--- title: "Meaning & Key Takeaway of: It’s bad for your business to refuse…" description: "\"“It’s bad for your business to refuse change when the technology is changing, but it’s worse for your business to fight the technology.”\" — Pooja Agnih..." image: "https://sms4smile.com/quotes/i/fe5/pooja-agnihotri-9998_awful_it-s-bad-for-your-business-to-refuse-cha_2684649.jpg" --- # It’s bad for your business to refuse change when the… ![“It’s bad for your business to refuse change when the technology is changing, but it’s worse for your business to fight the technology.” quote by Pooja Agnihotri](https://sms4smile.com/quotes/i/fe5/pooja-agnihotri-9998_awful_it-s-bad-for-your-business-to-refuse-cha_2684649.jpg) [Download](https://sms4smile.com/quotes/i/fe5/pooja-agnihotri-9998_awful_it-s-bad-for-your-business-to-refuse-cha_2684649.jpg) [Open image](https://sms4smile.com/quotes/i/fe5/pooja-agnihotri-9998_awful_it-s-bad-for-your-business-to-refuse-cha_2684649.jpg) > ““It’s bad for your business to refuse change when the technology is changing, but it’s worse for your business to fight the technology.”” [Pooja Agnihotri](https://sms4smile.com/quotes/author/pooja-agnihotri/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Resisting technological change harms a business, but fighting it is even more damaging. **In simple terms:** Adapt to tech change; fighting it is worse. Key Takeaway Embrace change rather than resist it. Themes technology business change management innovation Mood cautious optimistic Type strategic inspirational When to use this quote - product development - market shifts - digital transformation - startup pivots Key Concepts disruption strategic agility leadership Questions to Reflect On - What steps can you take to stay ahead of tech trends? - How do you balance stability with innovation? A Different Perspective Fighting change can alienate customers and staff. ★ ★ ★ ★ ★ No ratings yet [Awful](https://sms4smile.com/quotes/about/awful/) [Bad business](https://sms4smile.com/quotes/about/bad-business/) [Brands](https://sms4smile.com/quotes/about/brands/) [Business](https://sms4smile.com/quotes/about/business/) [Change](https://sms4smile.com/quotes/about/change/) [Change Technology](https://sms4smile.com/quotes/about/change-technology-677073/) [Changing](https://sms4smile.com/quotes/about/changing/) [Changing Worse](https://sms4smile.com/quotes/about/changing-worse-908161/) [Conditions](https://sms4smile.com/quotes/about/conditions/) [Fight Technology](https://sms4smile.com/quotes/about/fight-technology-2608067/) [Technology](https://sms4smile.com/quotes/about/technology/) [Technology Changing](https://sms4smile.com/quotes/about/technology-changing-576842/) [Worse](https://sms4smile.com/quotes/about/worse/) [Worse Business](https://sms4smile.com/quotes/about/worse-business-2608068/) ## Related quotes > [Is this business any worse than any other business? 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