant effort and the…](https://sms4smile.com/quotes/federico-pena/i-do-not-underestimate-the-difficulty-of-the-challenge-that-global/) [Federico Pena](https://sms4smile.com/quotes/author/federico-pena/) > [I never back down from a challenge or oppenent!](https://sms4smile.com/quotes/anonymous/i-never-back-down-from-a-challenge-or-oppenent/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [Every scene is a challenge. 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