--- title: "Meaning & Key Takeaway of: Like its breakfast companion Marmite, jam…" description: "\"Like its breakfast companion Marmite, jam seems to divide the crowds. In many of its mass-produced guises, it seems barely acquainted with the fruit na..." image: "https://sms4smile.com/quotes/i/a6a/rachel-khoo-6727_breakfast_like-its-breakfast-companion-marmite-jam_2747918.jpg" --- # Like its breakfast companion Marmite, jam seems to divide… ![“Like its breakfast companion Marmite, jam seems to divide the crowds. In many of its mass-produced guises, it seems barely acquainted with the fruit named on the jar, tasting mostly of sugar.” quote by Rachel Khoo](https://sms4smile.com/quotes/i/a6a/rachel-khoo-6727_breakfast_like-its-breakfast-companion-marmite-jam_2747918.jpg) [Download](https://sms4smile.com/quotes/i/a6a/rachel-khoo-6727_breakfast_like-its-breakfast-companion-marmite-jam_2747918.jpg) [Open image](https://sms4smile.com/quotes/i/a6a/rachel-khoo-6727_breakfast_like-its-breakfast-companion-marmite-jam_2747918.jpg) > “Like its breakfast companion Marmite, jam seems to divide the crowds. In many of its mass-produced guises, it seems barely acquainted with the fruit named on the jar, tasting mostly of sugar.” [Rachel Khoo](https://sms4smile.com/quotes/author/rachel-khoo/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Jam often feels artificial, lacking the fruit’s true flavor, much like a popular spread that polarizes taste buds. **In simple terms:** Jam can taste sugary and not like real fruit. Key Takeaway Seek authentic fruit flavors. Themes food taste authenticity Mood nostalgic critical Type observational analytical When to use this quote - breakfast - snacking - food criticism Key Concepts mass production flavor perception Questions to Reflect On - Do you prefer natural fruit jam or processed? - How does marketing affect taste expectations? A Different Perspective Commercial versions may lack genuine ingredients. ★ ★ ★ ★ ★ No ratings yet [Companion](https://sms4smile.com/quotes/about/companion/) [Fruit](https://sms4smile.com/quotes/about/fruit/) [Marmite](https://sms4smile.com/quotes/about/marmite/) ## Related quotes > [When the earthquake hit Christchurch in 2011, the factory that produces Marmite was closed for two years. The supermarket shelves were empty and people…](https://sms4smile.com/quotes/monica-galetti/when-the-earthquake-hit-christchurch-in-2011-the-factory-that/) [Monica Galetti](https://sms4smile.com/quotes/author/monica-galetti/) > [There was always Marmite in our house. Don't mess with the Kiwis and their Marmite; it's serious stuff.](https://sms4smile.com/quotes/monica-galetti/there-was-always-marmite-in-our-house-don-t-mess-with-the-kiwis-and/) [Monica Galetti](https://sms4smile.com/quotes/author/monica-galetti/) > [L.A. is definitely a Marmite sort of place for me. I used to hate it, but now I love it. I think it really…](https://sms4smile.com/quotes/tamsin-egerton/l-a-is-definitely-a-marmite-sort-of-place-for-me-i-used-to-hate-it/) [Tamsin Egerton](https://sms4smile.com/quotes/author/tamsin-egerton/) > [In England we have this saying about Marmite: people either love it or hate it. That's like a lot of the movie work I've…](https://sms4smile.com/quotes/eddie-redmayne/in-england-we-have-this-saying-about-marmite-people-either-love-it-or/) [Eddie Redmayne](https://sms4smile.com/quotes/author/eddie-redmayne/) > [Look, I've heard a lot of people talk about me, they say I'm like Marmite. They like me, or they don't like me.](https://sms4smile.com/quotes/kevin-pietersen/look-i-ve-heard-a-lot-of-people-talk-about-me-they-say-i-m-like/) [Kevin Pietersen](https://sms4smile.com/quotes/author/kevin-pietersen/) > [I did try to get used to the English version of Marmite.](https://sms4smile.com/quotes/monica-galetti/i-did-try-to-get-used-to-the-english-version-of-marmite/) [Monica Galetti](https://sms4smile.com/quotes/author/monica-galetti/) > [I know that I'm Marmite, and I wouldn't want to be anything less or anything more. I'm just myself.](https://sms4smile.com/quotes/tulisa/i-know-that-i-m-marmite-and-i-wouldn-t-want-to-be-anything-less-or/) [Tulisa](https://sms4smile.com/quotes/author/tulisa/) > [Marmite - like that other little black-jar job, Bovril - is so much a Mark 1 staple-of-Empire brand, so much part of the Edwardian…](https://sms4smile.com/quotes/peter-york/marmite-like-that-other-little-black-jar-job-bovril-is-so-much-a-mark/) [Peter York](https://sms4smile.com/quotes/author/peter-york/) > [Peter Crouch, the Marmite of football.](https://sms4smile.com/quotes/derek-rae/peter-crouch-the-marmite-of-football/) Derek Rae > [I may be Marmite but there's a hell of a lot of people that seem to like Noel's version of Marmite.](https://sms4smile.com/quotes/noel-edmonds/i-may-be-marmite-but-there-s-a-hell-of-a-lot-of-people-that-seem-to/) [Noel Edmonds](https://sms4smile.com/quotes/author/noel-edmonds/) > [I'm the Marmite of boxing.](https://sms4smile.com/quotes/james-degale/i-m-the-marmite-of-boxing/) [James DeGale](https://sms4smile.com/quotes/author/james-degale/) > [I think I'm like Marmite; you either love me or you hate me.](https://sms4smile.com/quotes/lily-allen/i-think-i-m-like-marmite-you-either-love-me-or-you-hate-me/) [Lily Allen](https://sms4smile.com/quotes/author/lily-allen/) > [Honestly, there always has to be a jar of Marmite in the cupboard. And a bag of Fruit Gums. That's living with a British…](https://sms4smile.com/quotes/jayma-mays/honestly-there-always-has-to-be-a-jar-of-marmite-in-the-cupboard-and/) [Jayma Mays](https://sms4smile.com/quotes/author/jayma-mays/) > [Marmite is my little English touch, and I'm crazy for chutneys.](https://sms4smile.com/quotes/stephen-moyer/marmite-is-my-little-english-touch-and-i-m-crazy-for-chutneys/) [Stephen Moyer](https://sms4smile.com/quotes/author/stephen-moyer/) > [Some people put Marmite on all sorts of dishes - I don't mind dropping a teaspoon into a pot of stew - but it's…](https://sms4smile.com/quotes/monica-galetti/some-people-put-marmite-on-all-sorts-of-dishes-i-don-t-mind-dropping/) [Monica Galetti](https://sms4smile.com/quotes/author/monica-galetti/) ## More by Rachel Khoo > [Back in my school days, when I would scuttle off with a cheese roll, an apple, a box of Sun-Maid raisins and a Penguin…](https://sms4smile.com/quotes/rachel-khoo/back-in-my-school-days-when-i-would-scuttle-off-with-a-cheese-roll-an/) [Rachel Khoo](https://sms4smile.com/quotes/author/rachel-khoo/) > [My mum still needs all her pots and pans, so she's not giving me any of hers yet.](https://sms4smile.com/quotes/rachel-khoo/my-mum-still-needs-all-her-pots-and-pans-so-she-s-not-giving-me-any/) [Rachel Khoo](https://sms4smile.com/quotes/author/rachel-khoo/) > [I inherited my 1960s copy of 'French Provincial Cooking' by Elizabeth David from my mother Gabrielle, who in turn inherited it from her mother…](https://sms4smile.com/quotes/rachel-khoo/i-inherited-my-1960s-copy-of-french-provincial-cooking-by-elizabeth/) [Rachel Khoo](https://sms4smile.com/quotes/author/rachel-khoo/) > [Savoury cakes are very popular in France, they appear in boulangeries and with a side salad on lunch menus in chic cafes, but they're…](https://sms4smile.com/quotes/rachel-khoo/savoury-cakes-are-very-popular-in-france-they-appear-in-boulangeries/) [Rachel Khoo](https://sms4smile.com/quotes/author/rachel-khoo/) > [There are a lot of potatoes in Swedish food. They love their potatoes in all forms, they even put potato puree on their hotdogs.…](https://sms4smile.com/quotes/rachel-khoo/there-are-a-lot-of-potatoes-in-swedish-food-they-love-their-potatoes/) [Rachel Khoo](https://sms4smile.com/quotes/author/rachel-khoo/) > [I've lived in so many different countries over the years. I spent most of my early life in the UK, five years in Germany…](https://sms4smile.com/quotes/rachel-khoo/i-ve-lived-in-so-many-different-countries-over-the-years-i-spent-most/) [Rachel Khoo](https://sms4smile.com/quotes/author/rachel-khoo/) > [I want to push myself. I'm always up for a challenge.](https://sms4smile.com/quotes/rachel-khoo/i-want-to-push-myself-i-m-always-up-for-a-challenge/) [Rachel Khoo](https://sms4smile.com/quotes/author/rachel-khoo/) > [I admit it, I do like pickled red onion. I made some the other day. You just slice up the onion, pull it apart…](https://sms4smile.com/quotes/rachel-khoo/i-admit-it-i-do-like-pickled-red-onion-i-made-some-the-other-day-you/) [Rachel Khoo](https://sms4smile.com/quotes/author/rachel-khoo/) > [As a woman you have to tick all these boxes to be able to be on TV. I know I look a certain way…](https://sms4smile.com/quotes/rachel-khoo/as-a-woman-you-have-to-tick-all-these-boxes-to-be-able-to-be-on-tv-i/) [Rachel Khoo](https://sms4smile.com/quotes/author/rachel-khoo/) > [There's no point just telling the French that you can cook, the proof is in the pudding; if you bake them something delicious then…](https://sms4smile.com/quotes/rachel-khoo/there-s-no-point-just-telling-the-french-that-you-can-cook-the-proof/) [Rachel Khoo](https://sms4smile.com/quotes/author/rachel-khoo/) > [But understanding the complexities of the ramen menu is an equally tricky feat for a foreigner. Both regional and stylistic variations apply to each…](https://sms4smile.com/quotes/rachel-khoo/but-understanding-the-complexities-of-the-ramen-menu-is-an-equally/) [Rachel Khoo](https://sms4smile.com/quotes/author/rachel-khoo/) > [To follow my meal, I'd drink a glass of my uncle's homemade apricot schnapps. He puts it in beautiful glass bottles and sells it…](https://sms4smile.com/quotes/rachel-khoo/to-follow-my-meal-i-d-drink-a-glass-of-my-uncle-s-homemade-apricot/) [Rachel Khoo](https://sms4smile.com/quotes/author/rachel-khoo/) > [Crab meat is surprisingly sweet in its purest form, which is why it is often pepped up with zippy chilli and lifted with citrus.](https://sms4smile.com/quotes/rachel-khoo/crab-meat-is-surprisingly-sweet-in-its-purest-form-which-is-why-it-is/) [Rachel Khoo](https://sms4smile.com/quotes/author/rachel-khoo/) > [Fig season is a joyous time of year for me. Back in my Paris days, the markets would be filled with piles of these…](https://sms4smile.com/quotes/rachel-khoo/fig-season-is-a-joyous-time-of-year-for-me-back-in-my-paris-days-the/) [Rachel Khoo](https://sms4smile.com/quotes/author/rachel-khoo/) > [Wild garlic and crab is a revelatory pairing.](https://sms4smile.com/quotes/rachel-khoo/wild-garlic-and-crab-is-a-revelatory-pairing/) [Rachel Khoo](https://sms4smile.com/quotes/author/rachel-khoo/) [Explore all 98 Rachel Khoo quotes ](https://sms4smile.com/quotes/author/rachel-khoo/) ## More Breakfast quotes > [Get out from that kitchen and rattle those pots and pans. Well, roll my breakfast cause I'm a hungry man.](https://sms4smile.com/quotes/big-joe-turner/get-out-from-that-kitchen-and-rattle-those-pots-and-pans-well-roll-my/) [Big Joe Turner](https://sms4smile.com/quotes/author/big-joe-turner/) > [“Well, maybe you can make me dinner sometime,” he says to me, his voice taking on this silken quality that feels like stepping into…](https://sms4smile.com/quotes/karina-halle/well-maybe-you-can-make-me-dinner-sometime-he-says-to-me-his-voice/) [Karina Halle](https://sms4smile.com/quotes/author/karina-halle/) > [Everyday happiness means getting up in the morning, and you can't wait to finish your breakfast. You can't wait to do your exercises. You…](https://sms4smile.com/quotes/george-burns/everyday-happiness-means-getting-up-in-the-morning-and-you-can-t-wait/) [George Burns](https://sms4smile.com/quotes/author/george-burns/) > [Guys wake up at your place and they expect breakfast. They don't eat bagels and M&M's in the morning. They want things like toast.…](https://sms4smile.com/quotes/elayne-boosler/guys-wake-up-at-your-place-and-they-expect-breakfast-they-don-t-eat/) [Elayne Boosler](https://sms4smile.com/quotes/author/elayne-boosler/) > [My mom cares that I tweeted a picture of my breakfast. She's knows I'm eating and I'm safe.](https://sms4smile.com/quotes/jack-dorsey/my-mom-cares-that-i-tweeted-a-picture-of-my-breakfast-she-s-knows-i-m/) [Jack Dorsey](https://sms4smile.com/quotes/author/jack-dorsey/) > [I'll take the kids to school after breakfast. I love doing that - love being a dad.](https://sms4smile.com/quotes/darius-rucker/i-ll-take-the-kids-to-school-after-breakfast-i-love-doing-that-love/) [Darius Rucker](https://sms4smile.com/quotes/author/darius-rucker/) > [To become a celebrity is to become a brand name. There is Ivory Soap, Rice Krispies, and Philip Roth. Ivory is the soap that…](https://sms4smile.com/quotes/philip-roth/to-become-a-celebrity-is-to-become-a-brand-name-there-is-ivory-soap/) [Philip Roth](https://sms4smile.com/quotes/author/philip-roth/) > [I always wanted to be a movie star. I thought it meant being famous and having breakfast in bed. I didn't know you had…](https://sms4smile.com/quotes/june-allyson/i-always-wanted-to-be-a-movie-star-i-thought-it-meant-being-famous/) [June Allyson](https://sms4smile.com/quotes/author/june-allyson/) > [I am first one in the gym, I do cardio before I have breakfast, and I am training hard every day.](https://sms4smile.com/quotes/jinder-mahal/i-am-first-one-in-the-gym-i-do-cardio-before-i-have-breakfast-and-i/) [Jinder Mahal](https://sms4smile.com/quotes/author/jinder-mahal/) > [When I saw 'Breakfast at Tiffany's,' and Audrey Hepburn was standing in front of Tiffany's in this Givenchy dress, or when I saw 'All…](https://sms4smile.com/quotes/lynn-whitfield/when-i-saw-breakfast-at-tiffany-s-and-audrey-hepburn-was-standing-in/) [Lynn Whitfield](https://sms4smile.com/quotes/author/lynn-whitfield/) > [Girl, he wants to dip you in Frosted Flakes and have you for breakfast. That's his favorite cereal, by the way." I...had no words…](https://sms4smile.com/quotes/gena-showalter/girl-he-wants-to-dip-you-in-frosted-flakes-and-have-you-for-breakfast/) [Gena Showalter](https://sms4smile.com/quotes/author/gena-showalter/) > [“    Breakfast was ready. He could hear his father asking for coffee. Why did his father have to yell all the time? Couldn't he talk…](https://sms4smile.com/quotes/john-fante/breakfast-was-ready-he-could-hear-his-father-asking-for-coffee-why/) [John Fante](https://sms4smile.com/quotes/author/john-fante/) > [Your favorite kind of cake can't be birthday cake, that's like saying your favorite kind of cereal is breakfast cereal.](https://sms4smile.com/quotes/aziz-ansari/your-favorite-kind-of-cake-can-t-be-birthday-cake-that-s-like-saying/) [Aziz Ansari](https://sms4smile.com/quotes/author/aziz-ansari/) > [I try to cover three food groups at breakfast. I see that as a licence to eat rubbish for the rest of the day.…](https://sms4smile.com/quotes/sarah-millican/i-try-to-cover-three-food-groups-at-breakfast-i-see-that-as-a-licence/) [Sarah Millican](https://sms4smile.com/quotes/author/sarah-millican/) > [I want to be challenged I want to work and I want to feel that I am not being held back that there is…](https://sms4smile.com/quotes/sofia-vassilieva/i-want-to-be-challenged-i-want-to-work-and-i-want-to-feel-that-i-am/) [Sofia Vassilieva](https://sms4smile.com/quotes/author/sofia-vassilieva/) Browse all 1,505 Breakfast quotes ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "Like its breakfast companion Marmite, jam seems to divide the crowds. 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