--- title: "Meaning & Key Takeaway of: I never expect business to be easy." description: "\"I never expect business to be easy.\" — Pier Luigi Loro Piana" image: "https://sms4smile.com/quotes/i/75f/pier-luigi-loro-piana-22440_business_i-never-expect-business-to-be-easy-29986_2998689.jpg" --- # I never expect business to be easy. ![“I never expect business to be easy.” quote by Pier Luigi Loro Piana](https://sms4smile.com/quotes/i/75f/pier-luigi-loro-piana-22440_business_i-never-expect-business-to-be-easy-29986_2998689.jpg) [Download](https://sms4smile.com/quotes/i/75f/pier-luigi-loro-piana-22440_business_i-never-expect-business-to-be-easy-29986_2998689.jpg) [Open image](https://sms4smile.com/quotes/i/75f/pier-luigi-loro-piana-22440_business_i-never-expect-business-to-be-easy-29986_2998689.jpg) > “I never expect business to be easy.” [Pier Luigi Loro Piana](https://sms4smile.com/quotes/author/pier-luigi-loro-piana/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Business inevitably presents challenges and requires perseverance. **In simple terms:** Business is hard. Key Takeaway Accept difficulty, stay resilient. Themes perseverance business realism Mood determined realistic Type motivational pragmatic When to use this quote - entrepreneurship - career planning - daily work - overcoming obstacles Key Concepts risk effort strategy Questions to Reflect On - How do you prepare for inevitable setbacks? - What strategies help you stay motivated? A Different Perspective Hard work alone may not guarantee success. ★ ★ ★ ★ ★ No ratings yet [Business](https://sms4smile.com/quotes/about/business/) [Never expect](https://sms4smile.com/quotes/about/never-expect/) ## Related quotes > [When You Tell Everybody Your Business Expect Your Business To Get Told To Everybody.](https://sms4smile.com/quotes/vanity/when-you-tell-everybody-your-business-expect-your-business-to-get/) Vanity > [When I started Mediaite, I didn't expect it to become the business that it's become.](https://sms4smile.com/quotes/dan-abrams/when-i-started-mediaite-i-didn-t-expect-it-to-become-the-business/) [Dan Abrams](https://sms4smile.com/quotes/author/dan-abrams/) > [The three of us just try put our heads down and stay creative. The awards truly are just cake. It's one of those things…](https://sms4smile.com/quotes/hillary-scott/the-three-of-us-just-try-put-our-heads-down-and-stay-creative-the/) [Hillary Scott](https://sms4smile.com/quotes/author/hillary-scott/) > [In this business, it's easy for either your heart or your head to be swayed, and I try to always stay true to who…](https://sms4smile.com/quotes/kate-bosworth/in-this-business-it-s-easy-for-either-your-heart-or-your-head-to-be/) [Kate Bosworth](https://sms4smile.com/quotes/author/kate-bosworth/) > [When you're starting out in this business, it's very easy to want to say yes to everything that's offered to you.](https://sms4smile.com/quotes/michael-giacchino/when-you-re-starting-out-in-this-business-it-s-very-easy-to-want-to/) [Michael Giacchino](https://sms4smile.com/quotes/author/michael-giacchino/) > [Sitcom is the best gig in show business because it's easy hours, nine to five.](https://sms4smile.com/quotes/damon-wayans/sitcom-is-the-best-gig-in-show-business-because-it-s-easy-hours-nine/) [Damon Wayans](https://sms4smile.com/quotes/author/damon-wayans/) > [I think I'd be in an entirely different business if it were easy.](https://sms4smile.com/quotes/diane-lane/i-think-i-d-be-in-an-entirely-different-business-if-it-were-easy/) [Diane Lane](https://sms4smile.com/quotes/author/diane-lane/) > [Starting a business, it's so easy to put yourself in a position where everyone agrees with you and tells you how great you are.](https://sms4smile.com/quotes/ben-francis/starting-a-business-it-s-so-easy-to-put-yourself-in-a-position-where/) [Ben Francis](https://sms4smile.com/quotes/author/ben-francis/) > [“Believing business is easy boosts your self-confidence.”](https://sms4smile.com/quotes/ehab-atalla/believing-business-is-easy-boosts-your-self-confidence/) [Ehab Atalla](https://sms4smile.com/quotes/author/ehab-atalla/) > [Television is a tough business. It's not that easy to jump shops.](https://sms4smile.com/quotes/megyn-kelly/television-is-a-tough-business-it-s-not-that-easy-to-jump-shops/) [Megyn Kelly](https://sms4smile.com/quotes/author/megyn-kelly/) > [I believe that starting any business should be as easy as a 10-year-old starting a lemonade stand.](https://sms4smile.com/quotes/mark-cuban/i-believe-that-starting-any-business-should-be-as-easy-as-a-10-year/) [Mark Cuban](https://sms4smile.com/quotes/author/mark-cuban/) > [Never expect, never presume, always work hard and always be true to who you are.](https://sms4smile.com/quotes/jessie-j/never-expect-never-presume-always-work-hard-and-always-be-true-to-who/) [Jessie J](https://sms4smile.com/quotes/author/jessie-j/) > [Whatever show I go to, no matter what it is - and I go to a lot of them - people say, 'Wow, I'd…](https://sms4smile.com/quotes/davey-havok/whatever-show-i-go-to-no-matter-what-it-is-and-i-go-to-a-lot-of-them/) [Davey Havok](https://sms4smile.com/quotes/author/davey-havok/) > [We never expect to go to No 1 - though of course we always hope to.](https://sms4smile.com/quotes/tom-fletcher/we-never-expect-to-go-to-no-1-though-of-course-we-always-hope-to/) [Tom Fletcher](https://sms4smile.com/quotes/author/tom-fletcher/) > [One can put some trust in the gratitude of a sovereign, and also in that of his family; under certain conditions, one can even…](https://sms4smile.com/quotes/otto-von-bismarck/one-can-put-some-trust-in-the-gratitude-of-a-sovereign-and-also-in/) [Otto von Bismarck](https://sms4smile.com/quotes/author/otto-von-bismarck/) ## More by Pier Luigi Loro Piana > [Loro Piana is all about seeking quality materials.](https://sms4smile.com/quotes/pier-luigi-loro-piana/loro-piana-is-all-about-seeking-quality-materials/) [Pier Luigi Loro Piana](https://sms4smile.com/quotes/author/pier-luigi-loro-piana/) > [I don't think LVMH will want to significantly change the strategy of Loro Piana, and I don't think that they would have bought it…](https://sms4smile.com/quotes/pier-luigi-loro-piana/i-don-t-think-lvmh-will-want-to-significantly-change-the-strategy-of/) [Pier Luigi Loro Piana](https://sms4smile.com/quotes/author/pier-luigi-loro-piana/) > [We are very far from our potential, but you aren't going to see 500 stores; that wouldn't be consistent with the exclusivity of our…](https://sms4smile.com/quotes/pier-luigi-loro-piana/we-are-very-far-from-our-potential-but-you-aren-t-going-to-see-500/) [Pier Luigi Loro Piana](https://sms4smile.com/quotes/author/pier-luigi-loro-piana/) > [Luxury is research in quality. It's quality with no compromise. What does that mean? That you don't think about how much something will cost…](https://sms4smile.com/quotes/pier-luigi-loro-piana/luxury-is-research-in-quality-it-s-quality-with-no-compromise-what/) [Pier Luigi Loro Piana](https://sms4smile.com/quotes/author/pier-luigi-loro-piana/) > [Our customers are quality maniacs.](https://sms4smile.com/quotes/pier-luigi-loro-piana/our-customers-are-quality-maniacs/) [Pier Luigi Loro Piana](https://sms4smile.com/quotes/author/pier-luigi-loro-piana/) > [The Australians have a scientific approach and a very strong professionalism, a passion to do the best. Theirs is the best wool. And Loro…](https://sms4smile.com/quotes/pier-luigi-loro-piana/the-australians-have-a-scientific-approach-and-a-very-strong/) [Pier Luigi Loro Piana](https://sms4smile.com/quotes/author/pier-luigi-loro-piana/) > [I'm always on a quest to find the next best natural fiber.](https://sms4smile.com/quotes/pier-luigi-loro-piana/i-m-always-on-a-quest-to-find-the-next-best-natural-fiber/) [Pier Luigi Loro Piana](https://sms4smile.com/quotes/author/pier-luigi-loro-piana/) > [People from the country are very simple and loyal. I like that. I prefer to deal with the campesinos rather than the political people…](https://sms4smile.com/quotes/pier-luigi-loro-piana/people-from-the-country-are-very-simple-and-loyal-i-like-that-i/) [Pier Luigi Loro Piana](https://sms4smile.com/quotes/author/pier-luigi-loro-piana/) > [Dealing with political things, it's not for me. It makes me crazy. I want to buy, you want to sell. Please make it simple.](https://sms4smile.com/quotes/pier-luigi-loro-piana/dealing-with-political-things-it-s-not-for-me-it-makes-me-crazy-i/) [Pier Luigi Loro Piana](https://sms4smile.com/quotes/author/pier-luigi-loro-piana/) > [When we started, there was lots of formalwear made with quality fabrics, but Loro Piana's innovation was to use these in casualwear, too.](https://sms4smile.com/quotes/pier-luigi-loro-piana/when-we-started-there-was-lots-of-formalwear-made-with-quality/) [Pier Luigi Loro Piana](https://sms4smile.com/quotes/author/pier-luigi-loro-piana/) > [You don't have to make things which are just expensive.](https://sms4smile.com/quotes/pier-luigi-loro-piana/you-don-t-have-to-make-things-which-are-just-expensive/) [Pier Luigi Loro Piana](https://sms4smile.com/quotes/author/pier-luigi-loro-piana/) > [The life of a business is not like a football team! We are not taking part in an Italy-France game or against Germany.](https://sms4smile.com/quotes/pier-luigi-loro-piana/the-life-of-a-business-is-not-like-a-football-team-we-are-not-taking/) [Pier Luigi Loro Piana](https://sms4smile.com/quotes/author/pier-luigi-loro-piana/) > [Our farmers have become family.](https://sms4smile.com/quotes/pier-luigi-loro-piana/our-farmers-have-become-family/) [Pier Luigi Loro Piana](https://sms4smile.com/quotes/author/pier-luigi-loro-piana/) > [Quality will save our company.](https://sms4smile.com/quotes/pier-luigi-loro-piana/quality-will-save-our-company/) [Pier Luigi Loro Piana](https://sms4smile.com/quotes/author/pier-luigi-loro-piana/) > [Once you start compromising, once you start trying to keep cost lower, this is not luxury. Luxury is wanting the best and using the…](https://sms4smile.com/quotes/pier-luigi-loro-piana/once-you-start-compromising-once-you-start-trying-to-keep-cost-lower/) [Pier Luigi Loro Piana](https://sms4smile.com/quotes/author/pier-luigi-loro-piana/) [Explore all 27 Pier Luigi Loro Piana quotes ](https://sms4smile.com/quotes/author/pier-luigi-loro-piana/) ## More Business quotes > [Companies with cultures that celebrate diverse opinions and encourage the exchange of ideas have an advantage when solving difficult problems. A company that doesn't…](https://sms4smile.com/quotes/doug-mcmillon/companies-with-cultures-that-celebrate-diverse-opinions-and-encourage/) [Doug McMillon](https://sms4smile.com/quotes/author/doug-mcmillon/) > [You can laugh at me, but I understand show business.](https://sms4smile.com/quotes/ksenia-sobchak/you-can-laugh-at-me-but-i-understand-show-business/) [Ksenia Sobchak](https://sms4smile.com/quotes/author/ksenia-sobchak/) > [“Start a business, not a startup”](https://sms4smile.com/quotes/anonymous/start-a-business-not-a-startup/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [“Take some books and read; that’s an immense help; and books are always good company if you have the right sort.”](https://sms4smile.com/quotes/louisa-may-alcott/take-some-books-and-read-that-s-an-immense-help-and-books-are-always/) [Louisa May Alcott](https://sms4smile.com/quotes/author/louisa-may-alcott/) > [I'm a business first and foremost so whatever my business is, it's separate from my personal. It's like whatever I do business wise, it's…](https://sms4smile.com/quotes/snoop-dogg/i-m-a-business-first-and-foremost-so-whatever-my-business-is-it-s/) [Snoop Dogg](https://sms4smile.com/quotes/author/snoop-dogg/) > [Many early-stage entrepreneurs make one simple mistake: Describing this 'big picture' in vague concepts and words.](https://sms4smile.com/quotes/sunil-nagaraj/many-early-stage-entrepreneurs-make-one-simple-mistake-describing/) [Sunil Nagaraj](https://sms4smile.com/quotes/author/sunil-nagaraj/) > [Nobody has a crystal ball, and part of evolving a business plan is to say, 'I might have said we're going left, but I…](https://sms4smile.com/quotes/ryan-kavanaugh/nobody-has-a-crystal-ball-and-part-of-evolving-a-business-plan-is-to/) [Ryan Kavanaugh](https://sms4smile.com/quotes/author/ryan-kavanaugh/) > [I think a business guy is different from an artist. They walk different paths. Artists create the best outputs when they're having fun. And…](https://sms4smile.com/quotes/g-dragon/i-think-a-business-guy-is-different-from-an-artist-they-walk/) [G-Dragon](https://sms4smile.com/quotes/author/g-dragon/) > [ “\[S\]ometimes, when you are a food person, the possible irrelevance of what you are doing doesn’t cross your mind until it’s too late. (Once,… ](https://sms4smile.com/quotes/nora-ephron/s-ometimes-when-you-are-a-food-person-the-possible-irrelevance-of/) [Nora Ephron](https://sms4smile.com/quotes/author/nora-ephron/) > [If you have a different mindset, you will have a different outcome: if you make different choices from your peers, your life will then…](https://sms4smile.com/quotes/jack-ma/if-you-have-a-different-mindset-you-will-have-a-different-outcome-if/) [Jack Ma](https://sms4smile.com/quotes/author/jack-ma/) > [“Some say the Earth is angry Because he wants no company; I say the Earth is angry Because he lives alone.”](https://sms4smile.com/quotes/n-k-jemisin/some-say-the-earth-is-angry-because-he-wants-no-company-i-say-the/) [N.K. Jemisin](https://sms4smile.com/quotes/author/n-k-jemisin/) > [ If the State does not acquire supremacy over \[vast private\] enterprises, it becomes their puppet, and they become the real State. ](https://sms4smile.com/quotes/bertrand-russell/if-the-state-does-not-acquire-supremacy-over-vast-private-enterprises/) [Bertrand Russell](https://sms4smile.com/quotes/author/bertrand-russell/) > [It's not just that families can't buy a home or start a business without some savings tucked away.](https://sms4smile.com/quotes/jim-cooper/it-s-not-just-that-families-can-t-buy-a-home-or-start-a-business/) [Jim Cooper](https://sms4smile.com/quotes/author/jim-cooper/) > [I'm not into business at all.](https://sms4smile.com/quotes/freddie-mercury/i-m-not-into-business-at-all/) [Freddie Mercury](https://sms4smile.com/quotes/author/freddie-mercury/) > [I've long believed one of the mainsprings of our own liberty has been the widespread ownership of property among our people and the expectation…](https://sms4smile.com/quotes/ronald-reagan/i-ve-long-believed-one-of-the-mainsprings-of-our-own-liberty-has-been/) [Ronald Reagan](https://sms4smile.com/quotes/author/ronald-reagan/) [Browse all 39,016 Business quotes ](https://sms4smile.com/quotes/about/business/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "I never expect business to be easy.", "creator": { "@type": "Person", "name": "Pier Luigi Loro Piana" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/pier-luigi-loro-piana/i-never-expect-business-to-be-easy/", "about": { "@type": "Thing", "name": "Business" }, "@id": "https://sms4smile.com/quotes/pier-luigi-loro-piana/i-never-expect-business-to-be-easy/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/75f/pier-luigi-loro-piana-22440_business_i-never-expect-business-to-be-easy-29986_2998689.jpg", "contentUrl": "https://sms4smile.com/quotes/i/75f/pier-luigi-loro-piana-22440_business_i-never-expect-business-to-be-easy-29986_2998689.jpg", "url": "https://sms4smile.com/quotes/i/75f/pier-luigi-loro-piana-22440_business_i-never-expect-business-to-be-easy-29986_2998689.jpg", "width": 1080, "height": 1080, "caption": "“I never expect business to be easy.” — Pier Luigi Loro Piana", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Pier Luigi Loro Piana", "item": "https://sms4smile.com/quotes/author/pier-luigi-loro-piana/" }, { "@type": "ListItem", "position": 4, "name": "I never expect business to be...", "item": "https://sms4smile.com/quotes/pier-luigi-loro-piana/i-never-expect-business-to-be-easy/" } ], "@id": "https://sms4smile.com/quotes/pier-luigi-loro-piana/i-never-expect-business-to-be-easy/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```