--- title: "Meaning & Key Takeaway of: But by shining these lights in different…" description: "\"But by shining these lights in different places, they really have uncovered things that companies in their own interest are trying to clean up. We're n..." image: "https://sms4smile.com/quotes/i/9a5/pietra-rivoli-49028_brands_but-by-shining-these-lights-in-different_856255.jpg" --- # But by shining these lights in different places, they… ![“But by shining these lights in different places, they really have uncovered things that companies in their own interest are trying to clean up. We're not going to get rid of the realities of global competition. But these companies, like Nike or Gap, have global brands that they want to protect.” quote by Pietra Rivoli](https://sms4smile.com/quotes/i/9a5/pietra-rivoli-49028_brands_but-by-shining-these-lights-in-different_856255.jpg) [Download](https://sms4smile.com/quotes/i/9a5/pietra-rivoli-49028_brands_but-by-shining-these-lights-in-different_856255.jpg) [Open image](https://sms4smile.com/quotes/i/9a5/pietra-rivoli-49028_brands_but-by-shining-these-lights-in-different_856255.jpg) > “But by shining these lights in different places, they really have uncovered things that companies in their own interest are trying to clean up. We're not going to get rid of the realities of global competition. But these companies, like Nike or Gap, have global brands that they want to protect.” [Pietra Rivoli](https://sms4smile.com/quotes/author/pietra-rivoli/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Companies hide problems while claiming to address global competition, protecting their brands. **In simple terms:** Brands conceal issues while claiming to fix them. Key Takeaway Critically assess corporate claims. Themes business ethics competition Mood skeptical inquisitive Type analytical business When to use this quote - marketing analysis - consumer awareness - corporate strategy Key Concepts brand protection global markets transparency Questions to Reflect On - What motives drive brand protection? - How can consumers discern truth? A Different Perspective Companies may genuinely improve despite self‑interest. ★ ★ ★ ★ ★ No ratings yet [Company](https://sms4smile.com/quotes/about/company/) [Competition](https://sms4smile.com/quotes/about/competition/) [Interest](https://sms4smile.com/quotes/about/interest/) [Light](https://sms4smile.com/quotes/about/light/) [Reality](https://sms4smile.com/quotes/about/reality/) [Shining](https://sms4smile.com/quotes/about/shining/) ## Related quotes > [About the Sauconys, there are a lot of sneakers that are not as marketed as heavily as like Nike but those silhouettes are still…](https://sms4smile.com/quotes/pusha-t/about-the-sauconys-there-are-a-lot-of-sneakers-that-are-not-as/) [Pusha T](https://sms4smile.com/quotes/author/pusha-t/) > [If you dont like me, get like nike , check me... just do it!!!!](https://sms4smile.com/quotes/jon/if-you-dont-like-me-get-like-nike-check-me-just-do-it/) [Jon](https://sms4smile.com/quotes/author/jon/) > [Having a size 9 foot is fantastic because almost all of the shoe companies do their prototyping in size 9, so if you visit…](https://sms4smile.com/quotes/tim-ferriss/having-a-size-9-foot-is-fantastic-because-almost-all-of-the-shoe/) [Tim Ferriss](https://sms4smile.com/quotes/author/tim-ferriss/) > [I'm like Nike, just do it.](https://sms4smile.com/quotes/andrei-arlovski/i-m-like-nike-just-do-it/) [Andrei Arlovski](https://sms4smile.com/quotes/author/andrei-arlovski/) > [If you're not trying to improve and get better everyday then you're losing ground, so I like Nike's approach.](https://sms4smile.com/quotes/jason-taylor/if-you-re-not-trying-to-improve-and-get-better-everyday-then-you-re/) [Jason Taylor](https://sms4smile.com/quotes/author/jason-taylor/) > [THUMBS UP IF U LIKE NIKE MORE THAN ADIDAS](https://sms4smile.com/quotes/anonymous/thumbs-up-if-u-like-nike-more-than-adidas/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [Beyonce was just always full-out. She's like a beast. So you learn that no matter how you feel, just do it. Just like Nike:…](https://sms4smile.com/quotes/heather-morris/beyonce-was-just-always-full-out-she-s-like-a-beast-so-you-learn-that/) [Heather Morris](https://sms4smile.com/quotes/author/heather-morris/) > [I want to be like the Nike or Apple of children's books.](https://sms4smile.com/quotes/martellus-bennett/i-want-to-be-like-the-nike-or-apple-of-children-s-books/) [Martellus Bennett](https://sms4smile.com/quotes/author/martellus-bennett/) > [Brasil used to have - and still has, in some ways - a strong culture of showing off. And that's not only in sneakers…](https://sms4smile.com/quotes/ricardo-nunes/brasil-used-to-have-and-still-has-in-some-ways-a-strong-culture-of/) Ricardo Nunes > [A company like Nike can convince people to buy Air Jordans even though they never saw Michael Jordan play.](https://sms4smile.com/quotes/deborah-birx/a-company-like-nike-can-convince-people-to-buy-air-jordans-even/) [Deborah Birx](https://sms4smile.com/quotes/author/deborah-birx/) > [You can be afraid to voice your opinions but you just fight through it. It's like NIKE okay you just do it.](https://sms4smile.com/quotes/adrienne-bailon/you-can-be-afraid-to-voice-your-opinions-but-you-just-fight-through/) [Adrienne Bailon](https://sms4smile.com/quotes/author/adrienne-bailon/) > [Good ideas are like Nike sports shoes. They may facilitate success for an athlete who possesses them, but on their own they are nothing…](https://sms4smile.com/quotes/felix-dennis/good-ideas-are-like-nike-sports-shoes-they-may-facilitate-success-for/) [Felix Dennis](https://sms4smile.com/quotes/author/felix-dennis/) > [I don't shop much, but my go-to brands are Topman, John Varvatos, AllSaints, Marc Jacobs, and Theory. Of course I like Nike; that's a…](https://sms4smile.com/quotes/kendrick-sampson/i-don-t-shop-much-but-my-go-to-brands-are-topman-john-varvatos/) [Kendrick Sampson](https://sms4smile.com/quotes/author/kendrick-sampson/) > [My dad's European, so when I was a little kid, I couldn't wear things like Nike, so I grew up wearing Adidas.](https://sms4smile.com/quotes/xander-schauffele/my-dad-s-european-so-when-i-was-a-little-kid-i-couldn-t-wear-things/) [Xander Schauffele](https://sms4smile.com/quotes/author/xander-schauffele/) > [Chinese brands will face many obstacles when marketing to Western consumers. Beyond the associations with poor quality and unsound environmental practices, they generally do…](https://sms4smile.com/quotes/nirmalya-kumar/chinese-brands-will-face-many-obstacles-when-marketing-to-western/) [Nirmalya Kumar](https://sms4smile.com/quotes/author/nirmalya-kumar/) ## More by Pietra Rivoli > [The main one is that these apparel jobs are a very important means for young women in these countries to gain autonomy. The other…](https://sms4smile.com/quotes/pietra-rivoli/the-main-one-is-that-these-apparel-jobs-are-a-very-important-means/) [Pietra Rivoli](https://sms4smile.com/quotes/author/pietra-rivoli/) > [In many poor countries, if the daughter is told who she's going to marry, and told that she's going to live in the village…](https://sms4smile.com/quotes/pietra-rivoli/in-many-poor-countries-if-the-daughter-is-told-who-she-s-going-to/) [Pietra Rivoli](https://sms4smile.com/quotes/author/pietra-rivoli/) > [ The movement really has evolved because their initial demands \[such as factory codes of conduct and disclosure of supplier names and addresses\] have virtually… ](https://sms4smile.com/quotes/pietra-rivoli/the-movement-really-has-evolved-because-their-initial-demands-such-as/) [Pietra Rivoli](https://sms4smile.com/quotes/author/pietra-rivoli/) > [You need companies investing in these countries, so women have employment opportunities, and you also need these forces of conscience. Without the activists, in…](https://sms4smile.com/quotes/pietra-rivoli/you-need-companies-investing-in-these-countries-so-women-have/) [Pietra Rivoli](https://sms4smile.com/quotes/author/pietra-rivoli/) > [I have heard a lot of stories - we're putting this in for the monitors, we've got this other set of records. This is…](https://sms4smile.com/quotes/pietra-rivoli/i-have-heard-a-lot-of-stories-we-re-putting-this-in-for-the-monitors/) [Pietra Rivoli](https://sms4smile.com/quotes/author/pietra-rivoli/) > [If consumers weren't thinking this way, companies would be a lot less responsive. Right now, consumers don't really have a way to get information…](https://sms4smile.com/quotes/pietra-rivoli/if-consumers-weren-t-thinking-this-way-companies-would-be-a-lot-less/) [Pietra Rivoli](https://sms4smile.com/quotes/author/pietra-rivoli/) > [“How did the Farm Bill achieve overwhelming support from Congress in the face of such widespread calls for reform?...In exchange for leaving support for…](https://sms4smile.com/quotes/pietra-rivoli/how-did-the-farm-bill-achieve-overwhelming-support-from-congress-in/) [Pietra Rivoli](https://sms4smile.com/quotes/author/pietra-rivoli/) [Explore all 8 Pietra Rivoli quotes ](https://sms4smile.com/quotes/author/pietra-rivoli/) ## More Brands quotes > [“She kneeled down, opened the wine fridge, and scanned the shelves, filled with a variety of white wines. Sam began to pull each bottle…](https://sms4smile.com/quotes/viola-shipman/she-kneeled-down-opened-the-wine-fridge-and-scanned-the-shelves/) [Viola Shipman](https://sms4smile.com/quotes/author/viola-shipman/) > [Eventually the consumer will come to appreciate the editorial point of view of every different brand. User-generated content without editorial oversight will simply be…](https://sms4smile.com/quotes/michael-eisner/eventually-the-consumer-will-come-to-appreciate-the-editorial-point/) [Michael Eisner](https://sms4smile.com/quotes/author/michael-eisner/) > [I like that you can easily flip the sheets over and have a different feel or vibe in your room. You don't have to…](https://sms4smile.com/quotes/shaun-white/i-like-that-you-can-easily-flip-the-sheets-over-and-have-a-different/) [Shaun White](https://sms4smile.com/quotes/author/shaun-white/) > [I feel that if your soul was branded by the sixties, you never lost the brand. It's like going into a nightclub and having…](https://sms4smile.com/quotes/marianne-williamson/i-feel-that-if-your-soul-was-branded-by-the-sixties-you-never-lost/) [Marianne Williamson](https://sms4smile.com/quotes/author/marianne-williamson/) > [ I don't feel the need to brand myself in that way \[social media\]. But as a means to share information and raise awareness of… ](https://sms4smile.com/quotes/scarlett-johansson/i-don-t-feel-the-need-to-brand-myself-in-that-way-social-media-but-as/) [Scarlett Johansson](https://sms4smile.com/quotes/author/scarlett-johansson/) > [To become a celebrity is to become a brand name. There is Ivory Soap, Rice Krispies, and Philip Roth. Ivory is the soap that…](https://sms4smile.com/quotes/philip-roth/to-become-a-celebrity-is-to-become-a-brand-name-there-is-ivory-soap/) [Philip Roth](https://sms4smile.com/quotes/author/philip-roth/) > [ What are you for? It may be, to a degree, consoling that white brothers and sisters did not vote for \[Donald\] Trump, and do… ](https://sms4smile.com/quotes/michael-eric-dyson/what-are-you-for-it-may-be-to-a-degree-consoling-that-white-brothers/) [Michael Eric Dyson](https://sms4smile.com/quotes/author/michael-eric-dyson/) > [I have an office full of product from brands trying to be in videos and an inbox full of songs from artists, but at…](https://sms4smile.com/quotes/adam-kluger/i-have-an-office-full-of-product-from-brands-trying-to-be-in-videos/) [Adam Kluger](https://sms4smile.com/quotes/author/adam-kluger/) > [I wish Elton Brand the best. He's a great guy. He's always going to be a great friend of mine, regardless of what goes…](https://sms4smile.com/quotes/baron-davis/i-wish-elton-brand-the-best-he-s-a-great-guy-he-s-always-going-to-be/) [Baron Davis](https://sms4smile.com/quotes/author/baron-davis/) > [I have a twelve year old sex doll. Brand new.](https://sms4smile.com/quotes/anthony-jeselnik/i-have-a-twelve-year-old-sex-doll-brand-new/) [Anthony Jeselnik](https://sms4smile.com/quotes/author/anthony-jeselnik/) > [Sourav's greatest asset is his ability to communicate. He is a naturally very confident person. He encourages his team, is a great motivator and…](https://sms4smile.com/quotes/ravi-shastri/sourav-s-greatest-asset-is-his-ability-to-communicate-he-is-a/) [Ravi Shastri](https://sms4smile.com/quotes/author/ravi-shastri/) > [I think that, honestly, people's censorship issues are personal but I disagree with most of those personal choices that I see others make. You…](https://sms4smile.com/quotes/seth-rogen/i-think-that-honestly-people-s-censorship-issues-are-personal-but-i/) [Seth Rogen](https://sms4smile.com/quotes/author/seth-rogen/) > [I don't care for brands. I'm more of a boutique shopper because the things I will find there are unique, and there won't be…](https://sms4smile.com/quotes/shweta-tripathi/i-don-t-care-for-brands-i-m-more-of-a-boutique-shopper-because-the/) [Shweta Tripathi](https://sms4smile.com/quotes/author/shweta-tripathi/) > [It was psychobabbler Abraham Maslow who wrote of the phenomena of self-actualization. What Maslow failed to grasp is that reaching true self-actualization can only…](https://sms4smile.com/quotes/ted-nugent/it-was-psychobabbler-abraham-maslow-who-wrote-of-the-phenomena-of/) [Ted Nugent](https://sms4smile.com/quotes/author/ted-nugent/) > [When I went to do "Carson" that night, they wanted us to do two songs, but we were a brand new band. "Conga" hadn't…](https://sms4smile.com/quotes/gloria-estefan/when-i-went-to-do-carson-that-night-they-wanted-us-to-do-two-songs/) [Gloria Estefan](https://sms4smile.com/quotes/author/gloria-estefan/) Browse all 1,572 Brands quotes ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "But by shining these lights in different places, they really have uncovered things that companies in their own interest are trying to clean up. We're not going to get rid of the realities of global competition. 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