--- title: "Meaning & Key Takeaway of: When a brand says, 'Our product is great…" description: "\"When a brand says, 'Our product is great, and we think it'll be great for anyone that loves it, too,' that's the ultimate marketing message.\" — Rain Dove" image: "https://sms4smile.com/quotes/i/667/rain-dove-5961_customer_when-a-brand-says-our-product-is-great-a_2461491.jpg" --- # When a brand says, 'Our product is great, and we think… ![“When a brand says, 'Our product is great, and we think it'll be great for anyone that loves it, too,' that's the ultimate marketing message.” quote by Rain Dove](https://sms4smile.com/quotes/i/667/rain-dove-5961_customer_when-a-brand-says-our-product-is-great-a_2461491.jpg) [Download](https://sms4smile.com/quotes/i/667/rain-dove-5961_customer_when-a-brand-says-our-product-is-great-a_2461491.jpg) [Open image](https://sms4smile.com/quotes/i/667/rain-dove-5961_customer_when-a-brand-says-our-product-is-great-a_2461491.jpg) > “When a brand says, 'Our product is great, and we think it'll be great for anyone that loves it, too,' that's the ultimate marketing message.” [Rain Dove](https://sms4smile.com/quotes/author/rain-dove/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Marketing that claims universal appeal is vague and ineffective. **In simple terms:** Broad claims lack authenticity. Key Takeaway Craft specific, honest messages. Themes marketing authenticity communication Mood analytical critical Type strategic philosophical When to use this quote - product launches - advertising campaigns - social media posts - brand storytelling Key Concepts Brand strategy consumer psychology Questions to Reflect On - How can you target a clear audience? - What values should your brand emphasize? A Different Perspective Specific messaging may alienate niche audiences. ★ ★ ★ ★ ★ No ratings yet [Customer](https://sms4smile.com/quotes/about/customer/) [Marketing](https://sms4smile.com/quotes/about/marketing/) [Message](https://sms4smile.com/quotes/about/message/) ## Related quotes > [Brands no longer own their message. They can try to control it, but they do not own it. Today, consumers own the message. What…](https://sms4smile.com/quotes/kim-garst/brands-no-longer-own-their-message-they-can-try-to-control-it-but/) [Kim Garst](https://sms4smile.com/quotes/author/kim-garst/) > [Most of the time, creative entrepreneurs lose interest long before their marketing message loses its power.](https://sms4smile.com/quotes/seth-godin/most-of-the-time-creative-entrepreneurs-lose-interest-long-before/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) > [The rise of the citizen review site is a sobering development. No longer are you on top of the mountain, blasting your marketing message…](https://sms4smile.com/quotes/david-pogue/the-rise-of-the-citizen-review-site-is-a-sobering-development-no/) [David Pogue](https://sms4smile.com/quotes/author/david-pogue/) > [“One bonus you get from having an enemy is a very clear marketing message. People are stoked by conflict. And they also understand a…](https://sms4smile.com/quotes/anonymous/one-bonus-you-get-from-having-an-enemy-is-a-very-clear-marketing/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [The Gospel of Thomas claims to be the secret sayings of Jesus. There are 114 of them, so it says many things, but the…](https://sms4smile.com/quotes/elaine-pagels/the-gospel-of-thomas-claims-to-be-the-secret-sayings-of-jesus-there/) [Elaine Pagels](https://sms4smile.com/quotes/author/elaine-pagels/) > [The explosion was good. It sent a message to the rest of the world that the time of the big star getting all this…](https://sms4smile.com/quotes/sumner-redstone/the-explosion-was-good-it-sent-a-message-to-the-rest-of-the-world/) [Sumner Redstone](https://sms4smile.com/quotes/author/sumner-redstone/) > [Have God make a message out of your mess.](https://sms4smile.com/quotes/joyce-meyer/have-god-make-a-message-out-of-your-mess/) [Joyce Meyer](https://sms4smile.com/quotes/author/joyce-meyer/) > [Listen to Jesus and follow him. That's the message of the Transfiguration.](https://sms4smile.com/quotes/pope-francis/listen-to-jesus-and-follow-him-that-s-the-message-of-the/) [Pope Francis](https://sms4smile.com/quotes/author/pope-francis/) > [The main message that I'm trying to tell, through all my music or even anything, everything, is perfect love conquers all fears.](https://sms4smile.com/quotes/jackson-wang/the-main-message-that-i-m-trying-to-tell-through-all-my-music-or-even/) [Jackson Wang](https://sms4smile.com/quotes/author/jackson-wang/) > [Sometimes I feel that my message has not been clearly heard. But that is not my fault because I feel like too much is…](https://sms4smile.com/quotes/nadia-murad/sometimes-i-feel-that-my-message-has-not-been-clearly-heard-but-that/) [Nadia Murad](https://sms4smile.com/quotes/author/nadia-murad/) > [Everyone tries to decipher what I write as if there's a hidden message and I'm like, 'There's no hidden message.' I don't even put…](https://sms4smile.com/quotes/camila-morrone/everyone-tries-to-decipher-what-i-write-as-if-there-s-a-hidden/) [Camila Morrone](https://sms4smile.com/quotes/author/camila-morrone/) > [Britain has united to send a strong message to anyone who seeks to peddle hate. Together we are stronger. Together we can beat hate.](https://sms4smile.com/quotes/amber-rudd/britain-has-united-to-send-a-strong-message-to-anyone-who-seeks-to/) [Amber Rudd](https://sms4smile.com/quotes/author/amber-rudd/) > [America, you're sending girls a mixed message. On one hand, you're saying to have positive body image and love who we are; on the…](https://sms4smile.com/quotes/adora-svitak/america-you-re-sending-girls-a-mixed-message-on-one-hand-you-re/) [Adora Svitak](https://sms4smile.com/quotes/author/adora-svitak/) > [I think I've had the longest career of strength, focus, and still being able to sell records. I think I'm that guy. I'm still…](https://sms4smile.com/quotes/nas/i-think-i-ve-had-the-longest-career-of-strength-focus-and-still-being/) [Nas](https://sms4smile.com/quotes/author/nas/) > [When I first started, my message was about joy, but I didn't really have the vocabulary and life experience to fully deliver it.](https://sms4smile.com/quotes/jason-mraz/when-i-first-started-my-message-was-about-joy-but-i-didn-t-really/) [Jason Mraz](https://sms4smile.com/quotes/author/jason-mraz/) ## More by Rain Dove > [I'm more comfortable modelling as a man because I don't get any criticism.](https://sms4smile.com/quotes/rain-dove/i-m-more-comfortable-modelling-as-a-man-because-i-don-t-get-any/) [Rain Dove](https://sms4smile.com/quotes/author/rain-dove/) > [The first thing you put on in the morning is your lingerie, and you have to look at yourself and tell yourself that you're…](https://sms4smile.com/quotes/rain-dove/the-first-thing-you-put-on-in-the-morning-is-your-lingerie-and-you/) [Rain Dove](https://sms4smile.com/quotes/author/rain-dove/) > [My goal is to eradicate poverty. I think we can't have equality until we eradicate poverty.](https://sms4smile.com/quotes/rain-dove/my-goal-is-to-eradicate-poverty-i-think-we-can-t-have-equality-until/) [Rain Dove](https://sms4smile.com/quotes/author/rain-dove/) > [My very first runway show, I was in 'Vogue.'](https://sms4smile.com/quotes/rain-dove/my-very-first-runway-show-i-was-in-vogue/) [Rain Dove](https://sms4smile.com/quotes/author/rain-dove/) > [I will conquer Femmeness... And then, I will turn it on its head and redefine it for the world to see.](https://sms4smile.com/quotes/rain-dove/i-will-conquer-femmeness-and-then-i-will-turn-it-on-its-head-and/) [Rain Dove](https://sms4smile.com/quotes/author/rain-dove/) > [There's something so empowering about knowing I can pick up an axe and split a piece of wood.](https://sms4smile.com/quotes/rain-dove/there-s-something-so-empowering-about-knowing-i-can-pick-up-an-axe/) [Rain Dove](https://sms4smile.com/quotes/author/rain-dove/) > [I ended up in Colorado working in wilderness fire prevention. My job was to run around with a chainsaw and cut down trees during…](https://sms4smile.com/quotes/rain-dove/i-ended-up-in-colorado-working-in-wilderness-fire-prevention-my-job/) [Rain Dove](https://sms4smile.com/quotes/author/rain-dove/) > [Victoria's Secret should highlight real women that actually purchase their clothing. I would love for them to start featuring more real bodies and diverse…](https://sms4smile.com/quotes/rain-dove/victoria-s-secret-should-highlight-real-women-that-actually-purchase/) [Rain Dove](https://sms4smile.com/quotes/author/rain-dove/) > [A gender capitalist is someone who takes advantage of opportunities given to people based on their perceived sex or gender.](https://sms4smile.com/quotes/rain-dove/a-gender-capitalist-is-someone-who-takes-advantage-of-opportunities/) [Rain Dove](https://sms4smile.com/quotes/author/rain-dove/) > [Fortunately, unlike my teachers and classmates, my parents never forced gender roles or even a ended identity on me. I grew up on a…](https://sms4smile.com/quotes/rain-dove/fortunately-unlike-my-teachers-and-classmates-my-parents-never-forced/) [Rain Dove](https://sms4smile.com/quotes/author/rain-dove/) > [To be existing at all is beautiful simply because of how complicated and unexplainable being alive really is.](https://sms4smile.com/quotes/rain-dove/to-be-existing-at-all-is-beautiful-simply-because-of-how-complicated/) [Rain Dove](https://sms4smile.com/quotes/author/rain-dove/) > [My state of being is just unique.](https://sms4smile.com/quotes/rain-dove/my-state-of-being-is-just-unique/) [Rain Dove](https://sms4smile.com/quotes/author/rain-dove/) > [Some people say there's a reason that Victoria's Secret wouldn't put me or any woman who doesn't fit within a certain spectrum on the…](https://sms4smile.com/quotes/rain-dove/some-people-say-there-s-a-reason-that-victoria-s-secret-wouldn-t-put/) [Rain Dove](https://sms4smile.com/quotes/author/rain-dove/) > [I feel more comfortable in men's clothing, and I'm a lot of more convincing as a boy than as a gendered female. But with…](https://sms4smile.com/quotes/rain-dove/i-feel-more-comfortable-in-men-s-clothing-and-i-m-a-lot-of-more/) [Rain Dove](https://sms4smile.com/quotes/author/rain-dove/) > [I have nothing against the Victoria's Secret Angels. They're all beautiful people, and I respect where they are at.](https://sms4smile.com/quotes/rain-dove/i-have-nothing-against-the-victoria-s-secret-angels-they-re-all/) [Rain Dove](https://sms4smile.com/quotes/author/rain-dove/) [Explore all 100 Rain Dove quotes ](https://sms4smile.com/quotes/author/rain-dove/) ## More Customer quotes > [“Start a business, not a startup”](https://sms4smile.com/quotes/anonymous/start-a-business-not-a-startup/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [Amongst the financial Twitterati, the term 'muppets' has come to describe any client used and abused by some financial predator. I've adopted the term…](https://sms4smile.com/quotes/barry-ritholtz/amongst-the-financial-twitterati-the-term-muppets-has-come-to/) [Barry Ritholtz](https://sms4smile.com/quotes/author/barry-ritholtz/) > [Many early-stage entrepreneurs make one simple mistake: Describing this 'big picture' in vague concepts and words.](https://sms4smile.com/quotes/sunil-nagaraj/many-early-stage-entrepreneurs-make-one-simple-mistake-describing/) [Sunil Nagaraj](https://sms4smile.com/quotes/author/sunil-nagaraj/) > [The purpose of this book is to supply, in the form suitable for laymen, guidance in the adoption and execution of an investment policy.](https://sms4smile.com/quotes/benjamin-graham/the-purpose-of-this-book-is-to-supply-in-the-form-suitable-for-laymen/) [Benjamin Graham](https://sms4smile.com/quotes/author/benjamin-graham/) > [Don't think OF the market. Think AS the market.](https://sms4smile.com/quotes/michael-fishman/don-t-think-of-the-market-think-as-the-market/) Michael Fishman > [If Wall Street crashes, does Main Street follow? Not necessarily.](https://sms4smile.com/quotes/ben-bernanke/if-wall-street-crashes-does-main-street-follow-not-necessarily/) [Ben Bernanke](https://sms4smile.com/quotes/author/ben-bernanke/) > [The exact details of how you practice value investing will vary investor to investor, but the fundamental principle of scouring the world, looking for…](https://sms4smile.com/quotes/whitney-tilson/the-exact-details-of-how-you-practice-value-investing-will-vary/) [Whitney Tilson](https://sms4smile.com/quotes/author/whitney-tilson/) > [The best way to hold customers is to constantly figure out how to give them more for less.](https://sms4smile.com/quotes/philip-kotler/the-best-way-to-hold-customers-is-to-constantly-figure-out-how-to/) [Philip Kotler](https://sms4smile.com/quotes/author/philip-kotler/) > [Perhaps the most important reason to be skeptical of government inflation numbers is that the government, like a fox campaigning to guard a hen…](https://sms4smile.com/quotes/peter-schiff/perhaps-the-most-important-reason-to-be-skeptical-of-government/) [Peter Schiff](https://sms4smile.com/quotes/author/peter-schiff/) > [When the dollar collapses, it's not doing it in a vacuum. If the dollar loses value, it's doing so relative to some other currency.…](https://sms4smile.com/quotes/peter-schiff/when-the-dollar-collapses-it-s-not-doing-it-in-a-vacuum-if-the-dollar/) [Peter Schiff](https://sms4smile.com/quotes/author/peter-schiff/) > [Corporations invest in sophisticated CRM, or Customer Relationship Management, programs to effectively oversee their relationship with their customers at every point during the buying…](https://sms4smile.com/quotes/marc-ostrofsky/corporations-invest-in-sophisticated-crm-or-customer-relationship/) [Marc Ostrofsky](https://sms4smile.com/quotes/author/marc-ostrofsky/) > [I believe confusion is good. Worldwide market leaders gain when there is confusion in the market.](https://sms4smile.com/quotes/subhash-chandra/i-believe-confusion-is-good-worldwide-market-leaders-gain-when-there/) [Subhash Chandra](https://sms4smile.com/quotes/author/subhash-chandra/) > [Damn inflation, full speed ahead,' Greenspan has said in both action and word. I think an investor should believe him and invest accordingly.](https://sms4smile.com/quotes/bill-gross/damn-inflation-full-speed-ahead-greenspan-has-said-in-both-action-and/) [Bill Gross](https://sms4smile.com/quotes/author/bill-gross/) > [“When companies get big, they devote most of their care and feeding to the business that got them big. This is as it should…](https://sms4smile.com/quotes/eric-schmidt/when-companies-get-big-they-devote-most-of-their-care-and-feeding-to/) [Eric Schmidt](https://sms4smile.com/quotes/author/eric-schmidt/) > [“Salesmanship is usually the art of making it the prospect’s problem, the salesperson’s need or desire to earn money.”](https://sms4smile.com/quotes/mokokoma-mokhonoana/salesmanship-is-usually-the-art-of-making-it-the-prospect-s-problem/) [Mokokoma Mokhonoana](https://sms4smile.com/quotes/author/mokokoma-mokhonoana/) [Browse all 9,257 Customer quotes ](https://sms4smile.com/quotes/about/customer/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "When a brand says, 'Our product is great, and we think it'll be great for anyone that loves it, too,' that's the ultimate marketing message.", "creator": { "@type": "Person", "name": "Rain Dove" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/rain-dove/when-a-brand-says-our-product-is-great-and-we-think-it-ll-be-great/", "about": { "@type": "Thing", "name": "Customer" }, "@id": "https://sms4smile.com/quotes/rain-dove/when-a-brand-says-our-product-is-great-and-we-think-it-ll-be-great/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/667/rain-dove-5961_customer_when-a-brand-says-our-product-is-great-a_2461491.jpg", "contentUrl": "https://sms4smile.com/quotes/i/667/rain-dove-5961_customer_when-a-brand-says-our-product-is-great-a_2461491.jpg", "url": "https://sms4smile.com/quotes/i/667/rain-dove-5961_customer_when-a-brand-says-our-product-is-great-a_2461491.jpg", "width": 1080, "height": 1080, "caption": "“When a brand says, 'Our product is great, and we think it'll be great for anyone that loves it, too,' that's…” — Rain Dove", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Rain Dove", "item": "https://sms4smile.com/quotes/author/rain-dove/" }, { "@type": "ListItem", "position": 4, "name": "When a brand says, 'Our product...", "item": "https://sms4smile.com/quotes/rain-dove/when-a-brand-says-our-product-is-great-and-we-think-it-ll-be-great/" } ], "@id": "https://sms4smile.com/quotes/rain-dove/when-a-brand-says-our-product-is-great-and-we-think-it-ll-be-great/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```