--- title: "Meaning & Key Takeaway of: We almost owe it to ourselves to go…" description: "\"We almost owe it to ourselves to go experiment in the consumer area.\" — Rajeev Suri" image: "https://sms4smile.com/quotes/i/dbd/rajeev-suri-9749_consumer_we-almost-owe-it-to-ourselves-to-go-expe_1113165.jpg" --- # We almost owe it to ourselves to go experiment in the… ![“We almost owe it to ourselves to go experiment in the consumer area.” quote by Rajeev Suri](https://sms4smile.com/quotes/i/dbd/rajeev-suri-9749_consumer_we-almost-owe-it-to-ourselves-to-go-expe_1113165.jpg) [Download](https://sms4smile.com/quotes/i/dbd/rajeev-suri-9749_consumer_we-almost-owe-it-to-ourselves-to-go-expe_1113165.jpg) [Open image](https://sms4smile.com/quotes/i/dbd/rajeev-suri-9749_consumer_we-almost-owe-it-to-ourselves-to-go-expe_1113165.jpg) > “We almost owe it to ourselves to go experiment in the consumer area.” [Rajeev Suri](https://sms4smile.com/quotes/author/rajeev-suri/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. We should experiment in consumer markets to learn and improve, as it’s a responsibility to ourselves. **In simple terms:** Experimenting in consumer space is a personal duty. Key Takeaway Take bold steps to test consumer ideas. Themes innovation consumer behavior responsibility learning Mood optimistic strategic Type business inspirational When to use this quote - product development - startup launches - customer feedback loops Key Concepts business strategy design thinking market research Questions to Reflect On - What consumer experiments could yield the biggest insight? - How do you balance risk with learning? A Different Perspective Experimentation carries financial risk and possible brand damage. ★ ★ ★ ★ ★ No ratings yet [Consumer](https://sms4smile.com/quotes/about/consumer/) [Experiment](https://sms4smile.com/quotes/about/experiment/) [Research](https://sms4smile.com/quotes/about/research/) ## Related quotes > [Life does not owe me a shred.](https://sms4smile.com/quotes/valerie-harper/life-does-not-owe-me-a-shred/) [Valerie Harper](https://sms4smile.com/quotes/author/valerie-harper/) > [I believe I owe it to my body to keep it supple and fit.](https://sms4smile.com/quotes/tisca-chopra/i-believe-i-owe-it-to-my-body-to-keep-it-supple-and-fit/) [Tisca Chopra](https://sms4smile.com/quotes/author/tisca-chopra/) > [We owe it to our children to be honest about the world and to provide them with material written specially for them.](https://sms4smile.com/quotes/deborah-ellis/we-owe-it-to-our-children-to-be-honest-about-the-world-and-to-provide/) [Deborah Ellis](https://sms4smile.com/quotes/author/deborah-ellis/) > [A great guy who is no longer in the league right now who is retired, Kyle Vanden Bosch, I learned a lot from him,…](https://sms4smile.com/quotes/ndamukong-suh/a-great-guy-who-is-no-longer-in-the-league-right-now-who-is-retired/) [Ndamukong Suh](https://sms4smile.com/quotes/author/ndamukong-suh/) > [“I think I owe you the time you wasted in ignoring me.”](https://sms4smile.com/quotes/nitya-prakash/i-think-i-owe-you-the-time-you-wasted-in-ignoring-me/) [Nitya Prakash](https://sms4smile.com/quotes/author/nitya-prakash/) > [We owe it to the fans to do a tour around the world.](https://sms4smile.com/quotes/steven-adler/we-owe-it-to-the-fans-to-do-a-tour-around-the-world/) [Steven Adler](https://sms4smile.com/quotes/author/steven-adler/) > [We owe America something because they turned us into a touring band. But at least we feel confident about appearing in Britain again now.…](https://sms4smile.com/quotes/steve-marriott/we-owe-america-something-because-they-turned-us-into-a-touring-band/) Steve Marriott > [All the great shows owe a lot to 'Hill Street Blues.'](https://sms4smile.com/quotes/lennie-james/all-the-great-shows-owe-a-lot-to-hill-street-blues/) [Lennie James](https://sms4smile.com/quotes/author/lennie-james/) > [I owe my brother a great deal.](https://sms4smile.com/quotes/luke-goss/i-owe-my-brother-a-great-deal/) [Luke Goss](https://sms4smile.com/quotes/author/luke-goss/) > [I owe undying gratitude to my patient parents.](https://sms4smile.com/quotes/konrad-lorenz/i-owe-undying-gratitude-to-my-patient-parents/) [Konrad Lorenz](https://sms4smile.com/quotes/author/konrad-lorenz/) > [My ma and pa are both very artistic, so I suppose it's in my blood. 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We will maintain the Nokia feel in all…](https://sms4smile.com/quotes/rajeev-suri/we-have-design-capability-which-everyone-thought-we-sold-to-microsoft/) [Rajeev Suri](https://sms4smile.com/quotes/author/rajeev-suri/) > [Imagine if we can get information from sensors, compute it in the cloud, and find and plug water leakages - leakage wastes 20 per…](https://sms4smile.com/quotes/rajeev-suri/imagine-if-we-can-get-information-from-sensors-compute-it-in-the/) [Rajeev Suri](https://sms4smile.com/quotes/author/rajeev-suri/) > [Leadership is all about emotional intelligence. Management is taught, while leadership is experienced.](https://sms4smile.com/quotes/rajeev-suri/leadership-is-all-about-emotional-intelligence-management-is-taught/) [Rajeev Suri](https://sms4smile.com/quotes/author/rajeev-suri/) > [We've always believed in fair trade.](https://sms4smile.com/quotes/rajeev-suri/we-ve-always-believed-in-fair-trade/) [Rajeev Suri](https://sms4smile.com/quotes/author/rajeev-suri/) > [We can license our intellectual property to new customers and expand agreements with existing ones over time and more.](https://sms4smile.com/quotes/rajeev-suri/we-can-license-our-intellectual-property-to-new-customers-and-expand/) [Rajeev Suri](https://sms4smile.com/quotes/author/rajeev-suri/) > [You cannot prevent collisions if the data that can prevent them is still making its way through the network.](https://sms4smile.com/quotes/rajeev-suri/you-cannot-prevent-collisions-if-the-data-that-can-prevent-them-is/) [Rajeev Suri](https://sms4smile.com/quotes/author/rajeev-suri/) > [Manipal was the best time I ever had in life: a great university with wonderful teachers, fantastic memories and deep, lifelong friendships.](https://sms4smile.com/quotes/rajeev-suri/manipal-was-the-best-time-i-ever-had-in-life-a-great-university-with/) [Rajeev Suri](https://sms4smile.com/quotes/author/rajeev-suri/) > [You want to be inclusive, but you can't be to the extent of having so many people involved that it slows you down.](https://sms4smile.com/quotes/rajeev-suri/you-want-to-be-inclusive-but-you-can-t-be-to-the-extent-of-having-so/) [Rajeev Suri](https://sms4smile.com/quotes/author/rajeev-suri/) > [When you do deals with France involved, you want to make sure that the government endorses your deal, understands the strategic rationale.](https://sms4smile.com/quotes/rajeev-suri/when-you-do-deals-with-france-involved-you-want-to-make-sure-that-the/) [Rajeev Suri](https://sms4smile.com/quotes/author/rajeev-suri/) > [We think that 5G will likely last longer and be deeper than first thought.](https://sms4smile.com/quotes/rajeev-suri/we-think-that-5g-will-likely-last-longer-and-be-deeper-than-first/) [Rajeev Suri](https://sms4smile.com/quotes/author/rajeev-suri/) > [The need for mission-critical, high-performance network continues to grow as companies and public sector organizations everywhere digitize their operations.](https://sms4smile.com/quotes/rajeev-suri/the-need-for-mission-critical-high-performance-network-continues-to/) [Rajeev Suri](https://sms4smile.com/quotes/author/rajeev-suri/) > [I was a geek and had long hair. Life changed when I joined engineering in Manipal. I joined a group of 7 friends. From…](https://sms4smile.com/quotes/rajeev-suri/i-was-a-geek-and-had-long-hair-life-changed-when-i-joined-engineering/) [Rajeev Suri](https://sms4smile.com/quotes/author/rajeev-suri/) > [Imagine a doctor in Chicago doing an operation for someone in Taiwan using robotic surgery. 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But I decided I wanted to work…](https://sms4smile.com/quotes/mariam-naficy/at-age-28-i-had-no-retail-experience-no-consumer-marketing-experience/) [Mariam Naficy](https://sms4smile.com/quotes/author/mariam-naficy/) > [Women now influence the majority of consumer purchases. It is women's votes that will secure victory at the next election, hence the altogether delicious…](https://sms4smile.com/quotes/allison-pearson/women-now-influence-the-majority-of-consumer-purchases-it-is-women-s/) [Allison Pearson](https://sms4smile.com/quotes/author/allison-pearson/) > [A brand is no longer what we tell the consumer it is it is what consumers tell each other it is. - Scott Cook,…](https://sms4smile.com/quotes/scott-cook/a-brand-is-no-longer-what-we-tell-the-consumer-it-is-it-is-what/) [Scott Cook](https://sms4smile.com/quotes/author/scott-cook/) > [All of my work is meant to evoke a whole bunch of different layers of discord between the attraction and repulsion that we feel…](https://sms4smile.com/quotes/chris-jordan/all-of-my-work-is-meant-to-evoke-a-whole-bunch-of-different-layers-of/) [Chris Jordan](https://sms4smile.com/quotes/author/chris-jordan/) > [“For their never-ending endeavours to obtain or retain wealth, countries desperately need companies, because they—unlike most human beings—have the means of production, and human…](https://sms4smile.com/quotes/mokokoma-mokhonoana/for-their-never-ending-endeavours-to-obtain-or-retain-wealth/) [Mokokoma Mokhonoana](https://sms4smile.com/quotes/author/mokokoma-mokhonoana/) > [When I put on my consumer hat, and I'm buying tickets to be entertained, I'm not interested in seeing, like, 'Don Quixote.' Unless someone…](https://sms4smile.com/quotes/justin-peck/when-i-put-on-my-consumer-hat-and-i-m-buying-tickets-to-be/) [Justin Peck](https://sms4smile.com/quotes/author/justin-peck/) > [The pharma pricing system was not built on the idea of consumer engagement. It was built... on market efficiencies. It was not built on…](https://sms4smile.com/quotes/heather-bresch/the-pharma-pricing-system-was-not-built-on-the-idea-of-consumer/) [Heather Bresch](https://sms4smile.com/quotes/author/heather-bresch/) > [“We consumer and become exactly what we create. In all times.”](https://sms4smile.com/quotes/lidia-yuknavitch/we-consumer-and-become-exactly-what-we-create-in-all-times/) [Lidia Yuknavitch](https://sms4smile.com/quotes/author/lidia-yuknavitch/) > [The broken consumer credit market had to be repaired by making sure that consumers had the right information and could use it effectively. That…](https://sms4smile.com/quotes/elizabeth-warren/the-broken-consumer-credit-market-had-to-be-repaired-by-making-sure/) [Elizabeth Warren](https://sms4smile.com/quotes/author/elizabeth-warren/) > [I'm caught up probably just as much in the consumer culture as the next person.](https://sms4smile.com/quotes/michael-moore/i-m-caught-up-probably-just-as-much-in-the-consumer-culture-as-the/) [Michael Moore](https://sms4smile.com/quotes/author/michael-moore/) > [Computing shows up in many different ways. You have computing that you wear, computing that you carry. What you think of as the traditional…](https://sms4smile.com/quotes/michael-dell/computing-shows-up-in-many-different-ways-you-have-computing-that-you/) [Michael Dell](https://sms4smile.com/quotes/author/michael-dell/) > [The problem is that the global arms trade is entirely free of international regulation. In a world in which the flow of consumer goods…](https://sms4smile.com/quotes/hilary-benn/the-problem-is-that-the-global-arms-trade-is-entirely-free-of/) [Hilary Benn](https://sms4smile.com/quotes/author/hilary-benn/) > [With every decisions we make, the last question we ask is what does the consumer think of this.](https://sms4smile.com/quotes/niall-fitzgerald/with-every-decisions-we-make-the-last-question-we-ask-is-what-does/) Niall FitzGerald > [The Dabo people are consumer marketing geniuses. This is exactly why we acquired them.](https://sms4smile.com/quotes/richard-edelman/the-dabo-people-are-consumer-marketing-geniuses-this-is-exactly-why/) [Richard Edelman](https://sms4smile.com/quotes/author/richard-edelman/) [Browse all 475 Consumer quotes ](https://sms4smile.com/quotes/about/consumer/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "We almost owe it to ourselves to go experiment in the consumer area.", "creator": { "@type": "Person", "name": "Rajeev Suri" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/rajeev-suri/we-almost-owe-it-to-ourselves-to-go-experiment-in-the-consumer-area/", "about": { "@type": "Thing", "name": "Consumer" }, "@id": "https://sms4smile.com/quotes/rajeev-suri/we-almost-owe-it-to-ourselves-to-go-experiment-in-the-consumer-area/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/dbd/rajeev-suri-9749_consumer_we-almost-owe-it-to-ourselves-to-go-expe_1113165.jpg", "contentUrl": "https://sms4smile.com/quotes/i/dbd/rajeev-suri-9749_consumer_we-almost-owe-it-to-ourselves-to-go-expe_1113165.jpg", "url": "https://sms4smile.com/quotes/i/dbd/rajeev-suri-9749_consumer_we-almost-owe-it-to-ourselves-to-go-expe_1113165.jpg", "width": 1080, "height": 1080, "caption": "“We almost owe it to ourselves to go experiment in the consumer area.” — Rajeev Suri", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Rajeev Suri", "item": "https://sms4smile.com/quotes/author/rajeev-suri/" }, { "@type": "ListItem", "position": 4, "name": "We almost owe it to ourselves...", "item": "https://sms4smile.com/quotes/rajeev-suri/we-almost-owe-it-to-ourselves-to-go-experiment-in-the-consumer-area/" } ], "@id": "https://sms4smile.com/quotes/rajeev-suri/we-almost-owe-it-to-ourselves-to-go-experiment-in-the-consumer-area/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```