--- title: "Meaning & Key Takeaway of: Evidence is now available to indicate…" description: "\"Evidence is now available to indicate that the 14-to-18- year-old group is an increasing segment of the smoking population. RJR-T must soon establish a..." image: "https://sms4smile.com/quotes/i/fd5/r-j-reynolds-37283_available_evidence-is-now-available-to-indicate-th_2301372.jpg" --- # Evidence is now available to indicate that the 14-to-18… ![“Evidence is now available to indicate that the 14-to-18- year-old group is an increasing segment of the smoking population. RJR-T must soon establish a successful new brand in this market if our position in the industry is to be maintained over the long term.” quote by R. J. Reynolds](https://sms4smile.com/quotes/i/fd5/r-j-reynolds-37283_available_evidence-is-now-available-to-indicate-th_2301372.jpg) [Download](https://sms4smile.com/quotes/i/fd5/r-j-reynolds-37283_available_evidence-is-now-available-to-indicate-th_2301372.jpg) [Open image](https://sms4smile.com/quotes/i/fd5/r-j-reynolds-37283_available_evidence-is-now-available-to-indicate-th_2301372.jpg) > “Evidence is now available to indicate that the 14-to-18- year-old group is an increasing segment of the smoking population. RJR-T must soon establish a successful new brand in this market if our position in the industry is to be maintained over the long term.” [R. J. Reynolds](https://sms4smile.com/quotes/author/r-j-reynolds/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Data shows teenagers are becoming a larger share of smokers, urging new brand development to sustain market position **In simple terms:** Teenagers increasingly smoke; new brand needed to stay competitive Key Takeaway Create youth‑focused brand strategy now Themes marketing public health industry strategy Mood concerned strategic Type business analytical When to use this quote - product launch - advertising campaign - policy compliance - consumer research Key Concepts demographic shift brand development regulatory risk Questions to Reflect On - How can we balance growth with responsibility? - What safeguards prevent targeting minors? A Different Perspective Relying on a younger market may attract stricter regulation and ethical concerns ★ ★ ★ ★ ★ No ratings yet [Industry](https://sms4smile.com/quotes/about/industry/) [Long term](https://sms4smile.com/quotes/about/long-term/) [Smoking](https://sms4smile.com/quotes/about/smoking/) [Successful](https://sms4smile.com/quotes/about/successful/) ## Related quotes > [We have to treat smoking as a major public health issue. We have to reduce the extent to which young people start smoking, and…](https://sms4smile.com/quotes/andrew-lansley/we-have-to-treat-smoking-as-a-major-public-health-issue-we-have-to/) [Andrew Lansley](https://sms4smile.com/quotes/author/andrew-lansley/) > [If younger adults turn away from smoking, the industry will decline, just as a population which does not give birth will eventually dwindle.](https://sms4smile.com/quotes/r-j-reynolds/if-younger-adults-turn-away-from-smoking-the-industry-will-decline/) [R. J. Reynolds](https://sms4smile.com/quotes/author/r-j-reynolds/) > [Being young is an 18 year prison sentence for a crime your parents committed. But you do get time off for good behavior.](https://sms4smile.com/quotes/orson-scott-card/being-young-is-an-18-year-prison-sentence-for-a-crime-your-parents/) [Orson Scott Card](https://sms4smile.com/quotes/author/orson-scott-card/) > [My size is an asset to me. People write roles for me. If I was just another blond-haired, brown-eyed, 18-year-old actor, I'd be left…](https://sms4smile.com/quotes/josh-ryan-evans/my-size-is-an-asset-to-me-people-write-roles-for-me-if-i-was-just/) [Josh Ryan Evans](https://sms4smile.com/quotes/author/josh-ryan-evans/) > [There are so many ways to make a living that don't involve hiding in bushes opposite houses of 18-year-old girls with a camera in…](https://sms4smile.com/quotes/jamie-dornan/there-are-so-many-ways-to-make-a-living-that-don-t-involve-hiding-in/) [Jamie Dornan](https://sms4smile.com/quotes/author/jamie-dornan/) > [No one expects an 18-year-old kid to know exactly what path they'll take.](https://sms4smile.com/quotes/fred-vanvleet/no-one-expects-an-18-year-old-kid-to-know-exactly-what-path-they-ll/) [Fred VanVleet](https://sms4smile.com/quotes/author/fred-vanvleet/) > [The sad fact is that if you love education, revere the life of the mind, care about the pursuit of truth, think young people…](https://sms4smile.com/quotes/dennis-prager/the-sad-fact-is-that-if-you-love-education-revere-the-life-of-the/) [Dennis Prager](https://sms4smile.com/quotes/author/dennis-prager/) > [I always looked really young for my age. And once I hit 23, 24 and 25, I was then allowed to play the cool 18-year-olds and stuff.](https://sms4smile.com/quotes/ben-barnes/i-always-looked-really-young-for-my-age-and-once-i-hit-23-24-and-25-i/) [Ben Barnes](https://sms4smile.com/quotes/author/ben-barnes/) > [At 18, they're old enough to drive. The girls enter university, and the boys enter into National Service. Since they have a duty to…](https://sms4smile.com/quotes/tan-cheng-bock/at-18-they-re-old-enough-to-drive-the-girls-enter-university-and-the/) [Tan Cheng Bock](https://sms4smile.com/quotes/author/tan-cheng-bock/) > [To have an 18-year-old coming to you demanding money before he's even played - that has got to be frustrating for a manager to…](https://sms4smile.com/quotes/peter-schmeichel/to-have-an-18-year-old-coming-to-you-demanding-money-before-he-s-even/) [Peter Schmeichel](https://sms4smile.com/quotes/author/peter-schmeichel/) > [I had this desk alongside the most beautiful Australian 18-year-old girl with long brown hair, and I got up enough nerve to ask her…](https://sms4smile.com/quotes/bil-keane/i-had-this-desk-alongside-the-most-beautiful-australian-18-year-old/) [Bil Keane](https://sms4smile.com/quotes/author/bil-keane/) > [“Dear 18-Year-Old Self, Slow down -- everything is going to be fine. You aren't going to fail at anything you care about or anything…](https://sms4smile.com/quotes/emily-trunko/dear-18-year-old-self-slow-down-everything-is-going-to-be-fine-you/) [Emily Trunko](https://sms4smile.com/quotes/author/emily-trunko/) > [Stop…stop, that’s the next generation of fans… How dare you pass judgment on those 12-year-old girls who like vampires! They need to be encouraged…](https://sms4smile.com/quotes/kevin-smith/stop-stop-that-s-the-next-generation-of-fans-how-dare-you-pass/) [Kevin Smith](https://sms4smile.com/quotes/author/kevin-smith/) > [I had over $3 million in medical debt as an 18-year-old.](https://sms4smile.com/quotes/madison-cawthorn/i-had-over-3-million-in-medical-debt-as-an-18-year-old/) [Madison Cawthorn](https://sms4smile.com/quotes/author/madison-cawthorn/) > [I really don't think you need to be 40 and have three kids and have a body of an 18-year-old.](https://sms4smile.com/quotes/sarah-dunn/i-really-don-t-think-you-need-to-be-40-and-have-three-kids-and-have-a/) [Sarah Dunn](https://sms4smile.com/quotes/author/sarah-dunn/) ## More by R. J. Reynolds > [They represent tomorrow's cigarette business. . . As this 14-24 age group matures, they will account for a key share of the total cigarette…](https://sms4smile.com/quotes/r-j-reynolds/they-represent-tomorrow-s-cigarette-business-as-this-14-24-age-group/) [R. J. Reynolds](https://sms4smile.com/quotes/author/r-j-reynolds/) > [If younger adults turn away from smoking, the industry will decline, just as a population which does not give birth will eventually dwindle.](https://sms4smile.com/quotes/r-j-reynolds/if-younger-adults-turn-away-from-smoking-the-industry-will-decline/) [R. J. Reynolds](https://sms4smile.com/quotes/author/r-j-reynolds/) > [I believe that for the typical smoker nicotine satisfaction is the dominant desire, as opposed to flavor and other satisfactions.](https://sms4smile.com/quotes/r-j-reynolds/i-believe-that-for-the-typical-smoker-nicotine-satisfaction-is-the/) [R. J. Reynolds](https://sms4smile.com/quotes/author/r-j-reynolds/) > [First, let's look at the importance of the young adult in the cigarette market. In 1960, this young adult market , the 14 to…](https://sms4smile.com/quotes/r-j-reynolds/first-let-s-look-at-the-importance-of-the-young-adult-in-the/) [R. J. Reynolds](https://sms4smile.com/quotes/author/r-j-reynolds/) > [If our company is to survive and prosper, over the long term we must get our share of the youth market.](https://sms4smile.com/quotes/r-j-reynolds/if-our-company-is-to-survive-and-prosper-over-the-long-term-we-must/) [R. J. Reynolds](https://sms4smile.com/quotes/author/r-j-reynolds/) > [Younger adult smokers are the only source of replacement smokers If younger adults turn away from smoking, the industry must decline.](https://sms4smile.com/quotes/r-j-reynolds/younger-adult-smokers-are-the-only-source-of-replacement-smokers-if/) [R. J. Reynolds](https://sms4smile.com/quotes/author/r-j-reynolds/) > [It should be said that we are presently, and I believe unfairly, constrained from directly promoting cigarettes to the youth market...Realistically, if our Company…](https://sms4smile.com/quotes/r-j-reynolds/it-should-be-said-that-we-are-presently-and-i-believe-unfairly/) [R. J. Reynolds](https://sms4smile.com/quotes/author/r-j-reynolds/) > [Winston tastes good like a cigarette should](https://sms4smile.com/quotes/r-j-reynolds/winston-tastes-good-like-a-cigarette-should/) [R. J. Reynolds](https://sms4smile.com/quotes/author/r-j-reynolds/) > [ \[A\]ny desired additional nicotine 'kick' could be easily obtained through pH regulation. ](https://sms4smile.com/quotes/r-j-reynolds/a-ny-desired-additional-nicotine-kick-could-be-easily-obtained/) [R. J. Reynolds](https://sms4smile.com/quotes/author/r-j-reynolds/) > [We strongly oppose warning labels on cigarette packs for several reasons: first and foremost, warning labels may improperly imply that it has been scientifically…](https://sms4smile.com/quotes/r-j-reynolds/we-strongly-oppose-warning-labels-on-cigarette-packs-for-several/) [R. J. Reynolds](https://sms4smile.com/quotes/author/r-j-reynolds/) > [We are basically in the nicotine business. . . . Effective control of nicotine in our products should equate to a significant product performance and cost advantage.](https://sms4smile.com/quotes/r-j-reynolds/we-are-basically-in-the-nicotine-business-effective-control-of/) [R. J. Reynolds](https://sms4smile.com/quotes/author/r-j-reynolds/) [Explore all 12 R. J. Reynolds quotes ](https://sms4smile.com/quotes/author/r-j-reynolds/) ## More Available quotes > [I wrote when I was a young teen, but I didn't put an eye on the available markets until I was seventeen. The next…](https://sms4smile.com/quotes/robert-reed/i-wrote-when-i-was-a-young-teen-but-i-didn-t-put-an-eye-on-the/) [Robert Reed](https://sms4smile.com/quotes/author/robert-reed/) > [One of the worst things to come out of the Consumer Protection Board's misleading claims is the impression that government resources are to hard…](https://sms4smile.com/quotes/matthew-lesko/one-of-the-worst-things-to-come-out-of-the-consumer-protection-board/) [Matthew Lesko](https://sms4smile.com/quotes/author/matthew-lesko/) > [Tell the truth about your wound, and then you will get a truthful picture of the remedy to apply to it. Don't pack whatever…](https://sms4smile.com/quotes/clarissa-pinkola-estes/tell-the-truth-about-your-wound-and-then-you-will-get-a-truthful/) [Clarissa Pinkola Estes](https://sms4smile.com/quotes/author/clarissa-pinkola-estes/) > [No actor wants to choose - they just want all of the options available to them all the time; we tend to be pretty…](https://sms4smile.com/quotes/gillian-jacobs/no-actor-wants-to-choose-they-just-want-all-of-the-options-available/) [Gillian Jacobs](https://sms4smile.com/quotes/author/gillian-jacobs/) > [Never belong to a crowd; Never belong to a nation; Never belong to a religion; Never belong to a race. Belong to the whole…](https://sms4smile.com/quotes/rajneesh/never-belong-to-a-crowd-never-belong-to-a-nation-never-belong-to-a/) [Rajneesh](https://sms4smile.com/quotes/author/rajneesh/) > [I used practically all the money I had available.](https://sms4smile.com/quotes/bernard-ebbers/i-used-practically-all-the-money-i-had-available/) [Bernard Ebbers](https://sms4smile.com/quotes/author/bernard-ebbers/) > [But we need to be very clear: because of our decades of collective denial, no gradual, incremental options are now available to us.](https://sms4smile.com/quotes/naomi-klein/but-we-need-to-be-very-clear-because-of-our-decades-of-collective/) [Naomi Klein](https://sms4smile.com/quotes/author/naomi-klein/) > [There was no mistake in us making abortion legal and available on demand. That was what we call progress. Just like it was no…](https://sms4smile.com/quotes/mark-ruffalo/there-was-no-mistake-in-us-making-abortion-legal-and-available-on/) [Mark Ruffalo](https://sms4smile.com/quotes/author/mark-ruffalo/) > [I m Single , Eligible But Not Available .. Limited Edition :D](https://sms4smile.com/quotes/faisal-khan-neal/i-m-single-eligible-but-not-available-limited-edition-d/) Faisal Khan Neal > [I do worry because it takes all types to make our culture, to make our art. We need it to be available to all.](https://sms4smile.com/quotes/neve-mcintosh/i-do-worry-because-it-takes-all-types-to-make-our-culture-to-make-our/) [Neve McIntosh](https://sms4smile.com/quotes/author/neve-mcintosh/) > [So-called Western Civilization, as practised in half of Europe, some of Asia and a few parts of North America, is better than anything else…](https://sms4smile.com/quotes/p-j-o-rourke/so-called-western-civilization-as-practised-in-half-of-europe-some-of/) [P. J. O'Rourke](https://sms4smile.com/quotes/author/p-j-o-rourke/) > [The internal peace of every country depends upon the knowledge that force is available to uphold law.](https://sms4smile.com/quotes/edward-grey-1st-viscount-grey-of-fallodon/the-internal-peace-of-every-country-depends-upon-the-knowledge-that/) [Edward Grey, 1st Viscount Grey of Fallodon](https://sms4smile.com/quotes/author/edward-grey-1st-viscount-grey-of-fallodon/) > [It is truly amazing that, with much less neuroscientific knowledge available, Hayek's model comes closer, in some respects, to being neurophysiologically verifiable than those…](https://sms4smile.com/quotes/joaquin-fuster/it-is-truly-amazing-that-with-much-less-neuroscientific-knowledge/) Joaquin Fuster > [While it's wonderful that investors have access to all the data now available to them, it has become a full-time job to sift through…](https://sms4smile.com/quotes/maria-bartiromo/while-it-s-wonderful-that-investors-have-access-to-all-the-data-now/) [Maria Bartiromo](https://sms4smile.com/quotes/author/maria-bartiromo/) > [I'm in production year round. I work long hours. I have a dog and a wife. There's not a lot of available time for…](https://sms4smile.com/quotes/ira-glass/i-m-in-production-year-round-i-work-long-hours-i-have-a-dog-and-a/) [Ira Glass](https://sms4smile.com/quotes/author/ira-glass/) Browse all 2,134 Available quotes ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "Evidence is now available to indicate that the 14-to-18- year-old group is an increasing segment of the smoking population. RJR-T must soon establish a successful new brand in this market if our position in the industry is to be maintained over the long term.", "creator": { "@type": "Person", "name": "R. J. 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